CRM migration

Migrate from ELMA365 to Twenty CRM

Field-level mapping, validation, and rollback between ELMA365 and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

ELMA365 logo

ELMA365

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

92%

11 of 12

objects map 1:1 between ELMA365 and Twenty CRM.

Complexity

BStandard

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from ELMA365 to Twenty CRM is a platform-type transition as much as a data migration. ELMA365 is a process-automation platform built around BPM constructs (Projects, Tasks, Workflows, Process Instances), while Twenty CRM is a modern open-source CRM with an extensible data model. We extract CRM-adjacent records from ELMA365's schema, reverse-engineer custom Application tables from the low-code designer, and map them into Twenty's Companies, People, Opportunities, and custom object equivalents. RPA robots and BPM workflow definitions do not migrate and must be rebuilt in Twenty or accepted as manual process re-entry. We flag multi-tenant HUB isolation violations, preserve Cyrillic data in UTF-8 throughout the pipeline, and reconcile MS Project XML exports against source custom fields during dry-run validation. Twenty's API (100-200 requests per minute depending on tier) and CSV import handle the actual data load, with bulk operations chunked to stay within rate limits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ELMA365 logo

ELMA365

What's pushing teams away

  • Pricing is perceived as high relative to scope — organizations using ELMA365 for narrow use cases report that the total cost exceeds the value delivered.
  • Documentation and community resources are limited in English, making self-service troubleshooting difficult for international teams.
  • The low-code platform requires configuration effort that some teams underestimate, leading to longer implementation timelines than anticipated.
  • Switching costs are significant when migrating custom Applications and BPM workflows to alternative platforms due to proprietary configuration formats.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How ELMA365 objects map to Twenty CRM

Each row shows how a ELMA365 object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ELMA365

Company / Контрагент

maps to

Twenty CRM

Company

1:1
Fully supported

ELMA365 stores organizational records as Companies or Контрагент within its contact management module. These map directly to Twenty's Company object. The company name, website, industry classification, address fields, and any custom fields migrate as typed fields in Twenty. We use the company domain or unique identifier as the dedupe key during CSV import and resolve any missing required fields with customer-provided defaults during scoping.

ELMA365

Contact / Контакт

maps to

Twenty CRM

People

1:1
Fully supported

ELMA365 contact records (name, email, phone, job title, assigned owner, department) map to Twenty's People object. Email serves as the primary dedupe key. Owner assignments in ELMA365 resolve to Twenty Users by email match during import. If a Contact has no email, we use a composite key from first name, last name, and company to avoid duplicate creation.

ELMA365

Project

maps to

Twenty CRM

Company or Custom Object (Project)

lossy
Fully supported

ELMA365 Projects are hierarchical work containers with tasks, dates, and resource assignments. Whether they map to Twenty Companies (if representing an organization unit) or a custom Project object depends on the customer's data model. We ask during scoping whether projects represent deliverables tied to accounts or standalone work units, and configure the destination schema accordingly before migration. MS Project-compatible XML export is read directly and mapped to the chosen Twenty object.

ELMA365

Task

maps to

Twenty CRM

Task

1:1
Fully supported

ELMA365 Tasks (title, description, due date, assignee, status, priority) map to Twenty Tasks. Status values are reconciled against Twenty's standard task status options during schema setup. Custom task fields defined in ELMA365's designer migrate as custom fields on Twenty's Task object.

ELMA365

Custom Application (low-code designer)

maps to

Twenty CRM

Custom Object

1:1
Fully supported

Custom Applications built in ELMA365's low-code designer store data in proprietary table schemas that lack a standardized export format. We reverse-engineer each application's schema by extracting the configuration export, identifying field names, types, and relationships, then pre-create matching custom objects in Twenty's Data Model before importing. This is the most labor-intensive part of the migration for customers with complex custom applications. Custom relationships between applications map to Twenty's relation field types (single or multi).

ELMA365

User / Сотрудник

maps to

Twenty CRM

User (Member)

1:1
Fully supported

ELMA365 Users and Employees (Сотрудник) export from the platform's directory with roles and department assignments. We match by email to Twenty Users. Role semantics differ: ELMA365's BPM-based permission model does not map to Twenty's Read/Edit/Delete permission matrix. We document role mappings during scoping and leave final permission configuration to the customer's admin post-migration.

ELMA365

Document / Файл

maps to

Twenty CRM

Attachment

1:1
Fully supported

Documents attached to ELMA365 tasks, projects, or custom applications are downloaded from ELMA365's file store and re-uploaded to Twenty's attachment storage, preserving folder hierarchy where supported. We map document metadata (name, created date, file type) to Twenty's attachment fields. Large binary files are chunked for download and upload with checksum validation.

ELMA365

Process Instance (historical)

maps to

Twenty CRM

Custom Object (Activity Log)

1:1
Fully supported

Historical process instances from ELMA365 carry state data and step history. We extract instance fields (case ID, current step, timestamps, assigned user) and write them to a custom Activity Log object in Twenty rather than trying to force BPM process state into a flat CRM record. The customer decides during scoping whether archived process instances are migrated in full or summarized.

ELMA365

HR Document (КЭДО)

maps to

Twenty CRM

Document (File)

1:1
Fully supported

Electronic HR document management (Кадровый Электронный Документооборот) stores employee documents and e-signatures. We extract document files and metadata (employee name, document type, upload date) as Twenty file attachments. E-signature validity cannot be verified in Twenty; we flag this limitation and recommend the customer consult legal counsel regarding e-signature re-certification post-migration.

ELMA365

RPA Robot

maps to

Twenty CRM

(none)

1:1
Fully supported

ELMA365 RPA robot definitions and automation configurations are proprietary to ELMA365's RPA engine and cannot be exported or re-imported into Twenty. We inventory every RPA robot during discovery and document it in the automation handoff report. The customer chooses to rebuild in Twenty's Workflow engine, retain ELMA365 for automation-only use, or accept manual process re-entry.

ELMA365

BPM Workflow (BPMN)

maps to

Twenty CRM

(none)

1:1
Fully supported

ELMA365 BPM workflow definitions (process steps, transitions, assignments, conditions) store as proprietary JSON/configuration. We export the process definition and document the workflow structure, but Twenty does not import BPMN format. Workflow definitions are delivered in the written automation inventory for the customer's admin to rebuild using Twenty's Workflow builder.

ELMA365

Report / Отчет

maps to

Twenty CRM

(none)

1:1
Fully supported

Reports and BI dashboards built in ELMA365's reporting engine do not migrate. We extract underlying data so reports can be rebuilt in Twenty's dashboards or a third-party BI tool. The data is preserved; the report definitions are not.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ELMA365 logo

ELMA365 gotchas

High

No public API documentation for programmatic extraction

High

Multi-tenant HUB requires tenant isolation mapping

Medium

RPA and workflow automation do not migrate

Medium

MS Project XML export loses custom fields and metadata

Low

Russian-language content requires locale handling

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • ELMA365 Custom Applications lack a standardized export format

    ELMA365 custom Applications built in the low-code designer store their schemas in proprietary configuration that requires reverse-engineering before migration. There is no one-click export for custom application data. We extract the configuration export, parse the schema definition, and build a Twenty custom object matching the field names, types, and relationships. This schema extraction step is manual and must be validated against source data before any records move. Customers with many custom applications should budget additional scoping time for this work.

  • Multi-tenant HUB isolation must be enforced during extraction

    Organizations using ELMA365 HUB for multi-subsidiary deployments store data in logically isolated workspaces. We must extract each tenant's data separately and ensure that cross-tenant references (shared contacts or process templates) are handled correctly. Failure to isolate tenants risks data leakage between subsidiaries or incorrect record ownership in Twenty. We create a separate import batch per tenant and validate ownership chains before merging into the destination workspace.

  • MS Project XML exports drop ELMA365 custom fields

    When exporting ELMA365 project plans to MS Project-compatible XML, standard fields (task name, dates, assignments) transfer correctly, but custom fields added in ELMA365's low-code designer may be omitted from the XML output. We validate the exported XML against the source data during dry-run and manually reconcile any missing custom fields before finalizing the migration. Projects with extensive custom field usage require a custom extraction approach rather than relying on the XML export alone.

  • Cyrillic data requires explicit UTF-8 validation throughout the pipeline

    ELMA365 is widely used in Russian-speaking markets, and many customer instances contain Cyrillic field values, file names, and document metadata. We preserve UTF-8 encoding throughout the migration pipeline, but Twenty's locale handling for Cyrillic character display must be validated in the destination environment before cutover. We run a character-set validation pass on a sample of records during dry-run and flag any encoding anomalies for resolution before the production migration phase.

  • API access requires direct admin credentials with no public documentation

    ELMA365 does not expose prominent API documentation or a developer portal in English. During migration scoping, we request API access credentials directly from the customer's ELMA365 administrator and test endpoint availability before committing to a timeline. If the API is gated by subscription tier or requires a support ticket to enable, this adds one to two weeks of lead time. In cases where API access is unavailable, we fall back to XML export and manual data extraction, which extends the migration timeline and increases manual reconciliation effort.

Migration approach

Six steps for a successful ELMA365 to Twenty CRM data migration

  1. Discovery and API access validation

    We audit the source ELMA365 instance across tenants, modules in use, custom Application count, project and task volumes, user count, and document storage size. We request API access credentials from the customer's ELMA365 administrator and test endpoint availability. If API access is gated or unavailable, we pivot to XML export and manual extraction. We also inventory all RPA robots, BPM workflow definitions, and HR document (КЭДО) archives during this phase and document them in the automation handoff report. The discovery output is a written migration scope with object-level record counts, a schema extraction plan for each custom Application, and a timeline estimate.

  2. Schema extraction and Twenty destination design

    We reverse-engineer the schema of each ELMA365 custom Application from the configuration export, identifying field names, data types, required flags, and inter-application relationships. We pre-create matching custom objects in Twenty's Data Model (Settings → Data Model) before any data import, since Twenty requires fields to exist before CSV import creates records. For standard objects (Company, People, Task), we configure field types, select options, and default values in Twenty to match the source. We validate Twenty's rate limits (100 or 200 requests per minute depending on tier) against the total record volume to size the import chunking strategy.

  3. Tenant isolation and user provisioning

    For multi-tenant HUB deployments, we extract each tenant's data into separate batches with explicit tenant identification fields. We match ELMA365 Users against Twenty Members by email and provision any missing Users in Twenty before record import begins, since OwnerId references must be satisfied at the time of import. Any ELMA365 user without a matching Twenty account goes to a reconciliation queue for the customer's admin to resolve.

  4. Dry-run migration and data quality validation

    We run a full dry-run migration into a staging environment using production-like data volume. This validates that custom Application schemas extracted from ELMA365's configuration map correctly to Twenty's custom objects, that Cyrillic character encoding is preserved end-to-end, that MS Project XML exports capture all expected fields, and that record counts reconcile between source and destination. Any missing custom fields, encoding issues, or relationship failures are corrected before the production migration begins. The customer's admin reviews a sample of migrated records and signs off.

  5. Production migration in dependency order

    We run the production migration in record-dependency order: Users (validated against Member list), Companies (from ELMA365 company directory), People (with CompanyId resolved via lookup), Tasks, custom Application records (with inter-object relationships resolved), Process Instance history (as custom Activity Log objects), Documents (downloaded and re-uploaded with metadata). Each phase emits a row-count reconciliation report before the next phase begins. We use Twenty's CSV import with chunking to stay within API rate limits. RPA robots, BPM workflows, and Reports are not migrated; they appear in the automation handoff document delivered at this step.

  6. Cutover, validation, and automation handoff

    We freeze ELMA365 writes during cutover, run a final delta migration of any records modified during the migration window, then mark Twenty as the system of record. We validate record counts, spot-check 25-50 records against the ELMA365 source, and confirm that owner assignments and relationship links are intact. We deliver the automation handoff document listing every RPA robot and BPM workflow requiring rebuild in Twenty's Workflow engine. We support a one-week hypercare window for reconciliation issues. We do not rebuild automations or configure permissions as standard scope; those are separate engagements for the customer's admin or a Twenty implementation partner.

Platform deep dives

Context on both ends of the pair

ELMA365 logo

ELMA365

Source

Strengths

  • Built-in RPA capabilities automate routine data entry tasks without custom code.
  • Multi-tenant HUB architecture supports large organizations with centralized management and isolated subsidiary workspaces.
  • Project plan export to MS Project XML provides compatibility with widely-used project management tools.
  • On-premise deployment option appeals to government and regulated industries with strict data residency requirements.
  • Low-code BPM designer enables citizen developers to build process applications without deep programming expertise.

Weaknesses

  • English-language documentation and community support are limited compared to global competitors.
  • Pricing transparency is low — no public tier structure, requiring direct vendor contact to obtain quotes.
  • API documentation is not publicly prominent, making programmatic data extraction harder to validate before a migration engagement.
  • Custom Application schemas are defined within ELMA365's designer and lack a standardized export format, requiring custom schema extraction.
  • RPA robots and workflow automation logic are not portable to non-ELMA365 platforms.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ELMA365 and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ELMA365: Not publicly documented.

  • Data volume sensitivity

    B

    ELMA365 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ELMA365 to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ELMA365 to Twenty CRM data migrations

Answers to the questions buyers ask most during ELMA365 to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between four and eight weeks for accounts with up to 10,000 records, no more than three custom Applications, and a single HUB tenant. Migrations with multiple HUB tenants, large custom Application tables with complex inter-object relationships, or historical process instance archives move to ten to sixteen weeks because of schema extraction effort, tenant isolation reconciliation, and MS Project XML field validation. Discovery and API access validation add one to two weeks at the front end regardless of data volume.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ELMA365.
Land in Twenty CRM, intact.

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