CRM migration

Migrate from Selligent by Marigold to monday CRM

Field-level mapping, validation, and rollback between Selligent by Marigold and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Selligent by Marigold logo

Selligent by Marigold

Source

monday CRM

Destination

monday CRM logo

Compatibility

78%

7 of 9

objects map 1:1 between Selligent by Marigold and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating from Selligent by Marigold to Monday.com CRM is a category shift, not a straightforward record copy. Selligent organizes data around Universal Consumer Profiles, Dynamic Segments, Action Lists, and omnichannel campaign history; Monday.com CRM uses a board-and-item structure with People, Organizations, and Deals as first-class entities. We extract Selligent contacts via the Individual API, map custom profile properties to Monday column types, and preserve tag assignments as Monday tags or group labels. Segments and behavioral event rules are not exportable from Selligent; we deliver a written segmentation rebuild guide instead. Selligent journey definitions, campaign content templates, and journey branching logic have no Monday.com equivalent and require manual rebuild post-migration. Monday's native Work Management boards can be migrated directly using their internal migration path, but CRM-specific entities like People and Deals require FlitStack AI's API-based migration to preserve historical timestamps and custom field values that the internal tool does not carry.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Selligent by Marigold logo

Selligent by Marigold

What's pushing teams away

  • Enterprise pricing with non-refundable, non-cancelable contract terms creates sticker shock when teams need to downsize or pivot to a lower-cost platform.
  • Recent acquisition by Zeta Global in 2025 introduces uncertainty about product roadmap, support continuity, and long-term pricing for existing customers.
  • Platform complexity requires significant onboarding investment; smaller marketing teams report difficulty achieving full utilization without dedicated technical support.
  • Journey and campaign configuration is deep but not easily transferable, making migrations feel like rewrites rather than data moves and increasing switching costs.
  • API documentation and partner ecosystem are less extensive than dominant US-based platforms, leading to frustration when custom integrations are needed.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Selligent by Marigold objects map to monday CRM

Each row shows how a Selligent by Marigold object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Selligent by Marigold

Contact (Individual)

maps to

monday CRM

Person (People CRM entity)

1:1
Fully supported

Selligent Individual records map to Monday People items on the CRM board. Standard fields (email, first_name, last_name, mobile, address) map directly to Monday person properties. Custom profile properties from Selligent's FieldsDefinition array become Monday columns of the matching type (text, number, date, dropdown, checkbox, etc.). We extract the full custom field schema during scoping, pre-create all columns on the Monday CRM board before record import, and write contacts in batches of 200 via the Monday GraphQL API.

Selligent by Marigold

Company (Organization)

maps to

monday CRM

Organization (Companies CRM entity)

1:1
Fully supported

Selligent organizations are stored as custom properties or relation tags on Individual records rather than as a native parent object in all configurations. We extract organization data and write it to Monday Organizations. Website, industry, employee_count, and address fields map to Monday Organization properties. Custom company fields from Selligent's schema become Organization columns pre-created before import.

Selligent by Marigold

Action List (LISTID-keyed records)

maps to

monday CRM

Board Items (grouped by list)

1:many
Fully supported

Selligent Action Lists contain LISTID-keyed contact records with ACTIONCODE and custom fields. We export Action List membership per contact and map each Selligent Action List to a Monday board Group or a dedicated board. The action_code property and any list-specific custom fields become columns on the board. If a contact belongs to multiple Action Lists, we create multiple Board Item entries or use Tags to represent list membership within a single board.

Selligent by Marigold

Dynamic Segment (member contacts)

maps to

monday CRM

Board Tags or Filtered Views

1:1
Fully supported

Selligent Dynamic Segments are defined by behavioral and demographic rule sets that are not exportable via API. We export the member contact IDs and write them to Monday as Tag assignments on the relevant People items, preserving the contact-level membership data. The segment definition and rule logic are documented in the handoff package for the customer's admin to rebuild as Monday Tags or saved filtered Views.

Selligent by Marigold

Tag (contact-level)

maps to

monday CRM

Tag

1:1
Fully supported

Selligent tag assignments per contact migrate directly to Monday Tags on People items. Tags drive personalization and segmentation in Selligent; in Monday they serve as flexible labeling for filtering and grouping. We extract the full tag vocabulary during scoping and create matching Monday tags before contact import.

Selligent by Marigold

Custom Fields (profile properties)

maps to

monday CRM

Columns (People, Organization, or Deal)

lossy
Fully supported

Selligent accepts arbitrary custom fields as key-value props at write time without requiring upfront schema registration, while Monday requires columns to exist before data can be written. We extract the complete FieldsDefinition array from Selligent during scoping, map each field to the nearest Monday column type (text, number, date, dropdown, checkbox, link, phone, email), pre-create the columns via the Monday API, and sequence record imports after column registration completes.

Selligent by Marigold

Email Campaign (send history)

maps to

monday CRM

Activity Log entries on Person

1:1
Fully supported

Selligent email campaign history (subject, send date, audience size, open/click engagement) is available via the Individual API engagement endpoints. We write a summary Activity Log entry to each Person item documenting the last send date, campaign name, and engagement rate. Full campaign content and templates do not migrate; the campaign subject line and send metadata are preserved as a record of send history.

Selligent by Marigold

SMS/Mobile Campaign (send history)

maps to

monday CRM

Activity Log entries on Person

1:1
Fully supported

Similar to email campaigns, SMS send history and delivery status per contact are migratable from Selligent. We write an Activity Log entry to each Person documenting the SMS send date, message summary, and delivery status. Message content and short code configuration require rebuild at the destination.

Selligent by Marigold

Behavioral Event (summary)

maps to

monday CRM

Custom Columns or Activity Log

1:1
Fully supported

Selligent tracks online behavior for known visitors. Event summary data is available via integration endpoints but not as a standalone exportable object. We migrate the most recent behavioral summary fields per contact (last viewed product, last session date, page view count) as custom columns on the Person item. Full event history does not migrate due to volume and API constraints.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Selligent by Marigold logo

Selligent by Marigold gotchas

Medium

API rate limits are documented but not fully quantified publicly

High

Enterprise contracts are non-cancelable with no refunds mid-term

High

Journeys and campaign templates are not API-exportable

Medium

SDC bulk message limit of 100 per request caps throughput

Medium

Custom field schema must be pre-created at destination before import

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com CRM is not a marketing automation platform

    Selligent by Marigold is an omnichannel marketing automation platform with journey orchestration, behavioral event tracking, AI-driven send-time optimization, and campaign attribution. Monday.com CRM is a work management OS with a CRM layer. There is no equivalent in Monday.com for Selligent's journey builder, campaign templates, behavioral event pipelines, or predictive send-time optimization. Teams that rely on Selligent for automated lifecycle messaging, re-engagement flows, or behavioral trigger campaigns must rebuild these capabilities in Monday's automation recipes or a separate marketing automation tool. We document every Selligent journey and campaign with its trigger conditions, timing rules, and message content as a written rebuild guide for the customer's marketing team.

  • Selligent's non-refundable contracts require mid-term planning

    Selligent's Services Agreement commits customers to non-cancelable payment obligations for the full order term, with no refunds for early termination and overage charges applied without pre-notification. If a customer is mid-contract, running both Selligent and Monday.com simultaneously increases total software spend until the Selligent term ends. We advise customers to scope the migration during the renewal window or negotiate a data export provision with Selligent before initiating migration work to avoid paying for two platforms simultaneously. We flag this during discovery and factor contract end dates into the migration timeline.

  • Segment definitions and dynamic rules do not export from Selligent

    Selligent Dynamic Segments are defined by behavioral and demographic rule sets evaluated in real time by the platform. These rule definitions are not accessible via the public REST or SOAP API. We export the member contact IDs and write tag assignments to Monday, preserving the outcome of each segment (which contacts qualified) without the rule logic that produced it. The customer's admin must rebuild segment logic as Monday Tags, filtered Views, or custom automation triggers in the new system. We provide a written segmentation handoff document during the migration deliverable.

  • Monday column types require upfront registration before import

    Monday.com requires custom columns to be defined on a board before data can be written to those columns. Selligent's Individual API accepts arbitrary custom field names as key-value props at write time without schema registration. This difference means that Selligent's flexible custom field handling cannot be replicated in Monday.com without a pre-creation step. We extract the full FieldsDefinition array from the customer's Selligent environment during scoping, map each field to the nearest Monday column type, pre-create all columns via the Monday API, and sequence record imports after schema registration completes. Any Selligent fields that do not have a direct Monday column type equivalent are converted to text columns with the original type noted in the migration log.

Migration approach

Six steps for a successful Selligent by Marigold to monday CRM data migration

  1. Discovery and Monday CRM account audit

    We audit the customer's Selligent environment across contacts, organizations, Action Lists, segments, tags, custom fields, and campaign engagement history. We also audit the destination Monday.com account to determine whether the customer has existing Work Management boards that need to be consolidated with CRM entities. If existing Monday boards are present, we determine whether Option 1 (move boards as-is and add CRM features) or Option 2 (rebuild on CRM entities) applies. This decision affects the migration path and timeline significantly.

  2. Schema extraction and Monday column pre-creation

    We extract the complete FieldsDefinition array from Selligent's Individual API during discovery, capturing every custom profile property and its data type. We map each field to the nearest Monday column type and pre-create all columns on the relevant People, Organization, or Deal boards via the Monday GraphQL API before any records are imported. This step resolves the schema-first requirement that Monday.com enforces, which differs from Selligent's flexible write-time field acceptance.

  3. Tag vocabulary extraction and Monday tag creation

    We extract the full tag vocabulary from Selligent, including every distinct tag assigned to any contact. We create matching Monday Tags in the destination account before contact import, ensuring that tag assignments can be written as a post-import enrichment step rather than during the high-volume contact write cycle.

  4. Sandbox migration and reconciliation

    We run a full migration into a Monday test workspace using production-like record volumes. The customer reconciles record counts (People in, Organizations in, Activity Log entries in), spot-checks 25-50 random records against the Selligent source, and validates that custom column values transferred correctly. Tag assignments and Action List group memberships are verified at this stage. Mapping corrections happen in the test workspace before production migration begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Organizations first (since People items link to Organizations), then People (with OrganizationId resolved), then Activity Log entries (email and SMS send history per Person), then Action List group creation (mapped to board Groups or tagged items). Tags are applied as a final step. Each phase emits a row-count reconciliation report before the next phase begins. We use Monday's GraphQL API with batch chunking and exponential backoff on rate-limit responses.

  6. Cutover, segmentation handoff, and automation rebuild guide

    We freeze Selligent writes during cutover, run a final delta migration of any records modified during the migration window, then hand the Monday.com account to the customer's team. We deliver the segmentation handoff document (member contact lists per former segment with rebuild recommendations), the journey and campaign rebuild guide (documented triggers, conditions, and message content for manual rebuild in Monday automations), and a one-week hypercare window for reconciliation issues. We do not rebuild Selligent journeys as Monday automation recipes inside the migration scope; that is a separate marketing implementation engagement.

Platform deep dives

Context on both ends of the pair

Selligent by Marigold logo

Selligent by Marigold

Source

Strengths

  • Email deliverability rates consistently praised in user reviews across retail and media verticals.
  • Native support for GDPR, CCPA, and CAN-SPAM compliance with documented sub-processor list.
  • Flexible custom field and data modeling accommodates complex B2C schemas without schema locks.
  • Multichannel journey orchestration across email, SMS, push, and web personalization in one platform.
  • AI-powered audience selection and send-time optimization built into the core platform.

Weaknesses

  • Public API documentation lacks comprehensive rate-limit tables and bulk export endpoints.
  • Journey builder configurations are not exportable via API, making migrations require full manual rebuilds.
  • Non-refundable contract terms mean customers pay for the full order term regardless of early termination.
  • Platform complexity creates a steep learning curve compared to simpler email-focused tools.
  • Ownership transition to Zeta Global introduces uncertainty for existing Marigold/Selligent customers.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Selligent by Marigold and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Selligent by Marigold and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Selligent by Marigold and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Selligent by Marigold: Not publicly quantified; connector documentation shows batched behavior at 2500 requests or 10-minute windows.

  • Data volume sensitivity

    A

    Selligent by Marigold exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Selligent by Marigold to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Selligent by Marigold to monday CRM data migrations

Answers to the questions buyers ask most during Selligent by Marigold to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 15,000 contacts and no existing Monday Work Management boards. Migrations with existing Monday boards that need consolidation into CRM entities, large Action List histories (over 50,000 list records), or complex custom field schemas requiring column type translation move to four to eight weeks because of the pre-creation step, tag vocabulary extraction, and reconciliation work. Monday.com subscription cost ($10-$24 per user per month) sits outside the migration fee and remains the customer's recurring cost.

Adjacent paths

Related migrations to explore

Ready when you are

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