CRM migration
Field-level mapping, validation, and rollback between Altcraft and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Altcraft
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between Altcraft and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Altcraft to Monday.com CRM is a paradigm migration, not a record copy. Altcraft organizes data around customer Profiles with behavioral history, channel subscriptions, and omnichannel event logs; Monday.com CRM organizes data around Items on Boards with Columns that map to CRM fields. We extract Altcraft Profile records via CSV, restructure them into Monday.com Contacts and Companies (or custom Board Items), and preserve Deal records as Opportunity Board items or custom CRM boards with stage columns. The most significant structural change is that Altcraft's unified Profile object does not have a direct Monday.com equivalent—behavioral event history, channel subscriptions, and loyalty data must be mapped to custom columns or related boards. Automation Scenarios, Web Layer configurations, and Control Group assignments do not migrate as logic; we deliver a written inventory for manual rebuild. Channel configurations (SMS, email sender IDs, messenger integrations) require re-establishment in Monday.com integrations.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Altcraft object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Altcraft
Profile (Customer Profile)
monday CRM
Contact Item
1:1Altcraft Profiles map to Monday.com Contact Items. The Profile's full name fields become the Contact Item name; contact email becomes a text or email column; phone becomes a phone column. We extract Profile records via CSV export (the only available export path due to the broken API guide) and batch-import into Monday.com Contacts board using the Monday.com CSV import or API. Custom Profile Fields map to Monday.com column types chosen during scoping.
Altcraft
Company
monday CRM
Company Item or Account Board
1:1Altcraft Company data (if present) maps to Monday.com Company Items within a dedicated Companies board. Domain, industry, employee count, and annual revenue become corresponding Monday.com columns. The Account-Contact relationship is modeled through Monday.com's optional Contacts integration or via a Board Item link column pointing from the Contact Item to the Company Item.
Altcraft
Deal
monday CRM
Opportunity Board Item
1:1Altcraft Deals map to Monday.com CRM Opportunity Board Items. Deal name becomes the Item name; amount becomes a number column; stage becomes a Status column mapping Altcraft pipeline stages to Monday.com CRM deal stage values. Close date maps to a date column. We pre-build the Monday.com CRM pipeline board structure during scoping so that the stage column values align with the customer's existing deal lifecycle.
Altcraft
Automation Scenario
monday CRM
Automation (inventory document)
lossyAltcraft Scenarios are visual workflow configurations that include conditional branching, loop constructs, and API webhook calls with no exportable format. We do not migrate them as logic. We deliver a structured inventory of every active Scenario listing its trigger, conditions, actions, and recommended Monday.com Automation equivalent. The customer's admin rebuilds them manually in Monday.com's Automation builder post-migration.
Altcraft
Custom Profile Field
monday CRM
Monday.com Column
1:1Each Altcraft custom Profile Field maps to a Monday.com Column of the closest equivalent type: string fields to text columns, dates to date columns, numbers to numbers columns, dropdowns to dropdown columns, multi-select to tags or multi-select columns. Boolean fields map to checkbox columns. We validate column type compatibility before import because Monday.com has a fixed set of column types that may not cover all Altcraft field types verbatim.
Altcraft
Campaign (send history)
monday CRM
Campaign Board or linked Item
1:1Altcraft Campaign records (send history, open and click analytics) transfer as structured data attached to the originating Profile. In Monday.com CRM, campaign attribution is modeled by linking Contact Items to a Campaign board via a link or relation column, or by adding campaign tags to the Contact Item. Performance metrics (open rate, click rate) are stored as number columns on the Campaign Item.
Altcraft
Loyalty Program Tier
monday CRM
Custom Board Item or Column
1:1Altcraft loyalty tiers and promo code pools attach to Profile records. We export the loyalty structure (tier name, points balance, enrollment date) as structured fields and map them to a custom Monday.com column on the Contact Item. If the customer requires a full loyalty management system, we recommend a dedicated Monday.com board or a third-party loyalty integration post-migration.
Altcraft
Message Template
monday CRM
Template (inventory document)
lossyAltcraft message templates export in standard formats (HTML, plain text). Monday.com CRM does not have a native template management system for outbound messaging. We deliver templates as a structured inventory document with HTML content and variable placeholders mapped to Monday.com column names, so the customer's admin can re-create them in their chosen email/SMS integration tool.
Altcraft
Control Group
monday CRM
Segment Tag or Group
1:1Altcraft Control Groups assign holdout status to specific Profile IDs for comparative campaign analytics. We preserve Control Group membership as a tag or label column on the Contact Item in Monday.com CRM, enabling the customer to replicate holdout segmentation in future campaigns through the email integration tool. Monday.com CRM has no native Control Group concept; this is modeled through segmentation logic in the connected marketing channel.
| Altcraft | monday CRM | Compatibility | |
|---|---|---|---|
| Profile (Customer Profile) | Contact Item1:1 | Fully supported | |
| Company | Company Item or Account Board1:1 | Fully supported | |
| Deal | Opportunity Board Item1:1 | Fully supported | |
| Automation Scenario | Automation (inventory document)lossy | Fully supported | |
| Custom Profile Field | Monday.com Column1:1 | Fully supported | |
| Campaign (send history) | Campaign Board or linked Item1:1 | Fully supported | |
| Loyalty Program Tier | Custom Board Item or Column1:1 | Fully supported | |
| Message Template | Template (inventory document)lossy | Fully supported | |
| Control Group | Segment Tag or Group1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Altcraft gotchas
Profile-count pricing means database size drives the bill
Automation Scenarios do not export as portable logic
API developer guide returns HTTP 301, blocking programmatic discovery
Private Cloud and on-premise use separate support contracts
Control Group assignment is Profile-ID dependent
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the Altcraft portal across tier (Cloud, Cloud Pro, Private Cloud, On-premises), Profile volume, custom Profile Fields, segment definitions, deal records, campaign history, loyalty structures, and active Scenarios. We identify the available export path (CSV via UI for Cloud Pro and Private Cloud; Albato or direct database credentials where available) and document every Altcraft object that will map to Monday.com CRM. The discovery output is a written migration scope and a Monday.com board schema design with column type assignments.
Monday.com board schema design
We design the destination Monday.com CRM structure before any data moves. This includes provisioning a Contacts board with column types mapped from Altcraft Profile fields, a Companies board with Account-Contact link relationships, a Deals pipeline board with a Status column matching the customer's existing Altcraft deal stages, and a Campaign board for send history. Custom Profile Fields are converted to Monday.com column types with type-equivalent mapping; any fields without a Monday.com equivalent are flagged with a recommended workaround. The board structure is validated in a Monday.com workspace before production migration begins.
Profile and Company export via CSV
We extract Altcraft Profile records via the UI-based CSV export available in Cloud Pro and Private Cloud tiers. If the customer has Albato configured or provides direct database credentials, we use those for a more complete export including behavioral event history. Company records export as a separate CSV. We clean and normalize the exported data: trim whitespace from name and email fields, validate email format, standardize phone number formatting, and resolve any Altcraft owner IDs to Monday.com user accounts by email match.
Production migration in board order
We run production migration in dependency order: Contacts board first (Profile CSV imported via Monday.com CSV import or API), then Companies board, then Deals pipeline board (Deal CSV with stage values mapped to the Monday.com Status column), then Campaign board. Each phase emits a row-count reconciliation report. Custom Profile Fields and loyalty data import in the same pass as the Contact records, mapped to the appropriate Monday.com column types. We resolve Account-Contact link relationships after both boards are populated.
Automation and Scenario inventory delivery
We do not migrate Altcraft Automation Scenarios as logic. We deliver a written inventory of every active Scenario with its trigger type, conditions, actions, and referenced Profile segments, paired with a recommended Monday.com Automation equivalent. The inventory covers channel reconnection requirements, Web Layer configurations, and Control Group segmentation logic so the customer's admin has a rebuild guide. Channel configurations (SMS sender IDs, messenger credentials, push notification settings) are documented for re-establishment in the customer's chosen third-party integrations.
Cutover, validation, and channel reconnection
We freeze Altcraft writes during the cutover window, run a final delta migration of any records modified during the export, then enable Monday.com CRM as the system of record for contact and deal management. We validate record counts across all boards, spot-check 25-50 random Contact Items against the Altcraft source records, and verify that deal stage values and ownership assignments match. We support a one-week hypercare window for reconciliation issues. Channel integrations (email, SMS) are re-connected by the customer's admin using the documented credentials from the channel inventory.
Platform deep dives
Altcraft
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Altcraft and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Altcraft and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Altcraft and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Altcraft: Configurable via API_MAX_REQUESTS_COUNT — exceeding returns HTTP 429. Specific numeric limits are not published in the developer guide and must be confirmed per deployment..
Data volume sensitivity
Altcraft exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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