CRM migration
Field-level mapping, validation, and rollback between Sentia and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Sentia
Source
Twenty CRM
Destination
Compatibility
9 of 12
objects map 1:1 between Sentia and Twenty CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Sentia to Twenty CRM is a migration from an AI-forward SaaS platform to an open-source, self-hosted CRM built for developer-first teams. Sentia's unified Lead object maps to Twenty's People record with the original lead source preserved as a custom field. Sentia's Deals map directly to Twenty Opportunities, and pipeline stages map by name with customer confirmation. Activities (calls, emails, meetings, notes) migrate as Twenty Notes or Tasks with the original timestamps preserved. The Sentia Basic tier's limited API surface may restrict export completeness; we query metadata during discovery to map what is available. Voice workflow configurations, automations, and workflow rules do not migrate; we deliver a JSON export of the definitions for manual rebuild in Twenty's workflow builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sentia object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sentia
Contact
Twenty CRM
People
1:1Sentia Contact records map directly to Twenty People. Standard fields (name, email, phone, address) transfer with format normalization. Any custom Contact-level properties migrate as custom fields on People. The Contact's linked Company association transfers as a Company relation in Twenty.
Sentia
Company
Twenty CRM
Company
1:1Sentia Company records map directly to Twenty Company. Company name is the dedupe key during import. Domain and website fields transfer to the Twenty Company URL fields. The Company-to-Contact relationship is preserved by resolving the Company reference on each imported People record.
Sentia
Lead
Twenty CRM
People (merged)
many:1Sentia's separate Lead object merges into Twenty People since Twenty has no distinct Lead concept. We preserve lead source and lead status as custom fields on the resulting People record. The Sentia lead_score property transfers to a custom number field. This merge happens at migration time using a transform that creates a single People record per unique email address across both Sentia Contact and Lead objects.
Sentia
Deal
Twenty CRM
Opportunity
1:1Sentia Deal records map to Twenty Opportunity. Deal name, amount, expected close date, and stage transfer directly. Pipeline assignment in Sentia maps to the Opportunity's pipeline in Twenty. We create the destination pipeline structure before Deal import so that stage assignment is valid at insert time.
Sentia
Pipeline Stages
Twenty CRM
Opportunity Stages
lossySentia's customizable pipeline stages map to Twenty Opportunity stage values by name proximity with explicit customer confirmation required. Stage probability percentages transfer as custom probability fields. If Sentia stages have no direct name match in Twenty's default pipeline, we create matching stages in Twenty's pipeline configuration before migration begins.
Sentia
Activity: Call
Twenty CRM
Note
1:1Sentia call activities map to Twenty Note records linked to the parent People or Company record. Call duration, disposition, and recording URL (if available) transfer as Note body text or custom fields. The original timestamp migrates as the Note creation date to preserve the activity timeline ordering.
Sentia
Activity: Email
Twenty CRM
Note
1:1Sentia email activities map to Twenty Note records. Email subject and body transfer to the Note title and body fields. The sender and recipient email addresses become part of the Note body or custom fields. The original email timestamp becomes the Note creation date.
Sentia
Activity: Meeting
Twenty CRM
Note
1:1Sentia meeting activities map to Twenty Note records. Meeting title, attendees, location, and notes transfer as Note body content. The original meeting date and duration become the Note creation date and a custom duration field.
Sentia
Activity: Note
Twenty CRM
Note
1:1Sentia standalone Note activities map directly to Twenty Note records with the same parent resolution logic (People, Company, or Opportunity). Rich text formatting in Sentia notes is preserved as plain text in Twenty Notes since Twenty Notes support plain text.
Sentia
User / Owner
Twenty CRM
Workspace Member
1:1Sentia User records map to Twenty workspace Members. We resolve owners by email match during migration. The customer's admin must invite all team members to the Twenty workspace before data import because owner lookups require an existing Twenty User record. Users without a matching invite are held in a reconciliation queue.
Sentia
Custom Field (Contact-level)
Twenty CRM
Custom Field on People
lossySentia custom fields on Contact migrate to custom fields on Twenty People. We discover the full field schema during discovery via Sentia's metadata API. On the Basic tier, fewer field types are API-accessible; we flag any fields unavailable for export before migration begins. All Twenty custom fields must be created in Settings → Data Model before CSV import.
Sentia
Tag / Label
Twenty CRM
Tag
1:1Sentia record tags migrate as Tags on the equivalent Twenty record. Tags are preserved as string arrays on People, Company, or Opportunity. Where Sentia uses a hierarchical tagging taxonomy, we flatten to a single tag list with the full hierarchy path as the tag value.
| Sentia | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Lead | People (merged)many:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline Stages | Opportunity Stageslossy | Mapping required | |
| Activity: Call | Note1:1 | Fully supported | |
| Activity: Email | Note1:1 | Fully supported | |
| Activity: Meeting | Note1:1 | Fully supported | |
| Activity: Note | Note1:1 | Fully supported | |
| User / Owner | Workspace Member1:1 | Fully supported | |
| Custom Field (Contact-level) | Custom Field on Peoplelossy | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sentia gotchas
Multiple unrelated entities share the Sentia brand
Tier-gated API surface affects migration completeness
Voice workflow configurations are not portable
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and tier verification
We audit the Sentia account across tier (Basic/Starter/Ultimate), custom properties, pipeline count, and activity volume. We validate the platform endpoint against the Sentia GitBook documentation to confirm the CRM product is in scope (not Sentia Spirits, Sentia cloud services, or Sentia Labs). We query the metadata API to map what fields are available on the customer's active tier and flag any custom fields that cannot be exported from Basic tier before proceeding.
Twenty workspace setup and schema pre-creation
We set up the Twenty workspace by creating all custom fields in Settings → Data Model before any data import. This includes custom fields for People (Contacts and Leads merged), Company, and Opportunity that map to Sentia custom properties. We also configure the pipeline structure and stage values to match Sentia's pipeline configuration. The customer invites all team members to the Twenty workspace at this stage so that owner lookups resolve during import.
Lead merge and object dependency ordering
We run the Lead-to-Contact merge as a pre-process step: Contacts and Leads with matching email addresses are consolidated into a single People record in Twenty, with lead source and lead status preserved as custom fields. We then export Sentia data in dependency order: Companies first (to resolve the Company lookup on People), People second (with the merge applied), then Opportunities (with resolved Company and Owner lookups), then activity history.
Sandbox reconciliation
We run a full migration into a Twenty sandbox environment using production-like data volume. The customer's admin reconciles record counts (People, Companies, Opportunities), spot-checks 25-50 random records against the Sentia source, and signs off the mapping and schema before production migration begins. Any field mapping corrections and missing custom fields are added here.
Production migration with cutover coordination
We freeze Sentia writes during the cutover window, run a delta export of any records modified during the migration, then import into Twenty production. Each phase emits a row-count reconciliation report. Voice workflow configurations and automation rules are exported as JSON for manual rebuild. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team.
Platform deep dives
Sentia
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sentia and Twenty CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sentia: Not publicly documented — confirmed during scoping. Effective limits are bounded by the underlying CRM's published rate quotas since Sentia reads/writes through that platform's API..
Data volume sensitivity
Sentia doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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