CRM migration

Migrate from ELMA365 to HubSpot

Field-level mapping, validation, and rollback between ELMA365 and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

ELMA365 logo

ELMA365

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

11 of 11

objects map 1:1 between ELMA365 and HubSpot.

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

ELMA365 is a BPM-first platform where business processes, tasks, and cases form the operational backbone, with contacts and companies existing as supporting records. HubSpot is a CRM-first platform where contacts and companies drive the data model, deals (opportunities) represent revenue movements, and tasks track sales activities. The migration challenge is structural: ELMA365's task-centric process model does not map 1:1 to HubSpot's deal-pipeline model, so we assess each ELMA365 object type against HubSpot's standard and custom object options to find the best fit. We migrate contacts, companies, tasks, case records, and files via HubSpot's v3 API or Bulk API depending on record volume. We export workflow definitions from ELMA365 as a rebuild reference — automation logic cannot be transferred because HubSpot's workflow engine (Workflows, Sequences, Enrollments) operates on a fundamentally different execution model. We run a sample migration with field-level diff before the full run, capture a 24–48 hour delta window for in-flight changes, and deliver an audit log with rollback capability.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ELMA365 logo

ELMA365

What's pushing teams away

  • Pricing is perceived as high relative to scope — organizations using ELMA365 for narrow use cases report that the total cost exceeds the value delivered.
  • Documentation and community resources are limited in English, making self-service troubleshooting difficult for international teams.
  • The low-code platform requires configuration effort that some teams underestimate, leading to longer implementation timelines than anticipated.
  • Switching costs are significant when migrating custom Applications and BPM workflows to alternative platforms due to proprietary configuration formats.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How ELMA365 objects map to HubSpot

Each row shows how a ELMA365 object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ELMA365

Contact

maps to

HubSpot

Contact

1:1
Fully supported

ELMA365 contacts migrate as HubSpot contacts. We preserve original create and update timestamps as custom datetime properties since HubSpot's native createdate is set at migration time. Email address serves as the primary identifier for de-duplication and owner resolution across both systems. Each contact's email is matched against HubSpot's user list to resolve the owner assignment, ensuring proper assignment continuity after migration.

ELMA365

Company

maps to

HubSpot

Company

1:1
Fully supported

ELMA365 companies map directly to HubSpot companies without transformation. Company domain and name transfer as-is. HubSpot's company-to-contact association uses the contact's primary company property to establish the relationship; multi-contact companies resolve correctly in HubSpot's association graph, ensuring that all related contacts point to the same parent company record.

ELMA365

Task

maps to

HubSpot

Task

1:1
Fully supported

ELMA365 tasks migrate as HubSpot tasks with a direct field mapping. Subject, description, due date, priority, and status map to their HubSpot task property equivalents. Original assignees resolve by email match to HubSpot users; unassigned tasks attach to the contact or company record as standalone tasks without an owner assignment.

ELMA365

Case (Request / Incident)

maps to

HubSpot

Ticket (or Custom Object)

1:1
Fully supported

ELMA365 cases have a lifecycle state (Open, In Progress, Resolved, Closed) that does not map natively to HubSpot's deal pipeline. If the team uses HubSpot Service Hub, we map cases to Tickets. If Service Hub is not in scope, we map to a custom object (Case__c) with status and priority properties — your team decides the HubSpot-side configuration before migration.

ELMA365

Project

maps to

HubSpot

Deal or Custom Object

1:1
Fully supported

ELMA365 projects represent structured work items that may contain tasks, documents, and milestones. We assess whether project-level data maps to HubSpot Deals (for sales-aligned projects) or a custom object (Project__c) for operational projects. Milestones and task counts within a project become custom properties on the target object.

ELMA365

Document / Attachment

maps to

HubSpot

File

1:1
Fully supported

Files attached to ELMA365 tasks, cases, or records re-upload to HubSpot Files attached to the corresponding contact, company, deal, or ticket record. HubSpot's 25MB per-file default limit applies; files exceeding this are flagged before migration so your team can split or rehost them externally.

ELMA365

User / Employee

maps to

HubSpot

User (by email match)

1:1
Fully supported

ELMA365 users resolve to HubSpot users by matching their email address. Unmatched ELMA365 users are flagged in the migration plan before migration runs — your HubSpot admin either invites them to join HubSpot or assigns their records to a fallback HubSpot user account to prevent orphaned record ownership.

ELMA365

Custom Fields (per object)

maps to

HubSpot

Custom Properties

1:1
Fully supported

Every custom field in ELMA365 requires a corresponding HubSpot custom property created before migration begins. We deliver a custom property creation plan with field type mapping (text, number, date, picklist, checkbox) so HubSpot admins can pre-create the schema. HubSpot's naming convention applies — no spaces, use underscores or camelCase for property names.

ELMA365

Workflow / Business Process

maps to

HubSpot

Not migratable

1:1
Fully supported

ELMA365 workflows, business rules, and approval chains are process definitions that cannot transfer to HubSpot's automation engine. We export workflow definitions as structured documents your HubSpot admin uses as a rebuild reference. The exported definitions include trigger conditions, action sequences, and conditional branches.

ELMA365

Low-code App / Widget

maps to

HubSpot

Not migratable

1:1
Fully supported

ELMA365's low-code applications built with the BPM designer and custom widgets have no direct HubSpot equivalent. The data those apps manage migrates to HubSpot standard or custom objects; the app logic itself must be rebuilt or replaced with HubSpot's native tools or a third-party integration.

ELMA365

Associations (Contact ↔ Company ↔ Task)

maps to

HubSpot

HubSpot Associations API

1:1
Fully supported

ELMA365's N:1 and 1:N associations between contacts, companies, and tasks map to HubSpot's association model using the associations API endpoint. Contact-to-company and contact-to-deal associations transfer via HubSpot's native association mechanisms, preserving the relational structure established in ELMA365.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ELMA365 logo

ELMA365 gotchas

High

No public API documentation for programmatic extraction

High

Multi-tenant HUB requires tenant isolation mapping

Medium

RPA and workflow automation do not migrate

Medium

MS Project XML export loses custom fields and metadata

Low

Russian-language content requires locale handling

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • ELMA365 workflows and business processes cannot migrate — they must be rebuilt

    ELMA365's BPM engine stores workflow definitions as process templates with triggers, conditions, and actions that execute within ELMA365's runtime. HubSpot's automation tools (Workflows, Sequences, ActiveLists) are architecturally different — they trigger on HubSpot events, use HubSpot property conditions, and execute HubSpot-native actions. There is no export-import bridge for ELMA365 workflows into HubSpot. We export your workflow definitions as structured documentation so your HubSpot admin has a rebuild reference, but the logic must be recreated from scratch in HubSpot's automation engine.

  • ELMA365 case objects require a HubSpot-side schema decision before migration

    ELMA365's Cases are first-class objects with lifecycle states (Open, In Progress, Resolved, Closed) that do not have a native HubSpot CRM equivalent. The decision point is whether to use HubSpot Service Hub's Ticket object (which adds a cost tier) or create a custom Case__c object within HubSpot CRM. We surface this decision in the migration plan and migrate case data into whichever schema you configure. If you choose custom objects, every case becomes a Case__c record with custom status and priority fields. This decision affects timeline because it requires HubSpot admin configuration before data lands.

  • ELMA365 API access requires token procurement and rate-limit assessment

    ELMA365's public API documentation is limited compared to HubSpot's v3 API. Migrating data from ELMA365 requires obtaining API access tokens through ELMA365's admin interface, which may require elevated permissions or assistance from ELMA365 support. API rate limits are not prominently documented, so we perform a pre-migration API probe to measure throughput and adjust pagination settings accordingly. If API access is restricted, we fall back to CSV export from ELMA365's data grid views and import via HubSpot's bulk import tool.

  • Large file attachments may exceed HubSpot's 25MB per-file limit

    ELMA365 supports document attachments on tasks, cases, and records without a prominently documented size cap. HubSpot Files has a default 25MB per-file upload limit (expandable via HubSpot's enterprise storage settings). Files exceeding this limit are flagged during the migration audit. We do not truncate or compress files during migration — flagged files are surfaced with their source record so your team can either split the document, host it externally, or enable larger storage in HubSpot before the migration runs.

  • Custom fields created in ELMA365's low-code designer require manual HubSpot schema setup

    ELMA365's low-code designer allows business users to add custom fields to contacts, companies, tasks, and cases without developer involvement. These custom fields accumulate over time and may total 30–80 per object in established ELMA365 instances. HubSpot requires custom properties to be created manually in the property settings before data import. We deliver a complete custom property creation plan mapping each ELMA365 custom field to a HubSpot property with the correct field type (text, number, date, checkbox, picklist). Your HubSpot admin must pre-create these properties before the migration validation run.

Migration approach

Six steps for a successful ELMA365 to HubSpot data migration

  1. Assess ELMA365 data volume and export method

    FlitStack AI inventories all ELMA365 object types (contacts, companies, tasks, cases, projects, attachments) and counts records per type. We assess whether ELMA365's API is accessible with your credentials or whether CSV export via the data grid is the better extraction path. We probe the API for rate limits if accessible and configure pagination settings accordingly. The assessment also inventories custom fields per object to drive the HubSpot custom property creation plan.

  2. Design HubSpot schema and resolve owner mappings

    Before data moves, your HubSpot admin (or our team) creates the custom properties and custom objects needed for the migration. We deliver a schema setup plan specifying every custom property name, type, and pick-list value. Simultaneously, we match ELMA365 users to HubSpot users by email. Unmatched ELMA365 users are flagged — your team either invites them to HubSpot or assigns their records to a fallback HubSpot user. If cases are involved, we confirm whether HubSpot Service Hub (Tickets) or a custom object is the right destination.

  3. Run sample migration with field-level diff

    A representative sample migrates first — typically 100–500 records spanning contacts, companies, tasks, and cases across different record states and owner assignments. We generate a field-level diff comparing source and destination values so you can verify timestamp preservation, owner resolution, case-to-ticket mapping, and custom field population before the full run commits. Any mapping errors surface here and get corrected before the production migration begins.

  4. Execute full migration with delta-pickup window

    Full migration runs against HubSpot via the v3 API or Bulk API depending on record volume. A delta-pickup window (24–48 hours) captures any records created or modified in ELMA365 during the cutover period so HubSpot reflects ELMA365's final state at go-live. The audit log captures every create and update operation. One-click rollback is available if reconciliation fails after migration completes.

  5. Deliver workflow export package for HubSpot rebuild

    We export ELMA365 workflow definitions as structured documentation including trigger conditions, action sequences, conditional branches, and assignment rules. Your HubSpot admin receives these as a rebuild reference for HubSpot Workflows, ActiveLists, and Sequences. Low-code app logic that cannot be expressed as HubSpot workflows is flagged as requiring alternative solutions such as HubSpot developer consulting or third-party integration tools.

Platform deep dives

Context on both ends of the pair

ELMA365 logo

ELMA365

Source

Strengths

  • Built-in RPA capabilities automate routine data entry tasks without custom code.
  • Multi-tenant HUB architecture supports large organizations with centralized management and isolated subsidiary workspaces.
  • Project plan export to MS Project XML provides compatibility with widely-used project management tools.
  • On-premise deployment option appeals to government and regulated industries with strict data residency requirements.
  • Low-code BPM designer enables citizen developers to build process applications without deep programming expertise.

Weaknesses

  • English-language documentation and community support are limited compared to global competitors.
  • Pricing transparency is low — no public tier structure, requiring direct vendor contact to obtain quotes.
  • API documentation is not publicly prominent, making programmatic data extraction harder to validate before a migration engagement.
  • Custom Application schemas are defined within ELMA365's designer and lack a standardized export format, requiring custom schema extraction.
  • RPA robots and workflow automation logic are not portable to non-ELMA365 platforms.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ELMA365 and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ELMA365: Not publicly documented.

  • Data volume sensitivity

    B

    ELMA365 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ELMA365 to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ELMA365 to HubSpot data migrations

Answers to the questions buyers ask most during ELMA365 to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most ELMA365 to HubSpot migrations complete in 2–4 weeks for under 10,000 records. Larger datasets with 100,000+ records or complex case-to-custom-object mappings extend to 6–10 weeks. The longest planning step is designing the HubSpot custom property schema and deciding whether ELMA365 cases map to HubSpot Tickets or a custom object — that decision requires HubSpot admin configuration before data moves.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ELMA365.
Land in HubSpot, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day