CRM migration
Field-level mapping, validation, and rollback between Zixflow and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Zixflow
Source
HighLevel
Destination
Compatibility
7 of 8
objects map 1:1 between Zixflow and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Zixflow to GoHighLevel is a consolidation migration for agencies and service businesses that need the breadth GoHighLevel offers as an all-in-one platform. Zixflow's Contact and Collection model maps directly to GoHighLevel's Contact and Tag structure, and we preserve collection membership as a tag-membership table. Inbox conversations migrate as structured activity records, but the multi-channel threaded view does not transfer since GoHighLevel's conversation model is organized by contact rather than by channel thread. Zixflow's Flow automations are documented as trigger-action runbooks rather than migrated as code, because the visual node-graph structure is not portable across platforms. Wallet-based messaging credits and automation credits do not transfer and are not recreated. We flag Zixflow's undocumented API rate limits as a migration risk and implement defensive backoff during export.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Zixflow object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Zixflow
Contact
HighLevel
Contact
1:1Zixflow Contacts migrate directly to GoHighLevel Contacts. Standard fields (first name, last name, email, phone) map cleanly. Custom fields migrate as GoHighLevel Contact custom fields with equivalent data types (text, number, date, dropdown). We resolve Contact ownership by email match against GoHighLevel Users. If a Contact has no matching User in GoHighLevel, the record migrates unassigned and the customer admin assigns ownership post-migration.
Zixflow
Collection
HighLevel
Tag + Contact Group
lossyZixflow Collections (list groupings) do not have a direct GoHighLevel equivalent. We preserve Collection membership as a tag-membership table and apply the corresponding tags to each Contact during migration. If the customer uses Collections for segmentation logic (e.g., VIP list, churned list), we document the Collection-to-Tag mapping so the segmentation logic is reproducible in GoHighLevel's Smart Lists and workflow filters.
Zixflow
Custom Field
HighLevel
Contact Custom Field
1:1Zixflow custom fields on Contacts migrate to GoHighLevel Contact custom fields. We pre-create the destination field definitions in GoHighLevel during schema setup, matching field types (text, number, date, checkbox, dropdown) before any records are loaded. AI-generated custom fields from Zixflow migrate as read-only text fields with their computed values carried over. Field ordering and grouping in GoHighLevel is a post-migration admin task.
Zixflow
Flow (Automation)
HighLevel
Workflow (runbook documented)
1:1Zixflow Flows define automation logic as a node-graph that is not portable to GoHighLevel's workflow builder. We inspect each active Flow during scoping, document its trigger conditions, branching logic, action sequence, and delay configuration, and deliver a structured runbook so the customer's GoHighLevel admin can rebuild the logic in the destination workflow builder. Flows with complex conditional branching may require multiple GoHighLevel Workflows to replicate.
Zixflow
Inbox Conversation
HighLevel
Task + Note
1:1Zixflow Inbox threads (multi-channel message history across WhatsApp, SMS, Email, and RCS) migrate as structured activity records in GoHighLevel. We flatten each conversation into a chronological series of Task records (one per message) with the channel type stored in a custom field, the message body in the Task description, and the timestamp preserved in ActivityDate. GoHighLevel's conversation view groups these by Contact after migration, but the original multi-channel threading does not reproduce identically.
Zixflow
Form
HighLevel
Form + Custom Field
1:1Zixflow Form definitions (field structure) migrate as GoHighLevel form fields with corresponding Contact custom fields pre-created in the destination. Form submission records migrate as Contact records with the submitted field values populated into the matched custom fields, plus a Form submission log stored as a Note on the Contact. The visual form builder and styling do not transfer; the customer rebuilds form appearance in GoHighLevel's form editor.
Zixflow
User (Team Member)
HighLevel
User
1:1Zixflow User accounts migrate as GoHighLevel User records with role and permission structures recreated at the destination. We map Zixflow users by email match and flag any permission gaps in the runbook. Zixflow does not expose role definitions via API, so permission reconstruction requires the customer to provide a role matrix during scoping.
Zixflow
Analytics / Campaign Data
HighLevel
Not migrated
1:1Analytics data including open rates, click rates, delivery metrics, and campaign performance reports are aggregated reporting outputs generated at query time in Zixflow. They are not stored as discrete records and cannot be exported as structured data. We do not migrate this object class.
| Zixflow | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Collection | Tag + Contact Grouplossy | Fully supported | |
| Custom Field | Contact Custom Field1:1 | Fully supported | |
| Flow (Automation) | Workflow (runbook documented)1:1 | Fully supported | |
| Inbox Conversation | Task + Note1:1 | Fully supported | |
| Form | Form + Custom Field1:1 | Fully supported | |
| User (Team Member) | User1:1 | Fully supported | |
| Analytics / Campaign Data | Not migrated1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Zixflow gotchas
Rebrand from Sales Simplify left legacy customers without deal migration
WhatsApp per-message pricing shifted post-migration
CSV import enforces 100K record and 50MB file size caps
Flows cannot be directly exported as portable automation definitions
API authentication requires manual token generation per workspace
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and Zixflow export
We audit the source Zixflow workspace including Contact volume, Collection structure, active Flow count, Inbox conversation history size, custom field definitions, and User roster. We generate a migration-scoped API key via Zixflow Workspace Settings and run a full export. We flag wallet balances and Flow credit allocations as non-migratable and document them separately. The discovery output is a written migration scope with record counts per object class, a Collection-to-Tag mapping plan, and a Flow inventory list requiring runbook documentation.
GoHighLevel schema setup
We create the destination structure in GoHighLevel before any data loads. This includes pre-creating all Contact custom fields (matching Zixflow field types), setting up the Tag taxonomy from the Collection mapping, configuring pipeline or tag-based segmentation, and defining User roles to match the Zixflow team structure. We configure email sending domains with SPF, DKIM, and DMARC records and warm up the sending domain during this phase. Schema setup runs in the customer's GoHighLevel sandbox or trial account first for validation.
Flow runbook documentation
We inspect every active Zixflow Flow and produce a written runbook for each. The runbook documents the trigger event, all conditional branches, every action (send message, update field, add tag, wait, etc.), and the expected outcome. We do not rebuild Flows in GoHighLevel; the customer's admin uses the runbook to recreate the logic in the GoHighLevel workflow builder post-migration. We deliver the complete Flow inventory with runbook attachments as part of the migration handoff package.
Contact and Collection migration
We migrate Contacts in dependency order: custom fields defined first, then Contact records with tags applied from the Collection mapping. Collection membership translates to Tags via the mapping table generated during discovery. We resolve Owner by email match against GoHighLevel Users. Contacts without a matching User are migrated unassigned. After Contact migration completes, we run a reconciliation report comparing record counts and a spot-check of 25-50 records against the Zixflow source data.
Inbox conversation and Form migration
We flatten Inbox threads into individual Task records linked to the parent Contact. Each Task captures channel type, message body, direction (inbound/outbound), and timestamp. Form submissions migrate as Contact records (one per submission) with submitted field values populated into the matching custom fields, plus a Note log on the Contact referencing the original form name and submission timestamp. Analytics data is not migrated per the schema scope.
Cutover and handoff
We freeze Zixflow writes during a defined cutover window, run a delta export of any records modified during migration, load the delta into GoHighLevel, and enable GoHighLevel as the system of record. We deliver the complete Flow runbook package and a migration summary report to the customer's admin team. We support a one-week hypercare window for reconciliation issues. Post-migration admin work (GoHighLevel Workflow rebuild, domain warmup, email deliverability monitoring) is outside the standard migration scope and is documented as a separate task list for the customer's team.
Platform deep dives
Zixflow
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Zixflow and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Zixflow: Not publicly documented.
Data volume sensitivity
Zixflow doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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Category
FAQ
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