CRM migration
Field-level mapping, validation, and rollback between CRM Runner and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
CRM Runner
Source
HubSpot
Destination
Compatibility
13 of 13
objects map 1:1 between CRM Runner and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
CRM Runner organizes data around Jobs, Contacts, and Companies with field-service mechanics — VoIP calls, GPS tracking, and time-clock data that live outside traditional CRM objects. HubSpot separates Contacts from Companies, uses Deals (Opportunities) for pipeline tracking, and supports lifecycle stages as a unified property across the contact record. This migration carries every CRM Runner contact, company, and job into HubSpot's Contact, Company, and Deal objects while surfacing the field-service-specific fields as HubSpot custom properties or association metadata. Workflows, automations, and VoIP routing built in CRM Runner do not transfer — those require a manual rebuild in HubSpot's workflow editor or a third-party telephony app. FlitStack AI sequences the migration through HubSpot's Contacts API and Companies API, maps owner email addresses to HubSpot users, and runs a delta-pickup window (24–48 hours) to capture in-flight changes during cutover. Sample migration with field-level diff is included before the full run commits. The process also preserves original created dates and last modified timestamps for each record.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CRM Runner object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CRM Runner
CRM Runner Contact
HubSpot
HubSpot Contact
1:1CRM Runner contact properties (name, email, phone, address, job title) map directly to HubSpot contact properties. CRM Runner owner email resolves to a HubSpot user by email match; unmatched owners land under a pre-designated fallback owner in HubSpot. All timestamps, including created date and last modified date, are also transferred to maintain historical context.
CRM Runner
CRM Runner Company
HubSpot
HubSpot Company
1:1CRM Runner company name, domain, industry, employee count, and annual revenue fields map to HubSpot company properties. HubSpot's company-domain grouping feature auto-merges contacts by domain post-migration if enabled. Custom company fields such as license numbers or insurance expiry are migrated as HubSpot custom properties, and any missing standard fields are created before data load.
CRM Runner
CRM Runner Contact-to-Company Link
HubSpot
HubSpot Contact-Company Association
1:1CRM Runner links contacts to their primary company by company name or domain match. HubSpot associates the contact record to the matching company using HubSpot's association API. Contacts without a company link in CRM Runner land as unassociated HubSpot contacts.
CRM Runner
CRM Runner Job
HubSpot
HubSpot Deal (or Custom Object)
1:1CRM Runner job objects translate to HubSpot Deals if the job tracks sales pipeline or revenue. If the job is purely field-service scheduling (technician assignment, GPS location), it becomes a HubSpot custom object (e.g., Service_Job__c) created before migration. The migration plan distinguishes between these two cases before the schema setup phase.
CRM Runner
CRM Runner Job
HubSpot
HubSpot Deal (or Custom Object)
1:1CRM Runner job objects translate to HubSpot Deals if the job tracks sales pipeline or revenue. If the job is purely field-service scheduling (technician assignment, GPS location), it becomes a HubSpot custom object (e.g., Service_Job__c) created before migration. The migration plan distinguishes between these two cases before the schema setup phase. The mapping also preserves job creation and modification timestamps, ensuring a complete audit trail in HubSpot.
CRM Runner
CRM Runner Job Status
HubSpot
HubSpot Deal Stage
1:1CRM Runner job status values (Scheduled, In Progress, Completed, Cancelled) map to HubSpot deal stage pick-list values. Each HubSpot pipeline requires its own stage set; stage probability re-applied based on HubSpot's stage-forecast model. During migration, we also transfer any custom stage labels and ensure that closed-won and closed-lost probabilities align with your sales process.
CRM Runner
CRM Runner Job Owner / Assigned Technician
HubSpot
HubSpot Deal Owner (or Custom Object Owner)
1:1CRM Runner job owner email resolves to a HubSpot user by email match. If the owner email has no matching HubSpot user, the record lands under the fallback owner; the migration report flags every unmatched owner for manual assignment.
CRM Runner
CRM Runner Call / Activity Log
HubSpot
HubSpot Engagement (Call, Note, Email)
1:1CRM Runner call logs, notes, and email records attached to contacts or jobs migrate as HubSpot engagements. Call type migrates as a HubSpot call engagement with original call date and duration. Notes migrate as HubSpot notes attached to the contact record. Engagement timestamps and owners are preserved.
CRM Runner
CRM Runner Custom Contact Property
HubSpot
HubSpot Custom Contact Property
1:1CRM Runner custom fields on contacts that have no HubSpot standard equivalent become HubSpot custom contact properties (e.g., membership_tier, referral_source). The custom property schema must be created in HubSpot before the migration runs; FlitStack delivers a schema setup plan listing every custom property to create.
CRM Runner
CRM Runner Custom Company Property
HubSpot
HubSpot Custom Company Property
1:1CRM Runner custom fields on companies that have no HubSpot standard equivalent become HubSpot custom company properties. Company-level custom fields are typically fewer than contact-level fields but may include industry-specific data (e.g., license_number, insurance_expiry) that requires a custom property in HubSpot.
CRM Runner
CRM Runner Custom Job Property
HubSpot
HubSpot Custom Deal Property or Custom Object Property
1:1CRM Runner custom fields on jobs (e.g., job_type, equipment_used, site_address) map to custom properties on the HubSpot Deal record if jobs map to Deals, or on the custom Service_Job__c object if a custom object is used. The migration plan specifies the target before schema setup begins.
CRM Runner
CRM Runner VoIP Call Recording
HubSpot
No Equivalent (Third-Party Required)
1:1CRM Runner bundles VoIP call recording as part of its platform. HubSpot has no native call recording — call recordings must be stored externally (e.g., AWS S3, Google Drive) and re-linked to HubSpot call engagements via a third-party telephony integration (Aircall, JustCall, or HubSpot's built-in calling add-on). FlitStack does not migrate call recording audio files.
CRM Runner
CRM Runner GPS / Location Data
HubSpot
No Equivalent (Activity Note as Proxy)
1:1CRM Runner captures technician GPS coordinates and site visit history tied to job records. HubSpot has no native GPS or geolocation tracking field. If site visit history is critical for reporting, FlitStack can write location data as a HubSpot custom property or note on the deal record, but real-time GPS tracking requires a field-service app integration post-migration.
| CRM Runner | HubSpot | Compatibility | |
|---|---|---|---|
| CRM Runner Contact | HubSpot Contact1:1 | Fully supported | |
| CRM Runner Company | HubSpot Company1:1 | Fully supported | |
| CRM Runner Contact-to-Company Link | HubSpot Contact-Company Association1:1 | Fully supported | |
| CRM Runner Job | HubSpot Deal (or Custom Object)1:1 | Fully supported | |
| CRM Runner Job | HubSpot Deal (or Custom Object)1:1 | Fully supported | |
| CRM Runner Job Status | HubSpot Deal Stage1:1 | Fully supported | |
| CRM Runner Job Owner / Assigned Technician | HubSpot Deal Owner (or Custom Object Owner)1:1 | Fully supported | |
| CRM Runner Call / Activity Log | HubSpot Engagement (Call, Note, Email)1:1 | Fully supported | |
| CRM Runner Custom Contact Property | HubSpot Custom Contact Property1:1 | Fully supported | |
| CRM Runner Custom Company Property | HubSpot Custom Company Property1:1 | Fully supported | |
| CRM Runner Custom Job Property | HubSpot Custom Deal Property or Custom Object Property1:1 | Fully supported | |
| CRM Runner VoIP Call Recording | No Equivalent (Third-Party Required)1:1 | Fully supported | |
| CRM Runner GPS / Location Data | No Equivalent (Activity Note as Proxy)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CRM Runner gotchas
No free trial and immediate billing on subscription
No publicly documented API or export endpoints
IFTTT automations must be manually rebuilt post-migration
Time entries and payment data require separate export treatment
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit CRM Runner data model and map to HubSpot schema
FlitStack pulls a full export of CRM Runner contacts, companies, jobs, and custom fields via API. We document every CRM Runner custom field, job status value, and owner email, then map each to either a HubSpot standard property or a new HubSpot custom property. If CRM Runner jobs need a HubSpot custom object (Service_Job__c), we deliver a schema setup plan specifying every custom property to create in HubSpot before migration begins.
Resolve owners and set fallback owner in HubSpot
We match every CRM Runner owner email to a HubSpot user by email lookup. Any CRM Runner owner email without a matching HubSpot user is flagged in the pre-migration report. Your team either invites those users to HubSpot before migration or confirms a fallback owner for unassigned records. No record migrates without an owner routing decision documented in the migration plan.
Migrate companies first, then contacts, then jobs or deals
HubSpot requires companies before contacts (for association resolution) and contacts before deals (for deal-contact association via HubSpot's association API). We sequence the migration so CRM Runner companies land in HubSpot first, then contacts with their company associations resolved, then jobs translated to Deals or a custom object with stage mapping applied. CRM Runner call logs, notes, and email records attach to the migrated contact or job records.
Run sample migration with field-level diff before full run
A representative slice of 50–200 records migrates first — spanning contacts, companies, jobs, and activities. We generate a field-level diff between the CRM Runner source values and the HubSpot destination values so you can verify owner resolution, job-to-deal translation, stage value mapping, and company association accuracy before the full run commits. This preview validates data integrity and gives your team a chance to adjust mappings before committing to the full migration.
Execute full migration with delta-pickup window and rollback available
The full dataset migrates via HubSpot's Contacts API and Companies API. A delta-pickup window (24–48 hours) runs after the main migration to capture CRM Runner records created or modified during the cutover period. The audit log records every operation; one-click rollback is available if reconciliation reveals unexpected gaps. After rollback confirmation, your team cancels the CRM Runner subscription with confidence that all data has a home in HubSpot.
Platform deep dives
CRM Runner
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CRM Runner and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CRM Runner: Not publicly documented.
Data volume sensitivity
CRM Runner doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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