CRM migration

Migrate from Tekion to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Tekion and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Tekion logo

Tekion

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

12 of 12

objects map 1:1 between Tekion and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Tekion Automotive Retail Cloud stores automotive-specific data: customers with vehicle associations, service records, F&I deals, and parts inventory. Dynamics 365 Sales uses the standard CRM object model (Account, Contact, Lead, Opportunity) built on Microsoft Dataverse. We map Tekion's customer-vehicle-deal relationships to Dynamics 365's Account-Contact-Opportunity graph. Automotive-specific fields (VIN, stock number, service history, F&I product type) migrate as custom fields on the Account or Contact record, or into custom tables in Dataverse when the relationship is many-to-many. Tekion's workflow automations (service reminders, F&I triggers, lead-assignment rules) do not migrate — they require Power Automate rebuilds using exported definitions as a reference. Our migration uses Tekion's API to extract customer, vehicle, and deal records, then bulk-creates or upserts them into Dynamics 365 via the Dataverse Web API or batch operations. We resolve Tekion owners to Dynamics 365 users by email match. A delta-pickup window (24–48 hours) captures records modified during cutover so Dynamics 365 reflects Tekion's final state at go-live. Audit logs and one-click rollback are available if reconciliation fails.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tekion logo

Tekion

What's pushing teams away

  • Implementation timelines consistently exceed Tekion's quoted estimates, with single-point stores taking 10–20 weeks rather than the initially proposed timeframe, creating budget and operational strain.
  • Post-implementation support quality drops significantly compared to the sales and onboarding experience, leaving operational teams without adequate assistance during critical early-use periods.
  • Premium pricing relative to independent-dealer DMS alternatives makes Tekion cost-prohibitive for smaller operations, particularly when its full feature set is not needed.
  • Frequent platform updates, while marketed as a positive, cause minor workflow disruptions and require staff to continuously re-learn established processes.
  • Some dealers report that the platform's breadth and complexity introduce a steep operational learning curve, especially for teams accustomed to simpler legacy systems.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Tekion objects map to Microsoft Dynamics 365 Sales

Each row shows how a Tekion object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tekion

Customer

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Direct map. Tekion customer name, address, and contact information map to Dynamics 365 Account. Phone, email, and website fields transfer directly. Parent-child company hierarchies in Tekion map to the ParentAccountId lookup in Dynamics 365. This hierarchy preservation maintains territorial sales assignments and regional reporting structures within the migrated CRM data.

Tekion

Customer Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Direct map. Tekion contact records (salesperson, service advisor, F&I manager) map to Dynamics 365 Contact. The primary contact on an Account gets the primarycontactid lookup set. Secondary contacts attach to the same Account. This mapping preserves the communication pathways and escalation hierarchies that dealer organizations rely on for coordinated customer engagement.

Tekion

Vehicle

maps to

Microsoft Dynamics 365 Sales

Custom Table: Vehicle (Dataverse)

1:1
Fully supported

Dynamics 365 has no native vehicle entity. We create a custom Dataverse table (Vehicle) with columns for VIN, StockNumber, Make, Model, Year, and Mileage. The Vehicle record links to the Account (customer) via a lookup field. One customer can own multiple vehicles.

Tekion

Deal (F&I)

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Tekion F&I deals map to Dynamics 365 Opportunity. F&I product type (Extended Service Contract, GAP, Maintenance) becomes a custom pick-list field (F&I_ProductType__c). Deal amount, term, and monthly payment map to custom currency and number fields. Tekion deal stage maps to Opportunity StageName via value mapping.

Tekion

Lead (Internet)

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Direct map for internet leads captured in Tekion. Lead source, status, and estimated value fields map to the Dynamics 365 Lead entity. Lead scores from Tekion migrate as a custom integer field (Tekion_LeadScore__c). When a Lead converts, entity mappings pre-populate the resulting Account and Contact.

Tekion

Service Record

maps to

Microsoft Dynamics 365 Sales

Custom Table: ServiceRecord (Dataverse)

1:1
Fully supported

Tekion service history (RO number, service type, labor, parts, advisor) migrates to a custom Dataverse table linked to the Vehicle record. Original service date and mileage at service are preserved as custom datetime and number fields for warranty and retention reporting.

Tekion

Tekion Owner / Staff

maps to

Microsoft Dynamics 365 Sales

User (OwnerId)

1:1
Fully supported

Owner resolution by email match. Tekion staff records are matched against Dynamics 365 user accounts by email address. Unmatched owners are flagged before migration — dealers either invite them to Dynamics 365 first or assign records to a fallback owner for the migration run.

Tekion

Custom Property (Dealer-Specific)

maps to

Microsoft Dynamics 365 Sales

Custom Column (Dataverse)

1:1
Fully supported

All Tekion custom fields on Customer, Vehicle, and Deal objects require pre-creation in Dataverse before migration. We deliver a custom-column manifest listing each field name, data type, and pick-list values so your Dynamics admin can create them before the data load runs.

Tekion

Attachment / Document

maps to

Microsoft Dynamics 365 Sales

SharePoint / Dataverse File Field

1:1
Fully supported

Tekion documents attached to deals, vehicles, or customers are downloaded and re-uploaded to the associated Dynamics 365 record's SharePoint document library or Dataverse file column. File size limits from Dynamics apply (default 128 MB per file). Inline images in notes are extracted and re-hosted separately.

Tekion

Workflow / Automation

maps to

Microsoft Dynamics 365 Sales

Power Automate (Manual Rebuild Required)

1:1
Fully supported

Tekion automations (service reminders, lead-assignment rules, F&I triggers) do not migrate. We export Tekion workflow definitions as a reference document for your Dynamics admin to rebuild in Power Automate. The functional logic — triggers, conditions, actions — is preserved in the export, just not executable in Dynamics 365.

Tekion

Tekion Internal ID

maps to

Microsoft Dynamics 365 Sales

Source_System_ID__c (Custom Field)

1:1
Fully supported

Tekion's internal record ID is stored on every migrated record as Source_System_ID__c. This enables delta-run de-duplication (preventing re-creation of records already migrated) and traceability back to the Tekion source for audit and reconciliation. The Source_System_ID__c field also supports cross-referencing between Tekion reports and Dynamics 365 dashboards during the parallel-running period.

Tekion

Tekion Create Date / Update Date

maps to

Microsoft Dynamics 365 Sales

Original_Create_Date__c / Custom Datetime Field

1:1
Fully supported

Dynamics 365's CreatedDate and ModifiedDate are set at migration time. Tekion's original create and update timestamps are preserved in custom datetime fields (Original_Create_Date__c, Original_Modified_Date__c) for reporting continuity and historical analysis. These preserved timestamps enable accurate service interval calculations and provide historical context for customer relationship analytics in Dynamics 365.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tekion logo

Tekion gotchas

High

Standard DMS conversion limited to 7 years of history

High

CRM lead migration capped at 90 days of active leads

Medium

Data cleansing and de-duplication outside project scope

Medium

Buy/sell implementations may lack pre-close DMS data access

Medium

Document conversion requires separate metadata feed

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Vehicle-to-Customer Junction Requires a Custom Dataverse Table

    Dynamics 365 has no native vehicle entity, so Tekion's N:1 relationship between vehicles and customers must become a custom Dataverse table (Vehicle) with a lookup back to Account. This means the Vehicle custom table must be created in Dataverse, all custom columns defined, and the Vehicle records migrated before the Account-to-Vehicle links can resolve. Dealers with hundreds of active vehicles need to plan the custom table schema before the data load begins. We deliver a custom-column manifest that lists every Tekion vehicle field, its Dataverse data type, and whether it requires a pick-list or validation rule.

  • F&I Deal Product Types Have No Native Dynamics 365 Equivalent

    Tekion F&I deals store product type (Extended Service Contract, GAP, Tire & Wheel) as a structured field. Dynamics 365 Opportunity has no native F&I product type column — this data must become a custom pick-list field (F&I_ProductType__c) on the Opportunity object. Additionally, the F&I product's term and monthly payment amount have no native fields; they require two more custom number/currency fields. These three fields must be created in Dataverse before the deal migration loads. If your F&I deals use custom product types beyond the standard set, those pick-list values must also be added manually in Dynamics 365.

  • Service History Needs a Custom Dataverse Table — It Has No Native Equivalent

    Tekion service records (repair orders with RO number, service type, parts used, advisor notes, and mileage at service) have no direct counterpart in Dynamics 365 Sales. They cannot be stored as Notes because the structured fields (RO number, labor codes, parts) need to be queryable for service retention and warranty reporting. We create a ServiceRecord custom table in Dataverse linked to the Vehicle record. This requires Dataverse table creation, column definition, and relationship setup before the migration loads service history. Dealers with 5+ years of service data should expect significant row volume in the ServiceRecord table.

  • Tekion Workflows Cannot Migrate to Power Automate Automatically

    Tekion automations (service appointment reminders, F&I product triggers, lead-assignment rules based on vehicle type) are platform-specific logic that has no equivalent in Dynamics 365. They must be rebuilt in Power Automate. We export Tekion workflow definitions as structured documentation so your Dynamics admin can replicate the logic step-by-step in Power Automate. This is a manual rebuild — the automations will not fire during the migration cutover window. Schedule Power Automate rebuilds in parallel with the data migration to minimize post-go-live automation gaps.

  • Owner Resolution by Email Match Can Leave Records Unassigned

    Dynamics 365 Opportunity and Account records require an OwnerId pointing to a licensed Dynamics 365 user. Tekion staff records are matched to Dynamics 365 users by email address. If a Tekion staff member has no corresponding Dynamics 365 user account (they left the dealership or were never provisioned in Microsoft 365), their records are flagged during the pre-migration audit. If your team does not resolve these flags before the migration run, affected records land with a fallback owner or remain unassigned. We recommend provisioning all active Tekion staff in Microsoft 365 and Dynamics 365 before the migration begins.

Migration approach

Six steps for a successful Tekion to Microsoft Dynamics 365 Sales data migration

  1. Audit Tekion Data and Deliver Custom Schema Plan

    We connect to Tekion via scoped read-only API access and inventory all customer, vehicle, deal, service record, and attachment records. We identify custom fields, pick-list values, and owner records. From this audit we deliver a custom-column manifest for Dataverse — listing every Tekion custom field, its target Dataverse column name, data type, and whether a pick-list value mapping is required. Your Dynamics 365 admin creates these columns before the migration load runs. We also surface any Tekion automations that will require Power Automate rebuilds.

  2. Pre-Migrate Owner Resolution and Relationship Sequencing

    We match Tekion staff records against Dynamics 365 users by email to build an owner resolution map. Unmatched owners are flagged for your team to either invite them to Microsoft 365 / Dynamics 365 or assign a fallback owner. We also sequence the migration so Account records are created before Contact records (which require AccountId), and Vehicle records are created before Opportunities and ServiceRecords (which link to Vehicle). This foreign-key sequencing prevents orphaned records and failed lookups during the bulk load.

  3. Run Sample Migration with Field-Level Diff

    We migrate a representative slice — typically 50–200 records spanning Accounts, Contacts, Vehicles, Opportunities, and ServiceRecords — and generate a field-level diff report. You verify that VIN values, F&I product types, deal stages, and owner assignments map correctly before the full run commits. This sample validates the custom Dataverse column setup and catches any pick-list value mismatches early. No full migration begins until you sign off on the sample diff.

  4. Execute Full Migration with Delta-Pickup Window

    The full migration loads all Tekion records into Dynamics 365 via the Dataverse Web API or batch operations. A delta-pickup window (typically 24–48 hours) opens at the start of cutover and captures any records created or modified in Tekion during the data transfer. All operations are logged in an audit trail. If reconciliation fails — a record count mismatch, a field mapping error, or a validation rule conflict — one-click rollback reverts the Dynamics 365 environment to its pre-migration state so you can correct and retry.

  5. Deliver Migration Report and Power Automate Rebuild Reference

    After go-live, we deliver a final migration report: record counts by object, error log with resolution steps, unmapped owner list, and any custom field values that exceeded Dataverse field-length limits. The Power Automate workflow export is handed off separately so your Dynamics admin can begin the automation rebuild. We provide a reconciliation checklist so your team can spot-check Dynamics 365 data against Tekion reports before closing the cutover window.

Platform deep dives

Context on both ends of the pair

Tekion logo

Tekion

Source

Strengths

  • Cloud-native architecture with monthly releases delivering continuous feature improvements without dealer-managed server updates.
  • Unified platform integrating DMS, CRM, digital retail, service, parts, and payroll under a single data model and interface.
  • AI-native features including Service Scheduler AI, Technician AI, and Service Advisor AI embedded directly within operational workflows.
  • Over 3,000 new features and enhancements delivered in 2024, demonstrating active development investment.
  • ISO/IEC 42001 certified AI management system providing a governed security framework for automotive retail data.

Weaknesses

  • Implementation timelines frequently exceed initially quoted durations, creating operational planning challenges.
  • Post-implementation support quality is notably lower than the sales and onboarding experience, according to verified reviews.
  • Pricing calibrated for franchise and enterprise dealers, making it inaccessible for independent dealers seeking modern DMS capabilities.
  • Frequent updates, while technically positive, cause recurring minor workflow disruptions requiring staff adaptation.
  • Custom workflows, automations, and advanced configurations fall outside standard migration scope, requiring manual rebuild.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tekion and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tekion: Not publicly documented in external sources.

  • Data volume sensitivity

    B

    Tekion doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tekion to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tekion to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Tekion to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most Tekion-to-Dynamics 365 migrations complete in 48–72 hours of clock time for under 50,000 records across customers, vehicles, deals, and service history. Larger dealer groups with 500,000+ records or extensive service-history logs extend to 5–7 days. The longest planning step is pre-creating Dataverse custom columns for F&I product types, VIN fields, and service record tables before the data load runs. API availability from Tekion during extraction also affects the overall timeline.

Adjacent paths

Related migrations to explore

Ready when you are

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