CRM migration
Field-level mapping, validation, and rollback between ELMA365 and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
ELMA365
Source
Nutshell
Destination
Compatibility
10 of 12
objects map 1:1 between ELMA365 and Nutshell.
Complexity
BStandard
Timeline
1-2 weeks
Overview
ELMA365 is a low-code BPM platform that happens to include CRM capabilities, while Nutshell is a purpose-built CRM designed for SMB sales teams. The fundamental mismatch is architectural: ELMA365 organizes data around Projects, Tasks, and Process Instances, while Nutshell organizes around Contacts, Companies, Deals, and Activities. We resolve this schema gap by extracting ELMA365 records via its REST API (coordinating with the customer's administrator for API access and credential delivery), transforming the data into Nutshell's object model, and loading through Nutshell's import API. Engagements such as calls, emails, meetings, and tasks migrate as Nutshell Activities. RPA robots, BPM workflow definitions, and custom Application schemas do not transfer. We deliver a written inventory of every automation artifact found in ELMA365 so your team can rebuild in Nutshell's automation framework or accept manual re-entry. ELMA365's opaque pricing (cloud Standard reportedly starting around $120 per named user annually; Enterprise quotes by direct contact only) versus Nutshell's transparent per-user model ($19 per user per month on the Sales plan) is a recurring driver for this migration, especially for teams using ELMA365 for a narrow CRM use case at enterprise pricing.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a ELMA365 object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
ELMA365
Contact
Nutshell
Person
1:1ELMA365 Contact records map to Nutshell Person objects. The ELMA365 contact name, email address, phone number, and organizational assignment (if the contact is linked to an ELMA365 Company) migrate directly. If the ELMA365 instance uses custom fields on Contact, we create equivalent custom fields in Nutshell (available for Companies, People, and Leads per Nutshell's field management documentation) before import. Email addresses serve as the primary dedupe key during Nutshell import.
ELMA365
Company
Nutshell
Company
1:1ELMA365 Company records map to Nutshell Company objects. Company name, website, address, and any custom fields migrate. If the ELMA365 Company has associated Contacts, we create the Nutshell Company first and then associate the related Person records via the Company link during import. ELMA365's organizational hierarchy (parent-subsidiary relationships within the HUB) maps as a flat list of Nutshell Companies; hierarchical company structures require admin review post-migration.
ELMA365
Task
Nutshell
Activity (Task)
1:1ELMA365 Task records map to Nutshell Activity records of type Task. Task title, description, due date, assignee (mapped to Nutshell User by email resolution), and status (open/closed) transfer directly. We preserve the original ELMA365 creation timestamp as an activity note for audit. Completed ELMA365 tasks become completed Nutshell Activities; open tasks become open Activities.
ELMA365
Project
Nutshell
Deal (and Activity history)
1:manyELMA365 Project records do not have a direct Nutshell equivalent. We map each ELMA365 Project to a Nutshell Deal that serves as the project-level container, and map the project's constituent Tasks to Nutshell Activities linked to that Deal. This preserves the project structure while fitting it into Nutshell's data model. Project-level custom fields become Deal custom fields in Nutshell.
ELMA365
Process Instance
Nutshell
Deal + Activities
1:1ELMA365 Process Instances (running or historical BPM process records) carry state data, step names, and field values. We map each Process Instance to a Nutshell Deal with the process step name stored in a custom Deal field and the process state preserved as a note entry. Active process instances may require customer input on whether to migrate as open Deals or as historical records.
ELMA365
Engagement: Email
Nutshell
Activity (Task or Note)
1:1ELMA365 email engagements map to Nutshell Activity records or Notes attached to the relevant Person or Company. The email body, timestamp, and sender/recipient addresses transfer. If ELMA365 stores emails as separate objects with thread associations, we reconstruct the thread by grouping on subject and timestamp and attach as a linked Note to the primary Person record.
ELMA365
Engagement: Call
Nutshell
Activity (Task subtype call)
1:1ELMA365 call engagements (call logs with duration and disposition) map to Nutshell Activity records. Call duration, direction (inbound/outbound), and disposition transfer to custom Activity fields if configured in Nutshell. The original ELMA365 timestamp preserves the activity timeline ordering. Recording URLs stored in ELMA365 are documented separately for manual re-association by the customer's team.
ELMA365
Engagement: Meeting
Nutshell
Activity (Task or Note)
1:1ELMA365 meeting records (meeting title, date, attendees, location, notes) map to Nutshell Activities or Notes attached to the relevant Person records. Attendees resolve to Nutshell Person records by email match. We preserve the meeting date as the Activity date and the meeting body as the Activity description.
ELMA365
Document
Nutshell
File (attached to record)
1:1Documents attached to ELMA365 Tasks, Projects, or Process Instances are downloaded from ELMA365's file store and re-uploaded as file attachments to the corresponding Nutshell records (Person, Company, or Deal). Folder hierarchy is flattened during import and documented separately for the customer's admin to reorganize if needed.
ELMA365
User / Employee
Nutshell
User
1:1ELMA365 Users and employee directory records map to Nutshell Users. Resolution is by email address. Any ELMA365 User without a matching Nutshell User is held in a reconciliation queue for the customer's admin to provision before record import continues. Role and department assignments from ELMA365 are stored as notes on the Nutshell User record since Nutshell's permission model differs from ELMA365's role framework.
ELMA365
Custom Application
Nutshell
Custom Fields on standard objects
lossyCustom Applications built in ELMA365's low-code designer store data in custom-defined tables with schemas extracted from ELMA365's configuration export. We reverse-engineer each custom Application schema and map it to Nutshell's equivalent custom fields on the nearest standard object (Person, Company, or Deal). If a Custom Application has no clear CRM analog, we document the schema and recommend a rebuild approach in Nutshell. Custom Application lookup relationships to standard objects resolve during migration as cross-object references in Nutshell.
ELMA365
Workflow / Process Definition
Nutshell
No equivalent (documented only)
1:1ELMA365 BPMN workflow definitions store as JSON configuration within ELMA365 and have no direct equivalent in Nutshell. We do not migrate workflow definitions as code. We export every process definition, step name, transition logic, and assignee rule and deliver them as a written inventory document with recommended Nutshell equivalents (email templates, automated sequences, or manual process notes). The customer's admin rebuilds workflow logic post-migration.
| ELMA365 | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Task | Activity (Task)1:1 | Fully supported | |
| Project | Deal (and Activity history)1:many | Fully supported | |
| Process Instance | Deal + Activities1:1 | Fully supported | |
| Engagement: Email | Activity (Task or Note)1:1 | Fully supported | |
| Engagement: Call | Activity (Task subtype call)1:1 | Fully supported | |
| Engagement: Meeting | Activity (Task or Note)1:1 | Fully supported | |
| Document | File (attached to record)1:1 | Fully supported | |
| User / Employee | User1:1 | Fully supported | |
| Custom Application | Custom Fields on standard objectslossy | Fully supported | |
| Workflow / Process Definition | No equivalent (documented only)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
ELMA365 gotchas
No public API documentation for programmatic extraction
Multi-tenant HUB requires tenant isolation mapping
RPA and workflow automation do not migrate
MS Project XML export loses custom fields and metadata
Russian-language content requires locale handling
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Discovery and API access setup
We audit the source ELMA365 instance via the REST API, coordinating with the customer's ELMA365 administrator to obtain API credentials and validate endpoint availability. We document the full object inventory including Contacts, Companies, Projects, Tasks, Process Instances, Custom Applications, engagement records, and document attachments. We identify multi-tenant HUB workspaces and isolate the scope to the relevant tenant. We also identify automation artifacts (workflow definitions, RPA robots, reports) for the written inventory deliverable. If the API is not immediately accessible, we initiate the credential request process immediately to avoid timeline impact.
Schema mapping and transformation design
We design the ELMA365-to-Nutshell schema map. This includes mapping ELMA365 Contacts to Nutshell People, Companies to Nutshell Companies, Projects to Nutshell Deals (with constituent Tasks as Activities), Process Instances to Deals with step-state custom fields, and any Custom Application schemas to Nutshell custom fields on the appropriate standard object. We design the custom field schema in Nutshell before any data load and deploy it to a Nutshell test environment. We resolve ELMA365 Owner/assignee references to Nutshell Users by email match, with unresolved owners queued for admin provisioning.
Test migration in Nutshell
We run a full migration into the customer's Nutshell environment using production-like data volume from ELMA365. The customer's team spot-checks 25-50 records across each object type (People, Companies, Deals, Activities) against the ELMA365 source for field accuracy, attachment presence, and timeline integrity. Any mapping corrections are made before production migration begins. This also validates that the Nutshell custom field configuration is complete and that no required fields are missing.
Data extraction and transformation
We extract data from ELMA365 via its REST API in record-type batches: first Companies, then People (with CompanyId resolved), then Deals, then Activities. Documents are downloaded in parallel with a manifest linking each file to its parent ELMA365 record. Custom Application data is extracted separately and transformed to the Nutshell custom field format designed in Step 2. We handle Cyrillic UTF-8 encoding throughout and validate that special characters in field values and file names survive the transformation pipeline intact.
Production migration in dependency order
We run production migration in record-dependency order: Companies (the anchor object), People (with Company lookup resolved), Deals (with AccountId and OwnerId resolved), Activities (Tasks, Emails, Calls, Meetings via bulk API), Custom Application data (as Nutshell custom fields), and file attachments. Each phase emits a row-count reconciliation report comparing ELMA365 source counts to Nutshell destination counts. We freeze writes to ELMA365 during the final delta migration window and run a last-pass sync of any records modified during the migration window.
Cutover, validation, and automation inventory handoff
We validate the Nutshell destination against the reconciliation reports, confirm attachment integrity, and hand over to the customer's team for a final review. We deliver the written automation inventory document listing every ELMA365 workflow, RPA robot, and report with recommended Nutshell equivalents and rebuild guidance. We offer a one-week hypercare window for post-cutover reconciliation issues. We do not rebuild ELMA365 workflows as Nutshell automations within the migration scope; that work is a separate engagement for the customer's admin or a Nutshell implementation partner.
Platform deep dives
ELMA365
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across ELMA365 and Nutshell.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
ELMA365: Not publicly documented.
Data volume sensitivity
ELMA365 doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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Category
FAQ
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