CRM migration
Field-level mapping, validation, and rollback between Alpine IQ and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Alpine IQ
Source
HighLevel
Destination
Compatibility
5 of 9
objects map 1:1 between Alpine IQ and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Alpine IQ and GoHighLevel serve different market priorities. Alpine IQ is purpose-built for cannabis and regulated retail, with deep POS integrations, behavioral segmentation, and compliance tooling for SMS in restricted markets. GoHighLevel is an agency-focused all-in-one marketing and CRM platform that targets service businesses and agencies with white-label resale capability. Migrating between them requires translating a cannabis-specific data model into a generalized CRM structure. We preserve Personas as GoHighLevel Contacts with loyalty point balances and tier names as custom fields, Orders as custom object records, and opt-in flags as contact properties. We do not migrate loyalty program rules, discount group configurations, or POS integration settings; these require manual setup in GoHighLevel. Audience segments map to GoHighLevel Tags. Workflows, SMS templates, and automations do not migrate as code and are inventoried for your team to rebuild.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Alpine IQ object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Alpine IQ
Personas (Contacts)
HighLevel
Contact
1:1Alpine IQ Personas map directly to GoHighLevel Contacts. We extract all standard PII fields (first name, last name, phone, email, birthdate, gender, address, med ID) via the /api/v2/loyalty POST endpoint and POST them to GoHighLevel's Contacts API. Phone is used as the dedupe key. SMS and email opt-in flags from /api/v2/optin migrate as boolean properties on the GoHighLevel contact record. Integration source IDs are preserved in a custom field for audit.
Alpine IQ
Orders
HighLevel
Custom Object (Order)
1:1Order records from Alpine IQ's /api/v2/orders endpoint (order ID, status, substatus, timestamps, customer PII, item data, pricing, attribution) map to a GoHighLevel Custom Object we provision during schema design. The Custom Object API v2 supports relationships, enabling Order records to link to the Contact that was migrated from the corresponding Persona. Attribution parameters (attr) preserve as a custom field for campaign reporting.
Alpine IQ
Audiences
HighLevel
Tags
lossyAlpine IQ Audiences are segmented contact groups with membership tied to a points multiplier per audience. We export audience membership by contact ID and map each audience to a GoHighLevel Tag. The contact's tag list is set via the GoHighLevel Contacts API. Points multipliers do not have a native GoHighLevel equivalent and are stored as a custom field aiq_audience_multipliers__c in JSON format.
Alpine IQ
Loyalty Programs (Points and Tiers)
HighLevel
Custom Fields
lossyLoyalty point balances and tier names stored on Alpine IQ Personas migrate to GoHighLevel custom fields: aiq_loyalty_points__c (integer) and aiq_loyalty_tier__c (text). The loyalty program rules (point expiration, tier thresholds, reward eligibility) are configuration-level in Alpine IQ and do not export. We document the current program structure during scoping and deliver a written specification for the customer's GoHighLevel admin to configure as a custom loyalty workflow or third-party integration.
Alpine IQ
Opt-In Records
HighLevel
Contact Properties
1:1Email and SMS opt-in status tracked via /api/v2/optin endpoints in Alpine IQ migrates as boolean properties on GoHighLevel Contacts: email_opt_in__c and sms_opt_in__c. We respect the opt-out flags and do not mark suppressed contacts as opted-in. The explicit opt-out records are preserved in a custom field aiq_blocklist_flag__c for audit purposes.
Alpine IQ
Store/Location Mappings
HighLevel
Locations or Sub-Accounts
lossyAlpine IQ multi-location accounts require each POS integration to be mapped to a specific store name. GoHighLevel represents locations as Locations (within the main account) or Sub-Accounts (separate workspaces). We export the store mapping configuration and deliver a location setup guide mapping each Alpine IQ store name to a GoHighLevel Location or Sub-Account. The customer configures POS webhooks or API credentials in GoHighLevel post-migration.
Alpine IQ
Discount Groups
HighLevel
Custom Fields or Tags
lossyAlpine IQ discount groups store POS discount eligibility flags per customer. These migrate as custom fields (discount_group__c) or tags on the GoHighLevel Contact. The actual POS discount rules require manual configuration in the destination POS and GoHighLevel workflow setup, as these are not portable data values.
Alpine IQ
Attribution Parameters
HighLevel
Custom Fields
1:1The attr parameter values stored on Alpine IQ Order records (tracking campaign, source, and medium) migrate as custom fields on the Order custom object: aiq_attr_campaign__c, aiq_attr_source__c, aiq_attr_medium__c. These enable the customer's GoHighLevel admin to build attribution reports using the migrated order history.
Alpine IQ
Custom Contact Properties
HighLevel
Custom Fields
1:1Alpine IQ supports custom fields on Persona records via override endpoints. We export all custom properties and provision matching custom fields in GoHighLevel before migration. Field type mapping: text fields to GoHighLevel text fields, numeric fields to number fields, date fields to date fields. Picklist-style custom fields map to GoHighLevel dropdown fields if the value set is enumerated, or text fields if open-ended.
| Alpine IQ | HighLevel | Compatibility | |
|---|---|---|---|
| Personas (Contacts) | Contact1:1 | Fully supported | |
| Orders | Custom Object (Order)1:1 | Fully supported | |
| Audiences | Tagslossy | Mapping required | |
| Loyalty Programs (Points and Tiers) | Custom Fieldslossy | Mapping required | |
| Opt-In Records | Contact Properties1:1 | Fully supported | |
| Store/Location Mappings | Locations or Sub-Accountslossy | Mapping required | |
| Discount Groups | Custom Fields or Tagslossy | Mapping required | |
| Attribution Parameters | Custom Fields1:1 | Fully supported | |
| Custom Contact Properties | Custom Fields1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Alpine IQ gotchas
Blocklist contacts excluded from standard API GET
Store name matching required for loyalty attribution
Initial integration sync delay up to 24 hours
Points and tier expiration logic not exported
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the source Alpine IQ account across contacts (Persona count), orders (volume and date range), audience segments, loyalty program configuration, opt-in records, and custom properties. We extract a sample of 50-100 records to validate field mapping and flag any non-standard data (med ID formats, non-date-formatted birthdates, multi-value fields). We request a loyalty program configuration export from Alpine IQ support for the rebuild handoff. The discovery output is a written scope document with object mapping, field mapping table, and a loyalty program rebuild specification.
GoHighLevel schema design and custom object provisioning
We provision the Order custom object in GoHighLevel using the Custom Objects API v2, including all custom fields for loyalty points, tier, attribution parameters, and order attributes. Custom fields on the Contact object (aiq_loyalty_points__c, aiq_loyalty_tier__c, aiq_med_id__c, aiq_blocklist_flag__c, aiq_attr_campaign__c, sms_opt_in__c, email_opt_in__c) are created in GoHighLevel before any data import. If the customer uses GoHighLevel Locations or Sub-Accounts, we document the mapping from Alpine IQ store names to GoHighLevel locations.
Alpine IQ export with blocklist reconciliation
We export Personas via the /api/v2/loyalty endpoint, Orders via /api/v2/orders, audience membership, opt-in records, and custom properties. Blocklist contacts are flagged by querying alternative endpoints and cross-referencing opt-in status. We chunk the export into API-safe batches and validate record counts against the account's reported totals. Integration source IDs are extracted and preserved for audit. Any records with missing required fields (no phone or email) are flagged for a separate deduplication pass.
Contact import and deduplication
We import Contacts into GoHighLevel using phone as the primary dedupe key and email as the secondary. Opt-in flags, loyalty point balances, tier names, med ID, and blocklist status populate as custom fields during import. Audience memberships map to Tags via the GoHighLevel Tags API. Each batch is reconciled against the Alpine IQ export count. Unresolved records (missing both phone and email) are held in a reconciliation queue for the customer's admin to review.
Order custom object import with Contact lookup resolution
Order records are imported into the Order custom object after Contacts are fully loaded. We resolve the Contact reference for each Order by matching the Alpine IQ customer ID or email to the GoHighLevel Contact ID created during the Contact import phase. Attribution parameters (attr campaign, source, medium) populate as custom fields. Order dates, status, and amounts migrate directly. Each order batch is reconciled before the next begins.
Cutover, delta sync, and loyalty program rebuild handoff
We freeze writes to Alpine IQ during the cutover window, run a delta migration of any records modified since the initial export, then enable GoHighLevel as the system of record. We deliver the loyalty program rebuild specification document to the customer's team, covering point expiration rules, tier thresholds, reward eligibility conditions, and POS integration reconfiguration steps. We do not rebuild loyalty program logic inside GoHighLevel; that is a separate configuration engagement. Workflows and SMS templates in Alpine IQ are inventoried as a written handoff document for the customer's admin to rebuild in GoHighLevel.
Platform deep dives
Alpine IQ
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Alpine IQ and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Alpine IQ: 5 requests per second, 120 per minute, and 2,000 per hour per documented developer guide..
Data volume sensitivity
Alpine IQ doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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