CRM migration
Field-level mapping, validation, and rollback between Alpine IQ and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Alpine IQ
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Alpine IQ and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Alpine IQ to Monday.com CRM is a niche-to-general migration: moving from a purpose-built cannabis dispensary CRM with POS integrations, loyalty tiers, and compliance tooling to a configurable work OS with CRM capabilities. The data model changes significantly because Monday.com CRM has no native loyalty points, rewards tiers, or POS sync infrastructure. We export all Persona PII (name, phone, email, birthdate, med ID, address), point balances as custom numeric fields, opt-in flags as status columns, and Order history as board items with product details. We flag the loyalty program rule structure for admin rebuild, document every Flow automation requiring a Monday.com equivalent, and deliver a written integration plan for replacing POS sync. Monday.com ranked #4 in G2's CRM category with a 98% recommendation rate and is well-suited for dispensary operators who need a general CRM with custom boards over a vertical-specific platform.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Alpine IQ object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Alpine IQ
Persona (Contact)
monday CRM
Contact (People app or board item)
1:1Alpine IQ Personas with name, phone, email, birthdate, gender, address, and med ID map to Monday.com Contact records. We export all standard PII via the /api/v2/loyalty POST endpoint and push into Monday.com's People app or a dedicated Contacts board. Birthdate maps to a Date column; med ID maps to a custom Text column labeled Regulatory_ID. Phone number formats are normalized before import.
Alpine IQ
Order
monday CRM
Board Item (Orders board)
1:1Order records including order ID, status, substatus, timestamps, item data (product name, category, SKU, brand, price, discount), payment details, and attribution parameters (attr) map to Monday.com board items on a dedicated Orders board. We create a board structure with columns for Order_ID, Status, Customer (linked to Contact), Total_Amount, Product_Details (long text or subitems), and Attribution_Source. Attribution param values from Alpine IQ become a Text column for campaign tracking.
Alpine IQ
Audience (Segment)
monday CRM
Group (board group) or Tags
lossyAlpine IQ Audiences are segmented contact groups used for campaign targeting. We export audience membership by contact ID and points multiplier. Audiences can be mapped to Monday.com board Groups (filterable views) or Tags column values. The customer chooses the target model during scoping based on how many active audiences they maintain.
Alpine IQ
Loyalty Program (Points and Tiers)
monday CRM
Custom Number and Text columns on Contact
lossyLoyalty point balances and tier status are stored on the Alpine IQ Persona record. We export point balances as a numeric custom column (Points_Balance) and tier names as a Text column (Loyalty_Tier). The rules governing point expiration, tier progression thresholds, and reward eligibility are configuration-level settings in Alpine IQ and do not export. We deliver a written loyalty program specification document for the customer's admin to rebuild in Monday.com or via a loyalty integration partner.
Alpine IQ
Discount Group
monday CRM
Tags or Dropdown column on Contact
lossyAlpine IQ discount groups map to specific POS discount rules and customer eligibility flags. We export discount group names and eligibility status and map them to Monday.com Tags or a Dropdown column on the Contact record. POS-level discount rules do not migrate; the admin recreates these in Dutchie or the connected POS post-migration.
Alpine IQ
Opt-In Record
monday CRM
Status column on Contact (Email_Opt_In, SMS_Opt_In)
1:1Email and SMS opt-in status tracked via Alpine IQ /api/v2/optin endpoints migrates to Boolean or Status columns on the Monday.com Contact record. We create separate columns for Email_Opt_In and SMS_Opt_In with values Active, Unsubscribed, or Pending. Compliance documentation (consent timestamp, source) is preserved in a Notes column if available.
Alpine IQ
Store/Location Mapping
monday CRM
Text column or separate Locations board
1:1Multi-location Alpine IQ accounts map each integration or data source to a specific store. We extract the full store mapping configuration and replicate it as a Locations board in Monday.com with columns for Location_Name, POS_System, and Contact_Count. The customer's admin reconciles location names between the Alpine IQ export and the destination POS setup post-migration.
Alpine IQ
Custom Contact Properties
monday CRM
Custom columns on Contact
1:1Alpine IQ supports custom fields on Persona records. We export all custom properties alongside standard fields and create matching custom columns in Monday.com, preserving the original property names and data types (Text, Number, Date, Dropdown, etc.). Custom property logic (calculated values, conditional display) does not migrate; these must be rebuilt as Monday.com formula or dependency columns.
Alpine IQ
Integration Source IDs
monday CRM
Text column Source_System on Contact
1:1Every Alpine IQ contact has a source ID from the integration that created it (POS, ecommerce, etc.). We preserve all source IDs in a Source_System column on the Contact record for audit and deduplication purposes. Monday.com does not use source IDs for matching but retaining them provides a migration audit trail.
Alpine IQ
Attribution Parameters (attr)
monday CRM
Text columns on Order item
1:1The attr parameter on Alpine IQ order objects tracks campaign attribution. Attribution values migrate to Text columns on the Monday.com Order item, enabling the customer to rebuild campaign ROI reporting manually in Monday.com dashboards. UTM-like source attribution from Alpine IQ becomes a dedicated Attribution column.
| Alpine IQ | monday CRM | Compatibility | |
|---|---|---|---|
| Persona (Contact) | Contact (People app or board item)1:1 | Fully supported | |
| Order | Board Item (Orders board)1:1 | Fully supported | |
| Audience (Segment) | Group (board group) or Tagslossy | Fully supported | |
| Loyalty Program (Points and Tiers) | Custom Number and Text columns on Contactlossy | Fully supported | |
| Discount Group | Tags or Dropdown column on Contactlossy | Fully supported | |
| Opt-In Record | Status column on Contact (Email_Opt_In, SMS_Opt_In)1:1 | Fully supported | |
| Store/Location Mapping | Text column or separate Locations board1:1 | Fully supported | |
| Custom Contact Properties | Custom columns on Contact1:1 | Mapping required | |
| Integration Source IDs | Text column Source_System on Contact1:1 | Fully supported | |
| Attribution Parameters (attr) | Text columns on Order item1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Alpine IQ gotchas
Blocklist contacts excluded from standard API GET
Store name matching required for loyalty attribution
Initial integration sync delay up to 24 hours
Points and tier expiration logic not exported
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and Alpine IQ data audit
We audit the Alpine IQ account across Personas (contact count, custom properties, opt-in flags), Orders (volume, status distribution, item detail depth), Audiences (count, membership size, points multipliers), Loyalty Programs (tier names, point balances, program rules), Store/Location mappings, and Flow event schemas. We also extract the suppression or blocklist volume. The discovery output is a written data inventory, a Monday.com board architecture proposal, and a loyalty program specification document for the customer's admin team.
Monday.com board architecture design
We design the destination Monday.com structure based on the Alpine IQ data inventory. This includes a Contacts board (People app or custom board with all PII and loyalty columns), an Orders board (with linked contacts, item subitems, and attribution columns), a Locations board (for multi-location accounts), and any custom boards required for discount groups or audiences. We configure Status columns, Dropdown values, and Number formats before any data import. This phase requires the customer's Monday.com admin to provision the initial workspace and grant API access.
Data export and cleansing
We extract data from Alpine IQ via the /api/v2/loyalty POST endpoint for contacts and the Orders API for transaction history. We clean records by normalizing phone numbers, standardizing address formats, removing duplicates (Alpine IQ source IDs used as dedupe keys), and validating opt-in status. We flag any records with missing required fields (no name, no email) for the customer's review before import. We also run the blocklist audit and flag suppressed contacts that may need reconsent handling.
Contact and loyalty data migration
We import Alpine IQ Personas into Monday.com Contacts board with all PII, loyalty point balances, tier names, opt-in flags, and source system IDs. Multi-location contacts receive the mapped store assignment. Audiences are exported as Tags or Group names based on the customer's scoping choice. Point balances and tier names import as static values only; the customer receives the loyalty program specification for rule rebuild post-migration.
Order history migration
We import Order records into the Orders board with linked Customer references (via Monday.com Connect boards or Contact lookup columns), order totals, status, product details, and attribution parameters. Multi-item orders use subitems or a long text Product_Details column depending on the board design. Attribution source values from Alpine IQ attr parameters populate the Attribution_Source column for campaign reporting rebuild.
Cutover, validation, and integration handoff
We freeze Alpine IQ writes during the cutover window, run a final delta migration of any records modified during the migration, then validate record counts against the discovery inventory. The customer spot-checks 25-50 records against the Alpine IQ source before signing off. We deliver the Flow event inventory and the loyalty program specification to the customer's admin team. We do not rebuild Monday.com Automations or integrate the POS; those are separate implementation items. We provide a one-week hypercare window for reconciliation issues.
Platform deep dives
Alpine IQ
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Alpine IQ and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Alpine IQ and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Alpine IQ and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Alpine IQ: 5 requests per second, 120 per minute, and 2,000 per hour per documented developer guide..
Data volume sensitivity
Alpine IQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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