CRM migration

Migrate from Atendare to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Atendare and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Atendare logo

Atendare

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Atendare and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Atendare to Microsoft Microsoft Dynamics 365 Sales is primarily a data-structure migration because Atendare publishes no public API documentation and operates on a quotation-based pricing model with no published tier costs. We begin every scoping engagement by contacting Atendare directly to confirm API access, authentication method, and available endpoints before we can design a migration strategy. If API access is restricted, we fall back to CSV export where supported by the customer's plan. At the destination, Microsoft Dynamics 365 Sales uses the Dataverse data model with typed columns, specific field name conventions, and a separate Lead object that does not exist in Atendare's single Contact model. We map Atendare's Contact records to either Dynamics 365 Lead or Contact depending on lifecycle stage, and we preserve every custom property as a matching Dataverse column. Landing page content, marketing automation flows, and email campaign HTML do not migrate; we deliver a written inventory of these assets for the customer's admin to rebuild in Dynamics 365 or Power Platform. Proposals and Contracts migrate where the customer's Atendare plan provides access.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atendare logo

Atendare

What's pushing teams away

  • Atendare does not expose a public API, which blocks integrations with external systems, BI tools, or custom automation — a documented reason teams cite when looking for alternatives.
  • Pricing is quotation-only with no published per-seat or tier costs, making procurement comparison difficult and locking customers into negotiated rates they cannot benchmark.
  • Third-party review presence is extremely thin (single-digit reviews across Capterra, G2, GetApp), which signals limited adoption outside Brazil and makes independent evaluation difficult.
  • Customers seeking deeper integration ecosystems migrate to platforms like HubSpot, Pipedrive, or RD Station — Atendare's connector marketplace is narrow.
  • Teams scaling internationally outgrow the platform because localization, documentation, and support are Portuguese / Brazil-first, with limited multi-language coverage for global operations.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Atendare objects map to Microsoft Dynamics 365 Sales

Each row shows how a Atendare object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atendare

Contact

maps to

Microsoft Dynamics 365 Sales

Lead or Contact (split required)

1:many
Fully supported

Atendare uses a single Contact object with lifecycle stage information stored as a property. Dynamics 365 separates unqualified prospects into Lead records and qualified contacts into Contact records attached to Account. We define the split rule during scoping using the Atendare lifecycle stage property and apply it at migration time. The original lifecycle stage migrates as a custom field on both Lead and Contact for audit continuity.

Atendare

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Atendare Company records map directly to Dynamics 365 Account. The company domain becomes the Account Website field. Account is created before Contact import so that the CustomerId lookup is satisfied at the moment of Contact insert. Atendare company-level custom fields map to Dataverse columns on the Account table.

Atendare

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Atendare Deals map to Dynamics 365 Opportunity. The dealstage property maps to Dynamics 365 StageName within a sales process. Deal value, expected close date, and owner assignment transfer directly. Atendare pipeline-specific custom fields on Deals map to Opportunity custom columns in Dataverse.

Atendare

Pipeline

maps to

Microsoft Dynamics 365 Sales

Record Type + Sales Process

lossy
Fully supported

Each Atendare pipeline becomes a Dynamics 365 Record Type on Opportunity with a corresponding Sales Process that whitelists stage values. Stage names and probabilities migrate from Atendare stage configuration. If the customer uses multiple pipelines in Atendare, each maps to a separate Record Type so that stage values remain scoped per line of business.

Atendare

Activity (calls, meetings, tasks)

maps to

Microsoft Dynamics 365 Sales

Task and Event

1:1
Fully supported

Atendare Activities including calls, meetings, and tasks migrate to Dynamics 365 Task and Event records. Call records use Task with TaskSubtype=Call. Meeting records use Event with StartDateTime and EndDateTime preserved. Owner assignments resolve via email match to the destination User table. Activity timestamps preserve ordering in the Dynamics 365 timeline.

Atendare

Custom Properties

maps to

Microsoft Dynamics 365 Sales

Dataverse Custom Columns

lossy
Mapping required

Atendare custom fields on Contacts, Companies, and Deals vary by account configuration. We detect all custom property definitions during discovery, map them to typed Dataverse columns at the destination, and flag any that require custom field creation in Dynamics 365 before migration. Field type conversion (text to picklist, number to currency) is handled as part of the transform step.

Atendare

User (Team Members)

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Atendare Team Members assigned as Deal owners and Activity owners map to Dynamics 365 User records. We resolve Atendare users by email match against the destination User table. Any Atendare user without a matching Dynamics 365 User enters a reconciliation queue for the customer's admin to provision before record import continues.

Atendare

Proposal (Enterprise tier)

maps to

Microsoft Dynamics 365 Sales

Quote

1:1
Fully supported

Proposals in Atendare Enterprise tier migrate to Dynamics 365 Quote, which is available from Sales Professional tier. Line items, totals, and proposal status transfer. Proposal PDFs migrate as Note attachments linked to the Quote record. If the customer's Atendare plan does not include Enterprise tier, Proposals are flagged as unavailable and noted in the scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atendare logo

Atendare gotchas

High

No public API documentation or confirmed export endpoints

Medium

Pricing is quotation-only with no published per-seat cost

Medium

Landing pages and email campaign content are not independently exportable

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Atendare API access must be confirmed before scoping

    Atendare does not publish API documentation on a developer portal, and no public REST API reference was found during research. Before we can design a migration strategy, we contact the Atendare vendor directly to confirm API access, authentication method, and available endpoints. If API access is restricted or unavailable, we fall back to CSV export where the customer's plan supports it and flag manual export requirements for any unsupported objects. This step is the critical path for every Atendare migration and can add one to two weeks to discovery.

  • Atendare pipeline stage names require manual mapping to Dynamics 365 stages

    Atendare pipelines use configurable stage names that vary by account configuration. Dynamics 365 requires each stage to be defined within a Sales Process and assigned a probability percentage. We map stage names from Atendare to Dynamics 365 StageName values and reconcile stage ordering. Custom stage labels from Atendare may need to be created as new stage values in Dynamics 365 rather than imported directly, which requires the customer's sales ops admin to confirm the target stage taxonomy before migration.

  • Custom field type conflicts in Dynamics 365 Dataverse

    Atendare custom properties store data without enforcing strict column typing, while Dynamics 365 Dataverse enforces typed columns with naming conventions, max lengths, and format rules. Text fields exceeding Dataverse column limits require truncation, currency fields require decimal precision alignment, and multi-select values require conversion to Option Set or multi-select Option Set types. We validate field types during discovery and flag conflicts before the schema is deployed to the destination environment.

  • Automation and workflows do not migrate between platforms

    Atendare marketing automation flows, sales automation sequences, and workflow triggers have no direct equivalent in Microsoft Dynamics 365 Sales . Power Automate handles workflow-style automation at the platform level but does not replicate Atendare's specific trigger-and-delay logic. We deliver a written inventory of every active Atendare automation with its conditions, actions, and recommended Power Automate or Microsoft Dynamics 365 Sales process equivalent. The customer's admin rebuilds these post-migration as part of their Dynamics 365 configuration.

Migration approach

Six steps for a successful Atendare to Microsoft Dynamics 365 Sales data migration

  1. Vendor API verification and discovery

    We contact Atendare directly to confirm API access, authentication method, available endpoints, and rate limits for the customer's account. We simultaneously audit the Atendare portal for object inventory, custom property definitions, pipeline configuration, user count, and activity volume. If API access is unavailable, we document the CSV export fallback path and flag any objects that require manual extraction. The discovery output is a written scope document covering all objects, estimated record counts, and the confirmed data access method.

  2. Destination schema design

    We design the Microsoft Dynamics 365 Sales schema based on the discovery output. This includes creating Dataverse custom columns for all Atendare custom properties, defining Opportunity Record Types and Sales Processes per Atendare pipeline, configuring the Lead-Contact split rule based on the customer's Atendare lifecycle stage property, and mapping stage names and probabilities. Schema is validated in a Dynamics 365 sandbox before production migration begins.

  3. Owner reconciliation and User provisioning

    We extract every distinct Atendare user assigned as an owner on Contact, Company, Deal, and Activity record and match by email against the destination Dynamics 365 User table. Any Atendare user without a matching Dynamics 365 User enters a reconciliation queue for the customer's admin to provision. Migration cannot proceed past record import until all OwnerId references are satisfied.

  4. Sandbox migration and data reconciliation

    We run a full migration into a Dynamics 365 sandbox using production-like data volume. The customer's RevOps lead reconciles record counts across all objects, spot-checks 25-50 records against the Atendare source, and validates that custom field values populated correctly in Dataverse. Mapping corrections identified during sandbox validation are applied before production migration begins.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (validated), Accounts (from Atendare Companies), Contacts (with AccountId resolved and lifecycle stage split applied), Leads (from unqualified Atendare Contacts), Opportunities (with OwnerId, AccountId, and RecordTypeId resolved), Activity history (Tasks, Events via Dataverse API), Custom Properties validated at destination, and Proposals (where Enterprise tier access is confirmed). Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation inventory handoff

    We freeze writes to Atendare during cutover, run a final delta migration of records modified during the migration window, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the automation inventory document to the customer's admin team. We support a one-week hypercare window for reconciliation issues. We do not rebuild Atendare automations, marketing flows, or landing pages as part of the migration scope; these are documented for the customer's admin to configure in Dynamics 365 and Power Platform.

Platform deep dives

Context on both ends of the pair

Atendare logo

Atendare

Source

Strengths

  • All-in-one platform combining CRM, marketing automation, and pipeline management
  • Built-in contact segmentation and email marketing in the Pro tier
  • Multiple pipeline support with configurable stages and deal tracking
  • Proposal and contract generation available at Enterprise tier
  • Free trial available for evaluation before committing to pricing

Weaknesses

  • No publicly available API documentation or developer portal
  • Pricing is quotation-based with no transparent per-seat or tier costs
  • Very limited third-party review data makes independent evaluation difficult
  • Landing pages are platform-hosted with no exportable content or data
  • Small market presence outside Brazil with unclear international support
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Atendare and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atendare and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between Atendare and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atendare: Not publicly documented.

  • Data volume sensitivity

    B

    Atendare doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Atendare to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atendare to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Atendare to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts with confirmed API access, under 15,000 Contacts, and 3,000 Deals. Migrations requiring CSV export fallback, complex custom property mapping, multi-pipeline stage reconciliation, or large activity histories move to six to ten weeks. The critical path is always the Atendare API verification step, which can add one to two weeks if vendor contact is required to confirm access.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Atendare.
Land in Microsoft Dynamics 365 Sales , intact.

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