Migrate from Listrak to HighLevel

Listrak Contact records map to GoHighLevel Contact with email as the primary dedupe key. We preserve the original opt-in date, lifecycle stage, and channel subscription status (email and SMS opt-in separately) as Contact custom fields in GoHighLevel. Suppression status is loaded before Contact import to ensure opted-out records do not activate on the destination side.

Listrak mobile subscribers map to GoHighLevel Contact with mobile phone as a required field. Listrak requires mobile_number in text data type on export; we validate field type before loading and flag any numeric-only exports that lack country code prefix. SMS opt-in date migrates as a custom Contact field. We also validate the A2P 10DLC registration status in GoHighLevel before loading SMS-capable contacts.

Listrak suppression and unsubscribe lists load first, before any active contact import, setting the HasOptedOutOfEmail flag and SMS opt-out status on GoHighLevel Contacts. This prevents the platform from sending to contacts that exercised opt-out in Listrak. Listrak's own onboarding documentation requires written confirmation that the suppression list has been scrubbed before mobile export, a condition we validate before processing.

Listrak contact custom properties map to GoHighLevel Contact custom fields created in Settings > Custom Fields. Field types map as follows: text to Text, number to Number, checkbox to Multi-select Checkbox, date to Date. Listrak supports up to 50 custom profile fields for SMS contacts; we map these alongside email contact properties using the contact identifier as the join key.

Listrak audience segments defined by email behavior, SMS engagement, and channel subscription status map to GoHighLevel Contact Tags or Smart Lists depending on segment complexity. Static segments where all members are manually added migrate as GoHighLevel Tags. Dynamic segments defined by filter criteria map to GoHighLevel Smart Lists using equivalent filter logic. Filter syntax differs between platforms; we document the original segment definition and its equivalent GoHighLevel condition during migration.

Listrak email templates export as raw HTML or must be manually rebuilt in the destination's editor. The platform's native drag-and-drop Experience Builder is not portable. We recommend rebuilding templates for mobile responsiveness and deliverability optimization rather than raw HTML import, which often carries over rendering inconsistencies. We provide a template inventory document listing every Listrak template with its content summary for rebuild in GoHighLevel's email builder.

Listrak Journey Hub automations including cart abandonment, browse recovery, replenishment sequences, and welcome series represent multi-step, multi-channel logic that does not export as a transferable object. We document the full automation tree: triggers, conditions, time delays, channel sequence, and escalation rules. This document maps each Listrak Journey step to an equivalent GoHighLevel Workflow trigger and action sequence for manual rebuild. The trigger event (abandoned cart, purchase, browse) maps to GoHighLevel workflow triggers on Opportunity stage change, contact tag applied, or custom field value change.

Listrak exports historical campaign performance as flat CSV reports on a nightly SFTP schedule, not a real-time push API. This means engagement data may be up to 24 hours stale at cutover. We capture the scheduled export configuration and extract any historical reports that exist before the migration window closes. GoHighLevel does not have a native equivalent to Listrak's retail-focused cross-channel analytics reports; we recommend setting up GoHighLevel Opportunities and pipeline reporting to replace Listrak campaign attribution reporting, with the historical Listrak reports preserved as downloadable PDFs in a shared archive.