CRM migration

Migrate from SoulCRM to monday CRM

Field-level mapping, validation, and rollback between SoulCRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

SoulCRM logo

SoulCRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

89%

8 of 9

objects map 1:1 between SoulCRM and monday CRM.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from SoulCRM to Monday.com CRM is a structural migration across fundamentally different architectures. SoulCRM follows a traditional object model with Leads, Contacts, Companies, Deals, and Activities as separate database tables. Monday.com CRM uses a board-based Work OS where all entities live as items within customizable boards with typed columns. We extract SoulCRM data via CSV exports from each module, clean and normalize field formats, and import into Monday.com boards in dependency order to preserve Company-to-Contact-to-Deal relationships. The absence of a SoulCRM public API means migration cannot use automated connectors; all record movement happens through Monday's REST API with rate-limit handling. We do not migrate SoulCRM workflows or marketing automations; we deliver a written inventory of every active rule for your admin to rebuild as Monday Recipes.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

SoulCRM logo

SoulCRM

What's pushing teams away

  • Limited international feature parity compared to global CRMs, with fewer advanced automation capabilities and third-party integrations available on the platform.
  • Small team size (51-100 employees) raises concerns about long-term product development velocity and support response times as the business scales.
  • Minimal public documentation and absence from major review platforms makes it difficult to assess real-world performance and get peer feedback before purchase.
  • SMB-focused design becomes a constraint when mid-market companies outgrow basic pipeline management and need enterprise-grade customization or API depth.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How SoulCRM objects map to monday CRM

Each row shows how a SoulCRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

SoulCRM

Company

maps to

monday CRM

Organization

1:1
Fully supported

SoulCRM Company records map to Monday.com CRM Organization items. The Company Name field maps to the Organization Name column, and domain data maps to the Website column if present. We import Organizations first to establish the parent reference for Contacts. Monday.com Organizations use a flat table structure, so any hierarchical parent-company relationship in SoulCRM requires a separate linked board configuration or manual grouping after migration.

SoulCRM

Contact

maps to

monday CRM

Person

1:1
Fully supported

SoulCRM Contact records map to Monday.com CRM Person items. The contact email becomes the primary identifier column, and phone, address, and interaction fields map to corresponding text or phone number columns. We resolve the Organization lookup at migration time by matching the SoulCRM Company Name against the Monday.com Organization name to set the linked Organization column. SoulCRM Contact Owner assignments map to the Assignee column in Monday.com.

SoulCRM

Lead

maps to

monday CRM

Person (Lead status)

1:1
Fully supported

SoulCRM Leads map to Monday.com CRM Person items with a Lead Status column value set to indicate unqualified status. The SoulCRM lead status and source fields map to Monday.com text or dropdown columns. We preserve any lead scoring values from SoulCRM custom fields as number columns in Monday.com for segmentation after migration.

SoulCRM

Deal

maps to

monday CRM

Deal

1:1
Fully supported

SoulCRM Deals map directly to Monday.com CRM Deals. The Deal Name, Amount, Stage, Owner, and expected close date map to corresponding columns. We resolve the linked Organization and Person lookups by matching against the Monday.com records imported in prior phases. SoulCRM pipeline assignment maps to the Monday.com Deal Board pipeline column, and dealstage maps to the pipeline stage value.

SoulCRM

Activities (Email, Call, Meeting, Task)

maps to

monday CRM

Email & Activities Timeline

1:1
Fully supported

SoulCRM Activities log as entries in the Monday.com CRM Email & Activities timeline on Person and Deal item cards. Email type maps to the email log format, call type to call log, meeting to meeting log, and task to task entries with completion status. The original activity timestamp and notes body migrate as activity timestamp and description fields. Monday.com CRM activity logging is sequential per item, so we batch imports and apply exponential backoff to respect API rate limits.

SoulCRM

Marketing Campaigns

maps to

monday CRM

Campaign

1:1
Mapping required

SoulCRM Marketing Campaign records with name, type, dates, and budget migrate to Monday.com CRM Campaign items. Campaign membership linking Contacts and Leads to campaigns maps to Monday.com tags on Person items or a separate Campaign membership board with linked items. We document the campaign membership associations during scoping and recreate them as tag assignments or linked board items during migration.

SoulCRM

Custom Fields

maps to

monday CRM

Columns

lossy
Mapping required

SoulCRM custom fields across all modules map to Monday.com board columns. India-specific fields such as GST identifiers map to text columns, regional categories to dropdown columns, and numeric custom fields to number columns. We review each SoulCRM custom field for active usage during scoping; deprecated fields with zero records are excluded. Monday.com column types (text, number, date, dropdown, checkbox) are selected to match the SoulCRM field type during import configuration.

SoulCRM

Attachments

maps to

monday CRM

Files

1:1
Mapping required

SoulCRM file attachments linked to Contacts, Companies, or Deals migrate as files attached to the corresponding Monday.com Person, Organization, or Deal items. We extract binary blobs from SoulCRM CSV exports where embedded, or request the attachment directory from the customer, and re-upload via Monday.com file API. Folder hierarchy from SoulCRM may flatten in Monday.com, so we document original attachment paths for reference.

SoulCRM

Owner

maps to

monday CRM

Team Member

1:1
Fully supported

SoulCRM Owner assignments on Contacts, Companies, and Deals map to Monday.com Team Member column values. We match SoulCRM owner email addresses to Monday.com user email addresses during migration. Any SoulCRM Owner without a matching Monday.com user goes to a reconciliation queue for the customer to provision before record import completes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

SoulCRM logo

SoulCRM gotchas

High

No public API documentation discovered in research

Medium

Minimum user requirements on paid tiers affect per-seat pricing

Medium

Absence from G2, Capterra, and TrustRadius review platforms

Low

Limited documented integrations with third-party tools

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • SoulCRM has no public API; migration uses CSV exports only

    SoulCRM does not publish API documentation and has no documented programmatic export endpoint. All migration data must come from manual CSV exports requested from the SoulCRM account per module (Leads, Contacts, Companies, Deals, Activities). We validate field headers against SoulCRM's standard schema and flag any non-standard or custom columns before importing into Monday.com. This constraint extends the discovery phase by one to two weeks compared to API-based migrations.

  • Monday.com CRM uses board-column architecture not object tables

    Monday.com CRM is a Work OS with board-based structure rather than a traditional CRM with database tables. All entities (People, Organizations, Deals, Activities) exist as items on boards with typed columns. This means SoulCRM module-to-object mapping requires explicit board creation and column configuration in Monday.com before any data import begins. Any SoulCRM lookup relationship (such as Contact-to-Company) must be modeled either as a Monday.com link column or as a separate linked board with relationship items.

  • Monday.com activity logging requires API batching with backoff

    Monday.com CRM's Email & Activities timeline accepts activity records via API, but the platform enforces rate limits that require batching and exponential backoff. Large activity histories from SoulCRM (thousands of call, email, and meeting logs) must be chunked into batches of 25-50 records per API call. We implement retry logic with backoff to handle 429 responses. Activity timestamps are preserved from the original SoulCRM records to maintain timeline ordering.

  • Monday.com custom objects require Developer Center setup

    SoulCRM custom objects at any paid tier do not have a direct Monday.com CRM equivalent. Monday.com Custom Objects require configuration through the Developer Center with static or dynamic schema definitions and are rendered as iframes in the left-pane menu. We pre-create the destination Custom Object schema during migration setup, but the customer must provision a Developer account and approve the custom object for their workspace before data import.

  • Monday.com Recipes cannot be imported from SoulCRM workflows

    SoulCRM module-level workflows and marketing automation rules cannot migrate to Monday.com as equivalent Recipe blocks. The trigger conditions, conditional branching logic, and action types differ structurally between platforms. We deliver a written inventory of every active SoulCRM workflow with its trigger, conditions, actions, and a recommended Monday.com Recipe equivalent. The customer rebuilds automations in Monday.com using the inventory as a configuration guide.

Migration approach

Six steps for a successful SoulCRM to monday CRM data migration

  1. CSV extraction and discovery

    We work with the customer to request CSV exports from SoulCRM for each module: Leads, Contacts, Companies, Deals, and Activities. We validate the CSV headers against SoulCRM's standard field schema and identify any non-standard or custom columns. We count record volumes per module, identify relationship dependencies (Contact-to-Company, Deal-to-Contact, Deal-to-Company), and flag any India-specific fields such as GST identifiers or regional categories that require column type mapping in Monday.com.

  2. Monday.com board and column schema design

    We create the Monday.com CRM boards (People, Organizations, Deals) before any data import. We configure board columns to match the SoulCRM field types and values, selecting appropriate column types (text, number, date, dropdown, link, assignee) for each field. We set up pipeline columns for Deals with stage values mapped from SoulCRM pipeline stages. We configure the Developer Center for any custom objects required.

  3. Data normalization and transformation

    We normalize SoulCRM data before import. This includes standardizing date formats, resolving NULL values, deduplicating records where SoulCRM has identified duplicates, and mapping SoulCRM picklist values to Monday.com dropdown option values. We apply the relationship resolution logic (Company lookup for Contacts, Organization and Person lookups for Deals) in this phase to prepare joined import files.

  4. Import in dependency order with reconciliation

    We import records into Monday.com CRM in dependency order: Organizations first (to establish the parent for Contacts), then People (Contacts and Leads with Organization link resolved), then Deals (with Person and Organization links resolved), then Activities (batched with exponential backoff), then attachments. Each phase emits a reconciliation report comparing imported record count against the source CSV row count. We resolve any discrepancies before proceeding to the next phase.

  5. Cutover and validation

    We freeze SoulCRM writes during the cutover window and run a final delta import for any records modified during the migration period. We validate record counts, spot-check field mapping accuracy against sample records, and confirm relationship integrity (that Contacts have correct Organization links, Deals have correct Person and Organization links). We do not migrate SoulCRM workflows; we deliver the automation inventory document to the customer for Monday.com Recipe rebuild.

  6. Post-migration handoff

    We support a one-week hypercare window after cutover to resolve any reconciliation issues raised by the customer team. We provide a written summary of the migration scope, record counts per phase, any skipped or archived data, and the automation inventory document. Monday.com board maintenance, Recipe creation, team onboarding, and ongoing admin configuration are outside standard migration scope and can be scoped as a separate engagement.

Platform deep dives

Context on both ends of the pair

SoulCRM logo

SoulCRM

Source

Strengths

  • Free tier provides basic CRM access for small teams to get started without financial commitment.
  • All-in-one platform reduces tool sprawl by covering sales, marketing, purchase, and support in one system.
  • Cloud-based architecture enables access from any location, suitable for distributed Indian sales teams.
  • Integrated telephony and email capture consolidate communication data within customer records.
  • Pricing in INR with per-user model aligns with typical Indian SMB procurement patterns.

Weaknesses

  • Minimal public presence on major review platforms limits independent validation of product quality.
  • Limited API documentation makes third-party integrations and automated migration more complex.
  • Small team size raises questions about long-term product support and feature development roadmap.
  • SMB focus may not scale for mid-market companies requiring advanced automation or complex workflows.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across SoulCRM and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    SoulCRM: Not publicly documented.

  • Data volume sensitivity

    B

    SoulCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your SoulCRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about SoulCRM to monday CRM data migrations

Answers to the questions buyers ask most during SoulCRM to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward migrations with under 5,000 total records, clean CSV exports, and no custom objects land between two and three weeks. Migrations with custom objects, large activity histories, multiple SoulCRM modules, or extensive India-specific custom fields requiring column reconfiguration move to four to six weeks. The absence of a SoulCRM API extends the discovery phase compared to API-based migrations because all record extraction depends on CSV export turnaround from the customer.

Adjacent paths

Related migrations to explore

Ready when you are

Move from SoulCRM.
Land in monday CRM, intact.

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