CRM migration
Field-level mapping, validation, and rollback between BSI CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
BSI CRM
Source
monday CRM
Destination
Compatibility
6 of 9
objects map 1:1 between BSI CRM and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from BSI CRM to Monday.com CRM is a structural migration that requires resolving two significant constraints upfront: BSI CRM does not publish a self-service export mechanism, so data extraction depends on API access gated by plan tier and may require manual intervention for custom objects, and Monday.com's board-based CRM model differs fundamentally from BSI's structured relationship model, requiring deliberate column mapping rather than automatic field translation. We perform manual schema discovery on BSI to enumerate custom objects before designing the Monday.com board schema, extract records via the BSI API or CSV fallback depending on plan tier, and load into Monday's Items with relationship columns preserving the original linkages. BSI workflow automation rules and AI-generated inferences do not migrate; we deliver a written rebuild checklist so the customer's admin can reconstruct them using Monday's Automation Center and integration layer. Activity history (calls, emails, meetings, tasks) migrates to Monday Items with activity columns rather than a native timeline object, which requires the customer to evaluate whether the activity format meets their team's operational needs before go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a BSI CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
BSI CRM
Contact
monday CRM
Contact Item on Board
1:1BSI CRM Contact records (name, email, phone, title, custom fields) map to Monday.com CRM Contact Items. The BSI contact ID is preserved in a custom column for lookup integrity. Multi-value custom fields from BSI translate to Monday multi-select columns. BSI's organizational hierarchy fields (department, reporting structure) become text or relation columns in Monday. Note that Monday's Contact Items lack a native activity timeline; activity history migrates as structured columns on the Item rather than a separate linked object.
BSI CRM
Company (Account)
monday CRM
Contact Item (linked to another Board) or Company Board
1:1BSI Company records map to Monday.com Contact Items on a separate Companies Board, linked via a relation column to the Contact Board. BSI's hierarchical parent-company structure becomes a relation column pointing to the parent Company Item. Industry classification and sector fields from BSI map to single-select columns. If the customer uses BSI's multi-company hierarchy, the flat Monday structure requires the customer to decide whether to model parent-child relationships via relation columns or accept a flat list.
BSI CRM
Deal (Opportunity)
monday CRM
Item on Deal Board
1:1BSI Deal records map to Monday.com CRM Items on a dedicated Deals Board. The BSI pipeline stage becomes a Monday board Group or a status column, and deal value maps to a number column. Expected close date becomes a date column. Owner assignment from BSI maps to the Person column in Monday, referencing the mapped User record. BSI deal probability (if used) migrates as a number column; Monday does not have a native probability field so this requires a custom column or a workaround using the deal value as the probability proxy.
BSI CRM
Pipeline Stage
monday CRM
Board Group or Status Column
lossyBSI's structured pipeline stages (with stage names, probabilities, and ordering) map to Monday board Groups that represent each stage. Each Group becomes a column section in the Kanban view. If the customer uses multiple BSI pipelines, each BSI pipeline becomes a separate Monday Board with its own Group structure. Stage ordering is preserved by the visual board layout.
BSI CRM
Activity (Call, Email, Meeting, Task)
monday CRM
Item columns or linked Items on Contact/Deal Board
1:manyBSI Activity records (calls, emails, meetings, tasks linked to Contacts or Deals) migrate to Monday as structured column entries on the parent Item. Call disposition and duration become text and number columns on the Contact Item. Email subject and body become text columns. Meeting details (date, duration, attendees) become date and text columns. Task status and due date become status and date columns. Monday does not have a first-class Activity object; the customer accepts the flattened column representation of activity history.
BSI CRM
Custom Object
monday CRM
Items on a Custom Board
1:1BSI CRM custom objects defined within its modular architecture map to dedicated Monday Boards with column types matching the original field definitions. Custom object discovery is required before migration design because BSI does not publish a self-service schema export. We enumerate all custom object names, field types, and record counts during discovery, then recreate the schema as Monday Boards with matching column configurations. Lookup relationships between custom objects become relation columns in Monday.
BSI CRM
Attachment
monday CRM
File Column on Item
1:1BSI file attachments associated with Contacts, Deals, or Activities are exported individually and linked back to their parent Item in Monday via the file upload column. BSI's file storage structure varies by configuration, so we validate attachment accessibility during discovery. Files that cannot be extracted are flagged for manual re-upload post-migration.
BSI CRM
User (Owner)
monday CRM
Team Member in Monday Workspace
1:1BSI CRM Users referenced as record Owners map to Monday.com workspace members. We resolve by email match. Any BSI Owner without a matching Monday account is placed in a reconciliation queue for the customer's admin to provision before record import. Role and permission information from BSI is preserved as a text field on the owner record rather than as native permission settings since Monday's permission model operates at the board and item level.
BSI CRM
Tag and Classification
monday CRM
Tags or Multi-Select Column
lossyBSI CRM tagging and custom classification fields map to Monday's Tags feature (a native tagging system on Items) or to multi-select columns depending on the customer's preferred organization model. Tags used for lead segmentation become label columns. Classification fields with a defined value set become single-select columns. We preserve all original tag names and classification values; the customer chooses the target representation during scoping.
| BSI CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Item on Board1:1 | Fully supported | |
| Company (Account) | Contact Item (linked to another Board) or Company Board1:1 | Fully supported | |
| Deal (Opportunity) | Item on Deal Board1:1 | Fully supported | |
| Pipeline Stage | Board Group or Status Columnlossy | Fully supported | |
| Activity (Call, Email, Meeting, Task) | Item columns or linked Items on Contact/Deal Board1:many | Fully supported | |
| Custom Object | Items on a Custom Board1:1 | Fully supported | |
| Attachment | File Column on Item1:1 | Fully supported | |
| User (Owner) | Team Member in Monday Workspace1:1 | Fully supported | |
| Tag and Classification | Tags or Multi-Select Columnlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
BSI CRM gotchas
No publicly documented self-service export or data portability tool
API access and custom object export gated by plan tier
Workflows and AI-generated automations are not exportable
Custom object schema discovery required before migration design
Performance variability during data extraction
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and plan tier assessment
We audit the source BSI CRM instance across plan tier, available API endpoints, custom object definitions, pipeline configurations, active workflow count, and engagement volume. We also assess the Monday.com destination workspace: existing boards, user count, and plan tier. The discovery output is a written migration scope that identifies which objects are accessible via API versus requiring manual export, documents the complete custom object schema, and specifies the Monday board structure we will build. We raise the BSI self-service export gap as a planning constraint here and agree on an export strategy (API or support-channel CSV request) before proceeding.
Schema design for Monday boards
We design the Monday.com board schema based on the BSI discovery output. This includes creating Boards for Contacts (or Companies and Contacts separately), Deals with pipeline Groups, custom objects, and any engagement history boards. We define column types matching BSI field types: text for names, email for addresses, number for values, date for timestamps, status for stage columns, person for owners, and file for attachments. The schema is validated in a Monday.com test workspace before any production data loads. This step resolves the board-model translation that is the primary source of data shape differences between BSI and Monday.
Data extraction from BSI CRM
We extract data from BSI CRM using the highest-privilege API access available at the customer's plan tier. If API access is restricted for custom objects or bulk operations, we request a CSV export through BSI's support channel and handle format normalization during the transformation phase. We extract in dependency order: Users first (as foreign key references), then Companies, Contacts, Deals, Activities, and Custom Objects. Each extraction is validated against record counts reported in BSI's dashboard. We schedule extraction outside the customer's peak usage window to avoid BSI-side performance throttling.
Transformation and Monday column mapping
We transform the extracted BSI data to match the Monday.com schema designed in Step 2. This includes mapping BSI pipeline stages to Monday Groups, flattening BSI Activity records into column entries on parent Items, converting BSI custom field types to Monday column types, and preserving BSI Owner references as Monday Person column values. We build a reconciliation report at this stage comparing transformed record counts to original BSI export counts, identifying any records with missing required fields, and resolving any Owner lookup failures before loading begins.
Sandbox migration and reconciliation
We load the transformed data into a Monday.com test workspace (or the production workspace with a test Board) to validate the schema and mapping. The customer's team reviews 25-50 randomly sampled records for data accuracy, verifies that deal pipeline Groups reflect the correct stage sequence, and confirms that activity column representations meet their reporting needs. Any column type corrections, mapping adjustments, or additional columns identified during review are incorporated before the production load. This step prevents schema rework in the live workspace.
Production migration, cutover, and rebuild handoff
We run the production migration into the live Monday.com workspace in board-creation order followed by Item loads. We freeze BSI CRM writes during cutover and perform a final delta migration of records modified during the migration window. After validation of record counts and spot-checks, Monday.com becomes the system of record. We deliver the Workflow and Automation Rebuild Checklist documenting every BSI workflow requiring recreation in Monday's Automation Center. We provide a one-week hypercare window for reconciliation issues. We do not rebuild BSI workflows in Monday as part of the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
BSI CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across BSI CRM and monday CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
BSI CRM: Not publicly documented — Enterprise Integration Platform (EIP) is advertised as capable of 10,000 executions per minute at the platform level; per-customer rate limits confirmed during scoping.
Data volume sensitivity
BSI CRM exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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