CRM migration
Field-level mapping, validation, and rollback between Bluwave CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Bluwave CRM
Source
monday CRM
Destination
Compatibility
4 of 8
objects map 1:1 between Bluwave CRM and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Bluwave CRM to Monday.com CRM is a file-based extraction feeding a board-and-column redesign. Bluwave CRM has no published API and its custom field schema is undocumented, so we infer field types from sample Excel exports before building the Monday.com board structure. Monday.com CRM stores records as Items within Boards, where pipeline stages become Groups, deal values become custom Columns, and contact records live in the native People integration. We resolve the People-to-Company link during scoping (Bluwave uses a separate Companies object; Monday.com embeds Company data on People items or as a Teams integration). Activity records (calls, emails, meetings) land as Items with type and timestamp Columns rather than a dedicated activity timeline. We do not migrate automations, report configurations, or geocoded travel-claim data as functional features; these receive a written inventory for the customer's admin to rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Bluwave CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Bluwave CRM
Contact
monday CRM
People item
1:1Bluwave Contact records map to Monday.com CRM People items. Name, email, phone, and address fields map directly to People Name, Email, Phone, and Location columns. We preserve geocoded latitude/longitude from Bluwave as read-only Number columns on the People item; these will not drive location features in Monday.com but retain the original coordinate values for reference. Bluwave's contact ownership maps to the Monday.com assigned team member on the People item. Duplicate contacts identified during scoping require a manual dedup decision from the customer before import.
Bluwave CRM
Company
monday CRM
Company data on People item or Workdocs integration
many:1Bluwave Company records represent business entities that can link multiple Contacts and Deals. In Monday.com CRM, Company data is embedded as columns on People items (Company Name, Industry, Website, Address) or linked via the Monday.com Workdocs Company Profiles integration. We map each Bluwave Company to a unique Company Name value on all associated People items during import. If the customer requires a separate Company board, we configure that during board design and use item Links to connect People to their employer Company board.
Bluwave CRM
Deal
monday CRM
Item in Deals board
1:1Bluwave Deals map to Monday.com CRM Items in a Deals board, with Deal Name as Item Name, Deal Value as a Number column, Expected Close Date as a Date column, and Owner as the assigned team member. The Bluwave deal stage maps to the Monday.com Status column, which represents pipeline stages as status groups. We configure the Status column to match Bluwave's pipeline stage names during board setup. Closed-Lost and Closed-Won outcomes from Bluwave become Status values in Monday.com.
Bluwave CRM
Pipeline Stages
monday CRM
Groups within Deals board
lossyBluwave's configurable pipeline stages map to Monday.com Groups within the Deals board. We extract the current stage names and reorder sequence from Bluwave during scoping, then configure the Monday.com Status column's group labels to match. Group order and stage naming are set before Deals import begins so that all Items land in the correct pipeline position. Probability percentages from Bluwave are stored as a read-only Number column in Monday.com rather than driving automation, since Monday.com does not use stage probability for calculations by default.
Bluwave CRM
Activity (calls, emails, meetings)
monday CRM
Items in Activities board with linked People and Deals
1:1Bluwave Activity records (call, email, meeting) map to Monday.com CRM Items in an Activities board with custom columns: Activity Type (Status or Tag), Activity Date (Date column), Duration (Number), Notes (Text), and linked People and Deals via board Connect board or item Links. The WhoId (Contact/Lead) links to a People item; the WhatId (Deal) links to the Deals board item. We preserve activity timestamps as the Date column value. Note that Monday.com's activity representation is an item-per-activity rather than a chronological timeline view; the customer may prefer a filtered board view sorted by date as the activity log equivalent.
Bluwave CRM
Lead
monday CRM
People item with lead_status column or inbound board
1:1Bluwave Leads are distinct from Contacts and carry source attribution and lifecycle stage. We import Leads as People items with a custom lead_status Text or Tag column capturing the original lifecycle value. If the customer wants to separate inbound prospects from existing customers in Monday.com, we configure a separate Inbound Leads board and use Monday.com's automation to move Items to the main Deals board upon qualification.
Bluwave CRM
Custom Fields
monday CRM
Custom columns on relevant board
lossyBluwave CRM supports custom fields without a published schema reference. During scoping we export sample records from each module, infer data types from content (text, number, date, single-select picklist, multi-select picklist), and map each to the equivalent Monday.com column type (Text, Numbers, Date, Dropdown, Tags). Picklist values from Bluwave custom fields migrate as Dropdown options or Tags in Monday.com. Any misidentified field type discovered during test import is corrected before the full migration run.
Bluwave CRM
Mail Lists
monday CRM
Tags or Groups on People board
lossyBluwave Mail List segments store member associations without campaign history. We migrate the segment names and member People item associations as Tags on the People board (each segment becomes a Tag; contacts in the segment receive that Tag). Email campaign history and engagement metrics do not transfer. The customer rebuilds active email campaigns in Monday.com's email tools or their preferred email marketing platform post-migration.
| Bluwave CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People item1:1 | Fully supported | |
| Company | Company data on People item or Workdocs integrationmany:1 | Fully supported | |
| Deal | Item in Deals board1:1 | Fully supported | |
| Pipeline Stages | Groups within Deals boardlossy | Fully supported | |
| Activity (calls, emails, meetings) | Items in Activities board with linked People and Deals1:1 | Fully supported | |
| Lead | People item with lead_status column or inbound board1:1 | Fully supported | |
| Custom Fields | Custom columns on relevant boardlossy | Mapping required | |
| Mail Lists | Tags or Groups on People boardlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Bluwave CRM gotchas
No public API — migration relies on Excel export
Custom field schema is not publicly documented
Pricing is in ZAR with mandatory upfront training package
Geocoded location data is address-derived, not GPS-captured
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Scoping and data extraction
We request read-only access to all relevant Bluwave CRM modules (Contacts, Leads, Companies, Deals, Activities) and export via the built-in Excel function, ensuring all columns are visible and not filtered by default view settings. We audit record counts per module, identify custom field names by sampling exported data, and infer data types from content. We simultaneously conduct a board-design session with the customer's team to decide the Monday.com board architecture: one Deals board vs. separate pipeline boards, use of the People integration, Company representation, and Activities board layout. The scoping output is a written Migration Scope Document with the field map, board structure, and a dedup policy for review.
Board and schema setup in Monday.com staging
We create a Monday.com workspace with the agreed board structure in a staging environment (separate from the production account). We configure the Deals board Status column with the correct Groups matching Bluwave pipeline stages, create custom Number, Text, Date, and Dropdown columns for all mapped custom fields, and set up the People integration with the relevant fields. We validate the column types against the Bluwave field map to confirm type compatibility. Any column type mismatch is corrected before moving to data import.
Data export, cleaning, and transformation
We extract full Excel exports from each Bluwave module, apply the transformation logic (field rename, type cast, picklist value normalisation, Company-to-People merge, Owner-to-team-member resolution), and run a deduplication pass using email address as the primary dedupe key. We clean inconsistent address formats, remove records with no usable contact information, and flag incomplete records for the customer's review. The cleaned export files are validated against the source record counts before upload.
Test migration and reconciliation
We run a test import into the Monday.com staging workspace, importing People first, then Deals, then Activities. We reconcile record counts (People imported vs. Bluwave Contacts + Leads, Deals imported vs. Bluwave Deals, Activities imported vs. Bluwave Activity records), spot-check 25-50 records for field-level accuracy, and verify that Links between People and Deals are correctly resolved. We present the reconciliation report to the customer's admin for sign-off before production migration begins.
Production migration and cutover
We run the full migration into the production Monday.com account. People (Contacts and Leads) import first, then Deals board, then Activities board. We freeze Bluwave write access during the cutover window to prevent new records being created during import. After the final load, we run a post-migration record count reconciliation and a spot-check of key accounts (the customer's designated golden records). We deliver the Automation Rebuild Inventory (documenting any Bluwave-adjacent automation logic that should be rebuilt in Monday.com's automation builder) and the Reporting Gap Note (listing any BluWave BI reports with no Monday.com equivalent).
Handoff and post-migration support
We conduct a handoff session with the customer's team covering the Monday.com board structure, the data mapping decisions made during migration, the manual steps required to complete automations rebuild, and the reporting approach going forward. We support a five-business-day hypercare window to resolve data quality issues surfaced in the first week of live use. We do not rebuild Monday.com automations, train users, or provide ongoing admin support as part of the standard migration scope; these are separate engagements.
Platform deep dives
Bluwave CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Bluwave CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Bluwave CRM: Not publicly documented.
Data volume sensitivity
Bluwave CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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