CRM migration

Migrate from Sentia to Twenty CRM

Field-level mapping, validation, and rollback between Sentia and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Sentia logo

Sentia

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

75%

9 of 12

objects map 1:1 between Sentia and Twenty CRM.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sentia to Twenty CRM is a migration from an AI-forward SaaS platform to an open-source, self-hosted CRM built for developer-first teams. Sentia's unified Lead object maps to Twenty's People record with the original lead source preserved as a custom field. Sentia's Deals map directly to Twenty Opportunities, and pipeline stages map by name with customer confirmation. Activities (calls, emails, meetings, notes) migrate as Twenty Notes or Tasks with the original timestamps preserved. The Sentia Basic tier's limited API surface may restrict export completeness; we query metadata during discovery to map what is available. Voice workflow configurations, automations, and workflow rules do not migrate; we deliver a JSON export of the definitions for manual rebuild in Twenty's workflow builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sentia logo

Sentia

What's pushing teams away

  • Small team limits on the Starter tier (up to 10 users) force growing companies to re-platform once headcount crosses that threshold, triggering a migration cycle.
  • Limited review volume and market presence compared to HubSpot or Salesforce makes integration ecosystem confidence lower for technical buyers evaluating the platform.
  • Confusion between Sentia the CRM, Sentia Spirits the beverage brand, and Sentia the cloud services provider creates brand ambiguity that complicates procurement and vendor evaluation.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Sentia objects map to Twenty CRM

Each row shows how a Sentia object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sentia

Contact

maps to

Twenty CRM

People

1:1
Fully supported

Sentia Contact records map directly to Twenty People. Standard fields (name, email, phone, address) transfer with format normalization. Any custom Contact-level properties migrate as custom fields on People. The Contact's linked Company association transfers as a Company relation in Twenty.

Sentia

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Sentia Company records map directly to Twenty Company. Company name is the dedupe key during import. Domain and website fields transfer to the Twenty Company URL fields. The Company-to-Contact relationship is preserved by resolving the Company reference on each imported People record.

Sentia

Lead

maps to

Twenty CRM

People (merged)

many:1
Fully supported

Sentia's separate Lead object merges into Twenty People since Twenty has no distinct Lead concept. We preserve lead source and lead status as custom fields on the resulting People record. The Sentia lead_score property transfers to a custom number field. This merge happens at migration time using a transform that creates a single People record per unique email address across both Sentia Contact and Lead objects.

Sentia

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Sentia Deal records map to Twenty Opportunity. Deal name, amount, expected close date, and stage transfer directly. Pipeline assignment in Sentia maps to the Opportunity's pipeline in Twenty. We create the destination pipeline structure before Deal import so that stage assignment is valid at insert time.

Sentia

Pipeline Stages

maps to

Twenty CRM

Opportunity Stages

lossy
Mapping required

Sentia's customizable pipeline stages map to Twenty Opportunity stage values by name proximity with explicit customer confirmation required. Stage probability percentages transfer as custom probability fields. If Sentia stages have no direct name match in Twenty's default pipeline, we create matching stages in Twenty's pipeline configuration before migration begins.

Sentia

Activity: Call

maps to

Twenty CRM

Note

1:1
Fully supported

Sentia call activities map to Twenty Note records linked to the parent People or Company record. Call duration, disposition, and recording URL (if available) transfer as Note body text or custom fields. The original timestamp migrates as the Note creation date to preserve the activity timeline ordering.

Sentia

Activity: Email

maps to

Twenty CRM

Note

1:1
Fully supported

Sentia email activities map to Twenty Note records. Email subject and body transfer to the Note title and body fields. The sender and recipient email addresses become part of the Note body or custom fields. The original email timestamp becomes the Note creation date.

Sentia

Activity: Meeting

maps to

Twenty CRM

Note

1:1
Fully supported

Sentia meeting activities map to Twenty Note records. Meeting title, attendees, location, and notes transfer as Note body content. The original meeting date and duration become the Note creation date and a custom duration field.

Sentia

Activity: Note

maps to

Twenty CRM

Note

1:1
Fully supported

Sentia standalone Note activities map directly to Twenty Note records with the same parent resolution logic (People, Company, or Opportunity). Rich text formatting in Sentia notes is preserved as plain text in Twenty Notes since Twenty Notes support plain text.

Sentia

User / Owner

maps to

Twenty CRM

Workspace Member

1:1
Fully supported

Sentia User records map to Twenty workspace Members. We resolve owners by email match during migration. The customer's admin must invite all team members to the Twenty workspace before data import because owner lookups require an existing Twenty User record. Users without a matching invite are held in a reconciliation queue.

Sentia

Custom Field (Contact-level)

maps to

Twenty CRM

Custom Field on People

lossy
Fully supported

Sentia custom fields on Contact migrate to custom fields on Twenty People. We discover the full field schema during discovery via Sentia's metadata API. On the Basic tier, fewer field types are API-accessible; we flag any fields unavailable for export before migration begins. All Twenty custom fields must be created in Settings → Data Model before CSV import.

Sentia

Tag / Label

maps to

Twenty CRM

Tag

1:1
Fully supported

Sentia record tags migrate as Tags on the equivalent Twenty record. Tags are preserved as string arrays on People, Company, or Opportunity. Where Sentia uses a hierarchical tagging taxonomy, we flatten to a single tag list with the full hierarchy path as the tag value.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sentia logo

Sentia gotchas

High

Multiple unrelated entities share the Sentia brand

Medium

Tier-gated API surface affects migration completeness

Medium

Voice workflow configurations are not portable

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Sentia Basic tier may not expose all custom fields for export

    The Basic tier at $10/month exposes fewer API endpoints and custom field types than the Ultimate tier at $30/month. We query the metadata API during discovery to map what is available on the customer's active tier. Any fields unavailable for export are flagged with their API name and approximate data volume before migration begins. Customers on Basic who rely heavily on custom fields may need to upgrade to Ultimate before migration or accept a partial export. We document the gap in the scoping report.

  • Twenty requires fields to exist before import

    Twenty's CSV import creates records, not fields. Per the Twenty documentation, all custom fields must be created in Settings → Data Model before importing any CSV. We create the full destination schema during the setup phase, including all custom fields, their types, and any select option values. If a custom field is missed during schema setup, the import for records relying on that field will fail validation silently.

  • Twenty lacks native sequencing as of current release

    A Reddit r/CRM post from three months ago notes that Twenty lacks native sequence follow-up functionality, which is a core sales engagement feature for many outbound teams. Sentia's voice workflows and CRM orchestration do not map to any Twenty native feature. We do not migrate automation logic. We export a JSON representation of Sentia workflow definitions for the customer's admin to evaluate against Twenty's workflow builder capabilities, which are more limited than Sentia's voice-first approach.

  • Sentia and Twenty use different object naming conventions

    Sentia uses Contact, Company, Deal, Lead, and Pipeline Stage. Twenty uses People, Company, Opportunity, and pipeline Stage. The mapping is straightforward for standard objects, but any Sentia custom objects with non-standard names require explicit mapping documentation. We confirm all object names during scoping and build the mapping table before any export begins.

Migration approach

Six steps for a successful Sentia to Twenty CRM data migration

  1. Discovery and tier verification

    We audit the Sentia account across tier (Basic/Starter/Ultimate), custom properties, pipeline count, and activity volume. We validate the platform endpoint against the Sentia GitBook documentation to confirm the CRM product is in scope (not Sentia Spirits, Sentia cloud services, or Sentia Labs). We query the metadata API to map what fields are available on the customer's active tier and flag any custom fields that cannot be exported from Basic tier before proceeding.

  2. Twenty workspace setup and schema pre-creation

    We set up the Twenty workspace by creating all custom fields in Settings → Data Model before any data import. This includes custom fields for People (Contacts and Leads merged), Company, and Opportunity that map to Sentia custom properties. We also configure the pipeline structure and stage values to match Sentia's pipeline configuration. The customer invites all team members to the Twenty workspace at this stage so that owner lookups resolve during import.

  3. Lead merge and object dependency ordering

    We run the Lead-to-Contact merge as a pre-process step: Contacts and Leads with matching email addresses are consolidated into a single People record in Twenty, with lead source and lead status preserved as custom fields. We then export Sentia data in dependency order: Companies first (to resolve the Company lookup on People), People second (with the merge applied), then Opportunities (with resolved Company and Owner lookups), then activity history.

  4. Sandbox reconciliation

    We run a full migration into a Twenty sandbox environment using production-like data volume. The customer's admin reconciles record counts (People, Companies, Opportunities), spot-checks 25-50 random records against the Sentia source, and signs off the mapping and schema before production migration begins. Any field mapping corrections and missing custom fields are added here.

  5. Production migration with cutover coordination

    We freeze Sentia writes during the cutover window, run a delta export of any records modified during the migration, then import into Twenty production. Each phase emits a row-count reconciliation report. Voice workflow configurations and automation rules are exported as JSON for manual rebuild. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

Sentia logo

Sentia

Source

Strengths

  • Per-user pricing at $25 on Starter tier is competitive for small teams needing core CRM functionality without enterprise complexity.
  • Device-agnostic design ensures consistent access on mobile, tablet, and desktop without feature degradation.
  • Automatic lead capture on inbound channels reduces manual data entry for high-volume sales environments.

Weaknesses

  • Market presence is minimal with only 3 verified G2 reviews as of early 2026, making independent due diligence difficult for prospective customers.
  • Product confusion from multiple unrelated Sentia-branded companies in different verticals complicates vendor research and reference checks.
  • The platform lacks documented public API details in available research sources, making custom integration confidence low.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and Twenty CRM.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..

  • Data volume sensitivity

    B

    Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sentia to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sentia to Twenty CRM data migrations

Answers to the questions buyers ask most during Sentia to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 15,000 People records and 3,000 Deals with no custom objects and straightforward pipeline mapping. Migrations with multiple custom objects, large activity histories (over 200,000 activity records), or complex Lead-to-Contact deduplication logic move to six to ten weeks because of schema pre-creation, activity batch processing, and the sandbox reconciliation phase.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sentia.
Land in Twenty CRM, intact.

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