CRM migration

Migrate from ELMA365 to Freshsales

Field-level mapping, validation, and rollback between ELMA365 and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

ELMA365 logo

ELMA365

Source

Freshsales

Destination

Freshsales logo

Compatibility

78%

7 of 9

objects map 1:1 between ELMA365 and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from ELMA365 to Freshsales is a platform-type migration: ELMA365 is a process-automation BPM platform with Projects, Tasks, Workflows, and Custom Applications; Freshsales is a sales CRM with Contacts, Accounts, and Deals. We translate ELMA365's BPM constructs into Freshsales' CRM data model, mapping Projects to Deals with custom fields for task hierarchy, Tasks to Freshsales Tasks, and any Custom Applications to Freshsales custom objects. Because ELMA365 stores data in logically isolated multi-tenant workspaces, we extract each tenant separately and consolidate into the destination Freshsales org. We do not migrate RPA robots, BPM workflow definitions, or workflow automation logic. We deliver a written inventory of every automation artifact requiring rebuild in Freshsales Workflows, and we preserve UTF-8 encoding throughout the pipeline so that Cyrillic data from Russian-language ELMA365 instances renders correctly in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ELMA365 logo

ELMA365

What's pushing teams away

  • Pricing is perceived as high relative to scope — organizations using ELMA365 for narrow use cases report that the total cost exceeds the value delivered.
  • Documentation and community resources are limited in English, making self-service troubleshooting difficult for international teams.
  • The low-code platform requires configuration effort that some teams underestimate, leading to longer implementation timelines than anticipated.
  • Switching costs are significant when migrating custom Applications and BPM workflows to alternative platforms due to proprietary configuration formats.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How ELMA365 objects map to Freshsales

Each row shows how a ELMA365 object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ELMA365

Contacts

maps to

Freshsales

Contact

1:1
Fully supported

ELMA365 Contact records map directly to Freshsales Contact. Email address serves as the dedupe key during import. We preserve UTF-8 encoding throughout the pipeline so that Cyrillic names and field values render correctly in Freshsales. Any role or department assignment from ELMA365 maps to a custom Contact field for organizational context.

ELMA365

Users

maps to

Freshsales

User

1:1
Fully supported

ELMA365 user directory records (users, roles, department assignments) map to Freshsales User records matched by email address. Role semantics differ between platforms — ELMA365's BPM role model maps to Freshsales' team-based permission structure during scoping. Users without a matching Freshsales User go to a reconciliation queue for the customer's admin to provision before record import resumes.

ELMA365

Projects

maps to

Freshsales

Deal

1:1
Fully supported

ELMA365 Projects map to Freshsales Deal records because Freshsales does not have a native project management object. We preserve project hierarchy by mapping parent-project tasks to custom fields on the Deal (for example, project_phase__c and project_milestone__c). Task assignments and due dates migrate as custom Deal fields or as linked Freshsales Tasks.

ELMA365

Tasks

maps to

Freshsales

Task

1:1
Fully supported

ELMA365 Tasks map to Freshsales Task records with Status, Priority, and due date preserved. Task assignment migrates by resolving ELMA365 user references to Freshsales User via the User mapping. Tasks attached to ELMA365 Projects carry a reference to the parent Deal so that task context is preserved after migration.

ELMA365

Process Instances

maps to

Freshsales

Deal or Custom Object

1:many
Mapping required

ELMA365 process instances carry state data from BPM workflows. Running or historical instances map to Freshsales Deals if they represent sales-related processes, or to Freshsales custom objects if they represent non-sales operational processes. We evaluate the instance schema during discovery and apply the split based on the customer's use case. Archived instances may require separate handling depending on the destination's data retention settings.

ELMA365

Custom Applications

maps to

Freshsales

Custom Object

1:1
Mapping required

Custom Applications built with ELMA365's low-code designer store data in custom-defined tables with no standardized export format. We reverse-engineer each Application schema from ELMA365's configuration export, then pre-create the equivalent Freshsales custom object with matching field types, picklists, and lookup relationships before data import. This is the most complex object to migrate and requires the longest discovery window.

ELMA365

Documents

maps to

Freshsales

Note or Attachment

1:1
Fully supported

Documents attached to ELMA365 tasks, projects, or process instances are downloaded from the file store and re-uploaded to Freshsales as Notes with attachments or as Files on the parent record (Contact, Account, Deal). We preserve folder hierarchy where ELMA365 exposes it, and file names retain their original UTF-8 encoding.

ELMA365

Workflows (BPM Processes)

maps to

Freshsales

Workflow (documentation only)

lossy
Fully supported

ELMA365 BPM workflow definitions store as JSON/configuration and cannot be exported and re-imported into Freshsales. We export the process definition and document every step name, transition, assignee, and condition as a written specification for the customer's admin to rebuild in Freshsales Workflows. This is a scope conversation, not a technical limitation we can work around.

ELMA365

RPA Robots

maps to

Freshsales

None

1:1
Not supported

ELMA365 RPA configurations (robot definitions, attended and unattended modes) are proprietary to ELMA365's RPA engine and do not transfer to other platforms. We flag every RPA artifact during discovery and present three options: rebuild in Freshsales using Freshworks integrations, retain ELMA365 for automation-only use, or accept manual process re-entry.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ELMA365 logo

ELMA365 gotchas

High

No public API documentation for programmatic extraction

High

Multi-tenant HUB requires tenant isolation mapping

Medium

RPA and workflow automation do not migrate

Medium

MS Project XML export loses custom fields and metadata

Low

Russian-language content requires locale handling

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • ELMA365 API access requires vendor coordination

    ELMA365 does not prominently expose API documentation or a developer portal in English. During migration scoping, we must request API access credentials directly from the customer's ELMA365 administrator and test endpoint availability before committing to a timeline. If the API is gated by subscription tier or requires a support ticket to enable, this adds one to two weeks of lead time. In some cases, we may need to rely on XML exports (for Projects and Tasks) instead of API extraction, which limits the data fields available and requires manual reconciliation of any fields not included in the MS Project-compatible export.

  • Multi-tenant HUB requires tenant isolation mapping

    Organizations using ELMA365 HUB for multi-subsidiary deployments store data in logically isolated workspaces. We extract each tenant's data separately and ensure that cross-tenant references, such as shared contacts or process templates, are resolved correctly. Failure to isolate tenants during extraction risks data leakage into the wrong tenant's data set or incorrect record ownership in Freshsales. We require the customer to confirm the tenant map during discovery before any extraction begins.

  • Custom Application schemas lack a standardized export format

    Applications built with ELMA365's low-code designer store data in custom-defined tables whose schemas are defined within ELMA365's designer. There is no industry-standard export format for these schemas. We reverse-engineer each schema from ELMA365's configuration export, which requires active participation from the customer's ELMA365 administrator to provide the configuration export and validate our schema interpretation. Delays in obtaining this export directly affect the migration timeline.

  • BPM workflows and RPA do not migrate

    ELMA365's workflow automation logic and RPA robots are proprietary and cannot be exported and re-imported into Freshsales. This affects any business process modeled in ELMA365 BPM, not just individual automations. We document every automation artifact during discovery and deliver a written inventory with Freshsales Workflow equivalents, but the rebuild work remains with the customer's admin team.

  • Lead field mapping on conversion is not automatic

    Freshsales' Lead-to-Contact-Account-Deal conversion uses a field mapping configuration that must be defined before migration to avoid data loss. Custom fields on ELMA365 Contact that have no matching Freshsales Lead field will lose data during conversion unless the customer creates the corresponding custom fields in Freshsales and maps them explicitly. We flag all unmapped custom fields during scoping and recommend creating them before migration cutover.

Migration approach

Six steps for a successful ELMA365 to Freshsales data migration

  1. Discovery and API access confirmation

    We audit the source ELMA365 instance across tenant count, workspace isolation, user count, Projects, Tasks, Custom Application list and schema complexity, and document attachment volume. We request API access credentials from the customer's ELMA365 administrator and test endpoint availability. If the API is not accessible, we fall back to XML export for Projects and Tasks and document the limitations. The discovery output is a written migration scope with tenant map, object inventory, and a confirmed extraction method (API or XML).

  2. Schema design for Freshsales destination

    We design the destination Freshsales schema. This includes provisioning custom objects (with API names matched to ELMA365 Custom Application names), custom fields (with Freshsales field types matched to ELMA365 field types), Deal custom fields for project metadata, and any multi-select picklists for role or department mapping. We configure Lead field mapping for the Lead-to-Contact-Account-Deal conversion path so that custom field data is preserved on conversion. Schema is validated in a Freshsales test org before production migration begins.

  3. Multi-tenant extraction and deduplication

    For multi-tenant HUB deployments, we extract each tenant's data separately using the tenant isolation confirmed during discovery. We run a dedupe pass on Contacts using email address as the primary key across all tenants before consolidating into the single Freshsales org. Any cross-tenant shared contacts are flagged for the customer's admin to resolve ownership before final import.

  4. Custom Application schema extraction and object creation

    We reverse-engineer each ELMA365 Custom Application schema from the configuration export. For each Application, we create the equivalent Freshsales custom object with matching field types, picklists, and lookup relationships, then export the Application's data rows via ELMA365's API or XML export. We run a field-level reconciliation against the extracted data to confirm all custom fields are represented before importing into the newly created Freshsales custom object.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users first (validated against Freshsales User table by email), then Contacts (with UTF-8 encoding confirmed), then Accounts, then Deals (with project metadata in custom Deal fields), then Tasks (with parent Deal references resolved), then Custom Object records (with their lookup references resolved), then Documents as Notes and Attachments. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation handoff

    We freeze ELMA365 writes during cutover and run a final delta migration of any records modified during the migration window. We validate a random sample of migrated records against the ELMA365 source for field accuracy and UTF-8 rendering. We deliver the Automation Inventory document (workflow definitions, RPA artifacts, and integration endpoints) to the customer's admin team. We support a one-week hypercare window for reconciliation issues. We do not rebuild ELMA365 workflows or RPA in Freshsales as part of the migration scope.

Platform deep dives

Context on both ends of the pair

ELMA365 logo

ELMA365

Source

Strengths

  • Built-in RPA capabilities automate routine data entry tasks without custom code.
  • Multi-tenant HUB architecture supports large organizations with centralized management and isolated subsidiary workspaces.
  • Project plan export to MS Project XML provides compatibility with widely-used project management tools.
  • On-premise deployment option appeals to government and regulated industries with strict data residency requirements.
  • Low-code BPM designer enables citizen developers to build process applications without deep programming expertise.

Weaknesses

  • English-language documentation and community support are limited compared to global competitors.
  • Pricing transparency is low — no public tier structure, requiring direct vendor contact to obtain quotes.
  • API documentation is not publicly prominent, making programmatic data extraction harder to validate before a migration engagement.
  • Custom Application schemas are defined within ELMA365's designer and lack a standardized export format, requiring custom schema extraction.
  • RPA robots and workflow automation logic are not portable to non-ELMA365 platforms.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ELMA365 and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ELMA365: Not publicly documented.

  • Data volume sensitivity

    B

    ELMA365 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ELMA365 to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ELMA365 to Freshsales data migrations

Answers to the questions buyers ask most during ELMA365 to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and four weeks for accounts under 10,000 records with no Custom Applications and a single HUB workspace. Migrations with multiple HUB tenants, complex Custom Application schemas, large document attachment libraries, or Cyrillic data requiring locale validation move to six to ten weeks because of schema reverse-engineering time, multi-tenant extraction isolation, and Freshsales custom object provisioning.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ELMA365.
Land in Freshsales, intact.

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