CRM migration

Migrate from ELMA365 to Nutshell

Field-level mapping, validation, and rollback between ELMA365 and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

ELMA365 logo

ELMA365

Source

Nutshell

Destination

Nutshell logo

Compatibility

83%

10 of 12

objects map 1:1 between ELMA365 and Nutshell.

Complexity

BStandard

Timeline

1-2 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

ELMA365 is a low-code BPM platform that happens to include CRM capabilities, while Nutshell is a purpose-built CRM designed for SMB sales teams. The fundamental mismatch is architectural: ELMA365 organizes data around Projects, Tasks, and Process Instances, while Nutshell organizes around Contacts, Companies, Deals, and Activities. We resolve this schema gap by extracting ELMA365 records via its REST API (coordinating with the customer's administrator for API access and credential delivery), transforming the data into Nutshell's object model, and loading through Nutshell's import API. Engagements such as calls, emails, meetings, and tasks migrate as Nutshell Activities. RPA robots, BPM workflow definitions, and custom Application schemas do not transfer. We deliver a written inventory of every automation artifact found in ELMA365 so your team can rebuild in Nutshell's automation framework or accept manual re-entry. ELMA365's opaque pricing (cloud Standard reportedly starting around $120 per named user annually; Enterprise quotes by direct contact only) versus Nutshell's transparent per-user model ($19 per user per month on the Sales plan) is a recurring driver for this migration, especially for teams using ELMA365 for a narrow CRM use case at enterprise pricing.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ELMA365 logo

ELMA365

What's pushing teams away

  • Pricing is perceived as high relative to scope — organizations using ELMA365 for narrow use cases report that the total cost exceeds the value delivered.
  • Documentation and community resources are limited in English, making self-service troubleshooting difficult for international teams.
  • The low-code platform requires configuration effort that some teams underestimate, leading to longer implementation timelines than anticipated.
  • Switching costs are significant when migrating custom Applications and BPM workflows to alternative platforms due to proprietary configuration formats.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How ELMA365 objects map to Nutshell

Each row shows how a ELMA365 object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ELMA365

Contact

maps to

Nutshell

Person

1:1
Fully supported

ELMA365 Contact records map to Nutshell Person objects. The ELMA365 contact name, email address, phone number, and organizational assignment (if the contact is linked to an ELMA365 Company) migrate directly. If the ELMA365 instance uses custom fields on Contact, we create equivalent custom fields in Nutshell (available for Companies, People, and Leads per Nutshell's field management documentation) before import. Email addresses serve as the primary dedupe key during Nutshell import.

ELMA365

Company

maps to

Nutshell

Company

1:1
Fully supported

ELMA365 Company records map to Nutshell Company objects. Company name, website, address, and any custom fields migrate. If the ELMA365 Company has associated Contacts, we create the Nutshell Company first and then associate the related Person records via the Company link during import. ELMA365's organizational hierarchy (parent-subsidiary relationships within the HUB) maps as a flat list of Nutshell Companies; hierarchical company structures require admin review post-migration.

ELMA365

Task

maps to

Nutshell

Activity (Task)

1:1
Fully supported

ELMA365 Task records map to Nutshell Activity records of type Task. Task title, description, due date, assignee (mapped to Nutshell User by email resolution), and status (open/closed) transfer directly. We preserve the original ELMA365 creation timestamp as an activity note for audit. Completed ELMA365 tasks become completed Nutshell Activities; open tasks become open Activities.

ELMA365

Project

maps to

Nutshell

Deal (and Activity history)

1:many
Fully supported

ELMA365 Project records do not have a direct Nutshell equivalent. We map each ELMA365 Project to a Nutshell Deal that serves as the project-level container, and map the project's constituent Tasks to Nutshell Activities linked to that Deal. This preserves the project structure while fitting it into Nutshell's data model. Project-level custom fields become Deal custom fields in Nutshell.

ELMA365

Process Instance

maps to

Nutshell

Deal + Activities

1:1
Fully supported

ELMA365 Process Instances (running or historical BPM process records) carry state data, step names, and field values. We map each Process Instance to a Nutshell Deal with the process step name stored in a custom Deal field and the process state preserved as a note entry. Active process instances may require customer input on whether to migrate as open Deals or as historical records.

ELMA365

Engagement: Email

maps to

Nutshell

Activity (Task or Note)

1:1
Fully supported

ELMA365 email engagements map to Nutshell Activity records or Notes attached to the relevant Person or Company. The email body, timestamp, and sender/recipient addresses transfer. If ELMA365 stores emails as separate objects with thread associations, we reconstruct the thread by grouping on subject and timestamp and attach as a linked Note to the primary Person record.

ELMA365

Engagement: Call

maps to

Nutshell

Activity (Task subtype call)

1:1
Fully supported

ELMA365 call engagements (call logs with duration and disposition) map to Nutshell Activity records. Call duration, direction (inbound/outbound), and disposition transfer to custom Activity fields if configured in Nutshell. The original ELMA365 timestamp preserves the activity timeline ordering. Recording URLs stored in ELMA365 are documented separately for manual re-association by the customer's team.

ELMA365

Engagement: Meeting

maps to

Nutshell

Activity (Task or Note)

1:1
Fully supported

ELMA365 meeting records (meeting title, date, attendees, location, notes) map to Nutshell Activities or Notes attached to the relevant Person records. Attendees resolve to Nutshell Person records by email match. We preserve the meeting date as the Activity date and the meeting body as the Activity description.

ELMA365

Document

maps to

Nutshell

File (attached to record)

1:1
Fully supported

Documents attached to ELMA365 Tasks, Projects, or Process Instances are downloaded from ELMA365's file store and re-uploaded as file attachments to the corresponding Nutshell records (Person, Company, or Deal). Folder hierarchy is flattened during import and documented separately for the customer's admin to reorganize if needed.

ELMA365

User / Employee

maps to

Nutshell

User

1:1
Fully supported

ELMA365 Users and employee directory records map to Nutshell Users. Resolution is by email address. Any ELMA365 User without a matching Nutshell User is held in a reconciliation queue for the customer's admin to provision before record import continues. Role and department assignments from ELMA365 are stored as notes on the Nutshell User record since Nutshell's permission model differs from ELMA365's role framework.

ELMA365

Custom Application

maps to

Nutshell

Custom Fields on standard objects

lossy
Fully supported

Custom Applications built in ELMA365's low-code designer store data in custom-defined tables with schemas extracted from ELMA365's configuration export. We reverse-engineer each custom Application schema and map it to Nutshell's equivalent custom fields on the nearest standard object (Person, Company, or Deal). If a Custom Application has no clear CRM analog, we document the schema and recommend a rebuild approach in Nutshell. Custom Application lookup relationships to standard objects resolve during migration as cross-object references in Nutshell.

ELMA365

Workflow / Process Definition

maps to

Nutshell

No equivalent (documented only)

1:1
Fully supported

ELMA365 BPMN workflow definitions store as JSON configuration within ELMA365 and have no direct equivalent in Nutshell. We do not migrate workflow definitions as code. We export every process definition, step name, transition logic, and assignee rule and deliver them as a written inventory document with recommended Nutshell equivalents (email templates, automated sequences, or manual process notes). The customer's admin rebuilds workflow logic post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ELMA365 logo

ELMA365 gotchas

High

No public API documentation for programmatic extraction

High

Multi-tenant HUB requires tenant isolation mapping

Medium

RPA and workflow automation do not migrate

Medium

MS Project XML export loses custom fields and metadata

Low

Russian-language content requires locale handling

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • ELMA365 API access requires administrator coordination

    ELMA365 does not publish API documentation in English or maintain a developer portal for self-service API key generation. During scoping, we request API credentials directly from the customer's ELMA365 administrator and test endpoint availability before committing to a migration timeline. If the API is gated by subscription tier, requires a support ticket to enable, or is unavailable for on-premise deployments without additional configuration, this adds one to two weeks of lead time. We begin the credential request process during discovery to avoid blocking the migration start date.

  • No direct ELMA365-to-Nutshell import path

    Nutshell's documented import wizard supports direct imports from a specific set of CRMs (Salesforce, HubSpot, Pipedrive, Zoho CRM, and others listed in Nutshell's import documentation). ELMA365 is not among them. We handle the data extraction from ELMA365 via its REST API or export format, perform schema transformation to match Nutshell's object model, and load through Nutshell's API. This requires custom ETL work that is not covered by Nutshell's standard import tooling.

  • BPM schema does not map directly to Nutshell CRM schema

    ELMA365 organizes data around BPM constructs (Projects, Tasks, Process Instances, Custom Applications) that do not have direct Nutshell equivalents. We translate Projects to Deals, Process Instances to Deals with step-state fields, and Tasks to Activities. However, ELMA365's data model may include BPM-specific fields with no CRM analog. We flag unmapped fields during scoping and either drop them (with documentation) or create custom fields in Nutshell, subject to the customer's approval. The more custom Applications and BPM-specific objects in the source, the more scoping work is required before migration.

  • Multi-tenant HUB requires tenant isolation before extraction

    Organizations using ELMA365 HUB for multi-subsidiary deployments store data in logically isolated workspaces. We extract each tenant's data separately and ensure that cross-tenant references are handled correctly during the mapping phase. If the customer is migrating only one tenant of a multi-tenant HUB, we isolate that tenant's data and exclude records belonging to other tenants. Failure to isolate tenants risks data leakage from the non-migrated tenants into the Nutshell destination.

  • RPA robots, workflow definitions, and reports do not migrate

    ELMA365's RPA robot configurations, BPMN workflow definitions, and reporting artifacts are proprietary to the platform and have no export path to other systems. We flag every automation and report artifact during the discovery phase and present three options: rebuild in Nutshell, retain ELMA365 for automation-only use, or accept manual process re-entry. We deliver a written inventory of every automation artifact with recommended Nutshell equivalents, but we do not rebuild workflow logic as part of the migration engagement.

Migration approach

Six steps for a successful ELMA365 to Nutshell data migration

  1. Discovery and API access setup

    We audit the source ELMA365 instance via the REST API, coordinating with the customer's ELMA365 administrator to obtain API credentials and validate endpoint availability. We document the full object inventory including Contacts, Companies, Projects, Tasks, Process Instances, Custom Applications, engagement records, and document attachments. We identify multi-tenant HUB workspaces and isolate the scope to the relevant tenant. We also identify automation artifacts (workflow definitions, RPA robots, reports) for the written inventory deliverable. If the API is not immediately accessible, we initiate the credential request process immediately to avoid timeline impact.

  2. Schema mapping and transformation design

    We design the ELMA365-to-Nutshell schema map. This includes mapping ELMA365 Contacts to Nutshell People, Companies to Nutshell Companies, Projects to Nutshell Deals (with constituent Tasks as Activities), Process Instances to Deals with step-state custom fields, and any Custom Application schemas to Nutshell custom fields on the appropriate standard object. We design the custom field schema in Nutshell before any data load and deploy it to a Nutshell test environment. We resolve ELMA365 Owner/assignee references to Nutshell Users by email match, with unresolved owners queued for admin provisioning.

  3. Test migration in Nutshell

    We run a full migration into the customer's Nutshell environment using production-like data volume from ELMA365. The customer's team spot-checks 25-50 records across each object type (People, Companies, Deals, Activities) against the ELMA365 source for field accuracy, attachment presence, and timeline integrity. Any mapping corrections are made before production migration begins. This also validates that the Nutshell custom field configuration is complete and that no required fields are missing.

  4. Data extraction and transformation

    We extract data from ELMA365 via its REST API in record-type batches: first Companies, then People (with CompanyId resolved), then Deals, then Activities. Documents are downloaded in parallel with a manifest linking each file to its parent ELMA365 record. Custom Application data is extracted separately and transformed to the Nutshell custom field format designed in Step 2. We handle Cyrillic UTF-8 encoding throughout and validate that special characters in field values and file names survive the transformation pipeline intact.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Companies (the anchor object), People (with Company lookup resolved), Deals (with AccountId and OwnerId resolved), Activities (Tasks, Emails, Calls, Meetings via bulk API), Custom Application data (as Nutshell custom fields), and file attachments. Each phase emits a row-count reconciliation report comparing ELMA365 source counts to Nutshell destination counts. We freeze writes to ELMA365 during the final delta migration window and run a last-pass sync of any records modified during the migration window.

  6. Cutover, validation, and automation inventory handoff

    We validate the Nutshell destination against the reconciliation reports, confirm attachment integrity, and hand over to the customer's team for a final review. We deliver the written automation inventory document listing every ELMA365 workflow, RPA robot, and report with recommended Nutshell equivalents and rebuild guidance. We offer a one-week hypercare window for post-cutover reconciliation issues. We do not rebuild ELMA365 workflows as Nutshell automations within the migration scope; that work is a separate engagement for the customer's admin or a Nutshell implementation partner.

Platform deep dives

Context on both ends of the pair

ELMA365 logo

ELMA365

Source

Strengths

  • Built-in RPA capabilities automate routine data entry tasks without custom code.
  • Multi-tenant HUB architecture supports large organizations with centralized management and isolated subsidiary workspaces.
  • Project plan export to MS Project XML provides compatibility with widely-used project management tools.
  • On-premise deployment option appeals to government and regulated industries with strict data residency requirements.
  • Low-code BPM designer enables citizen developers to build process applications without deep programming expertise.

Weaknesses

  • English-language documentation and community support are limited compared to global competitors.
  • Pricing transparency is low — no public tier structure, requiring direct vendor contact to obtain quotes.
  • API documentation is not publicly prominent, making programmatic data extraction harder to validate before a migration engagement.
  • Custom Application schemas are defined within ELMA365's designer and lack a standardized export format, requiring custom schema extraction.
  • RPA robots and workflow automation logic are not portable to non-ELMA365 platforms.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ELMA365 and Nutshell.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ELMA365: Not publicly documented.

  • Data volume sensitivity

    B

    ELMA365 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ELMA365 to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ELMA365 to Nutshell data migrations

Answers to the questions buyers ask most during ELMA365 to Nutshell migration scoping. Not seeing yours? Book a call.

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Most migrations land between one and two weeks for straightforward cases under 5,000 Contacts, 2,000 Deals, and a simple ELMA365 object model without custom Applications. Migrations involving multi-tenant HUB environments, Custom Application schemas, large engagement histories, or multiple ELMA365 tenants move to three to four weeks. The primary variable is the discovery and API access setup phase: if ELMA365 API credentials require administrator coordination or support-ticket enablement, add one to two weeks of lead time before extraction begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ELMA365.
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