CRM migration

Migrate from Tango CRM to Nutshell

Field-level mapping, validation, and rollback between Tango CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Tango CRM logo

Tango CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

70%

7 of 10

objects map 1:1 between Tango CRM and Nutshell.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Tango CRM to Nutshell requires first resolving the export question for every object type, because our research found no publicly documented API for Tango CRM. We begin every engagement with a scoping call to confirm which export methods are available (CSV export, browser-based capture, or direct database access) and design the migration plan accordingly. For standard CRM objects (Contacts, Companies, Deals, Activities), we extract via the confirmed path, normalize the field structure, and load into Nutshell using its documented REST API with batch chunking and rate-limit handling. Pipeline stage names do not carry over as labels — we produce a stage mapping worksheet and reconcile during import. Custom fields on each object require explicit type-to-type mapping against Nutshell's supported field types. Relationship chains between Contacts, Companies, and Deals are preserved in our staging layer before writeback. We do not migrate attachments, workflows, automations, or forms; we deliver an inventory of these for the customer's admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tango CRM logo

Tango CRM

What's pushing teams away

  • Very limited public footprint — homepage content is minimal, public reviews are sparse, and the product's documentation surface is small.
  • Public pricing is not visible on the product website, complicating self-serve evaluation.
  • No public developer API surfaced — programmatic integration with payment providers, accounting tools or analytics platforms is unclear.
  • Brand confusion with multiple unrelated 'Tango' products (Tango.ai browser agent, Tango interactive user guides, Tango Card) makes due diligence harder.
  • Niche creator-economy focus means teams that diversify beyond brand deals into broader sales pipelines outgrow it quickly.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Tango CRM objects map to Nutshell

Each row shows how a Tango CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tango CRM

Contact

maps to

Nutshell

Person

1:1
Fully supported

Tango CRM Contact records map to Nutshell Person. We use email address as the dedupe key. Standard fields (name, email, phone, address) map to Nutshell's name, emails, phones, and addresses fields. Any custom Contact properties require explicit type-to-type mapping against Nutshell's supported field types (Text, Long Text, Currency, Date, Number, Checkbox, Dropdown, Multi-Select). Without a confirmed API on Tango CRM, extraction relies on the available export method identified during scoping.

Tango CRM

Company

maps to

Nutshell

Company

1:1
Fully supported

Tango CRM Company records map directly to Nutshell Company. We use the company name as the dedupe key, with domain matching as a secondary resolution strategy for cases where company names vary slightly. Industry, size, and address fields map to Nutshell's standard company fields. Custom Company properties require explicit type mapping to Nutshell's equivalent field types.

Tango CRM

Deal

maps to

Nutshell

Deal

1:1
Fully supported

Tango CRM Deal records map to Nutshell Deals. Deal name, value (amount), expected close date, and owner transfer directly. Pipeline stage names from Tango CRM do not align with Nutshell's default stage labels — we produce a stage mapping worksheet during the mapping phase and apply the reconciliation at import time. Historical deals (closed-won and closed-lost) transfer with their original close dates preserved.

Tango CRM

Pipeline

maps to

Nutshell

Pipeline (configuration)

lossy
Fully supported

Tango CRM pipeline definitions (stage order, stage labels, stage-level automation hooks) export as configuration records. Nutshell's pipeline is configurable but represents a rebuild rather than a direct import. We deliver a pipeline reconstruction worksheet with the source stage names, probabilities, and order so that the customer's admin or a Nutshell support representative configures the destination pipeline before the Deal import phase.

Tango CRM

Activities

maps to

Nutshell

Activities

1:1
Mapping required

Emails, calls, meetings, and tasks logged against Contacts, Companies, or Deals in Tango CRM transfer as activity records in Nutshell. Activity text, timestamps, and type (call, email, meeting, task) are preserved. Without a bulk API on Tango CRM, activity extraction is sequenced to avoid timeout — we batch by date range and load incrementally. Activity records link to the parent Person, Company, or Deal via Nutshell's foreign key references.

Tango CRM

Notes

maps to

Nutshell

Notes

1:1
Mapping required

Free-text notes attached to Contacts, Companies, or Deals migrate as Nutshell Notes. HTML-formatted notes are stripped to plain text unless the destination supports rich-text note fields. Notes are linked to the parent record (Person, Company, or Deal) via Nutshell's attachment model.

Tango CRM

Tags and Labels

maps to

Nutshell

Tags

lossy
Mapping required

Tags applied to Contacts or Deals in Tango CRM transfer as Tag values in Nutshell. Multi-select tag fields are split into individual tag values during the transformation step. Nutshell stores tags as an array property on the parent record (Person, Company, or Deal). We preserve the full tag list in a staging field for the customer to validate before finalizing.

Tango CRM

Custom Fields

maps to

Nutshell

Custom Fields

lossy
Mapping required

Custom properties on Contacts, Companies, and Deals require explicit field-level mapping. We match each Tango CRM custom field type to the closest Nutshell equivalent: text to Text, paragraphs to Long Text, monetary fields to Currency, date fields to Date, numeric fields to Number, boolean fields to Checkbox, and single-select fields to Dropdown. Multi-select fields map to Nutshell Multi-Select. Dropdown fields require value-level mapping where the source and destination picklist values differ. We pre-create destination custom fields before the data import phase begins.

Tango CRM

Users and Owners

maps to

Nutshell

Users

1:1
Mapping required

CRM users and record owners from Tango CRM are resolved by email address against Nutshell's user roster. Any Tango CRM owner without a matching Nutshell user account is placed in a reconciliation queue for the customer's admin to provision before record import resumes. Role and permission sets do not transfer — these are rebuilt in Nutshell post-migration.

Tango CRM

Attachments

maps to

Nutshell

None

1:1
Not supported

File attachments stored within Tango CRM records (uploaded documents, signed contracts, images) cannot be extracted without a confirmed API endpoint or download mechanism. We flag attachment presence during scoping and exclude them from the default migration scope to prevent silent data loss. We document the attachment inventory in a post-migration checklist so the customer's team can manually re-upload any files needed in Nutshell.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tango CRM logo

Tango CRM gotchas

High

No public API confirmed limits automation options

High

Attachment extraction is unconfirmed

Medium

Pipeline stage names rarely align between CRMs

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Export method from Tango CRM is unconfirmed

    Research did not surface a documented REST API, API reference, or developer portal for Tango CRM. Without API access, migration must rely on CSV exports (if available from the UI), browser-based record capture, or manual data extraction. We scope export feasibility during the discovery call before committing to a migration plan. If no reliable export path exists, we discuss browser-automation-assisted capture as an alternative. This step determines whether the migration proceeds on a standard timeline or requires a custom extraction workflow, which affects cost and timeline.

  • Pipeline stage names require manual reconciliation

    Tango CRM pipeline stage labels (e.g. Qualified, Proposal Sent, Negotiation) do not map automatically to Nutshell's default stage names. We produce a stage mapping worksheet during the mapping phase that maps each source stage label and probability to the destination stage label and probability. The customer approves the mapping before we run the Deal import. Stage order is preserved independently of labels.

  • Custom field type mapping may require destination schema changes

    Tango CRM custom field types must map to Nutshell's supported field types. If a source custom field uses a type that Nutshell does not support directly (e.g. a formula field or multi-currency field), we flag it during scoping and either store the value as a text field or recommend a Nutshell field type that approximates the original behavior. The customer approves all field type decisions before schema creation.

  • Attachment extraction is not in scope

    File attachments within Tango CRM records — uploaded documents, signed contracts, images — cannot be extracted without a confirmed API endpoint or download mechanism. We do not migrate attachments to avoid silent data loss. We inventory all detected attachments during scoping and deliver them in a checklist for manual re-upload. If the customer requires attachment migration, we revisit only after a confirmed export method is identified.

  • Duplicate records require pre-migration deduplication

    Poor data quality (duplicate Contacts, inconsistent company names, missing email addresses) is common in CRMs without a public API where manual data entry is the norm. We run a data quality audit on the extracted Tango CRM records before transformation, flag duplicates by email and company name, and present a deduplication recommendation to the customer. We do not delete records from the source — the customer approves which records are merged or kept before we load into Nutshell.

Migration approach

Six steps for a successful Tango CRM to Nutshell data migration

  1. Discovery and export feasibility call

    We begin every Tango CRM migration with a scoped discovery call. We identify the export methods available for each object type (CSV export, browser-based capture, manual extraction), estimate total record volumes across Contacts, Companies, Deals, Activities, and Notes, and inventory any custom fields and their data types. The discovery call also covers pipeline stage names, owner assignments, attachment presence, and any known data quality issues. The output is a written migration scope document confirming the extraction method for each object and an agreed mapping plan.

  2. Data extraction from Tango CRM

    We extract data from Tango CRM using the method identified during discovery. Where CSV export is available, we pull exports per object type and validate column headers against the mapping schema. Where browser-based capture is required, we sequence extraction by object dependency (Companies first, then Contacts with Company lookups resolved, then Deals with owner and Company references resolved, then Activities linked to the parent records). We extract in batches to avoid timeouts and store the raw extract in our staging environment with a SHA-256 checksum for integrity verification.

  3. Data quality audit and deduplication

    We audit extracted records for duplicates, missing required fields, inconsistent formatting (phone numbers, addresses, dates), and orphaned relationships (Contacts without a Company reference, Deals without an owner). We present a deduplication report to the customer with recommended merges and ask for approval before transforming records. Any unmapped custom fields are flagged for explicit mapping. This step typically adds one to three days to the timeline but prevents record rejection at the Nutshell import stage.

  4. Schema design and Nutshell custom field creation

    We design the destination schema in Nutshell. For each Tango CRM object, we map standard fields to Nutshell's equivalent fields and pre-create custom fields in Nutshell for any source custom properties that require a destination home. We configure dropdown field values for picklist fields where the source and destination picklist values differ. This step uses Nutshell's admin interface (or the API if preferred) and requires an admin-level login to the destination Nutshell account. We validate that the custom fields were created correctly before proceeding to import.

  5. Staging migration and reconciliation

    We run a test migration into a staging environment (a second Nutshell account or a sandboxed workspace) using a representative subset of data. We validate that Person, Company, Deal, Activity, and Note records appear correctly in Nutshell with the right field values, relationship links, and owner assignments. The customer spot-checks 20-30 records and signs off before we proceed to production migration. Any field mapping corrections happen at this stage.

  6. Production migration in dependency order

    We run the production migration in record-dependency order: Companies (first, as other objects reference them), Persons (with Company lookups resolved), Deals (with Person and Company references resolved), Activities (Tasks, Events linked to their parent records), and Notes (linked via Nutshell's attachment model). Owner resolution happens by email match against the Nutshell user roster — any unresolved owners are held in a reconciliation queue. We emit row-count reconciliation reports after each phase.

  7. Cutover, validation, and inventory handoff

    We freeze new writes to Tango CRM during the final cutover window, run a delta migration of any records modified during the migration window, then confirm that Nutshell is the system of record. We deliver the workflow and automation inventory (if any were identified in Tango CRM), the attachment checklist for manual re-upload, and the pipeline reconstruction worksheet. We provide a one-week hypercare window to resolve any data issues raised by the team after going live in Nutshell.

Platform deep dives

Context on both ends of the pair

Tango CRM logo

Tango CRM

Source

Strengths

  • Listed on G2 alongside established CRM platforms, indicating credible product presence and community visibility.
  • Competitors listed as Salesforce, ActiveCampaign, and HubSpot suggests mid-market positioning with standard CRM functionality.
  • G2 listing with a top score indicates positive user sentiment for the product's core use case.

Weaknesses

  • No publicly documented API or developer portal identified in research — limits automated migration options.
  • No pricing, feature documentation, or user review content found on the product's own domain.
  • Data export pathways are unconfirmed, making bulk migration feasibility uncertain without direct scoping.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Moderate CRM migration. 7 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tango CRM and Nutshell.

  • Object compatibility

    D

    7 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tango CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Tango CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tango CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tango CRM to Nutshell data migrations

Answers to the questions buyers ask most during Tango CRM to Nutshell migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 5,000 total records with a confirmed CSV export path from Tango CRM. Migrations requiring browser-assisted record capture, extensive deduplication, or custom field type remapping extend to eight to twelve weeks. The discovery phase (export feasibility scoping) typically takes three to five business days before we can commit to a timeline.

Adjacent paths

Related migrations to explore

Ready when you are

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