CRM migration

Migrate from CRM Runner to HubSpot

Field-level mapping, validation, and rollback between CRM Runner and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

CRM Runner logo

CRM Runner

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

13 of 13

objects map 1:1 between CRM Runner and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

CRM Runner organizes data around Jobs, Contacts, and Companies with field-service mechanics — VoIP calls, GPS tracking, and time-clock data that live outside traditional CRM objects. HubSpot separates Contacts from Companies, uses Deals (Opportunities) for pipeline tracking, and supports lifecycle stages as a unified property across the contact record. This migration carries every CRM Runner contact, company, and job into HubSpot's Contact, Company, and Deal objects while surfacing the field-service-specific fields as HubSpot custom properties or association metadata. Workflows, automations, and VoIP routing built in CRM Runner do not transfer — those require a manual rebuild in HubSpot's workflow editor or a third-party telephony app. FlitStack AI sequences the migration through HubSpot's Contacts API and Companies API, maps owner email addresses to HubSpot users, and runs a delta-pickup window (24–48 hours) to capture in-flight changes during cutover. Sample migration with field-level diff is included before the full run commits. The process also preserves original created dates and last modified timestamps for each record.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

CRM Runner logo

CRM Runner

What's pushing teams away

  • Setup requires significant configuration time — the platform's broad feature set means more decisions to make before data is usable.
  • Reviews mention the learning curve for configuring workflows and permissions, particularly for teams without a dedicated admin.
  • Limited documentation and API visibility make it harder for technical teams to extend or integrate the platform beyond its built-in options.
  • As the business scales beyond 20–30 users, the fixed-seat model becomes less competitive versus CRMs with volume discounts or tier-based feature gating.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How CRM Runner objects map to HubSpot

Each row shows how a CRM Runner object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

CRM Runner

CRM Runner Contact

maps to

HubSpot

HubSpot Contact

1:1
Fully supported

CRM Runner contact properties (name, email, phone, address, job title) map directly to HubSpot contact properties. CRM Runner owner email resolves to a HubSpot user by email match; unmatched owners land under a pre-designated fallback owner in HubSpot. All timestamps, including created date and last modified date, are also transferred to maintain historical context.

CRM Runner

CRM Runner Company

maps to

HubSpot

HubSpot Company

1:1
Fully supported

CRM Runner company name, domain, industry, employee count, and annual revenue fields map to HubSpot company properties. HubSpot's company-domain grouping feature auto-merges contacts by domain post-migration if enabled. Custom company fields such as license numbers or insurance expiry are migrated as HubSpot custom properties, and any missing standard fields are created before data load.

CRM Runner

CRM Runner Contact-to-Company Link

maps to

HubSpot

HubSpot Contact-Company Association

1:1
Fully supported

CRM Runner links contacts to their primary company by company name or domain match. HubSpot associates the contact record to the matching company using HubSpot's association API. Contacts without a company link in CRM Runner land as unassociated HubSpot contacts.

CRM Runner

CRM Runner Job

maps to

HubSpot

HubSpot Deal (or Custom Object)

1:1
Fully supported

CRM Runner job objects translate to HubSpot Deals if the job tracks sales pipeline or revenue. If the job is purely field-service scheduling (technician assignment, GPS location), it becomes a HubSpot custom object (e.g., Service_Job__c) created before migration. The migration plan distinguishes between these two cases before the schema setup phase.

CRM Runner

CRM Runner Job

maps to

HubSpot

HubSpot Deal (or Custom Object)

1:1
Fully supported

CRM Runner job objects translate to HubSpot Deals if the job tracks sales pipeline or revenue. If the job is purely field-service scheduling (technician assignment, GPS location), it becomes a HubSpot custom object (e.g., Service_Job__c) created before migration. The migration plan distinguishes between these two cases before the schema setup phase. The mapping also preserves job creation and modification timestamps, ensuring a complete audit trail in HubSpot.

CRM Runner

CRM Runner Job Status

maps to

HubSpot

HubSpot Deal Stage

1:1
Fully supported

CRM Runner job status values (Scheduled, In Progress, Completed, Cancelled) map to HubSpot deal stage pick-list values. Each HubSpot pipeline requires its own stage set; stage probability re-applied based on HubSpot's stage-forecast model. During migration, we also transfer any custom stage labels and ensure that closed-won and closed-lost probabilities align with your sales process.

CRM Runner

CRM Runner Job Owner / Assigned Technician

maps to

HubSpot

HubSpot Deal Owner (or Custom Object Owner)

1:1
Fully supported

CRM Runner job owner email resolves to a HubSpot user by email match. If the owner email has no matching HubSpot user, the record lands under the fallback owner; the migration report flags every unmatched owner for manual assignment.

CRM Runner

CRM Runner Call / Activity Log

maps to

HubSpot

HubSpot Engagement (Call, Note, Email)

1:1
Fully supported

CRM Runner call logs, notes, and email records attached to contacts or jobs migrate as HubSpot engagements. Call type migrates as a HubSpot call engagement with original call date and duration. Notes migrate as HubSpot notes attached to the contact record. Engagement timestamps and owners are preserved.

CRM Runner

CRM Runner Custom Contact Property

maps to

HubSpot

HubSpot Custom Contact Property

1:1
Fully supported

CRM Runner custom fields on contacts that have no HubSpot standard equivalent become HubSpot custom contact properties (e.g., membership_tier, referral_source). The custom property schema must be created in HubSpot before the migration runs; FlitStack delivers a schema setup plan listing every custom property to create.

CRM Runner

CRM Runner Custom Company Property

maps to

HubSpot

HubSpot Custom Company Property

1:1
Fully supported

CRM Runner custom fields on companies that have no HubSpot standard equivalent become HubSpot custom company properties. Company-level custom fields are typically fewer than contact-level fields but may include industry-specific data (e.g., license_number, insurance_expiry) that requires a custom property in HubSpot.

CRM Runner

CRM Runner Custom Job Property

maps to

HubSpot

HubSpot Custom Deal Property or Custom Object Property

1:1
Fully supported

CRM Runner custom fields on jobs (e.g., job_type, equipment_used, site_address) map to custom properties on the HubSpot Deal record if jobs map to Deals, or on the custom Service_Job__c object if a custom object is used. The migration plan specifies the target before schema setup begins.

CRM Runner

CRM Runner VoIP Call Recording

maps to

HubSpot

No Equivalent (Third-Party Required)

1:1
Fully supported

CRM Runner bundles VoIP call recording as part of its platform. HubSpot has no native call recording — call recordings must be stored externally (e.g., AWS S3, Google Drive) and re-linked to HubSpot call engagements via a third-party telephony integration (Aircall, JustCall, or HubSpot's built-in calling add-on). FlitStack does not migrate call recording audio files.

CRM Runner

CRM Runner GPS / Location Data

maps to

HubSpot

No Equivalent (Activity Note as Proxy)

1:1
Fully supported

CRM Runner captures technician GPS coordinates and site visit history tied to job records. HubSpot has no native GPS or geolocation tracking field. If site visit history is critical for reporting, FlitStack can write location data as a HubSpot custom property or note on the deal record, but real-time GPS tracking requires a field-service app integration post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

CRM Runner logo

CRM Runner gotchas

High

No free trial and immediate billing on subscription

High

No publicly documented API or export endpoints

Medium

IFTTT automations must be manually rebuilt post-migration

Medium

Time entries and payment data require separate export treatment

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • CRM Runner job objects require a custom object or Deal-schema decision before migration begins

    CRM Runner jobs are not standard CRM Deals — they combine field-service scheduling, technician assignment, and revenue tracking in one object. HubSpot has no native field-service object. We map jobs to HubSpot Deals if they track revenue pipeline, or we create a HubSpot custom object (Service_Job__c) if the job is primarily scheduling and dispatch. This decision must be made before the schema setup phase because custom object creation in HubSpot requires a HubSpot developer account setup and takes 24–48 hours for HubSpot to provision the object. Getting this wrong means rebuilding the object schema after data has already landed.

  • CRM Runner VoIP call recordings do not transfer to HubSpot

    CRM Runner bundles VoIP calling, call recording, and IVR as part of its platform. HubSpot has no native call recording storage — call recordings must be handled separately. We do not migrate call recording audio files because HubSpot's engagement API does not accept audio blob storage. After migration, teams must connect a HubSpot-compatible telephony app (Aircall, JustCall, or HubSpot's own calling add-on) to restore call logging going forward. Historical CRM Runner call records (date, duration, outcome) migrate as HubSpot engagements; the audio files do not.

  • GPS and location data from CRM Runner field service has no HubSpot equivalent

    CRM Runner captures technician GPS coordinates, site visit history, and location-based time-clock records tied to job objects. HubSpot has no native geolocation or GPS tracking field. If site visit history is important for reporting (e.g., technician visit verification), FlitStack can write the last-known coordinates as a HubSpot custom property on the deal record, but real-time GPS tracking cannot be restored in HubSpot without a third-party field-service app integration (e.g., Salesforce Field Service, Jobber, or a custom HubSpot-integrated GPS app). The migration plan specifies what location data is preserved as a custom property and what requires a post-migration field-service integration.

  • CRM Runner owner assignment does not automatically create HubSpot users

    CRM Runner stores an owner email on each contact, company, and job record. When we migrate to HubSpot, owner resolution happens by matching the CRM Runner owner email to an existing HubSpot user. If a CRM Runner owner email has no corresponding HubSpot user account, the record lands under a pre-designated fallback owner. The migration report flags every unmatched owner before migration so your team can either invite those users to HubSpot first or confirm the fallback owner assignment. This is not data loss — it's an explicit routing decision that must be confirmed before the full run.

  • CRM Runner IFTTT rules and workflows do not migrate and require manual rebuild

    CRM Runner's IFTTT automation builder (e.g., 'If SMS received, create task assigned to X') and any workflow rules or sequences built within CRM Runner do not export through any API mechanism. HubSpot's workflow editor is a separate automation system with different triggers, conditions, and actions. We export your CRM Runner workflow definitions as a reference document for your HubSpot admin to rebuild from scratch. Each CRM Runner workflow typically maps to one or more HubSpot workflows; the rebuild effort depends on the number and complexity of rules in CRM Runner.

Migration approach

Six steps for a successful CRM Runner to HubSpot data migration

  1. Audit CRM Runner data model and map to HubSpot schema

    FlitStack pulls a full export of CRM Runner contacts, companies, jobs, and custom fields via API. We document every CRM Runner custom field, job status value, and owner email, then map each to either a HubSpot standard property or a new HubSpot custom property. If CRM Runner jobs need a HubSpot custom object (Service_Job__c), we deliver a schema setup plan specifying every custom property to create in HubSpot before migration begins.

  2. Resolve owners and set fallback owner in HubSpot

    We match every CRM Runner owner email to a HubSpot user by email lookup. Any CRM Runner owner email without a matching HubSpot user is flagged in the pre-migration report. Your team either invites those users to HubSpot before migration or confirms a fallback owner for unassigned records. No record migrates without an owner routing decision documented in the migration plan.

  3. Migrate companies first, then contacts, then jobs or deals

    HubSpot requires companies before contacts (for association resolution) and contacts before deals (for deal-contact association via HubSpot's association API). We sequence the migration so CRM Runner companies land in HubSpot first, then contacts with their company associations resolved, then jobs translated to Deals or a custom object with stage mapping applied. CRM Runner call logs, notes, and email records attach to the migrated contact or job records.

  4. Run sample migration with field-level diff before full run

    A representative slice of 50–200 records migrates first — spanning contacts, companies, jobs, and activities. We generate a field-level diff between the CRM Runner source values and the HubSpot destination values so you can verify owner resolution, job-to-deal translation, stage value mapping, and company association accuracy before the full run commits. This preview validates data integrity and gives your team a chance to adjust mappings before committing to the full migration.

  5. Execute full migration with delta-pickup window and rollback available

    The full dataset migrates via HubSpot's Contacts API and Companies API. A delta-pickup window (24–48 hours) runs after the main migration to capture CRM Runner records created or modified during the cutover period. The audit log records every operation; one-click rollback is available if reconciliation reveals unexpected gaps. After rollback confirmation, your team cancels the CRM Runner subscription with confidence that all data has a home in HubSpot.

Platform deep dives

Context on both ends of the pair

CRM Runner logo

CRM Runner

Source

Strengths

  • Fixed 10-user base price simplifies budgeting for small teams versus per-seat scaling.
  • All-in-one platform consolidates field service, CRM, communications, and payments under one vendor relationship.
  • Built-in VoIP and SMS keep communication history attached to contact records without third-party integration.
  • GPS tracking and time-clock features are included for field-workforce management without add-on costs.
  • Online booking generates leads directly into the CRM pipeline, reducing manual entry friction.

Weaknesses

  • No publicly documented API limits or endpoints, making programmatic migration and ongoing integration speculative.
  • IFTTT-style automations are not exportable or migratable — all workflow logic must be manually rebuilt in the destination.
  • Setup and configuration complexity is a recurring theme in reviews, suggesting the platform rewards careful initial planning.
  • No free tier and no trial period — billing starts immediately upon subscription, increasing commitment risk.
  • Custom field and pipeline configuration lacks the flexibility of established CRMs like HubSpot or Salesforce.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across CRM Runner and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    CRM Runner: Not publicly documented.

  • Data volume sensitivity

    B

    CRM Runner doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your CRM Runner to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about CRM Runner to HubSpot data migrations

Answers to the questions buyers ask most during CRM Runner to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most CRM Runner to HubSpot migrations complete in 48–72 hours of clock time for under 25,000 records. Larger setups with 100,000+ records or complex job-to-deal translation extend to 7–14 days. The longest planning step is determining whether CRM Runner jobs map to HubSpot Deals or a custom Service_Job__c object — that decision drives the schema setup timeline before any data moves.

Adjacent paths

Related migrations to explore

Ready when you are

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