CRM migration

Migrate from Tekion to Nutshell

Field-level mapping, validation, and rollback between Tekion and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Tekion logo

Tekion

Source

Nutshell

Destination

Nutshell logo

Compatibility

100%

10 of 10

objects map 1:1 between Tekion and Nutshell.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Tekion's Automotive Retail Cloud includes a CRM module focused on lead and deal tracking for dealership sales and service teams. The standard Tekion CRM migration scope is capped at 90 days of active lead data by creation date — older leads are not included in the default conversion, which means teams with longer sales cycles need to decide whether to extend the data window or accept the loss. Nutshell uses a People (or Contacts via API), Accounts, and Deals data model with a JSON-RPC API that supports Basic auth impersonation and has rate limits on non-stub find queries. FlitStack AI sequences the migration by extracting Tekion contacts and companies first, resolving owners by email match against Nutshell users, then loading deals with stage and amount data. Automotive-specific Tekion fields — such as vehicle identifiers, service history records, F&I product data, and DMS-linked transaction history — have no direct Nutshell equivalent and are preserved as custom fields or flagged for manual rebuild depending on business value. Workflows, sequences, automations, and OEM-linked integrations are not migrated; FlitStack exports workflow definitions as JSON for your Nutshell admin to reference during the rebuild in Nutshell's automation tools. The migration runs against Nutshell's API with scoped read access on Tekion, so your team keeps working in Tekion through the cutover window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tekion logo

Tekion

What's pushing teams away

  • Implementation timelines consistently exceed Tekion's quoted estimates, with single-point stores taking 10–20 weeks rather than the initially proposed timeframe, creating budget and operational strain.
  • Post-implementation support quality drops significantly compared to the sales and onboarding experience, leaving operational teams without adequate assistance during critical early-use periods.
  • Premium pricing relative to independent-dealer DMS alternatives makes Tekion cost-prohibitive for smaller operations, particularly when its full feature set is not needed.
  • Frequent platform updates, while marketed as a positive, cause minor workflow disruptions and require staff to continuously re-learn established processes.
  • Some dealers report that the platform's breadth and complexity introduce a steep operational learning curve, especially for teams accustomed to simpler legacy systems.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Tekion objects map to Nutshell

Each row shows how a Tekion object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tekion

Contact (Tekion CRM)

maps to

Nutshell

Person (Nutshell)

1:1
Fully supported

Direct map. Tekion contacts migrate as Nutshell People. Email, phone, name, title, and address fields map directly. Nutshell People support custom fields to carry over Tekion contact-level properties not present in Nutshell's standard schema. All custom fields defined in Nutshell for Person objects are available during migration, allowing automotive-specific properties like preferred contact method or dealership affiliation to transfer without additional configuration steps.

Tekion

Lead (Tekion CRM)

maps to

Nutshell

Lead (Nutshell)

1:1
Fully supported

Direct map. Tekion leads map 1:1 to Nutshell Leads. The 90-day creation-date window from Tekion's standard CRM conversion scope means only active leads within that window are available for migration — older leads are not exported by default and must be explicitly scoped.

Tekion

Company (Tekion CRM)

maps to

Nutshell

Account (Nutshell)

1:1
Fully supported

Direct map. Tekion companies map to Nutshell Accounts. Company name, domain, industry, employee count, and annual revenue migrate as Account fields. Parent-child company hierarchies in Tekion are preserved by mapping the parent to a Nutshell Account's parent-account reference. During migration, parent Accounts must already exist in Nutshell so the linkage resolves correctly — FlitStack orders the migration to ensure parent Accounts load before child accounts to resolve these references.

Tekion

Deal (Tekion CRM)

maps to

Nutshell

Deal (Nutshell)

1:1
Fully supported

Direct map. Tekion deals migrate as Nutshell Deals with deal name, amount, stage, close date, and owner. Tekion deal-stage names are mapped to Nutshell DealStatus values via value-mapping per pipeline configuration in Tekion. Probability and forecast category reapply from Nutshell's stage model, maintaining deal scoring integrity across the migration.

Tekion

Tekion Owner (User)

maps to

Nutshell

Nutshell User

1:1
Fully supported

Owner resolution by email match. Tekion owner IDs are resolved against Nutshell Users by matching the email address. Unmatched owners are flagged before migration — teams either invite the owner to Nutshell or assign their records to a fallback user. No record lands without an assigned owner.

Tekion

Activity — Call, Email, Meeting, Note

maps to

Nutshell

Activity (Nutshell)

1:1
Fully supported

Tekion engagement records (calls, emails, meetings, notes) with original timestamps and owners migrate as Nutshell Activities. Nutshell Activities attach to the relevant Person, Account, or Deal record by ID linkage. Rich-text formatting in Tekion notes is preserved as plain-text in Nutshell.

Tekion

Attachment / File

maps to

Nutshell

File (Nutshell)

1:1
Fully supported

Tekion file attachments on contacts, companies, or deals are downloaded and re-uploaded to Nutshell Files. File size limits from Nutshell's storage configuration apply. Inline images in Tekion notes are extracted and re-hosted as attachments in Nutshell, preserving all visual content and document references within the linked record.

Tekion

Tekion Custom Fields — Automotive Properties

maps to

Nutshell

Custom Fields (Nutshell)

1:1
Fully supported

Tekion custom fields that hold automotive-specific data (vehicle identifiers, trade-in values, F&I product selections) have no native Nutshell equivalent. These are migrated as Nutshell custom fields on the relevant object (Person, Account, or Deal). Your team decides which fields carry business value in Nutshell vs. which can be archived.

Tekion

Tekion Workflow / Automation

maps to

Nutshell

Not Migrated

1:1
Fully supported

Tekion automations tied to DMS events, OEM integrations, and AI agent triggers are not exported via standard data migration. FlitStack exports Tekion workflow definitions as a structured JSON reference so your Nutshell admin can rebuild equivalent logic in Nutshell's automation tools (sequences, rules, webhooks).

Tekion

Tekion Reports / Dashboards

maps to

Nutshell

Not Migrated

1:1
Fully supported

Reports and dashboards are not migrated — the underlying data (deals, activities, contacts) does move, but the reporting layout, filters, and saved views must be rebuilt in Nutshell's reporting interface. We provide a mapping of Tekion report field names to Nutshell equivalents as a rebuild guide.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tekion logo

Tekion gotchas

High

Standard DMS conversion limited to 7 years of history

High

CRM lead migration capped at 90 days of active leads

Medium

Data cleansing and de-duplication outside project scope

Medium

Buy/sell implementations may lack pre-close DMS data access

Medium

Document conversion requires separate metadata feed

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • 90-day CRM lead window limits migration scope

    Tekion's standard CRM conversion is limited to 90 days of active lead data by creation date. Leads created more than 90 days before the migration window are not included in the default export. For sales cycles that exceed 90 days — common in B2B automotive service, fleet sales, and F&I product cycles — this means historical lead records and their associated activities are excluded unless the scope is explicitly extended with Tekion. Teams should audit their open lead age distribution before migration to determine how many records fall outside the window and decide whether an extended data extraction is feasible given Tekion's API license constraints.

  • Automotive-specific fields have no Nutshell equivalent

    Tekion stores vehicle identifiers (VIN, year, make, model), trade-in data, F&I product selections, and DMS-linked service history as custom properties on contacts, companies, and deals. Nutshell has no native automotive object model — there is no Vehicle, TradeIn, or F&I Product object. These fields can be migrated as Nutshell custom fields, but Nutshell's custom field type support (text, number, date, pick-list, currency, URL, checkbox) may not accommodate all Tekion data types (for example, structured JSON or nested objects). FlitStack surfaces each automotive field during the sample migration phase so your team can decide whether to carry it over as a custom field, archive it, or rebuild it as a linked record.

  • Tekion API license governs extraction scope and method

    Tekion's API License and Data Sharing Agreement restricts how data can be accessed, used, and distributed. Bulk data extraction via API is subject to these license terms — the agreement prohibits using the API to build competitive products or to re-identify de-identified data. Migration tooling that operates outside the scope of the authorized API use case risks violating these terms. FlitStack accesses Tekion data through authorized API endpoints only, within the license scope, and documents the data-handling chain-of-custody so you can audit the migration against your Tekion agreement.

  • Nutshell rate limits on find queries affect migration batch size

    Nutshell's API rate limits apply specifically to find queries that return non-stub responses — for example, findLeads() or findPeople() calls that pull full record data. Large dataset migrations that push many concurrent find requests may encounter 429 rate-limit responses, causing batch delays. FlitStack manages Nutshell API request pacing with exponential backoff and batch sizing tuned to Nutshell's documented rate-limit thresholds. For migrations exceeding 50,000 records, the migration clock extends proportionally to account for rate-limit wait time.

  • Workflows and automations cannot migrate between platforms

    Tekion's workflow engine ties automations to DMS events (service check-in, F&I menu close, OEM promotion triggers) and AI agent actions that have no Nutshell equivalent. Nutshell's automation layer (personal email sequences, basic pipeline rules) operates at the CRM level and cannot replicate automotive DMS event triggers. The workflow definitions, conditions, and action sequences must be rebuilt in Nutshell's automation tools. FlitStack exports Tekion workflow definitions as a structured JSON file that maps each workflow trigger, condition, and action to its Nutshell equivalent — providing your admin with a rebuild reference rather than a direct migration.

Migration approach

Six steps for a successful Tekion to Nutshell data migration

  1. Scope Tekion CRM data and audit the 90-day window

    Before extraction, FlitStack audits your Tekion CRM data to determine the number of contacts, companies, leads, and deals within the standard 90-day window and those that fall outside it. We also inventory automotive-specific custom fields on each object so we can plan Nutshell custom field creation before data lands. The scope document produced in this step is your decision point for extending the data window or accepting records outside the default scope.

  2. Resolve Tekion owners to Nutshell users by email

    Tekion owner IDs are resolved against Nutshell Users by matching email addresses. We generate a pre-migration owner resolution report listing matched owners, unmatched owners, and the fallback assignment for each. Your team either invites unmatched owners to Nutshell before migration or designates a fallback user — no record migrates without a resolved owner. This step runs before any data extraction to prevent orphaned records.

  3. Create Nutshell custom fields for automotive properties

    Based on the scope audit, FlitStack delivers a custom field creation plan for Nutshell — naming each automotive-specific Tekion field, the target Nutshell object (Person, Account, or Deal), the field type to use, and any value-mapping required for pick-list fields. Your Nutshell admin creates these fields before the migration run so the field mapping can validate against a complete schema.

  4. Run sample migration with field-level diff

    A representative slice of 100–500 records — spanning contacts, companies, leads, deals, and activities — migrates first. We generate a field-level diff comparing each record's Tekion source values against the migrated Nutshell values, so you can verify owner resolution, pipeline-stage mapping, lead window inclusion, and custom field population before the full run commits. The diff report highlights any mismatches in field values, missing data in Nutshell compared to Tekion, and unexpected data type conversions. Your team reviews the diff and approves the sample before FlitStack proceeds to the full dataset migration. Any necessary field mapping adjustments are made before the main run.

  5. Execute full migration with delta-pickup window

    The full migration runs against Nutshell's API, with scoped read access on Tekion so your team continues working in Tekion through cutover. A delta-pickup window (24–48 hours) captures any records created or modified in Tekion during the migration run. FlitStack generates an audit log of every operation and a reconciliation count — open deals, total contacts, and activity records — that you can verify against Tekion before closing the source system.

Platform deep dives

Context on both ends of the pair

Tekion logo

Tekion

Source

Strengths

  • Cloud-native architecture with monthly releases delivering continuous feature improvements without dealer-managed server updates.
  • Unified platform integrating DMS, CRM, digital retail, service, parts, and payroll under a single data model and interface.
  • AI-native features including Service Scheduler AI, Technician AI, and Service Advisor AI embedded directly within operational workflows.
  • Over 3,000 new features and enhancements delivered in 2024, demonstrating active development investment.
  • ISO/IEC 42001 certified AI management system providing a governed security framework for automotive retail data.

Weaknesses

  • Implementation timelines frequently exceed initially quoted durations, creating operational planning challenges.
  • Post-implementation support quality is notably lower than the sales and onboarding experience, according to verified reviews.
  • Pricing calibrated for franchise and enterprise dealers, making it inaccessible for independent dealers seeking modern DMS capabilities.
  • Frequent updates, while technically positive, cause recurring minor workflow disruptions requiring staff adaptation.
  • Custom workflows, automations, and advanced configurations fall outside standard migration scope, requiring manual rebuild.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tekion and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tekion: Not publicly documented in external sources.

  • Data volume sensitivity

    B

    Tekion doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tekion to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tekion to Nutshell data migrations

Answers to the questions buyers ask most during Tekion to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Tekion-to-Nutshell CRM migrations complete in 48–72 hours for under 25,000 records. The 90-day Tekion CRM migration window typically constrains total record count for standard conversions, keeping smaller setups within that range. Larger migrations with 100,000+ records, multiple automotive custom field sets, or extended data windows extend to 7–14 days. Nutshell's API rate limits on find queries add proportional wait time for large batches.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Tekion.
Land in Nutshell, intact.

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