CRM migration
Field-level mapping, validation, and rollback between Rubi CRM and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
Rubi CRM
Source
Pipedrive
Destination
Compatibility
7 of 12
objects map 1:1 between Rubi CRM and Pipedrive.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Rubi CRM to Pipedrive is a migration from a vertical membership-and-events platform into a sales-focused CRM that prioritises pipeline management and deal velocity. Rubi CRM's distinct Member and Membership record types do not have native Pipedrive equivalents, so we map membership status and tier as custom fields on the corresponding Person record and preserve renewal dates as Pipedrive custom date fields. Events and Training bookings migrate as Notes or Activities linked to the originating Person, but seat-level attendance data requires a separate export pass from the Events module and is migrated as custom Activity records. Rubi CRM's Kanban stages are user-defined properties stored against deal records, not a native pipeline object, so we extract stage names during scoping and pre-create matching pipeline stages in Pipedrive. Outlook email interactions logged via the plugin migrate as Activity records with timestamp, subject, and body preserved. Workflows, automations, and the Outlook outbound sequence layer do not migrate; we deliver a written inventory for your admin to rebuild in Pipedrive's Automation or a dedicated sales engagement tool. The Rubi CRM Reports module exports flat snapshots and cannot be used as a migration source for transactional records.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Rubi CRM object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Rubi CRM
Contact
Pipedrive
Person
1:1Rubi CRM Contacts map directly to Pipedrive Person records. Name, email, phone, and address fields migrate 1:1. Any custom contact properties discovered during the scoping export are created as Pipedrive custom Person fields before migration. We use email as the dedupe key to prevent duplicate Person records if the migration runs more than once. Owner resolution is by email match against Pipedrive Users.
Rubi CRM
Company
Pipedrive
Organization
1:1Rubi CRM Company records map to Pipedrive Organization. Company name becomes the Organisation name, and website becomes the URL field. The Company-Contact relationship in Rubi CRM translates to a Person-Organisation link in Pipedrive. We import Organisations first so that the OrganisationId reference is satisfied when Person records are inserted. Name-matching resolves the relationship where no foreign key exists in the Rubi CRM export.
Rubi CRM
Member
Pipedrive
Person (custom fields)
1:manyRubi CRM Member is a distinct record type tied to the membership module. Member ID and membership status migrate as custom fields on the linked Pipedrive Person record. The original Rubi CRM Member ID is preserved in a custom text field rubi_member_id__c for audit traceability. We merge membership data into Person rather than Organisation because membership is typically tied to an individual rather than a business entity.
Rubi CRM
Membership
Pipedrive
Person custom fields
lossyMembership start dates, end dates, and tier names map to Pipedrive custom date and text fields on the Person record. Rubi CRM does not export full subscription history in a single export pass, so we capture the most recent active membership period and flag any historical tiers in a notes field. The customer's admin receives a written record of all membership tier names for Pipedrive custom picklist creation before migration.
Rubi CRM
Deal (Sales Pipeline)
Pipedrive
Deal
1:1Rubi CRM deal records map to Pipedrive Deal. The deal name, value, expected close date, and owner migrate directly. Stage names, however, are user-defined custom fields stored against deal records in Rubi CRM, not a native pipeline object. We extract all distinct stage values during the scoping call, pre-create matching Pipedrive pipeline stages, and map stage values to the new Pipedrive stage IDs at migration time.
Rubi CRM
Deal Stage (Kanban)
Pipedrive
Pipeline Stage
lossyEach unique Kanban stage value from Rubi CRM becomes a Pipedrive Pipeline Stage. Stage order and probability percentages migrate if Rubi CRM stores them as fields; otherwise we configure reasonable defaults during pipeline creation. Stage color coding is preserved as Pipedrive stage colour metadata.
Rubi CRM
Events and Training
Pipedrive
Activity (Note or Task)
1:manyRubi CRM Events with bookings tied to Contacts or Members map to Pipedrive Activity records linked to the Person. Event name, date, and booking status migrate as Activity subject, due date, and a custom status field. Seat-level attendance data requires a separate export run from the Events module; we treat this as a secondary export pass and append the attendance data as a Note attached to the Event Activity. Multiple event bookings for the same Person become individual Activity records.
Rubi CRM
Activity (Outlook email log)
Pipedrive
Activity
1:1Email interactions logged via the Rubi CRM Outlook plugin migrate as Pipedrive Activities linked to the Person record. Subject, body text, and timestamp migrate directly. Email thread threading from the original email client is not preserved because the Outlook plugin stores a flat activity record, not a threaded conversation. We flag thread-level gaps in the migration handoff documentation.
Rubi CRM
Task
Pipedrive
Activity
1:1Rubi CRM Tasks migrate to Pipedrive Activity records with the same owner, due date, and status preserved. Task subject becomes Activity subject, status maps to the Pipedrive Activity status set, and owner resolution follows the same email-matching logic used for Contacts and Deals.
Rubi CRM
Custom Fields
Pipedrive
Custom Fields
lossyRubi CRM custom fields per record type are discovered during the export scoping phase by reviewing field labels in the Rubi CRM admin panel. We create matching custom fields in Pipedrive — with the correct field type (text, number, date, picklist, boolean) — before any data import. Rubi CRM does not expose a schema API, so custom field discovery requires admin panel review or a test export run.
Rubi CRM
Reports and Audit Logs
Pipedrive
Not migrated
1:1Rubi CRM's Report Builder exports flat data snapshots and its Audit log tracks user actions — neither contains transactional CRM records. These objects are point-in-time exports and do not represent a live data source suitable for migration. We do not migrate Reports or Audit Logs. The customer receives a written record of report field names and filter criteria for manual re-creation in Pipedrive.
Rubi CRM
Owner/User
Pipedrive
User
1:1Rubi CRM Owner references on Contacts, Companies, Deals, and Activities resolve to Pipedrive Users by email match. Owners without a matching Pipedrive User are held in a reconciliation queue for the customer's admin to provision the User before record import resumes. Inactive Rubi CRM owners are migrated as inactive Pipedrive Users with their records intact.
| Rubi CRM | Pipedrive | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Member | Person (custom fields)1:many | Fully supported | |
| Membership | Person custom fieldslossy | Fully supported | |
| Deal (Sales Pipeline) | Deal1:1 | Fully supported | |
| Deal Stage (Kanban) | Pipeline Stagelossy | Fully supported | |
| Events and Training | Activity (Note or Task)1:many | Mapping required | |
| Activity (Outlook email log) | Activity1:1 | Fully supported | |
| Task | Activity1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Reports and Audit Logs | Not migrated1:1 | Not supported | |
| Owner/User | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Rubi CRM gotchas
Pipeline stages are stored as user-defined custom field values, not a native pipeline object
Outlook plugin does not preserve email thread continuity
Memberships and Events require separate export passes
Acquisition by Sapling Multi Ventures introduces roadmap uncertainty
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Scoping and API access
We request Rubi CRM admin credentials and a Developer Hub account to enumerate the live API endpoints, field names, and data types per object. If API access is not available, we work with the customer to run CSV exports from the Rubi CRM admin panel for Contacts, Companies, Members, Memberships, Deals, Events, and Activities. We also extract the distinct Kanban stage values from deal records during this phase and run the separate Events attendance export if seat-level data is in scope. The scoping output is a written migration scope document covering record counts, field inventory, custom field list, and pipeline stage mapping.
Pipedrive account setup and schema creation
We provision the Pipedrive account with the correct plan (Essential through Power) based on the migration scope, create all required Pipedrive Pipelines and Stages using the extracted Kanban stage values, and create custom Person, Organisation, and Deal fields to carry membership data, attendance status, and any Rubi CRM custom properties. Pipelines are created before any data import to ensure stage IDs are available for mapping. This phase runs in parallel with Rubi CRM data extraction.
Data extraction, cleaning, and transformation
We extract data from Rubi CRM via API or CSV export in dependency order: Organisations (from Companies), Persons (from Contacts with membership fields merged from Member and Membership records), Deals (with stage values mapped to Pipedrive stage IDs), and Activities (Tasks, Events with attendance data, and Outlook email logs). Duplicate detection runs against email addresses for Persons and organisation names for Organisations. Owner email addresses are reconciled against the Pipedrive User list, with unresolved owners flagged for admin provisioning.
Sample migration and reconciliation
We run a sample migration of up to 100 random Person records and their linked Organisation and Deal records into a Pipedrive test environment. The customer's administrator reviews the migrated sample against the Rubi CRM source and confirms field mapping accuracy, pipeline stage assignment, and activity threading. Any corrections to field mapping, stage names, or custom field creation are applied before the full production migration begins.
Production migration in dependency order
We run the full production migration in record-dependency order: Pipelines and Stages (configuration, not data), Organisations (from Companies), Persons (with membership custom fields merged), Deals (with stage ID and OrganisationId resolved), Activities (Tasks, Events, email logs), and a second pass for Events attendance data. Each phase emits a row-count reconciliation report showing source count, migrated count, skipped count, and error count before the next phase begins.
Cutover, validation, and automation handoff
We freeze writes to Rubi CRM during the cutover window, run a final delta migration of any records modified during the migration, then hand over to the customer's administrator to set Pipedrive as the system of record. We deliver a written inventory of all Rubi CRM automations, workflows, and saved reports with recommended Pipedrive Automation equivalents. We do not rebuild automations as Pipedrive Automation rules inside the migration scope; that work is a separate engagement or an internal admin task. We provide a one-week hypercare window for reconciliation issues raised during the first week of live use.
Platform deep dives
Rubi CRM
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Rubi CRM and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Rubi CRM: Not publicly documented.
Data volume sensitivity
Rubi CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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