CRM

Migrate your Alpine IQ data

Customer engagement and loyalty CRM built for highly regulated retail markets, with deep POS integrations and behavioral segmentation. Primary use case is cannabis dispensary CRM but expanding to other regulated industries.

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In its favor

Why people choose Alpine IQ

The signal that keeps Alpine IQ on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Unifies all customer purchase data, loyalty history, and behavioral signals into a single platform, eliminating the need to manually reconcile fragmented POS and marketing tools.

Advanced audience segmentation based on real-time purchase behavior, product category preferences, and visit frequency, enabling targeted campaigns without relying solely on discount offers.

Built-in loyalty program with points accrual, tier management, and automated reward redemption reduces the need for a separate loyalty vendor and simplifies reporting.

Compliance tools purpose-built for regulated industries like cannabis help dispensaries navigate SMS opt-in rules, marketing restrictions, and state-specific data requirements without manual monitoring.

POS integrations with Dutchie, Flowhub, Cova, and others sync customer records and transaction data bidirectionally, keeping loyalty balances accurate without manual data entry.

Steep learning curve with a complex, layered interface makes onboarding staff time-consuming and delays realizing value from advanced segmentation and automation features.

Reporting tools lack customization and flexibility—dashboards are difficult to parse at a glance and loading times for filtered reports frustrate marketing teams.

SMS deliverability and compliance requirements in regulated markets can limit campaign effectiveness, especially as carriers tighten filtering on cannabis-adjacent content.

Multi-location store mapping requires exact name matching between Alpine IQ and POS systems, creating friction during rollout and causing sync failures when locations are renamed.

Per-store and per-contact pricing model historically inflated costs for growing dispensary chains, prompting operators to evaluate alternatives when expanding across new markets.

Reasons to switch

Why people leave Alpine IQ

The recurring reasons buyers give for replacing Alpine IQ. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Alpine IQ fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Purpose-built compliance tooling for regulated industries including cannabis marketing restrictions and SMS carrier rules.Deep bidirectional POS integrations that sync customer records and transaction data without manual reconciliation.Flexible audience segmentation combining purchase frequency, product category, visit recency, and custom behavioral signals.Order attribution tracking with attr parameters enables campaign ROI reporting at the order level.BigQuery integration provides a documented bulk data export path for organizations with data warehouse infrastructure.

Weaknesses

Steep learning curve and complex interface delay time-to-value for new users and smaller teams without dedicated ops resources.Reporting and dashboard tooling lacks customization, filtering depth, and suffers from slow load times on large datasets.API rate limits are not publicly documented, creating uncertainty for large-scale migration batch planning.SMS deliverability in cannabis-adjacent markets is constrained by carrier filtering, limiting campaign reach despite opt-in compliance.Blocklist suppression is handled server-side on GET but the full blocklist is not accessible via API, complicating audit completeness.

Where it works

Multi-location cannabis dispensary chains operating across state lines, where unified customer identity resolution and centralized loyalty management across stores deliver compounding operational value.Regulated retail operators in cannabis-adjacent industries requiring purpose-built compliance tooling for marketing restrictions, SMS opt-in rules, and state-specific data handling without manual monitoring.Mid-to-large dispensary operations with dedicated ops or marketing staff who can absorb a steep onboarding curve and leverage advanced behavioral segmentation to move beyond discount-driven loyalty.Dispensary operators already using Flowhub, Dutchie, or Cova POS systems, where bidirectional sync eliminates manual data reconciliation and keeps loyalty balances accurate at checkout.Organizations with data warehouse infrastructure like BigQuery that can extract and analyze customer order attribution data to measure campaign ROI beyond basic reporting dashboards.

Where it struggles

Single-location dispensaries or small operators with no dedicated marketing or ops staff, where the complex interface and steep learning curve delay time-to-value and drain resources without proportional return.Non-regulated retail environments where purpose-built compliance tooling adds overhead with no benefit, since compliance flags and marketing restrictions are not relevant to the business context.Marketing teams requiring highly customizable dashboards, granular filtering, and fast report generation, as Alpine IQ's reporting tools are described as difficult to parse, slow on large datasets, and lacking in flexibility.Dispensary operators expanding into new markets where POS systems use different location naming conventions, because store name mismatches between Alpine IQ and POS integrations cause sync failures that require manual remediation.Cannabis-adjacent operators relying heavily on SMS campaigns, where carrier filtering constrains deliverability and reach even when opt-in compliance is properly maintained.

What gets migrated

Alpine IQ object support

Object-by-object support for Alpine IQ migrations. Per-pair details surface during scoping.

Personas (Contacts)

Fully supported

Personas are the primary contact object in Alpine IQ, containing name, phone, email, birthdate, gender, address, and med ID. We migrate all standard PII fields via the /api/v2/loyalty POST endpoint and preserve custom override attributes set via the /api/v2/loyaltyContact/override endpoint. Blocklisted contacts are excluded from GET responses and we flag any suppressed records during export scoping.

Orders

Fully supported

Order objects include order ID, status, substatus, timestamps, customer PII, item data (product name, category, SKU, brand, price, discount), payment details, and attribution parameters. We extract the full order history including cancelled and refunded orders to preserve purchase behavior for segmentation rebuilds.

Audiences

Mapping required

Audiences are segmented contact groups used for campaign targeting and automation triggers. Alpine IQ stores audience membership by contact ID with a points multiplier per audience. We map audience membership as a tag or custom property on the contact record since most destination CRMs do not have a native audience-equivalent object.

Loyalty Programs (Points and Tiers)

Mapping required

Loyalty point balances and tier status are stored on the contact record in Alpine IQ. Points multipliers are set per audience. We preserve point balances as a numeric custom property and tier names as a text field, but native tier logic (progression rules, expiration policies) requires manual reconfiguration in the destination system.

Discount Groups

Mapping required

Alpine IQ discount groups map to specific POS discount rules and customer eligibility flags. The Dutchie integration guide shows discount groups as a mapped field in the customer profile. We export discount group assignments as a text property on the contact and note that the receiving system must have corresponding discount rules configured.

Opt-In Records

Fully supported

Email and SMS opt-in status is tracked separately via /api/v2/optin endpoints and can be set per email address or phone number. We migrate opt-in flags as boolean properties on the contact record, preserving the last-modified timestamp to honor consent recency.

Store/Location Mappings

Mapping required

Multi-location Alpine IQ accounts require each integration or data source to be mapped to a specific store location. The store name in Alpine IQ must exactly match the location name in the connected POS. We export store mapping configurations separately and flag mismatches that would prevent loyalty attribution from resolving correctly.

Attribution Parameters

Fully supported

The attr parameter on URLs and order objects allows Alpine IQ to track campaign attribution and UTM-like sources. Attribution values are stored in the Order object and can be used to rebuild campaign performance reports in the destination system.

Flow Events

Mapping required

Flows are automation triggers based on events like order_created, order_completed, order_cancelled, cart_abandoned, and behavioral events. Event schemas vary by integration (POS vs ecommerce). We export the event log and map trigger conditions to equivalent automation rules in the destination platform.

Custom Contact Properties

Mapping required

Alpine IQ supports custom fields on Persona records that can be set via override endpoints. We export all custom properties alongside standard fields and map them to custom fields in the destination CRM. Field type differences (text vs number vs date) require type-safe transformation during import.

Push Notification IDs

Mapping required

Mobile wallet push notification IDs are stored on contacts via /api/v1.1/contact/addPushID. These IDs are platform-specific (device tokens) and cannot be transferred between systems. We export the push ID as a reference field for audit purposes but note it becomes invalid in a new app environment.

Integration Source IDs

Fully supported

Every contact has a source ID from the integration that created it (POS, ecommerce, etc.). The /api/v1/piis/:uid/bySrcID endpoint allows lookup by source ID. We preserve all source IDs to maintain the audit trail of where each contact originated.

Gotchas

What to watch for in Alpine IQ migrations

Issues we've hit on past Alpine IQ migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

Medium

Blocklist contacts excluded from standard API GET

High

Store name matching required for loyalty attribution

Low

Initial integration sync delay up to 24 hours

Medium

Points and tier expiration logic not exported

How a Alpine IQ migration works

Four steps, Alpine IQ-specific

Connect

API key obtained from the AIQ customer portal under Settings > API; passed in request headers. into Alpine IQ. Scopes limited to read-only on the data we move.

Map

We translate Alpine IQ-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Alpine IQ quirks before production.

Migrate

Full migration with Alpine IQ rate-limit handling. Rollback available throughout.

FAQ

Alpine IQ migration FAQ

Answers to the questions buyers ask most during Alpine IQ migration scoping. Not seeing yours? Book a call.

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Most Alpine IQ migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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Migrate Alpine IQ.
Without the rebuild.

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