CRM migration
Field-level mapping, validation, and rollback between Evam and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Evam
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between Evam and monday CRM.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Evam to Monday.com CRM is a structural migration that shifts from an event-driven journey-orchestration model to a board-based work-management CRM. Evam maps behavioral and transactional touchpoints to Journeys, Campaigns, Segments, and Channels; Monday.com CRM uses Boards, Items, Groups, and Columns to represent the same data. We preserve Customers and Companies as Monday.com People records, segment membership criteria as documented rule sets for your admin to rebuild using Monday.com's segment or filter logic, and engagement history (calls, emails, meetings, tasks) as Activity subitems or linked Items. Evam's AI-based predictive scores have no migration path; we flag them explicitly so your team can re-run scoring in Monday.com or accept a scoring-free reset on day one. Journey definitions, campaign logic, and channel credentials are environment-locked and require manual reconstruction — we document them during discovery but do not move them as code.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Evam object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Evam
Customer
monday CRM
People (Contact record)
1:1Evam Customer records map to Monday.com People. We extract standard profile fields (name, email, phone, demographic attributes) and map them to the corresponding People column types in Monday.com. Custom customer properties defined beyond Evam's standard schema are flagged for field-level mapping and must have a matching custom column pre-created in the Monday.com board before migration. Deduplication uses email as the primary key.
Evam
Company
monday CRM
Company (linked entity) or Board group
1:1Evam Company records map to Monday.com Companies (if the CRM plan includes it) or to a dedicated Company board. The company's domain name becomes the Website column value. We use company name as the dedupe key. If Companies are stored in a separate Monday.com board rather than the native Companies entity, we create a lookup column linking Customer People records to the Company board Item.
Evam
Deal
monday CRM
Deal Board Item
1:1Evam Deals map to Items on a dedicated Deals board in Monday.com CRM. The deal stage maps to a Status column; deal value maps to a Numbers column; expected close date maps to a Date column. If Evam uses multiple deal pipelines, we create multiple Status column groups or separate boards in Monday.com. Owner assignment maps to the Monday.com board member responsible for the Item.
Evam
Segment
monday CRM
Saved View or Filter configuration
lossyEvam Segments are rule-based customer groupings used for journey targeting. These do not have a direct Monday.com equivalent because Monday.com organizes data by board groupings rather than saved segment definitions. We document the complete segment membership criteria (rule sets, filter logic, behavioral conditions) as a written specification during discovery so the customer's admin can rebuild segments as Saved Views or automation triggers in Monday.com. Segment membership records do not migrate as separate entities.
Evam
Engagement: Email
monday CRM
Activity subitem or linked Item
1:1Evam email engagements (send, open, click events) map to Activity subitems or linked Items on the relevant Customer People record board. We preserve the email subject, timestamp, direction (sent/received), and engagement status. Full email body content migrates as rich text in a Text column or as a document attachment on the Item. Parent record resolution uses email address match to the Customer People record.
Evam
Engagement: Call
monday CRM
Activity subitem
1:1Evam call engagements map to Activity subitems with a call-specific Status or Subitem column capturing call disposition, duration, and outcome. Call timestamps migrate as Date columns. We link each call subitem to the relevant Customer People Item in Monday.com using the subitem-parent relationship. Call disposition values from Evam map to a Select or Status column in Monday.com.
Evam
Engagement: Meeting
monday CRM
Activity subitem or Calendar View item
1:1Evam meeting engagements map to Activity subitems on the relevant Customer People Item with Date, Location, and Notes columns capturing meeting details. If the customer uses Monday.com's Calendar View for scheduling, we link meeting Items to the Calendar View using the meeting date as the reference. Attendee information migrates as a Text column listing participant emails or names.
Evam
Engagement: Task
monday CRM
Activity subitem
1:1Evam task engagements map to Activity subitems with Status, Priority, and due date preserved. Task assignment migrates by mapping the Evam owner to a Monday.com board member. Open tasks from Evam are created as incomplete subitems; completed tasks are created with a Done status in the relevant Monday.com column. Task body and notes migrate as Text columns.
Evam
Event (behavioral/transactional)
monday CRM
Activity subitem or custom column entry
1:manyEvam Events are touchpoints that triggered journey entry or progression. We scope event export to a defined time window (typically the last 90-180 days) and aggregate or sample older event data to stay within API quota limits. Events merge into Activity subitem format on the relevant Customer People Item, with event type as a Select column and timestamp as a Date column. Event payload details that exceed Monday.com column capacity are summarized as Text notes rather than stored as individual field entries.
| Evam | monday CRM | Compatibility | |
|---|---|---|---|
| Customer | People (Contact record)1:1 | Fully supported | |
| Company | Company (linked entity) or Board group1:1 | Fully supported | |
| Deal | Deal Board Item1:1 | Fully supported | |
| Segment | Saved View or Filter configurationlossy | Fully supported | |
| Engagement: Email | Activity subitem or linked Item1:1 | Fully supported | |
| Engagement: Call | Activity subitem1:1 | Fully supported | |
| Engagement: Meeting | Activity subitem or Calendar View item1:1 | Fully supported | |
| Engagement: Task | Activity subitem1:1 | Fully supported | |
| Event (behavioral/transactional) | Activity subitem or custom column entry1:many | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Evam gotchas
Journey logic lacks structured export
AI predictive scores are non-exportable
Event data volume requires selective snapshot strategy
Channel credentials are environment-locked
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source Evam account across Customers, Companies, Deals, Segments, Journeys, and engagement history volume. We document channel configurations (SMS, push, in-app), AI model usage, and any custom customer properties or journey-stage metadata. We pair this with a Monday.com workspace assessment: existing boards, People entity usage, CRM plan tier, and integration requirements. The discovery output is a written migration scope with record counts, a board topology recommendation for Monday.com, and an explicit flag of AI score records requiring re-scoring. Discovery typically takes one to two weeks.
Board schema design and column type mapping
We design the destination board structure in Monday.com before any data moves. This includes creating the People board (or mapping to the existing Companies entity), a Deals board with Status column values mapped from Evam deal stages, an Activity board with subitem structure for calls, emails, meetings, and tasks, and any custom column types required for migrated custom properties. Column types must be locked before import because Monday.com does not support in-place column type conversion for large datasets. We deploy the empty board structure into the customer's Monday.com workspace for validation before production migration begins.
Segment and journey documentation
We extract segment membership criteria (rule sets, filter logic, behavioral conditions) from Evam and compile them into a written segmentation specification document. We also document journey definitions — step sequences, branch conditions, wait timers, and entry/exit rules — from API snapshots and manual review. These documents are not migrated as code into Monday.com because the platform does not support journey import. They are delivered to the customer's admin team as a rebuild reference for Monday.com Saved Views, automation triggers, and board rule configurations. Segment and journey documentation happens in parallel with board schema design.
Data extraction with selective event scoping
We extract Customers, Companies, and Deals from Evam using the documented API endpoints with batch pagination and rate-limit handling. Engagement history (calls, emails, meetings, tasks) is extracted in separate batches per engagement type. Event data is scoped to a defined time window (typically 90-180 days) with aggregation or sampling applied to records outside the window. We run a pre-migration data quality check: duplicate email addresses, missing required fields, and orphaned company records are flagged and resolved before import begins. Data extraction with scoping typically takes one week depending on record volume.
Production migration in dependency order
We run production migration in record-dependency order: People records (from Evam Customers) first, then Company links, then Deals, then Activity subitems (calls, emails, meetings, tasks), and finally scoped event history. Each phase emits a row-count reconciliation report comparing the source record count to the destination record count. Parent-record lookups (e.g., Activity subitems linked to People Items) are resolved at migration time using the People Item ID as the foreign key. Any records that fail validation rules are held in a deferred queue and retried after the customer resolves the blocking condition in Monday.com.
Cutover, validation, and rebuild handoff
We freeze writes to Evam during cutover and run a final delta migration of any records created or modified during the migration window. We deliver the segmentation specification and journey documentation to the customer's admin team along with a re-setup checklist for channel credentials. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's team. We do not rebuild Evam journeys as Monday.com automations inside the migration scope; that work is handled by the customer's admin using the delivered documentation or a Monday.com implementation partner.
Platform deep dives
Evam
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Evam and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Evam: Not publicly documented.
Data volume sensitivity
Evam doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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