CRM migration

Migrate from Altcraft to monday CRM

Field-level mapping, validation, and rollback between Altcraft and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Altcraft logo

Altcraft

Source

monday CRM

Destination

monday CRM logo

Compatibility

78%

7 of 9

objects map 1:1 between Altcraft and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Altcraft to Monday.com CRM is a paradigm migration, not a record copy. Altcraft organizes data around customer Profiles with behavioral history, channel subscriptions, and omnichannel event logs; Monday.com CRM organizes data around Items on Boards with Columns that map to CRM fields. We extract Altcraft Profile records via CSV, restructure them into Monday.com Contacts and Companies (or custom Board Items), and preserve Deal records as Opportunity Board items or custom CRM boards with stage columns. The most significant structural change is that Altcraft's unified Profile object does not have a direct Monday.com equivalent—behavioral event history, channel subscriptions, and loyalty data must be mapped to custom columns or related boards. Automation Scenarios, Web Layer configurations, and Control Group assignments do not migrate as logic; we deliver a written inventory for manual rebuild. Channel configurations (SMS, email sender IDs, messenger integrations) require re-establishment in Monday.com integrations.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Altcraft logo

Altcraft

What's pushing teams away

  • Profile-based pricing scales with database size, creating unpredictable monthly bills as the contact list grows and pushing teams toward flat-rate alternatives.
  • On-premise and private cloud installations require custom integration work per environment, making the total cost of ownership higher than the headline subscription price suggests.
  • Limited public review presence and sparse independent user community make peer validation and competitive comparison difficult before committing.
  • Documentation and developer guides return errors or redirect loops, raising concerns about the platform's long-term maintenance and support responsiveness for enterprise accounts.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Altcraft objects map to monday CRM

Each row shows how a Altcraft object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Altcraft

Profile (Customer Profile)

maps to

monday CRM

Contact Item

1:1
Fully supported

Altcraft Profiles map to Monday.com Contact Items. The Profile's full name fields become the Contact Item name; contact email becomes a text or email column; phone becomes a phone column. We extract Profile records via CSV export (the only available export path due to the broken API guide) and batch-import into Monday.com Contacts board using the Monday.com CSV import or API. Custom Profile Fields map to Monday.com column types chosen during scoping.

Altcraft

Company

maps to

monday CRM

Company Item or Account Board

1:1
Fully supported

Altcraft Company data (if present) maps to Monday.com Company Items within a dedicated Companies board. Domain, industry, employee count, and annual revenue become corresponding Monday.com columns. The Account-Contact relationship is modeled through Monday.com's optional Contacts integration or via a Board Item link column pointing from the Contact Item to the Company Item.

Altcraft

Deal

maps to

monday CRM

Opportunity Board Item

1:1
Fully supported

Altcraft Deals map to Monday.com CRM Opportunity Board Items. Deal name becomes the Item name; amount becomes a number column; stage becomes a Status column mapping Altcraft pipeline stages to Monday.com CRM deal stage values. Close date maps to a date column. We pre-build the Monday.com CRM pipeline board structure during scoping so that the stage column values align with the customer's existing deal lifecycle.

Altcraft

Automation Scenario

maps to

monday CRM

Automation (inventory document)

lossy
Fully supported

Altcraft Scenarios are visual workflow configurations that include conditional branching, loop constructs, and API webhook calls with no exportable format. We do not migrate them as logic. We deliver a structured inventory of every active Scenario listing its trigger, conditions, actions, and recommended Monday.com Automation equivalent. The customer's admin rebuilds them manually in Monday.com's Automation builder post-migration.

Altcraft

Custom Profile Field

maps to

monday CRM

Monday.com Column

1:1
Fully supported

Each Altcraft custom Profile Field maps to a Monday.com Column of the closest equivalent type: string fields to text columns, dates to date columns, numbers to numbers columns, dropdowns to dropdown columns, multi-select to tags or multi-select columns. Boolean fields map to checkbox columns. We validate column type compatibility before import because Monday.com has a fixed set of column types that may not cover all Altcraft field types verbatim.

Altcraft

Campaign (send history)

maps to

monday CRM

Campaign Board or linked Item

1:1
Fully supported

Altcraft Campaign records (send history, open and click analytics) transfer as structured data attached to the originating Profile. In Monday.com CRM, campaign attribution is modeled by linking Contact Items to a Campaign board via a link or relation column, or by adding campaign tags to the Contact Item. Performance metrics (open rate, click rate) are stored as number columns on the Campaign Item.

Altcraft

Loyalty Program Tier

maps to

monday CRM

Custom Board Item or Column

1:1
Fully supported

Altcraft loyalty tiers and promo code pools attach to Profile records. We export the loyalty structure (tier name, points balance, enrollment date) as structured fields and map them to a custom Monday.com column on the Contact Item. If the customer requires a full loyalty management system, we recommend a dedicated Monday.com board or a third-party loyalty integration post-migration.

Altcraft

Message Template

maps to

monday CRM

Template (inventory document)

lossy
Fully supported

Altcraft message templates export in standard formats (HTML, plain text). Monday.com CRM does not have a native template management system for outbound messaging. We deliver templates as a structured inventory document with HTML content and variable placeholders mapped to Monday.com column names, so the customer's admin can re-create them in their chosen email/SMS integration tool.

Altcraft

Control Group

maps to

monday CRM

Segment Tag or Group

1:1
Fully supported

Altcraft Control Groups assign holdout status to specific Profile IDs for comparative campaign analytics. We preserve Control Group membership as a tag or label column on the Contact Item in Monday.com CRM, enabling the customer to replicate holdout segmentation in future campaigns through the email integration tool. Monday.com CRM has no native Control Group concept; this is modeled through segmentation logic in the connected marketing channel.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Altcraft logo

Altcraft gotchas

High

Profile-count pricing means database size drives the bill

High

Automation Scenarios do not export as portable logic

Medium

API developer guide returns HTTP 301, blocking programmatic discovery

Medium

Private Cloud and on-premise use separate support contracts

Medium

Control Group assignment is Profile-ID dependent

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Altcraft API guide returns HTTP 301, blocking programmatic export

    The official Altcraft developer guide at guides.altcraft.com/en/developer-guide/ returns a 301 redirect, preventing API-based endpoint discovery, schema enumeration, and field type inspection before migration. We work around this by exporting Profile data through the UI-based CSV export (available in Cloud Pro and Private Cloud tiers), by using Albato for API access where the customer has Albato credentials configured, or by working with direct database credentials when the customer provides them. API-based migration is only possible when the customer supplies their own endpoint documentation or has an active Albato integration already configured.

  • Monday.com column type constraints limit custom field fidelity

    Monday.com supports a fixed set of column types (text, numbers, date, status, dropdown, checkbox, link, location, files, and formula). Altcraft custom Profile Fields can include structured data types that do not map 1:1 to a Monday.com column (for example, nested JSON arrays, multi-channel event logs, or custom date range fields). We flag each unmappable field during scoping, propose the closest column type equivalent, and document any data that cannot be represented in Monday.com's schema. Customers with complex behavioral data models may need a separate data warehouse or a third-party integration to preserve full profile fidelity.

  • Automation Scenarios do not migrate as logic

    Altcraft Scenarios are visual workflow configurations stored in a proprietary format that cannot be exported or ported. The migration does not include Scenario logic recreation. We deliver a structured description of each active Scenario (trigger type, conditions, actions, referenced Profiles) and a recommended Monday.com Automation equivalent for the customer's admin to rebuild in Monday.com's Automation builder. Web Layer popup configurations, tag manager rules, and Goal tracking do not migrate and must be re-implemented in Monday.com's integrations or a replacement tag management system.

  • Omnichannel messaging does not transfer to Monday.com CRM

    Altcraft's native Email, SMS, Web Push, Mobile Push, and Messenger channels are platform-specific integrations that cannot be transferred to Monday.com CRM. Monday.com CRM has no built-in outbound messaging engine. We document the existing channel configurations (sender IDs, API credentials, approved sender addresses) and recommend third-party email integrations (Gmail, Outlook, Mailchimp) or SMS integrations (Twilio, MessageBird) that the customer re-connects post-migration. The migrated Contact Items and their channel subscription flags (email opt-in, SMS opt-in) serve as the segmentation input for whichever outbound tool the customer selects.

  • Profile-count billing continues during the export window

    Altcraft bills on the number of Profiles stored in the database, not on seats or feature access. During migration scoping, we count every Profile record that will land in Monday.com CRM and flag whether Altcraft's billing cycle continues to accrue charges during the export window. We recommend throttling the CSV export to avoid a double-billing period where both platforms are accumulating profile counts simultaneously. The customer's Altcraft contract should be reviewed for any data export restrictions tied to the subscription tier.

Migration approach

Six steps for a successful Altcraft to monday CRM data migration

  1. Discovery and data audit

    We audit the Altcraft portal across tier (Cloud, Cloud Pro, Private Cloud, On-premises), Profile volume, custom Profile Fields, segment definitions, deal records, campaign history, loyalty structures, and active Scenarios. We identify the available export path (CSV via UI for Cloud Pro and Private Cloud; Albato or direct database credentials where available) and document every Altcraft object that will map to Monday.com CRM. The discovery output is a written migration scope and a Monday.com board schema design with column type assignments.

  2. Monday.com board schema design

    We design the destination Monday.com CRM structure before any data moves. This includes provisioning a Contacts board with column types mapped from Altcraft Profile fields, a Companies board with Account-Contact link relationships, a Deals pipeline board with a Status column matching the customer's existing Altcraft deal stages, and a Campaign board for send history. Custom Profile Fields are converted to Monday.com column types with type-equivalent mapping; any fields without a Monday.com equivalent are flagged with a recommended workaround. The board structure is validated in a Monday.com workspace before production migration begins.

  3. Profile and Company export via CSV

    We extract Altcraft Profile records via the UI-based CSV export available in Cloud Pro and Private Cloud tiers. If the customer has Albato configured or provides direct database credentials, we use those for a more complete export including behavioral event history. Company records export as a separate CSV. We clean and normalize the exported data: trim whitespace from name and email fields, validate email format, standardize phone number formatting, and resolve any Altcraft owner IDs to Monday.com user accounts by email match.

  4. Production migration in board order

    We run production migration in dependency order: Contacts board first (Profile CSV imported via Monday.com CSV import or API), then Companies board, then Deals pipeline board (Deal CSV with stage values mapped to the Monday.com Status column), then Campaign board. Each phase emits a row-count reconciliation report. Custom Profile Fields and loyalty data import in the same pass as the Contact records, mapped to the appropriate Monday.com column types. We resolve Account-Contact link relationships after both boards are populated.

  5. Automation and Scenario inventory delivery

    We do not migrate Altcraft Automation Scenarios as logic. We deliver a written inventory of every active Scenario with its trigger type, conditions, actions, and referenced Profile segments, paired with a recommended Monday.com Automation equivalent. The inventory covers channel reconnection requirements, Web Layer configurations, and Control Group segmentation logic so the customer's admin has a rebuild guide. Channel configurations (SMS sender IDs, messenger credentials, push notification settings) are documented for re-establishment in the customer's chosen third-party integrations.

  6. Cutover, validation, and channel reconnection

    We freeze Altcraft writes during the cutover window, run a final delta migration of any records modified during the export, then enable Monday.com CRM as the system of record for contact and deal management. We validate record counts across all boards, spot-check 25-50 random Contact Items against the Altcraft source records, and verify that deal stage values and ownership assignments match. We support a one-week hypercare window for reconciliation issues. Channel integrations (email, SMS) are re-connected by the customer's admin using the documented credentials from the channel inventory.

Platform deep dives

Context on both ends of the pair

Altcraft logo

Altcraft

Source

Strengths

  • Combines CDP, marketing automation, and omnichannel messaging in a single product rather than requiring three separate integrations.
  • Supports cloud, dedicated private cloud, and on-premise deployment to satisfy data-residency and sovereignty requirements.
  • Profile model unifies behavioral data with CRM and SQL data sources, enabling segment logic that references external relational data.
  • Includes Campaign Master, Control Groups, and ML algorithms in Cloud Pro tier—features typically charged as add-ons by competitors.
  • Built on a modern stack (Golang, ClickHouse, MongoDB) that supports real-time analytics and high-volume profile processing.

Weaknesses

  • API documentation is incomplete, returning errors or redirects, which creates friction for migration planning and third-party integration.
  • Pricing is profile-count based, making the total cost unpredictable and significantly higher than competitors for large contact databases.
  • Headquartered in Russia with a small team (21–45 employees), which may present compliance, support, and continuity risks for EU and US enterprises.
  • Limited public review presence and sparse community content make independent evaluation difficult compared to well-documented Western alternatives.
  • On-premise and private cloud require significant custom configuration, and some features (LDAP SSO, custom channels) are tier-gated, inflating implementation cost.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Altcraft and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Altcraft and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Altcraft and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Altcraft: Configurable via API_MAX_REQUESTS_COUNT — exceeding returns HTTP 429. Specific numeric limits are not published in the developer guide and must be confirmed per deployment..

  • Data volume sensitivity

    A

    Altcraft exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Altcraft to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Altcraft to monday CRM data migrations

Answers to the questions buyers ask most during Altcraft to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 10,000 Profiles with no complex behavioral data or loyalty structures. Migrations with large Profile volumes (over 50,000 records), multiple custom Profile Fields, e-commerce order data, or loyalty program structures move to four to eight weeks because of column type remapping, multi-board schema design, and the manual Scenario inventory work. Discovery and board schema design add one to two weeks regardless of record volume.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Altcraft.
Land in monday CRM, intact.

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