CRM migration
Field-level mapping, validation, and rollback between Atendare and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
Atendare
Source
Nutshell
Destination
Compatibility
5 of 8
objects map 1:1 between Atendare and Nutshell.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Atendare to Nutshell is a migration where the primary constraint is Atendare's lack of publicly documented API endpoints, which means we must contact the vendor directly to confirm read access, authentication method, and available endpoints before scoping. Nutshell provides a documented JSON-RPC API with full CRUD support for People, Accounts, Leads, Opportunities, and Activities, plus a structured customFields dictionary for custom property migration. We map Atendare's Deals and Pipelines to Nutshell Opportunities and Record Types, preserving stage names, probabilities, and owner assignments. Activities (calls, meetings, tasks) migrate to Nutshell's Task object with subtype and timestamp preserved. We do not migrate Atendare landing pages, email campaign content, or marketing automation workflows; these are flagged as rebuild candidates and delivered as written inventory for the customer's admin.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Atendare object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Atendare
Contact
Nutshell
Person
1:1Atendare Contact records map to Nutshell Person. The core profile fields (name, email, phone, address) migrate directly. Owner assignment maps from Atendare's team member to Nutshell's assigned user by email match. Segmentation tags stored as multi-value properties on Atendare Contacts map to Nutshell Person customFields with type text or multi-select depending on how the destination field is configured.
Atendare
Company
Nutshell
Account
1:1Atendare Company records map to Nutshell Account. The company name, domain (website), address, and industry fields migrate directly. We preserve the company-contact relationship by resolving the Account lookup reference at Person import time. Company-level custom fields migrate to Nutshell Account customFields dictionary.
Atendare
Deal
Nutshell
Opportunity
1:1Atendare Deals map to Nutshell Opportunity. Deal value, expected close date, owner assignment, and stage name migrate directly. The Atendare pipeline assignment maps to a Nutshell Record Type that we configure before migration. If Atendare custom deal fields exist, they migrate to Opportunity customFields. Closed-Lost and Closed-Won statuses from Atendare map to Nutshell's status values.
Atendare
Pipeline
Nutshell
Record Type
lossyAtendare's multiple named pipelines map to Nutshell Record Types on Opportunity. Stage names and probabilities migrate as stage values within each Record Type's Sales Process. If Atendare pipeline configuration includes stage-specific automation flags, we flag these as rebuild candidates in the automation inventory rather than migrating them as code.
Atendare
Activity (calls, meetings, tasks)
Nutshell
Task (TaskSubtype = Call/Meeting/Task)
1:1Atendare's agenda and multiple activity types map to Nutshell Task records with TaskSubtype set to Call, Meeting, or Task based on the activity type. Timestamps (created date and scheduled date) migrate as ActivityDate. Owner assignment resolves by email match to Nutshell User. We link each activity to the parent Person or Opportunity using the appropriate reference field available in Nutshell's JSON-RPC API.
Atendare
User (Team Members)
Nutshell
User
1:1Atendare team member records used as Deal owners and Activity owners map to Nutshell User records by email address. If a given Atendare user does not have a corresponding Nutshell user account, the records are held in a reconciliation queue until the customer provisions the account in Nutshell. We do not create Nutshell user accounts as part of migration scope.
Atendare
Custom Properties
Nutshell
customFields
lossyAtendare custom properties on Contacts, Companies, and Deals map to Nutshell customFields dictionaries on Person, Account, and Opportunity respectively. Nutshell supports text, long text, currency, and date custom field types among others. During discovery we enumerate all Atendare custom property definitions, assign equivalent Nutshell field types, and create the custom fields in Nutshell before data migration begins.
Atendare
Lists/Segments
Nutshell
Saved Filter
lossyAtendare contact segments defined by filter rules migrate as Nutshell saved filters on Person. We extract the segment criteria as structured filter logic and document the equivalent filter construction in Nutshell for the customer's admin to reproduce. Dynamic segments that re-evaluate against live data map to Nutshell saved searches.
| Atendare | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Record Typelossy | Fully supported | |
| Activity (calls, meetings, tasks) | Task (TaskSubtype = Call/Meeting/Task)1:1 | Fully supported | |
| User (Team Members) | User1:1 | Fully supported | |
| Custom Properties | customFieldslossy | Mapping required | |
| Lists/Segments | Saved Filterlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Atendare gotchas
No public API documentation or confirmed export endpoints
Pricing is quotation-only with no published per-seat cost
Landing pages and email campaign content are not independently exportable
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
API access confirmation with Atendare vendor
We contact Atendare directly to confirm whether the customer's account has API access, what authentication method is used (API key, OAuth, or session-based), which endpoints are available, and what rate limits apply. If API access is confirmed, we proceed to discovery. If API access is unavailable or restricted, we fall back to CSV export where the account plan supports it and flag manual export requirements for any objects not exportable via CSV. This step typically adds one to two weeks to the timeline and must complete before we can finalize the migration scope or pricing.
Discovery and record volume audit
We audit the Atendare account for record volumes across all objects (Contacts, Companies, Deals, Activities, custom properties, lists, and any Enterprise-tier Proposals or Contracts). We identify which Atendare tier the customer is on to determine available objects. We also review the current pipeline configuration, stage names, owner assignments, and any custom property definitions. The output is a written discovery summary and migration scope document that the customer approves before we begin schema design.
Nutshell schema configuration
We configure the destination Nutshell account before any data import. This includes creating custom fields in Nutshell's customFields format for all Atendare custom properties (mapped by type: text, long text, currency, date), setting up Record Types on Opportunity for each Atendare pipeline, configuring stage values with probability percentages from Atendare, and creating saved filters that map to Atendare contact segments. We also provision any missing Nutshell user accounts by email match against Atendare team members so that owner lookups are valid at migration time.
Sandbox migration and reconciliation
We run a full migration into a Nutshell trial or sandbox environment using production-like record volumes to validate the mapping. The customer reviews a reconciliation report comparing record counts and spot-checks a sample of records against the Atendare source. Any field mapping corrections, custom field type adjustments, or pipeline configuration changes happen at this stage before production migration begins. This step is critical because Nutshell's rev-based API requires the correct revision value before any update, and schema corrections after production migration are more costly.
Production migration in dependency order
We run production migration in record-dependency order: Nutshell Users are validated first (no migration, just confirmation), then Accounts (from Atendare Companies), then People (from Atendare Contacts with AccountId resolved), then Opportunities (with RecordTypeId, owner, and stage resolved), then Activity history (Tasks with TaskSubtype and ActivityDate preserved via batched API calls with retry on rev conflicts). Custom properties migrate during each phase as part of the record upsert using Nutshell's customFields dictionary. Each phase emits a reconciliation count before the next phase begins.
Cutover, validation, and automation inventory delivery
We freeze Atendare writes during the cutover window, run a final delta migration of any records modified during the migration, then enable Nutshell as the system of record. We deliver a written inventory of all Atendare marketing automation workflows, email campaign definitions, contact segment logic, and landing pages that do not migrate, with recommended rebuild steps in Nutshell Marketing Pro or an equivalent external platform. We support a three-day hypercare window where we resolve reconciliation issues. We do not rebuild Atendare automations, workflows, or sequences inside the migration scope.
Platform deep dives
Atendare
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Atendare and Nutshell.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Atendare: Not publicly documented.
Data volume sensitivity
Atendare doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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