CRM migration
Field-level mapping, validation, and rollback between Selligent by Marigold and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Selligent by Marigold
Source
HighLevel
Destination
Compatibility
6 of 8
objects map 1:1 between Selligent by Marigold and HighLevel.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Switching from Selligent by Marigold to GoHighLevel moves data from an enterprise omnichannel marketing platform to an all-in-one CRM and marketing automation tool designed for agencies and SMB-focused teams. Selligent stores contacts as Individuals in an action-list data model with behavioral event history, while GoHighLevel uses a flat contact record with tag-based segmentation and pipeline opportunities. The core migration challenge is mapping Selligent's LISTID-keyed Action Lists and dynamic behavioral segments into GoHighLevel contacts, tags, and custom fields. We export Contacts via the Individual API, resolve the Action List schema from Selligent's FieldsDefinition payload, pre-create GoHighLevel custom fields, and import in dependency order. Journeys, campaign content, and transactional message templates are not API-exportable from Selligent; we document every active journey and deliver a written rebuild guide so the customer's admin can reconstruct automation logic in GoHighLevel's workflow builder. The Zeta Global acquisition of Marigold's enterprise portfolio in late 2025 introduces long-term roadmap uncertainty that is driving a wave of migration scoping conversations among existing Selligent customers.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Selligent by Marigold object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Selligent by Marigold
Individual (Contact)
HighLevel
Contact
1:1Selligent Individual records are the primary contact entity tied to a USERID. We export all standard profile fields (email, first name, last name, phone, address) plus custom profile properties via the Individual API. The email address serves as the dedupe key during GoHighLevel import. Selligent's GDPR fields (consent timestamps, opt-in status) migrate to GoHighLevel contact custom fields. Phone number formats are normalized before import to match GoHighLevel's validation format.
Selligent by Marigold
Action List
HighLevel
Contact Custom Fields
lossySelligent Action Lists store LISTID-keyed records with USERID and ACTIONCODE plus custom fields unique to each list. We extract the FieldsDefinition array from Selligent's CreateActionList API payload during scoping, generate the corresponding GoHighLevel custom field creation calls (via Settings > Custom Fields > Contact Custom Fields), and sequence contact imports after field registration completes. Each Action List may have different custom field schemas; we iterate this process per list and merge non-conflicting fields into a single GoHighLevel custom field set where possible.
Selligent by Marigold
Tag
HighLevel
Tag
1:1Tags in Selligent drive personalization and segmentation and are stored as per-contact associations. We export tag assignments per Individual record and write them as GoHighLevel contact tags during import. GoHighLevel supports multiple tag assignment per contact, so the migration is direct. We preserve tag names exactly as they appear in Selligent to maintain segment continuity. If tag counts exceed GoHighLevel's display limit in the UI, we discuss pagination strategy with the customer during scoping.
Selligent by Marigold
Dynamic Segment
HighLevel
Smart List (manual rebuild)
1:1Selligent Dynamic Segments are defined by behavioral and demographic rule sets that are not exportable via API. We export the member contacts for each segment and write them as GoHighLevel contacts with a custom field segment_origin__c carrying the segment name. GoHighLevel Smart Lists with equivalent filter logic must be rebuilt manually; we deliver a written segment inventory listing each Selligent segment's criteria (captured during scoping) with recommended GoHighLevel Smart List filter equivalents.
Selligent by Marigold
Company/Organization
HighLevel
Location
1:manySelligent often stores organizational data as custom properties or relation tags on Individual records rather than as a native parent object. Companies referenced in Selligent migrate to GoHighLevel Location records attached to the primary contact. If the customer has a significant company hierarchy, we map organizational name to Location > Company Name and create location-contact links via GoHighLevel's contact-company relationship.
Selligent by Marigold
Behavioral Event
HighLevel
Contact Custom Fields (event summary)
1:1Selligent tracks online behavior for anonymous and known visitors via integration endpoints. Event data is available through API but not as a standalone exportable object with full schema. We migrate the most recent event summary fields (last product viewed, last category visited, last purchase date) as GoHighLevel contact custom fields. Full event history requires a separate data engineering scope if the customer needs behavioral timeline reconstruction.
Selligent by Marigold
Email Campaign (history)
HighLevel
Contact Activity Note
1:1Selligent email campaign send history (subject, send date, audience size, open/click engagement) is migratable per contact. We write campaign engagement as GoHighLevel contact activity notes with timestamp, noting the campaign name and engagement type (Opened, Clicked). The full campaign assets (templates, content, images) do not migrate; we deliver a campaign content inventory for the customer to re-upload manually.
Selligent by Marigold
User Permissions
HighLevel
User
1:1Selligent user accounts and role assignments are organizational settings accessible via the Admin API. We export user email addresses, names, and role designations where the API exposes them. GoHighLevel user provisioning is customer-controlled; we deliver a user-role mapping table and the customer provisions GoHighLevel users before or during the migration window.
| Selligent by Marigold | HighLevel | Compatibility | |
|---|---|---|---|
| Individual (Contact) | Contact1:1 | Fully supported | |
| Action List | Contact Custom Fieldslossy | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Dynamic Segment | Smart List (manual rebuild)1:1 | Fully supported | |
| Company/Organization | Location1:many | Fully supported | |
| Behavioral Event | Contact Custom Fields (event summary)1:1 | Fully supported | |
| Email Campaign (history) | Contact Activity Note1:1 | Fully supported | |
| User Permissions | User1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Selligent by Marigold gotchas
API rate limits are documented but not fully quantified publicly
Enterprise contracts are non-cancelable with no refunds mid-term
Journeys and campaign templates are not API-exportable
SDC bulk message limit of 100 per request caps throughput
Custom field schema must be pre-created at destination before import
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source Selligent environment via the Individual API and Admin API. This includes extracting contact record counts across Action Lists, identifying all unique custom field names from the FieldsDefinition array, cataloging active tags and their per-contact counts, listing dynamic segment definitions (for rebuild documentation), identifying behavioral event fields available via integration endpoints, and assessing campaign and journey count. We also capture current Selligent subscription tier and contract end date to advise on transition timing relative to contract renewal. The discovery output is a written migration scope with object-level mapping, record counts per phase, and a journey inventory for rebuild documentation.
GoHighLevel custom field pre-creation
We generate GoHighLevel custom field creation API calls from the Selligent FieldsDefinition array. Each Selligent custom field is mapped to an equivalent GoHighLevel field type (text, number, date, multi-select, checkbox). Multi-value Selligent properties that do not have a GoHighLevel equivalent (e.g., nested arrays) are stored as JSON strings in a text custom field. Fields are created under Settings > Custom Fields > Contact Custom Fields before any contact import begins.
Contact and Action List data export
We export Selligent Individual records via the Individual API with chunked batch processing (80 records per request to stay under the 100-message SDC cap with field overhead margin). Each contact is tagged with its Action List memberships and tag assignments. For contacts with multiple Action List memberships, we write the full set of tag associations at import time. We run a pre-export data quality check flagging contacts with missing email addresses (required for GoHighLevel dedupe) and malformed phone numbers.
GoHighLevel import in dependency order
We import contacts into GoHighLevel via the Contacts API in batches of 500-1000 records per request, using email as the upsert dedupe key. Tags are written in the same import pass where the platform supports combined tag assignment, or as a follow-up tag-write pass. Location records (from Selligent company data) are imported before contacts if the customer has a strong organizational hierarchy, or merged into contact records as a custom field if the hierarchy is flat. Each import phase emits a row-count reconciliation report.
Segment member migration and Smart List rebuild documentation
For each Selligent Dynamic Segment, we export the member contact IDs and write the segment name to a custom field segment_origin__c on each member contact in GoHighLevel. This preserves the segment membership data as a filterable field even though the dynamic segment logic must be rebuilt manually. We deliver the segment rebuild guide listing each Selligent segment's criteria with recommended GoHighLevel Smart List filter equivalents for the customer to configure post-migration.
Journey inventory handoff and cutover
We deliver the written journey inventory documenting every active Selligent journey (trigger, channel, delay logic, branching conditions, goal steps) with GoHighLevel workflow equivalents. We freeze Selligent writes during cutover, run a delta migration for any records modified during the window, then enable GoHighLevel as the system of record. We support a one-week hypercare window for reconciliation issues. Journey rebuilds, workflow recreation, and campaign content re-upload are admin-scope work; we do not rebuild automation logic inside the migration scope.
Platform deep dives
Selligent by Marigold
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Selligent by Marigold and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Selligent by Marigold: Not publicly quantified; connector documentation shows batched behavior at 2500 requests or 10-minute windows.
Data volume sensitivity
Selligent by Marigold exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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