CRM migration

Migrate from Solitics to monday CRM

Field-level mapping, validation, and rollback between Solitics and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Solitics logo

Solitics

Source

monday CRM

Destination

monday CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between Solitics and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Solitics to Monday.com CRM is a platform-type migration: Solitics is a real-time B2C engagement engine built around behavioral events, live user profiles, and gamification; Monday.com CRM is a board-based work management system repurposed for sales pipeline tracking. The two platforms share no common event schema or automation model, which means custom event discovery, gamification rebuild planning, and channel compliance re-establishment must happen during scoping before any records move. We extract user profiles and behavioral event sequences from Solitics and land them in Monday.com as structured board items with custom column values and group-based segmentation. Segments become filtered group views or saved item groups in Monday.com. Journeys and campaign logic are documented for the customer's admin to rebuild in Monday.com Automations. Gamification configurations and integration connectors do not migrate; we deliver a full inventory of both for the technical team post-migration. The Solitics-to-Monday.com migration is scoped in weeks, not days, because behavioral event histories can be large and schema discovery is non-negotiable for data integrity.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Solitics logo

Solitics

What's pushing teams away

  • Steep initial setup with data mapping and integration configuration creates a meaningful onboarding gap that frustrates teams expecting faster time-to-value, especially without dedicated technical support during the first weeks.
  • Advanced customization features that exceed the out-of-the-box UI require engineering involvement or direct support from Solitics, limiting what marketing teams can self-serve without a developer.
  • Pricing transparency is limited — hidden costs around setup fees, data migration, and annual renewal caps make budget planning difficult and can surprise teams at renewal time.
  • When the platform's performance or SLA does not meet expectations for mission-critical real-time engagement, switching costs are high because journey logic and gamification configurations are tightly coupled to the platform's proprietary data model.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Solitics objects map to monday CRM

Each row shows how a Solitics object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Solitics

User Profile

maps to

monday CRM

Board Item (People Board)

1:1
Fully supported

Solitics user profiles aggregate attributes, transaction summaries, and behavioral history from all integrated sources into a unified record. We extract the profile snapshot including custom attributes and map each to a Monday.com Item on a People Board, with attributes stored as custom column values (text, number, date, dropdown). Behavioral summary fields (total deposits, session count, last active date) become number or date columns in Monday.com. The user's unique Solitics ID is preserved as a text column for reference and any future re-integration.

Solitics

Behavioral Event (Standard)

maps to

monday CRM

Custom Column Entries

lossy
Fully supported

Standard Solitics events (registration, deposit, withdrawal, trade, bet, login, logout) have no direct Monday.com equivalent because Monday.com has no native event object. We store behavioral event sequences as structured entries in a dedicated Events Board where each Item represents a user and column values capture event counts, totals, and last-occurrence timestamps. Events that require point-in-time history (deposit timeline, trade history) are stored as linked Items or JSON-serialized values in a long-text column, with a summary view built as a filtered group per user.

Solitics

Custom Event Schema

maps to

monday CRM

Custom Board Columns

lossy
Fully supported

Solitics custom event types require a schema discovery pass before any event data can be safely mapped. We query the Solitics API for all named custom event types and their property fields, then design Monday.com custom columns to match each property's data type. Custom events are stored on the same Events Board as standard events, with the custom event type name preserved as a label or status column so that filtering by event type remains possible in Monday.com's board view.

Solitics

Segment Definition

maps to

monday CRM

Board Group or Filtered View

1:1
Fully supported

Solitics segments are live, rule-based definitions built from profile attributes and behavioral conditions. We export segment rule logic as structured documentation and implement each segment as a Group or saved filtered view in Monday.com. Groups are pre-filtered on the relevant column conditions (attribute ranges, behavioral thresholds, event counts) so that the segment membership is visible at a glance in board view. Segment rule logic is preserved in a long-text column on the board for audit and rebuild reference.

Solitics

User Journey

maps to

monday CRM

Automation (documentation + rebuild plan)

1:1
Fully supported

Solitics user journeys define automated workflows triggered by events or segment membership, with branching logic, delay rules, and channel steps. Monday.com Automations use a trigger-action model (When Item changes, then do this) that is structurally different. We do not migrate journeys as code. We deliver a written inventory of every active Solitics journey with its trigger conditions, branching logic, action steps, and a recommended Monday.com Automation equivalent. The customer's admin rebuilds automations post-migration using our inventory as the specification.

Solitics

Campaign

maps to

monday CRM

Board with Campaign Metadata

1:1
Fully supported

Solitics campaigns are containers for content assets, scheduling, audience targets, and performance history. We export campaign metadata (name, status, targeting rules, content blocks, performance metrics) and create a Campaign Board in Monday.com where each Item represents a campaign with columns for budget, start date, channel, and performance indicators pulled from exported data. Channel-specific content (WhatsApp templates, SMS bodies, email copy) migrates as structured text assets for the admin to reassign to Monday.com-connected channels post-migration.

Solitics

Gamification Configuration

maps to

monday CRM

Documentation (no equivalent object)

1:1
Fully supported

Solitics Smart Gamification stores mission definitions, loyalty point balances, badge rules, widget configurations, and achievement thresholds as platform-native objects. Monday.com has no native gamification module. We do not migrate gamification configurations as functional records. We deliver a full structured inventory of every gamification asset (mission rules, point structures, badge definitions, achievement thresholds) so that the customer's technical team can evaluate third-party gamification tools (like GameSol, Loyalty Lion, or a custom build) and implement equivalent mechanics in or alongside Monday.com.

Solitics

Channel Asset

maps to

monday CRM

Documented Asset List

1:1
Fully supported

Content assets in Solitics (email templates, SMS message bodies, push notification copy, WhatsApp templates, in-app widgets) are exported as structured content with localization metadata and A/B test variants. Monday.com stores content in connected tools (email via integrations, documents in file columns or third-party storage). We deliver a channel asset audit documenting every active asset by type, language, and compliance status so that the customer's team can recreate them in their preferred content management workflow post-migration.

Solitics

Integration Connector

maps to

monday CRM

Integration Re-establishment Checklist

1:1
Fully supported

Solitics integrations with external systems (trading platforms, sports feeds, bonus engines, BI tools) are configured connections that do not transfer across platforms. We document every active integration, its data flow direction, and the credentials or endpoint it uses, then deliver a re-integration checklist for the customer's technical team to work through after migration. New integrations connect to Monday.com through Monday.com's native integrations, Zapier, Make, or direct API depending on the system.

Solitics

Analytics and KPI Report

maps to

monday CRM

Dashboard Documentation

1:1
Fully supported

Solitics built-in analytics, custom KPI dashboards, and campaign performance reports are exported as report definitions and historical data accessible via API. Monday.com's reporting is board-based (group summaries, chart widgets, item counts). We deliver a written inventory of every Solitics report with its metrics, filters, and data sources, plus a recommendation for how to reproduce each as a Monday.com Dashboard or as a connected BI tool (Metabase, Looker, Google Data Studio) pulling from Monday.com's API.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Solitics logo

Solitics gotchas

High

Custom event schemas require discovery pass before migration

High

Gamification logic does not transfer between platforms

Medium

Integration connectors are not migrated data objects

Medium

Renewal caps and pricing model changes at annual renewal

Low

Channel compliance settings are destination-specific

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Custom event schemas require discovery before event migration

    Solitics allows teams to define custom event types beyond the standard set, and each custom event type has its own property schema. Without a complete event schema catalog, any behavioral event migration will silently drop or mangle custom event records because the destination column structure cannot anticipate unknown property names. We run a schema discovery query against the Solitics API during the discovery phase, cataloging every named custom event type and its property fields, before writing any mapping. This adds one to two days to discovery but prevents data loss on event history migration.

  • Gamification and loyalty logic does not transfer to Monday.com

    Solitics Smart Gamification missions, loyalty point balances, badge definitions, widget configurations, and achievement thresholds are platform-native objects with no common export format. Monday.com has no native gamification capability. We export gamification configurations as structured documentation, but the mechanics cannot be imported into Monday.com as functional records. Teams that rely on gamification for user engagement must plan a rebuild project with a third-party loyalty or gamification tool, budgeted separately from the migration.

  • Solitics integrations are re-establishment tasks, not migrations

    Solitics connections to trading platforms, sports feeds, bonus engines, and back-office databases are configured integrations that store credentials, endpoints, and data flow logic on the Solitics side. These do not export as records and cannot be imported into Monday.com. We provide a complete integration audit listing every active connector, its data flow direction, and required credentials, so the customer's technical team has a checklist for re-establishing each connection post-migration through Monday.com integrations, Zapier, Make, or direct API.

  • Monday.com rate limits use complexity units, not request counts

    Monday.com's API enforces complexity-based rate limits rather than simple request-per-minute caps. Each query has a complexity cost; the default limit is 10,000,000 complexity units per minute, and HTTP 429 is returned when exceeded with a 60-second retry-after. For large behavioral event migrations with hundreds of thousands of records, we chunk queries and track complexity cost from each response body to avoid throttling. Bulk imports into Monday.com require pagination strategies tuned to the complexity cost per query, which is higher for boards with many columns or large groups.

  • Channel compliance settings do not transfer across platforms

    SMS sender IDs, WhatsApp Business account configurations, push notification certificates, and email sending domains registered in Solitics are tied to carrier and platform-level compliance registrations that are vendor-specific. These cannot be transferred. We export channel configuration metadata (sender IDs, template IDs, certificate details) as a compliance audit document, and the customer's team must set up fresh sending infrastructure in Monday.com's connected channels before activating outbound communications.

Migration approach

Six steps for a successful Solitics to monday CRM data migration

  1. Discovery and schema catalog

    We query the Solitics API to extract a full inventory of every object type active in the account: user profiles, standard event types, custom event schemas, segment definitions, journey configurations, campaign metadata, gamification assets, and integration connectors. We also pull behavioral event volume estimates, profile counts, and any historical KPI data accessible via API. This discovery output becomes the migration scope baseline and the reference point for reconciliation after data lands in Monday.com.

  2. Monday.com board architecture design

    We design the destination Monday.com board structure based on the Solitics data inventory. The core design creates a People Board for user profiles, an Events Board for behavioral data (with columns mapped from discovered custom event schemas), and a Campaigns Board for campaign metadata. We configure custom columns in Monday.com matching each Solitics attribute and event property type (text, number, date, dropdown, link). Board architecture is validated in a Monday.com test workspace before migration scripts are written.

  3. Data extraction and transformation

    We extract data from Solitics in dependency order: user profiles first (as the parent record), then behavioral events with the custom schema discovery results applied to ensure all property fields are captured, then segment rule logic and campaign metadata. Behavioral events that cannot map to columnar format are serialized as structured JSON in long-text columns with a summary view per user. We apply deduplication rules based on Solitics user ID, resolve any missing parent references, and normalize date formats to ISO 8601 for Monday.com compatibility.

  4. Gamification and journey documentation

    We extract every gamification configuration (missions, point structures, badges, achievement thresholds) and every journey definition (trigger, branching logic, action steps, channel assignments) and produce a structured inventory document. This document is delivered as the handoff artifact for the customer's technical team and is not imported into Monday.com as functional records. We provide a Monday.com Automation rebuild template for each journey with trigger-action equivalents documented step-by-step.

  5. Staged migration and reconciliation

    We run a staged migration into a Monday.com test workspace using production-like data volumes. The customer reconciles a random sample of migrated Items against Solitics source records (profile attributes, event counts, segment membership). Any column mapping corrections, transformation issues, or data quality gaps are resolved before the production migration. Gamification and journey inventories are reviewed by the customer's team during this phase.

  6. Production cutover and integration handoff

    We run the production migration in record-type batches, starting with user profiles and working through events, segments, and campaign metadata. Each batch emits a row-count reconciliation report. We freeze Solitics writes during the cutover window, run a final delta migration of any records modified during migration, and deliver the integration re-establishment checklist and gamification inventory to the technical team. We support a three-day hypercare window for reconciliation issues. Post-migration admin rebuild of automations and gamification is outside standard scope.

Platform deep dives

Context on both ends of the pair

Solitics logo

Solitics

Source

Strengths

  • Sub-second event response and 0.8-second data processing claim keeps engagement timely in high-frequency verticals.
  • Built-in AI Expert layer for automated optimization of journey steps without manual A/B testing.
  • Native gamification module avoids the need for a separate loyalty or engagement tool vendor.
  • Single platform covering visitor activation through winback across a defined vertical stack.
  • Claims 45-day integration timeline, indicating a structured onboarding methodology.

Weaknesses

  • Small company footprint (11–50 employees, under $5M revenue) raises long-term vendor stability concerns for large enterprise customers.
  • Pricing opacity and reported hidden costs make total cost of ownership difficult to predict upfront.
  • Limited public API documentation makes third-party integration and self-service migration support challenging.
  • Small review base (11 verified reviews on G2) provides limited independent validation of platform claims.
  • Advanced customization requires developer involvement, limiting self-serve extensibility for non-technical marketing teams.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Solitics and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Solitics and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Solitics and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Solitics: Documented in vendor SDK docs (specific limits not published publicly).

  • Data volume sensitivity

    A

    Solitics exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Solitics to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Solitics to monday CRM data migrations

Answers to the questions buyers ask most during Solitics to monday CRM migration scoping. Not seeing yours? Book a call.

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Straightforward migrations with under 10,000 user profiles, moderate behavioral event volumes (under 100,000 records), and no complex custom event schemas land between two and four weeks. Migrations with large behavioral event archives, multiple custom event types, complex segment logic, or a gamification inventory requiring documentation pass move to five to eight weeks because of schema discovery overhead and transformation complexity. Monday.com board architecture design and reconciliation also add time before data movement begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Solitics.
Land in monday CRM, intact.

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