CRM migration
Field-level mapping, validation, and rollback between IDX Broker and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
IDX Broker
Source
Freshsales
Destination
Compatibility
11 of 11
objects map 1:1 between IDX Broker and Freshsales.
Complexity
BStandard
Timeline
48–96 hours
Overview
IDX Broker is an Internet Data Exchange platform designed to pull MLS listing data onto real estate agent websites and capture lead contact information from property searches. It stores contacts with address details, saved property searches, listing associations, and agent assignments. IDX Broker has no native pipeline, deal, or account object — it functions as a lead-capture and listing-display layer rather than a CRM. Freshsales is a full-stack CRM with distinct Lead, Contact, Account, and Deal objects, built-in pipeline management, contact lifecycle stages, and a custom objects API. The fundamental migration challenge is that IDX Broker's 'listing' entity — with dozens of property fields (price, bedrooms, MLS ID, listing status) — has no standard Freshsales equivalent and must be delivered as a custom object with a one-to-many relationship to contacts. We map IDX Broker contacts to Freshsales Leads for new inquiries and Contacts for established relationships. Saved property searches and listing associations migrate as custom fields on the contact record or as a linked custom Property object. Agent-owner data resolves by email match against Freshsales users. IDX Broker's automation rules (auto-responders, lead routing) cannot migrate and must be rebuilt as Freshsales workflows after go-live. The migration runs via IDX Broker's REST API pulling all contacts, custom fields, and listing associations, then bulk-imports into Freshsales via the CRM API with custom object creation sequenced before data ingestion.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a IDX Broker object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
IDX Broker
Contact (IDX Broker lead)
Freshsales
Lead
1:1IDX Broker contacts who have not yet been converted to a known client map to Freshsales Leads. All standard contact properties (name, email, phone, address) transfer as Lead fields. The original IDX Broker contact ID is stored as Source_ID__c for traceability.
IDX Broker
Contact (established client)
Freshsales
Contact
1:1IDX Broker contacts flagged as 'client' or assigned to a specific agent who has confirmed the relationship migrate as Freshsales Contacts. Contacts are associated to an Account record (typically the contact's brokerage or a personal 'Individual' account) using the Account lookup field.
IDX Broker
Agent / Owner
Freshsales
User (Owner)
1:1IDX Broker agent assignments on contacts resolve by email match against Freshsales users. Prior to migration, FlitStack generates an owner-resolution report that lists matched agents, unmatched agents, and the contact count affected. Your team creates Freshsales user accounts for any unmatched agents or designates a fallback owner. No contact migrates without an assigned owner; unresolved contacts temporarily land with the migration service account for post‑migration reassignment.
IDX Broker
Saved Property Search
Freshsales
Custom Field on Contact + Custom Object
1:1IDX Broker saved searches (city, price range, beds/baths) have no Freshsales equivalent. We migrate them as a JSON-serialized custom field on the Contact record for reference and, where volume warrants, as a linked Custom Search Object with searchable criteria fields.
IDX Broker
Viewed / Saved Listing
Freshsales
Custom Property Object
1:1Each property a contact viewed or saved in IDX Broker maps to a Freshsales custom Property object (e.g., Property__c) with fields for MLS ID, address, price, beds, baths, status, and listing URL. A junction relationship links Property__c to the originating Contact.
IDX Broker
Listing (property data)
Freshsales
Property__c (Custom Object)
1:1IDX Broker listing objects contain dozens of MLS-sourced fields. We create a Property__c custom object in Freshsales and map listing fields individually — price to Listing_Price__c, MLS ID to MLS_ID__c, status to Listing_Status__c, and so on. The object's label and plural label are configured before data ingestion.
IDX Broker
Custom Form Field (lead capture)
Freshsales
Custom Field on Lead/Contact
1:1Any custom fields configured in IDX Broker's lead capture forms migrate as Freshsales custom fields on the Lead or Contact object. Field type is preserved — text stays text, pick-list stays pick-list — and Freshsales field-level permissions are configured per your plan.
IDX Broker
Contact Address
Freshsales
Address Fields on Contact/Account
1:1IDX Broker contact street, city, state, zip, and country fields map directly to Freshsales standard address fields on the Contact or Account record. Each address component is mapped individually, enabling Freshsales' map view, geocoding, territory segmentation, and routing features. Incomplete or inconsistent addresses are flagged during pre‑migration validation for review or enrichment before import.
IDX Broker
Activity (inquiry, showing request)
Freshsales
Note or Task on Contact/Lead
1:1IDX Broker inquiry records and showing requests are written as Notes on the corresponding Freshsales Contact or Lead, preserving the original timestamp, inquiry details, and source URL. If your team used IDX Broker's internal notes, those migrate as Notes with the original author attributed.
IDX Broker
IDX Broker Settings / Pipeline
Freshsales
Not Migrated — Manual Rebuild Required
1:1IDX Broker pipeline stages, auto-responder rules, and lead-routing configurations do not have Freshsales equivalents and cannot be exported. FlitStack provides a settings export workbook documenting your current IDX Broker automation logic for your Freshsales admin to rebuild as workflows and sequences.
IDX Broker
MLS Feed / Listing Content
Freshsales
Not Migrated — Source MLS
1:1IDX Broker's MLS listing content is licensed from your MLS board and must remain in IDX Broker or be re-connected to a new IDX provider. Only listing associations tied to specific contacts migrate as custom property records. The MLS feed itself stays with the IDX platform you choose post-migration.
| IDX Broker | Freshsales | Compatibility | |
|---|---|---|---|
| Contact (IDX Broker lead) | Lead1:1 | Fully supported | |
| Contact (established client) | Contact1:1 | Fully supported | |
| Agent / Owner | User (Owner)1:1 | Fully supported | |
| Saved Property Search | Custom Field on Contact + Custom Object1:1 | Fully supported | |
| Viewed / Saved Listing | Custom Property Object1:1 | Fully supported | |
| Listing (property data) | Property__c (Custom Object)1:1 | Fully supported | |
| Custom Form Field (lead capture) | Custom Field on Lead/Contact1:1 | Fully supported | |
| Contact Address | Address Fields on Contact/Account1:1 | Fully supported | |
| Activity (inquiry, showing request) | Note or Task on Contact/Lead1:1 | Fully supported | |
| IDX Broker Settings / Pipeline | Not Migrated — Manual Rebuild Required1:1 | Fully supported | |
| MLS Feed / Listing Content | Not Migrated — Source MLS1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
IDX Broker gotchas
Subdomain-based IDX page hosting affects SEO
MLS board approval requires paper agreements before data access
Wrapper-page system causes theme conflicts
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Export IDX Broker data via REST API and audit custom fields
FlitStack authenticates against your IDX Broker API using account credentials and exports all contacts, custom field definitions, agent records, saved searches, and listing-view associations in paginated batches. We capture field types, pick-list values, and any conditional logic in your IDX Broker lead forms. A pre-migration data audit identifies records with missing email addresses (these cannot auto-match to Freshsales users), contacts with no associated listings, and agents with no Freshsales account match.
Create Freshsales custom objects and custom fields before data ingestion
Before any contact data lands, FlitStack creates the Property__c custom object in Freshsales with all required custom fields (MLS_ID__c, Listing_Price__c, Bedrooms__c, Bathrooms__c, Listing_Status__c, etc.). We also create any custom fields needed for IDX Broker custom form data and the Saved_Search_JSON__c field on Leads. Field-level permissions are configured per your Freshsales plan tier. The object and field IDs are documented in the migration plan before data ingestion begins.
Resolve agent owners by email match against Freshsales users
IDX Broker agent assignments on contacts are resolved by matching the agent email to an active Freshsales user. We generate a pre-migration owner-resolution report listing all matched agents, unmatched agents, and the contact count affected by each. Your team creates Freshsales user accounts for any unmatched agents or designates a fallback owner. No contact migrates without an assigned Freshsales owner; unresolvable contacts land with the migration service account and are reassigned post-migration.
Run a sample migration with field-level diff on a representative contact slice
A representative slice of 100–500 IDX Broker contacts — spanning different lead sources, agent assignments, and listing associations — migrates first into Freshsales. FlitStack generates a field-level diff report comparing the source IDX Broker record against the resulting Freshsales Lead or Contact and Property__c records. You review the diff to verify lifecycle stage mapping, address field formatting, property object linkage, and owner resolution before the full migration commits.
Execute full migration with delta-pickup window and audit log
The full contact migration ingests all records into Freshsales. A delta-pickup window (typically 24–48 hours) captures any new contacts created or existing contacts updated in IDX Broker during the cutover window. Every migration operation is logged with source record ID, destination record ID, field mappings applied, and timestamp. If reconciliation fails, one-click rollback reverts the Freshsales environment to its pre-migration state. After go-live, your team completes the automation rebuild using the IDX Broker settings export workbook FlitStack delivered in step one.
Platform deep dives
IDX Broker
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across IDX Broker and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
IDX Broker: Not publicly documented.
Data volume sensitivity
IDX Broker doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during IDX Broker to Freshsales migration scoping. Not seeing yours? Book a call.
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