CRM migration

Migrate from FastTrack to Nutshell

Field-level mapping, validation, and rollback between FastTrack and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

FastTrack logo

FastTrack

Source

Nutshell

Destination

Nutshell logo

Compatibility

100%

12 of 12

objects map 1:1 between FastTrack and Nutshell.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

FastTrack CRM and Nutshell both manage people, companies, deals, and activities but organize these objects differently. FastTrack stores custom properties as flexible key-value fields across its object graph; Nutshell uses named custom fields scoped per object type (People, Companies, Leads). FastTrack supports custom objects via GraphQL; Nutshell supports custom fields on People, Companies, and Leads. We extract FastTrack data via API (using their REST/GraphQL endpoints for custom objects, events, and user data), then map each FastTrack object and property to its Nutshell equivalent. Trivial fields migrate directly; FastTrack custom properties map to Nutshell custom fields. FastTrack custom objects migrate as Nutshell custom fields or related records depending on the relationship structure. Workflows, automations, and sequences do not migrate — we export workflow definitions as a rebuild reference for Nutshell admins. Activities (calls, emails, meetings, notes) migrate as Nutshell activities with original timestamps and owner links preserved. Owner resolution happens by email match against Nutshell users. A delta-pickup window captures in-flight changes during cutover. All records land in Nutshell before the source system is deprecated.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

FastTrack logo

FastTrack

What's pushing teams away

  • Pricing is opaque — every quote is sales-led, which slows evaluation against alternatives like Optimove, Smartico, Xtremepush, or Solitics.
  • Vertical specialization means non-iGaming teams find the data model (players, wagers, deposits, bonuses, RG flags) doesn't map cleanly to general e-commerce or B2B SaaS use cases.
  • Heavy reliance on the Singularity ML model creates a black-box concern — some operators want explicit rule control rather than algorithm-driven decisions, especially for compliance-sensitive campaigns.
  • Custom Events and Rewards data sit in different storage tiers, so migrating off FastTrack requires preserving both transactional and event-stream history separately rather than as a single export.
  • Bonus abuse detection (Greco) is a separate add-on rather than a built-in CRM feature, so operators that don't license it lose value-modeling continuity when they migrate away.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How FastTrack objects map to Nutshell

Each row shows how a FastTrack object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

FastTrack

Person

maps to

Nutshell

People

1:1
Fully supported

FastTrack Person maps directly to Nutshell People. Nutshell People store name, email, phone, address, and custom fields. FastTrack person properties that do not have a direct Nutshell equivalent become custom fields on the People record. All FastTrack person timestamps and owner assignments migrate with original values preserved.

FastTrack

Company

maps to

Nutshell

Company

1:1
Fully supported

FastTrack Company maps to Nutshell Company. Company name, domain, industry, employee count, and revenue map directly to Nutshell Company fields. FastTrack company hierarchies (parent-child relationships) map to Nutshell Parent Company field. FastTrack custom company properties migrate as Nutshell custom fields.

FastTrack

Lead

maps to

Nutshell

Lead

1:1
Fully supported

FastTrack Lead maps to Nutshell Lead. Nutshell Lead includes status, source, and assignment fields. FastTrack lead score or rating properties migrate as a Nutshell custom field. FastTrack lead custom properties map to Nutshell Lead custom fields. Owner assignment resolves by email match against Nutshell users.

FastTrack

Deal

maps to

Nutshell

Deal

1:1
Fully supported

FastTrack Deal maps to Nutshell Deal. Nutshell Deal includes name, amount, stage, probability, close date, and owner. FastTrack deal properties migrate as Nutshell Deal custom fields. Stage names map value-by-value to Nutshell stage names. Pipeline association in FastTrack maps to Nutshell Deal's linked Company and assigned user.

FastTrack

Activity (Call/Email/Meeting)

maps to

Nutshell

Activity (Task/Event)

1:1
Fully supported

FastTrack event logs (calls, emails, meetings) map to Nutshell Activities. Call logs migrate as Nutshell Tasks with type='Call'. Email logs migrate as Nutshell Tasks with type='Email'. Meetings migrate as Nutshell Events with start/end times and linked person or deal. Original timestamps and owner links are preserved.

FastTrack

Note

maps to

Nutshell

Note

1:1
Fully supported

FastTrack notes map to Nutshell Notes. Notes attached to specific records (people, companies, deals) link to the corresponding Nutshell record by ID. Rich-text formatting in FastTrack notes is preserved as HTML in Nutshell notes. Note create and update timestamps migrate with original values.

FastTrack

Custom Object

maps to

Nutshell

Custom Field / Junction Record

1:1
Fully supported

FastTrack custom objects require transformation. If the FastTrack custom object represents a property of an existing Nutshell object (Person, Company, Lead, Deal), the data migrates as a Nutshell custom field on that object. If the FastTrack custom object has a many-to-many relationship, we create a junction record in Nutshell linking the two related objects. The mapping plan is delivered before migration runs.

FastTrack

User / Owner

maps to

Nutshell

User

1:1
Fully supported

FastTrack users migrate by email match against Nutshell users. Active FastTrack users who have a corresponding Nutshell account (matched by email) retain their assignments. FastTrack users without a Nutshell match are flagged before migration — your team either creates Nutshell accounts for them or reassigns records to a fallback owner.

FastTrack

File / Attachment

maps to

Nutshell

File Attachment

1:1
Fully supported

FastTrack file attachments on records migrate as file attachments in Nutshell. Files are downloaded from FastTrack and uploaded to Nutshell's storage. File size limits apply (Nutshell supports standard file sizes). Inline images in rich-text fields are downloaded and rehosted as Nutshell file attachments.

FastTrack

Workflow / Sequence

maps to

Nutshell

Not Migrated

1:1
Fully supported

FastTrack workflows and sequences do not migrate. These automation constructs have no equivalent in Nutshell's data model and must be rebuilt manually in Nutshell or using Nutshell's automation tools. We export FastTrack workflow definitions as a structured JSON reference to assist your team in the rebuild.

FastTrack

Integration / Connection

maps to

Nutshell

Not Migrated

1:1
Fully supported

FastTrack integrations (connected apps, third-party data sources, webhook endpoints) do not migrate. Each integration must be reconfigured in Nutshell's AppConnect marketplace or rebuilt using Nutshell's API. We document your active FastTrack integrations as part of the discovery phase and provide a rebuild checklist that maps each connection to its Nutshell equivalent.

FastTrack

Report / Dashboard

maps to

Nutshell

Report

1:1
Fully supported

FastTrack reports and dashboards do not migrate. The underlying data migrates, but report definitions are platform-specific. We recommend rebuilding key reports in Nutshell after migration using the migrated data. Nutshell's native reporting tools support standard pipeline, activity, and performance reports that can be configured based on your migrated records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

FastTrack logo

FastTrack gotchas

High

Migration API rate limits throttle large imports

High

Corrupt or unreadable source items block migration

Medium

Export always runs to current date with no custom end date

Medium

Custom Event schema varies by plan tier

Low

Enterprise implementation can take 1–2 months

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • FastTrack custom object relationships require junction records in Nutshell

    FastTrack supports N:N relationships between custom objects via its GraphQL API, allowing flexible linking of any record to any other. Nutshell does not have a native custom-object model — it supports only custom fields on People, Companies, and Leads. When a FastTrack custom object represents a relationship between two standard objects (e.g., a subscription linked to both a person and a company), we create a junction record in Nutshell that links the two related records. This requires the junction object schema to be defined during planning, and both related records must migrate before the junction records can be inserted. Teams with complex FastTrack custom object graphs may need to consolidate some relationships into custom fields or accept that some linkage history requires manual recreation in Nutshell. We surface the full relationship graph during discovery so no junction mappings are missed.

  • FastTrack event-driven data requires timestamp normalization for Nutshell

    FastTrack tracks activities as events with real-time timestamps and flexible payload schemas stored in RabbitMQ or Kafka. Nutshell activities are structured records with fixed datetime fields and owner lookups. When migrating FastTrack event logs to Nutshell activities, we normalize the timestamp format and populate Nutshell's required startTime/endTime fields. If FastTrack events use a non-standard timestamp format or timezone, we convert to UTC before inserting into Nutshell. Events with missing or malformed timestamps are flagged in the pre-migration report and either receive a default timestamp or are excluded based on your data quality preference set during discovery.

  • FastTrack user roles do not map to Nutshell team permissions

    FastTrack uses role-based access control with granular permissions for custom objects, fields, and events. Nutshell uses team-based permissions with user-level overrides. FastTrack role definitions (which FastTrack exposes via its GraphQL API) do not translate directly to Nutshell's permission model. We migrate user accounts and assignments by email match, but Nutshell team permissions must be configured manually post-migration. We deliver a permissions matrix as part of the migration plan, mapping FastTrack roles to Nutshell teams so your admin can configure access controls efficiently.

  • FastTrack integration credentials and connected apps require manual reconfiguration

    FastTrack integrations (connected third-party apps, webhook endpoints, API keys for downstream systems) are stored in FastTrack's integration configuration and cannot be exported. When migrating to Nutshell, each integration must be reconfigured using Nutshell's AppConnect marketplace or Nutshell's JSON-RPC API. We document all active FastTrack integrations during discovery and provide a rebuild checklist. Any automation that relied on FastTrack webhooks (e.g., real-time data triggers in downstream systems) will need to be rebuilt using Nutshell's outbound webhook support or a middleware layer like Zapier or Make.

  • FastTrack deal probability and forecasting data requires manual stage configuration in Nutshell

    FastTrack allows custom probability values per deal stage and supports weighted forecasting based on custom probability overrides. Nutshell deal stages include a probability percentage field that applies uniformly to all deals in that stage. FastTrack deals with stage-specific probability overrides migrate as Nutshell deal custom fields, but Nutshell's native forecasting model uses stage-level probability. If your team relies on FastTrack's granular probability overrides for forecast accuracy, you will need to either configure Nutshell deal stages to match your FastTrack stage probabilities or use Nutshell's custom fields to track the override values and train your team on the new forecasting workflow.

Migration approach

Six steps for a successful FastTrack to Nutshell data migration

  1. Audit FastTrack data model and extract via API

    We connect to FastTrack's API (using their REST and GraphQL endpoints) to inventory all objects, custom fields, custom objects, event types, and user accounts. We profile record counts, identify custom property schemas, and map FastTrack custom object relationships. The audit report lists every FastTrack field, its data type, and whether it has a direct Nutshell equivalent. We also document active integrations, workflows, and any third-party connections that will need manual reconfiguration post-migration.

  2. Design Nutshell schema and field mapping plan

    Based on the FastTrack audit, we design the Nutshell schema: creating custom fields on People, Companies, Leads, and Deals; defining junction record structures for FastTrack custom objects; and mapping stage names to Nutshell deal stages. We deliver a field-level mapping document that lists every FastTrack field, its Nutshell destination, the mapping type (direct, transformed, custom_field_required), and any transformation notes. Your Nutshell admin reviews and approves the schema plan before any data moves.

  3. Run sample migration with field-level diff

    We migrate a representative sample (typically 100–500 records spanning people, companies, leads, deals, and activities) into your live Nutshell account. We generate a field-level diff comparing source values to destination values so you can verify that custom field mapping, stage name mapping, and owner resolution are working as expected. Any discrepancies are corrected in the mapping plan before the full run commits. This step validates data quality assumptions from the audit and ensures no fields are missed.

  4. Execute full migration with delta-pickup window

    The full migration runs against Nutshell's JSON-RPC API. We sequence the load to respect foreign-key dependencies: Companies first, then People and Leads (linked to Companies), then Deals (linked to People and Companies), then Activities (linked to their parent records), then junction records. A delta-pickup window (24–48 hours after the initial load) captures any records created or modified in FastTrack during the cutover period. All records land in Nutshell with original create/update timestamps and owner assignments preserved.

  5. Audit log, reconciliation, and rollback readiness

    We generate a full audit log of every record migrated: source record ID, destination record ID, field mapping applied, and any exceptions flagged. Your team performs a reconciliation check against FastTrack record counts. If reconciliation fails, we provide a one-click rollback that removes migrated records from Nutshell without affecting your FastTrack source. Once reconciled, your team begins using Nutshell while FastTrack is decommissioned. We remain available for 5 business days post-migration to address any data discrepancies discovered during the transition period.

Platform deep dives

Context on both ends of the pair

FastTrack logo

FastTrack

Source

Strengths

  • Real-time Custom Event ingestion via REST, RabbitMQ, and Kafka connectors
  • Unified inbox aggregating email, chat, and messaging channels
  • GraphQL API for rewards and segmentation logic
  • Cross-platform support for Windows and macOS on the scheduling product
  • Enterprise tier includes dedicated support and custom contract terms

Weaknesses

  • Limited review volume makes it hard to gauge long-term satisfaction trends
  • Timezone handling causes scheduling friction in distributed teams
  • Export function only produces dividend-adjusted data — no raw export option
  • Stability concerns reported in scheduling product reviews (crashes during production use)
  • Enterprise pricing is opaque and requires direct sales contact
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across FastTrack and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    FastTrack: Throttling is tenant-specific; enterprise tenants can request temporary removal for 60-day windows.

  • Data volume sensitivity

    A

    FastTrack exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your FastTrack to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about FastTrack to Nutshell data migrations

Answers to the questions buyers ask most during FastTrack to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your FastTrack to Nutshell migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most FastTrack-to-Nutshell migrations complete in 48–72 hours for under 50,000 records. Larger datasets with 500,000+ records or FastTrack custom object graphs requiring junction record mapping extend to 5–7 days. The longest phase is typically planning and schema setup — designing the Nutshell custom field structure and mapping FastTrack custom object relationships. API extraction and load times scale with record volume and the complexity of custom property mapping.

Adjacent paths

Related migrations to explore

Ready when you are

Move from FastTrack.
Land in Nutshell, intact.

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