CRM migration

Migrate from Sellsation CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Sellsation CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Sellsation CRM logo

Sellsation CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Sellsation CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sellsation CRM to Microsoft Microsoft Dynamics 365 Sales is a migration from a small-footprint European SMB platform to a globally-supported enterprise CRM backed by the full Microsoft ecosystem. Sellsation CRM does not publish a public API, so migration relies on CSV exports and manual data extraction, which requires careful scoping to enumerate all custom fields, pipeline stages, and activity types before any data moves. We map Sellsation Customers to Dynamics 365 Accounts, Contact Persons to Contacts, and Sales Projects to Opportunities with pipeline stage names preserved as configured values in the destination. The traffic-light stagnation flags from Sellsation transfer as custom indicator fields rather than native rules, and geo map location data from Sales Projects migrates as standard address metadata. Multi-level campaigns and workflow automations do not migrate as code; we deliver a written inventory of every campaign and automation so the customer's Dynamics admin rebuilds them in Power Automate or Dynamics workflow designer post-migration. Custom reports and dashboards also do not migrate—underlying data is preserved in full so the new Dynamics reporting team builds from complete records rather than starting from scratch.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sellsation CRM logo

Sellsation CRM

What's pushing teams away

  • Very limited third-party review presence—only one verified G2 review exists for Sellsation CRM, making it difficult for migration teams to find independent validation of feature claims before committing.
  • Small market footprint outside German-speaking regions—the company is headquartered in Linz and Vienna, Austria, and most customer-facing content is German-language, limiting appeal and support depth for English-speaking teams.
  • Unclear API availability and export capabilities—no public API documentation was found in research, creating risk for teams needing programmatic data extraction or automation-driven migrations.
  • Competitors offer broader ecosystem integrations—G2 lists Salesforce Sales Cloud, ActiveCampaign, and HubSpot as the top Sellsation alternatives, all of which have richer app marketplace ecosystems and integration libraries.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Sellsation CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a Sellsation CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sellsation CRM

Customer

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Sellsation Customers (company-level records) map directly to Dynamics 365 Accounts. We use the Sellsation Customer name as the Account Name field and the primary address block as the Account address. Account is the first object migrated because Contact Persons and Sales Projects link to it via lookup. If the customer uses Sellsation's multi-address features (billing vs. shipping), we map these to the Account's address fields and any custom address fields in Dynamics.

Sellsation CRM

Contact Person

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Sellsation Contact Persons map to Dynamics 365 Contacts with the Customer reference resolved to AccountId at migration time. We preserve the contact's email, phone, role, and any custom fields. Sellsation stores the relationship between Contact Persons and their linked Customer as a foreign key; we resolve this to the Dynamics Account lookup during the Contact import phase. Contacts without a valid AccountId are held in a reconciliation queue for the customer's admin to resolve before the migration completes.

Sellsation CRM

Sales Project

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Sellsation Sales Projects map to Dynamics 365 Opportunities. The Sellsation pipeline stage name becomes the Opportunity's StageName, and we configure the corresponding Business Process Flow and sales process in Dynamics 365 before migration. The estimated deal value, close date, and potential analysis fields migrate as Opportunity fields. Closed-won and closed-lost outcomes and timestamps are preserved as stage transition data.

Sellsation CRM

Sales Project Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage + Business Process Flow

lossy
Fully supported

Each named pipeline stage in Sellsation becomes a configured Opportunity Stage in Dynamics 365. We create a Business Process Flow that mirrors Sellsation's guided pipeline stages, with stage names, probabilities, and optional required fields matching the source. Traffic-light stagnation indicators from Sellsation transfer as a custom indicator field (stagnation_days__c or similar) rather than as native automation rules, since Dynamics does not replicate Sellsation's automated deal-flagging behavior natively.

Sellsation CRM

Activity

maps to

Microsoft Dynamics 365 Sales

Task, Event, or EmailMessage

1:many
Fully supported

Sellsation Activities encompass calls, appointments, notes, and tasks in a single object distinguished by an activity_type field. We split this into the appropriate Dynamics 365 entity: calls become Task records with TaskSubtype = Call and call disposition fields; appointments become Event records with start/end time, duration, and attendees; notes become Note records linked via ContentDocumentLink; standalone tasks become Task records. The original Sellsation timestamp and linked Contact Person or Sales Project are preserved on every record.

Sellsation CRM

Campaign

maps to

Microsoft Dynamics 365 Sales

Campaign

1:1
Fully supported

Sellsation multi-level campaigns map to Dynamics 365 Campaigns, but the nested action structure (automated emails, conditional stage movements, task creation) requires manual rebuild in Power Automate or Dynamics workflow designer. We export the campaign name, target audience contacts, campaign status, and scheduled dates as Campaign records and CampaignMember entries. The detailed automation logic is documented in the campaign handoff inventory so the customer's Dynamics admin rebuilds it post-migration.

Sellsation CRM

Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

Sellsation Tasks map directly to Dynamics 365 Tasks. Task status (open, completed), due date, assigned user, and linked Contact Person or Sales Project migrate as-is, with the OwnerId resolved by email match against the destination User table. Tasks without a matching user are flagged in the reconciliation report.

Sellsation CRM

Custom Fields

maps to

Microsoft Dynamics 365 Sales

Custom Fields

lossy
Mapping required

We enumerate every Sellsation custom field during scoping and map each to an equivalent Dynamics 365 custom field on the corresponding entity. Picklist fields require pre-created option sets in Dynamics; formula fields are flagged as requiring recalculation post-migration since formulas do not carry their logic across platforms. Custom field dependencies (fields that trigger other field visibility or requirements) are documented separately for the customer's admin to re-implement.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sellsation CRM logo

Sellsation CRM gotchas

High

No documented public API for programmatic export

Medium

Activity history volume can bloat export files

Medium

Custom reports and dashboards do not migrate

Low

Geo map and heatmap data is proprietary visualization

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Sellsation has no public API—migration relies on CSV export

    Sellsation CRM does not publish API documentation in our research. Migration relies on CSV exports or manual data extraction from the Sellsation UI, which may not capture all custom fields, relationship data, or activity history. We address this with a full scoping call to enumerate every object and field in use, then validate the CSV export against the enumerated schema. Any fields absent from the CSV export are flagged in the scope document. Activity history volume can be 10-20× the contact count for teams with years of logged calls, appointments, and notes, so we batch activity exports by time window to avoid export file size limits.

  • Activity consolidation requires a mandatory type split

    Sellsation combines calls, appointments, notes, and tasks into a single Activities object, while Dynamics 365 separates these into Task, Event, EmailMessage, and Note entities. We resolve this split by reading the activity_type field in Sellsation and routing each record to the correct Dynamics entity during migration. The original activity type and all timestamps are preserved on every output record. Teams must validate that the resulting activity timeline in Dynamics reflects the original chronological order, especially when many records share the same date.

  • Traffic-light stagnation flags do not replicate as native rules

    Sellsation's traffic-light system automatically flags stagnating deals and neglected contacts based on time-since-last-activity thresholds. This automation does not exist in Microsoft Dynamics 365 Sales natively. We transfer the last activity date and stagnation indicator as custom fields so the customer's Dynamics admin can rebuild the stagnation logic as a Power Automate flow or a calculated field in the model-driven app. Without this rebuild, teams lose the proactive alerting that drove adoption of the feature in Sellsation.

  • Custom reports and dashboards do not migrate

    Sellsation custom reports and management dashboards are platform-native configurations with no export mechanism. We export all underlying data (Sales Projects, activities, KPIs) in full so the Dynamics 365 reporting team builds from complete records rather than starting with gaps. We deliver a written inventory of every named report and dashboard in Sellsation with the objects and fields it references, serving as a rebuild specification for the customer's Dynamics admin or reporting consultant. The original report layouts and visualization choices are not preserved.

Migration approach

Six steps for a successful Sellsation CRM to Microsoft Dynamics 365 Sales data migration

  1. Scoping and export preparation

    We conduct a scoping call to enumerate every Sellsation object, custom field, pipeline stage, and activity type in use. We review the available CSV export options in the Sellsation UI, validate field coverage against the enumerated schema, and identify any fields or objects that are not exportable via CSV. We produce a written data dictionary mapping each Sellsation field to its intended Dynamics 365 target, including data type, picklist values, and any transformation required. We also request a sample export of each object (Customers, Contact Persons, Sales Projects, Activities) to validate file size and structure before full extraction.

  2. Dynamics 365 environment preparation

    We provision the target Microsoft Dynamics 365 Sales environment or use the customer's existing Sandbox. We configure the Business Process Flow to match Sellsation's pipeline stages, create custom fields for any Sellsation fields without a direct Dynamics equivalent, and set up option sets for picklist values. We create any required option set values before the data migration phase begins. The customer provisions the destination Users (matched by email to Sellsation Owners) before we begin record import.

  3. Sandbox migration and reconciliation

    We run a full migration into the Dynamics 365 Sandbox using production-equivalent data volume. The customer's RevOps lead reconciles record counts across all objects, spot-checks 25-50 records per object against the Sellsation source, and validates that the pipeline stage names, contact-account relationships, and activity timestamps match the original data. Any mapping corrections are applied before production migration begins. Activity consolidation and Owner reconciliation are validated at this stage.

  4. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Sellsation Customers) first, then Contacts (with AccountId resolved), then Opportunities (with AccountId, OwnerId, and Business Process Flow stage resolved), then Activities (split by type into Task, Event, Note). Each phase emits a row-count reconciliation report before the next phase begins. Activity history is loaded via the Dataverse Bulk API with chunking and retry logic for rate-limit handling.

  5. Cutover and handoff inventory

    We freeze Sellsation writes during the cutover window, run a final delta migration of any records modified during the migration window, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the written campaign and automation handoff inventory to the customer's admin team, documenting every Sellsation campaign structure and workflow logic with recommended Power Automate equivalents. We support a one-week hypercare window for reconciliation issues. We do not rebuild Sellsation workflows or campaigns as Power Automate flows inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Sellsation CRM logo

Sellsation CRM

Source

Strengths

  • Annual billing at 90–100 € per user with no long-term contract commitment
  • Traffic-light system automatically flags stagnating deals and neglected contacts
  • Automated potential and strengths/weaknesses analysis per Sales Project
  • Multi-level campaign and workflow automation combining emails, tasks, and stage movements
  • Geo map feature with heatmaps for territory analysis and regional pursuit tracking

Weaknesses

  • No publicly documented API—migration requires CSV/manual export with unknown field coverage
  • Only one verified third-party review exists on G2, limiting independent validation
  • German-language primary market presence with limited English documentation
  • Small company footprint raises long-term viability and support continuity questions
  • Custom reports and dashboards are platform-native and must be rebuilt after migration
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sellsation CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sellsation CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Sellsation CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sellsation CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sellsation CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Sellsation CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 15,000 Customers and 3,000 Sales Projects with no custom objects and manageable activity history. Migrations with large activity volumes (activity counts exceeding 5-10× the contact count), multiple pipeline configurations, complex custom field mappings, or location data requiring address parsing move to eight to twelve weeks because of CSV extraction time, activity consolidation scope, and Business Process Flow configuration.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sellsation CRM.
Land in Microsoft Dynamics 365 Sales , intact.

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