CRM migration
Field-level mapping, validation, and rollback between CRM Runner and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
CRM Runner
Source
monday CRM
Destination
Compatibility
6 of 10
objects map 1:1 between CRM Runner and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from CRM Runner to Monday.com CRM is a structural migration from a field-service CRM with bundled communications to a Work OS board-based CRM. CRM Runner has no publicly documented API or bulk export endpoint, so we perform UI-based data extraction during the discovery phase before designing the Monday.com board schema. CRM Runner Jobs map to Monday.com Items with structured custom fields; Team Members map to User assignments; embedded call, SMS, and chat history flattens into activity Items. CRM Runner IFTTT automations, time-clock records, and payment transactions do not migrate as code or records; we deliver these as separate CSV packages and a written automation inventory for manual rebuild in Monday.com Automations. Monday.com's per-seat pricing (starting at $10/user/month) replaces CRM Runner's fixed 10-user base at $160/month, which becomes more expensive as teams grow beyond 15-20 users.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CRM Runner object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CRM Runner
Contact
monday CRM
Contact (Monday CRM)
1:1CRM Runner Contact records (name, email, phone, address, custom fields) map directly to Monday.com CRM Contacts. We extract via UI-based data pull during scoping and import via Monday.com Contacts API. Any CRM Runner custom fields on contacts become Monday.com Contact column fields. The CRM Runner contact-to-company relationship is preserved by linking the Monday CRM Contact to a Company record created from the CRM Runner Company object.
CRM Runner
Company
monday CRM
Company (Monday CRM)
1:1CRM Runner Company records map to Monday.com CRM Companies. Company name becomes the Company name field; domain or website maps to a URL column. We import Companies first so that the contact-to-company linkage is established before Contact import begins. CRM Runner contacts without a company assignment link to a Default Company or remain unlinked per the customer's scoping decision.
CRM Runner
Job
monday CRM
Item (Work Orders Board)
1:1CRM Runner Job records are the most structurally complex object to map. Jobs contain embedded fields (job status, location, assigned team members, time entries, customer, description) that CRM Runner stores as sub-records. We flatten these into Monday.com Board Items using a custom column structure: status column for job stage, location text columns, a people column for assigned Team Members, date columns for scheduling, and long-text columns for job notes. Job status values from CRM Runner map to Monday.com status column values that we configure during board setup.
CRM Runner
Team Member
monday CRM
User or People Column Assignee
1:1CRM Runner Team Member records (name, email, role, department, permission level) map to Monday.com Users for board and item assignment purposes. We extract all Team Members during discovery and provision them as Monday.com workspace members before job and task import. Permission levels from CRM Runner do not map directly to Monday.com's permission model; we document the original permission structure as a written artifact for the customer's admin to reconfigure in Monday.com Workspace Settings.
CRM Runner
Communications (Calls, SMS, Chat)
monday CRM
Item (Activities Board) or Contact Updates
1:manyCRM Runner embeds call logs, SMS threads, and in-app chat history within contact or job records. We extract these as discrete activity records, classify by type (call, SMS, chat), and import them into a dedicated Monday.com Activities Board as Items with columns for type, timestamp, contact reference, related job, and content. Alternatively, for smaller volumes, activity summaries append as updates to the Contact or Job Item in Monday.com using the Update column. The customer chooses the approach during scoping based on activity volume.
CRM Runner
Task
monday CRM
Item (Tasks Board) or Subitem
1:1CRM Runner Task records (due date, assignee, status, description) map to Monday.com Items in a Tasks board or as Subitems attached to the related Contact or Job Item. We preserve the assignee mapping by resolving CRM Runner Team Member email to Monday.com User. Due dates migrate as Date column values. Task status from CRM Runner maps to a Status column that we configure to match the customer's original task workflow.
CRM Runner
Custom Field
monday CRM
Custom Column
lossyCRM Runner supports custom fields on contacts, companies, and jobs. We extract all custom field definitions during scoping, classify each by data type (text, number, date, checkbox, dropdown), and recreate them as Monday.com column types (Text, Numbers, Date, Checkbox, Dropdown/Label) on the relevant boards. CRM Runner multi-select or tag-style custom fields map to Monday.com Tag column. Any custom field that has no Monday.com equivalent (e.g., complex conditional logic fields) is documented as a custom-column workaround or flagged for rebuild as an Automation.
CRM Runner
Pipeline
monday CRM
Board Status Column
lossyCRM Runner pipeline stages (configurable per pipeline) map to Monday.com Board Status column values. We extract the full stage name list and order during scoping, configure the Status column with matching values during board setup, and preserve any stage-specific probability or completion flag as additional Status column groups. CRM Runner's multi-pipeline support maps to separate Monday.com Boards, each with its own Status column.
CRM Runner
Time Entry
monday CRM
Separate CSV Export
1:1CRM Runner time-clock records (clock-in, clock-out, duration, tied to Team Member and Job) do not map cleanly to Monday.com CRM objects. We export time entries as a separate CSV package with columns for employee name, job reference, date, clock-in time, clock-out time, and total duration. The customer can import this CSV into a Monday.com Time Tracking board if they have the Time Tracking add-on, or use the data in a dedicated payroll or time-tracking tool. This export is not part of the standard CRM migration scope and is delivered as a companion artifact.
CRM Runner
IFTTT Automation
monday CRM
Automation Documentation
lossyCRM Runner automations (trigger-action logic) are not migratable to Monday.com Automations or any other platform because they are not exposed via a documented API or export endpoint. We document every automation identified during discovery as a written specification: trigger type, conditions, and actions. The customer's admin uses this document to rebuild automations in Monday.com Automations, which uses a visual recipe builder with conditional triggers and actions per board. Automation quotas by plan tier should be verified against the count of existing CRM Runner automations.
| CRM Runner | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (Monday CRM)1:1 | Fully supported | |
| Company | Company (Monday CRM)1:1 | Fully supported | |
| Job | Item (Work Orders Board)1:1 | Fully supported | |
| Team Member | User or People Column Assignee1:1 | Fully supported | |
| Communications (Calls, SMS, Chat) | Item (Activities Board) or Contact Updates1:many | Mapping required | |
| Task | Item (Tasks Board) or Subitem1:1 | Fully supported | |
| Custom Field | Custom Columnlossy | Fully supported | |
| Pipeline | Board Status Columnlossy | Fully supported | |
| Time Entry | Separate CSV Export1:1 | Fully supported | |
| IFTTT Automation | Automation Documentationlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CRM Runner gotchas
No free trial and immediate billing on subscription
No publicly documented API or export endpoints
IFTTT automations must be manually rebuilt post-migration
Time entries and payment data require separate export treatment
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and UI-based data extraction
We begin by auditing CRM Runner's data structure through the UI, extracting Contacts, Companies, Jobs, Team Members, Tasks, and communication history in batches. Because there is no documented API, we schedule extraction sessions during this phase and export data to CSV for transformation. We also document every visible IFTTT automation as a written specification, count custom fields on each object, and map CRM Runner pipeline stages. The discovery output is a written data inventory, extraction sample (10-20 records per object for validation), and a Monday.com board schema proposal.
Monday.com board schema design
We design the Monday.com board structure based on the CRM Runner object inventory. This includes configuring a Contacts board (using Monday CRM Contacts if available or a custom Contacts board), a Companies board, a Work Orders board with columns mapped from CRM Runner Job fields, a Tasks board or Subitem structure, and an Activities board for flattened communication history. We define Status column values to match CRM Runner pipeline stages, configure People columns for Team Member assignments, and set up any required integrations (Gmail or Outlook for email sync) before data import begins. Schema is validated in a Monday.com test workspace before production migration.
Custom field and column type mapping
We map every CRM Runner custom field to a Monday.com column type during this phase. Text fields become Text columns; numeric fields become Numbers columns; dates become Date columns; checkbox fields become Checkbox columns; dropdown or tag fields become Label or Tag columns. Any CRM Runner custom field that cannot be represented directly in Monday.com (e.g., conditional logic fields) is documented as a workaround or flagged for reconstruction as an Automation. This mapping document becomes the reference for the data transformation phase.
Data transformation and sandbox validation
We transform the extracted CRM Runner CSVs into Monday.com-importable format. This includes splitting embedded communication records into discrete rows, flattening job sub-fields into column values, resolving Team Member email references to Monday.com User assignments, and splitting multi-value fields (e.g., tag fields) into Monday.com Tag column format. We run a sandbox migration into a Monday.com test workspace with a representative data sample (10-15% of total volume), validate record counts and field mapping, and reconcile against the source extraction before proceeding to production migration.
Production migration in dependency order
We run production migration in object-dependency order: Companies first (since Contacts link to them), then Contacts (with company linkage established), then Team Members (as workspace Users), then Jobs (as Work Orders board Items with Team Member assignments), then Tasks, then communication history (as Activity board Items or Contact updates). Each phase emits a row-count reconciliation report. We handle Monday.com API rate limits (documented at 1,000 calls/minute for Enterprise, lower for Basic and Standard) with exponential backoff and batch chunking. IFTTT automation documentation and time-entry/payment CSV exports are delivered as separate artifacts alongside the data migration.
Cutover, validation, and automation rebuild handoff
We freeze CRM Runner write access during cutover, run a final delta migration of any records modified during the cutover window, and hand off Monday.com as the system of record. We deliver the IFTTT automation inventory document to the customer's admin team with a Monday.com Automations rebuild guide. We provide a one-week hypercare window to resolve any reconciliation issues raised by the team. Post-migration Monday.com workspace configuration (permissions, integrations, notification settings) is outside standard migration scope and should be handled by the customer's admin or a Monday.com implementation partner.
Platform deep dives
CRM Runner
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CRM Runner and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CRM Runner: Not publicly documented.
Data volume sensitivity
CRM Runner doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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