CRM migration

Migrate from Alpine IQ to monday CRM

Field-level mapping, validation, and rollback between Alpine IQ and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Alpine IQ logo

Alpine IQ

Source

monday CRM

Destination

monday CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between Alpine IQ and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Alpine IQ to Monday.com CRM is a niche-to-general migration: moving from a purpose-built cannabis dispensary CRM with POS integrations, loyalty tiers, and compliance tooling to a configurable work OS with CRM capabilities. The data model changes significantly because Monday.com CRM has no native loyalty points, rewards tiers, or POS sync infrastructure. We export all Persona PII (name, phone, email, birthdate, med ID, address), point balances as custom numeric fields, opt-in flags as status columns, and Order history as board items with product details. We flag the loyalty program rule structure for admin rebuild, document every Flow automation requiring a Monday.com equivalent, and deliver a written integration plan for replacing POS sync. Monday.com ranked #4 in G2's CRM category with a 98% recommendation rate and is well-suited for dispensary operators who need a general CRM with custom boards over a vertical-specific platform.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Alpine IQ logo

Alpine IQ

What's pushing teams away

  • Steep learning curve with a complex, layered interface makes onboarding staff time-consuming and delays realizing value from advanced segmentation and automation features.
  • Reporting tools lack customization and flexibility—dashboards are difficult to parse at a glance and loading times for filtered reports frustrate marketing teams.
  • SMS deliverability and compliance requirements in regulated markets can limit campaign effectiveness, especially as carriers tighten filtering on cannabis-adjacent content.
  • Multi-location store mapping requires exact name matching between Alpine IQ and POS systems, creating friction during rollout and causing sync failures when locations are renamed.
  • Per-store and per-contact pricing model historically inflated costs for growing dispensary chains, prompting operators to evaluate alternatives when expanding across new markets.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Alpine IQ objects map to monday CRM

Each row shows how a Alpine IQ object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Alpine IQ

Persona (Contact)

maps to

monday CRM

Contact (People app or board item)

1:1
Fully supported

Alpine IQ Personas with name, phone, email, birthdate, gender, address, and med ID map to Monday.com Contact records. We export all standard PII via the /api/v2/loyalty POST endpoint and push into Monday.com's People app or a dedicated Contacts board. Birthdate maps to a Date column; med ID maps to a custom Text column labeled Regulatory_ID. Phone number formats are normalized before import.

Alpine IQ

Order

maps to

monday CRM

Board Item (Orders board)

1:1
Fully supported

Order records including order ID, status, substatus, timestamps, item data (product name, category, SKU, brand, price, discount), payment details, and attribution parameters (attr) map to Monday.com board items on a dedicated Orders board. We create a board structure with columns for Order_ID, Status, Customer (linked to Contact), Total_Amount, Product_Details (long text or subitems), and Attribution_Source. Attribution param values from Alpine IQ become a Text column for campaign tracking.

Alpine IQ

Audience (Segment)

maps to

monday CRM

Group (board group) or Tags

lossy
Fully supported

Alpine IQ Audiences are segmented contact groups used for campaign targeting. We export audience membership by contact ID and points multiplier. Audiences can be mapped to Monday.com board Groups (filterable views) or Tags column values. The customer chooses the target model during scoping based on how many active audiences they maintain.

Alpine IQ

Loyalty Program (Points and Tiers)

maps to

monday CRM

Custom Number and Text columns on Contact

lossy
Fully supported

Loyalty point balances and tier status are stored on the Alpine IQ Persona record. We export point balances as a numeric custom column (Points_Balance) and tier names as a Text column (Loyalty_Tier). The rules governing point expiration, tier progression thresholds, and reward eligibility are configuration-level settings in Alpine IQ and do not export. We deliver a written loyalty program specification document for the customer's admin to rebuild in Monday.com or via a loyalty integration partner.

Alpine IQ

Discount Group

maps to

monday CRM

Tags or Dropdown column on Contact

lossy
Fully supported

Alpine IQ discount groups map to specific POS discount rules and customer eligibility flags. We export discount group names and eligibility status and map them to Monday.com Tags or a Dropdown column on the Contact record. POS-level discount rules do not migrate; the admin recreates these in Dutchie or the connected POS post-migration.

Alpine IQ

Opt-In Record

maps to

monday CRM

Status column on Contact (Email_Opt_In, SMS_Opt_In)

1:1
Fully supported

Email and SMS opt-in status tracked via Alpine IQ /api/v2/optin endpoints migrates to Boolean or Status columns on the Monday.com Contact record. We create separate columns for Email_Opt_In and SMS_Opt_In with values Active, Unsubscribed, or Pending. Compliance documentation (consent timestamp, source) is preserved in a Notes column if available.

Alpine IQ

Store/Location Mapping

maps to

monday CRM

Text column or separate Locations board

1:1
Fully supported

Multi-location Alpine IQ accounts map each integration or data source to a specific store. We extract the full store mapping configuration and replicate it as a Locations board in Monday.com with columns for Location_Name, POS_System, and Contact_Count. The customer's admin reconciles location names between the Alpine IQ export and the destination POS setup post-migration.

Alpine IQ

Custom Contact Properties

maps to

monday CRM

Custom columns on Contact

1:1
Mapping required

Alpine IQ supports custom fields on Persona records. We export all custom properties alongside standard fields and create matching custom columns in Monday.com, preserving the original property names and data types (Text, Number, Date, Dropdown, etc.). Custom property logic (calculated values, conditional display) does not migrate; these must be rebuilt as Monday.com formula or dependency columns.

Alpine IQ

Integration Source IDs

maps to

monday CRM

Text column Source_System on Contact

1:1
Fully supported

Every Alpine IQ contact has a source ID from the integration that created it (POS, ecommerce, etc.). We preserve all source IDs in a Source_System column on the Contact record for audit and deduplication purposes. Monday.com does not use source IDs for matching but retaining them provides a migration audit trail.

Alpine IQ

Attribution Parameters (attr)

maps to

monday CRM

Text columns on Order item

1:1
Fully supported

The attr parameter on Alpine IQ order objects tracks campaign attribution. Attribution values migrate to Text columns on the Monday.com Order item, enabling the customer to rebuild campaign ROI reporting manually in Monday.com dashboards. UTM-like source attribution from Alpine IQ becomes a dedicated Attribution column.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Alpine IQ logo

Alpine IQ gotchas

Medium

Blocklist contacts excluded from standard API GET

High

Store name matching required for loyalty attribution

Low

Initial integration sync delay up to 24 hours

Medium

Points and tier expiration logic not exported

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com has no native loyalty or rewards engine

    Alpine IQ's point accrual, tier management, and automated reward redemption are core features with no Monday.com CRM equivalent. We export all point balances and tier names as static values in custom columns, but the accrual rules, tier progression logic, point expiration policies, and reward redemption workflows cannot migrate. The customer must either rebuild loyalty logic manually using Monday.com Automations and formula columns (which has significant functional limitations for points math) or adopt a separate loyalty platform (Springbig, Square Loyalty, or custom). We deliver a written loyalty program specification document during scoping that lists every rule requiring rebuild.

  • POS integrations do not exist in Monday.com

    Alpine IQ maintains bidirectional POS sync with Dutchie, Flowhub, Cova, and others. Monday.com CRM has no native POS integration. All real-time customer data sync between POS and CRM stops at migration. The customer's ops team must establish a new integration path (Zapier, Make, or custom API) between their POS and Monday.com, or accept manual data entry for new orders post-migration. We extract the full store mapping configuration from Alpine IQ as a reference document for rebuilding the POS connection in the new stack.

  • Blocklist contacts excluded from standard Alpine IQ API export

    The Alpine IQ Personas API explicitly filters out blocklisted contacts from GET responses. Suppressed contacts are silently omitted from standard exports. We mitigate this by querying alternative endpoints where available and cross-referencing opt-in status flags on returned records. During scoping we confirm whether the customer has a high blocklist volume and adjust the export strategy. The customer should request a full suppression report from Alpine IQ support before migration to audit whether suppressed records need to be re-imported with updated opt-in status in Monday.com.

  • Flow event triggers have no Monday.com equivalent

    Alpine IQ Flow events (order_created, order_completed, cart_abandoned, etc.) are automation triggers based on behavioral events. Monday.com Automations are record-based (status changes, date triggers, column updates) and do not support event-stream triggers. We export the Flow event schema and logic as a written inventory for the customer to evaluate rebuilding as Monday.com Automations or alternative tools. Basic triggers like New Order > Send Email can be approximated; complex behavioral segmentation triggers cannot.

  • Monday.com requires manual CRM board construction

    Unlike Alpine IQ which ships with pre-built Personas, Orders, and loyalty objects, Monday.com CRM requires the customer to design their own board structure, columns, groups, and Views. We create the initial board architecture during migration based on the Alpine IQ data export, but ongoing board design, View customization, and dashboard configuration are customer-driven. Teams without Monday.com experience should budget two to four weeks post-migration for board refinement and team training.

Migration approach

Six steps for a successful Alpine IQ to monday CRM data migration

  1. Discovery and Alpine IQ data audit

    We audit the Alpine IQ account across Personas (contact count, custom properties, opt-in flags), Orders (volume, status distribution, item detail depth), Audiences (count, membership size, points multipliers), Loyalty Programs (tier names, point balances, program rules), Store/Location mappings, and Flow event schemas. We also extract the suppression or blocklist volume. The discovery output is a written data inventory, a Monday.com board architecture proposal, and a loyalty program specification document for the customer's admin team.

  2. Monday.com board architecture design

    We design the destination Monday.com structure based on the Alpine IQ data inventory. This includes a Contacts board (People app or custom board with all PII and loyalty columns), an Orders board (with linked contacts, item subitems, and attribution columns), a Locations board (for multi-location accounts), and any custom boards required for discount groups or audiences. We configure Status columns, Dropdown values, and Number formats before any data import. This phase requires the customer's Monday.com admin to provision the initial workspace and grant API access.

  3. Data export and cleansing

    We extract data from Alpine IQ via the /api/v2/loyalty POST endpoint for contacts and the Orders API for transaction history. We clean records by normalizing phone numbers, standardizing address formats, removing duplicates (Alpine IQ source IDs used as dedupe keys), and validating opt-in status. We flag any records with missing required fields (no name, no email) for the customer's review before import. We also run the blocklist audit and flag suppressed contacts that may need reconsent handling.

  4. Contact and loyalty data migration

    We import Alpine IQ Personas into Monday.com Contacts board with all PII, loyalty point balances, tier names, opt-in flags, and source system IDs. Multi-location contacts receive the mapped store assignment. Audiences are exported as Tags or Group names based on the customer's scoping choice. Point balances and tier names import as static values only; the customer receives the loyalty program specification for rule rebuild post-migration.

  5. Order history migration

    We import Order records into the Orders board with linked Customer references (via Monday.com Connect boards or Contact lookup columns), order totals, status, product details, and attribution parameters. Multi-item orders use subitems or a long text Product_Details column depending on the board design. Attribution source values from Alpine IQ attr parameters populate the Attribution_Source column for campaign reporting rebuild.

  6. Cutover, validation, and integration handoff

    We freeze Alpine IQ writes during the cutover window, run a final delta migration of any records modified during the migration, then validate record counts against the discovery inventory. The customer spot-checks 25-50 records against the Alpine IQ source before signing off. We deliver the Flow event inventory and the loyalty program specification to the customer's admin team. We do not rebuild Monday.com Automations or integrate the POS; those are separate implementation items. We provide a one-week hypercare window for reconciliation issues.

Platform deep dives

Context on both ends of the pair

Alpine IQ logo

Alpine IQ

Source

Strengths

  • Purpose-built compliance tooling for regulated industries including cannabis marketing restrictions and SMS carrier rules.
  • Deep bidirectional POS integrations that sync customer records and transaction data without manual reconciliation.
  • Flexible audience segmentation combining purchase frequency, product category, visit recency, and custom behavioral signals.
  • Order attribution tracking with attr parameters enables campaign ROI reporting at the order level.
  • BigQuery integration provides a documented bulk data export path for organizations with data warehouse infrastructure.

Weaknesses

  • Steep learning curve and complex interface delay time-to-value for new users and smaller teams without dedicated ops resources.
  • Reporting and dashboard tooling lacks customization, filtering depth, and suffers from slow load times on large datasets.
  • API rate limits are not publicly documented, creating uncertainty for large-scale migration batch planning.
  • SMS deliverability in cannabis-adjacent markets is constrained by carrier filtering, limiting campaign reach despite opt-in compliance.
  • Blocklist suppression is handled server-side on GET but the full blocklist is not accessible via API, complicating audit completeness.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Alpine IQ and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Alpine IQ and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Alpine IQ and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Alpine IQ: 5 requests per second, 120 per minute, and 2,000 per hour per documented developer guide..

  • Data volume sensitivity

    B

    Alpine IQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Alpine IQ to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Alpine IQ to monday CRM data migrations

Answers to the questions buyers ask most during Alpine IQ to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Migrations under 15,000 Personas and 8,000 Orders with no multi-location loyalty tiers land between three and five weeks. Migrations with large point balance histories, multiple active audiences, multi-location store mapping, or existing Monday.com workspace that requires redesign move to eight to twelve weeks because of board architecture design, loyalty specification documentation, and POS integration planning scope.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Alpine IQ.
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