CRM migration

Migrate from Atendare to Twenty CRM

Field-level mapping, validation, and rollback between Atendare and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Atendare logo

Atendare

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

60%

6 of 10

objects map 1:1 between Atendare and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Atendare to Twenty CRM is a migration from a quotation-priced, API-undocumented Brazilian CRM to an open-source platform with a transparent REST API and a relational data model. Atendare does not publish API documentation or a developer portal, which is the primary constraint we address during scoping: we contact Atendare directly to confirm endpoint availability and authentication method before defining the extraction approach. Twenty CRM stores People (Contacts), Companies, and Opportunities (Deals) as relational objects with a custom field system that we configure during migration. We map Atendare's multi-pipeline deal stages to Twenty's Stage configuration, preserve activity timestamps and owner assignments as Task records, and extract custom properties as Twenty custom fields. We do not migrate Atendare landing pages, email campaign HTML, or proposal templates as these are not independently exportable. We deliver a written automation inventory for the customer's admin to rebuild post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atendare logo

Atendare

What's pushing teams away

  • Atendare does not expose a public API, which blocks integrations with external systems, BI tools, or custom automation — a documented reason teams cite when looking for alternatives.
  • Pricing is quotation-only with no published per-seat or tier costs, making procurement comparison difficult and locking customers into negotiated rates they cannot benchmark.
  • Third-party review presence is extremely thin (single-digit reviews across Capterra, G2, GetApp), which signals limited adoption outside Brazil and makes independent evaluation difficult.
  • Customers seeking deeper integration ecosystems migrate to platforms like HubSpot, Pipedrive, or RD Station — Atendare's connector marketplace is narrow.
  • Teams scaling internationally outgrow the platform because localization, documentation, and support are Portuguese / Brazil-first, with limited multi-language coverage for global operations.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Atendare objects map to Twenty CRM

Each row shows how a Atendare object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atendare

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Atendare Contact records map to Twenty Person objects. We extract first name, last name, email addresses, phone numbers, lifecycle stage, segmentation tags, and custom properties. The Person record is created before any related Opportunity to satisfy Twenty's relational foreign key requirements. Email addresses migrate as multiple Email objects linked to the Person rather than a single multi-value field, matching Twenty's data model.

Atendare

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Atendare Company records map directly to Twenty Company objects. We preserve the company name, domain, industry, employee count, and address fields. The Company record is created before any Contact import so that the Person-Company relationship is resolved at insert time. Company-level custom fields map to Twenty custom fields on the Company object.

Atendare

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Atendare Deals map to Twenty Opportunity records. We extract deal name, value, stage, expected close date, owner assignment, and associated Company and Contact links. Atendare's deal value (currency-typed in BRL or another configured currency) maps to the Opportunity amount field. Owner assignment resolves via email match against Twenty WorkspaceMember records.

Atendare

Pipeline

maps to

Twenty CRM

Stage (workspace configuration)

lossy
Fully supported

Atendare pipeline stage names and ordering migrate to Twenty's Stage configuration. Each Atendare pipeline becomes a separate set of Stage values within Twenty's workspace. If Atendare has multiple named pipelines, we map them as stage groups or as separate Opportunity records with a custom pipeline-name field. Stage probabilities from Atendare migrate as stage_order or custom numeric fields since Twenty does not have a native probability field.

Atendare

Activity (calls, meetings, tasks)

maps to

Twenty CRM

Task

1:1
Fully supported

Atendare multiple-activity types (calls, meetings, tasks) map to Twenty Task records with the type differentiated by a custom type field or task title prefix. Timestamps, descriptions, and owner assignments preserve during migration. Tasks link to the related Person or Opportunity via Twenty's relational fields. We validate that ActivityDate maps to the Task display date before insert.

Atendare

Custom Properties

maps to

Twenty CRM

Custom Fields

lossy
Mapping required

Custom fields on Atendare Contacts, Companies, and Deals migrate to Twenty custom fields on the equivalent object. We detect all custom property definitions during discovery, map Atendare field types (text, number, date, dropdown, checkbox) to Twenty's custom field type system, and flag any multi-select or multi-checkbox properties that may require special handling or a custom field type approach in Twenty.

Atendare

User / Team Member

maps to

Twenty CRM

WorkspaceMember + User

1:1
Fully supported

Atendare users mapped to Twenty WorkspaceMember records by email address. We extract user name, email, and role where available. If the destination is a self-hosted Twenty instance, we coordinate with the customer to provision users in Twenty's admin settings before migration. Any Atendare user without a matching Twenty account goes to a reconciliation queue.

Atendare

Proposal (Enterprise tier)

maps to

Twenty CRM

Opportunity (with attachment note)

1:1
Fully supported

Atendare Proposals are Enterprise-tier objects with no direct Twenty equivalent. We extract proposal name, line items, totals, and status as Opportunity records with a note flagging the original proposal origin. Any attached PDF or document is flagged for manual upload to the related Twenty Opportunity record. This is a data-loss disclosure we document explicitly before migration begins.

Atendare

Product Catalog

maps to

Twenty CRM

Opportunity (line items)

1:many
Mapping required

Atendare Product Catalog items (name, SKU, description, price) migrate as Twenty custom records or as Opportunity line item entries depending on the Twenty version deployed. We extract the product-to-deal associations and map them as Opportunity-related custom product entries. If the Twenty instance has no native product object, we rebuild the product list as a custom table within Twenty's data model.

Atendare

List / Segment

maps to

Twenty CRM

Custom Filter or Tag

lossy
Fully supported

Atendare contact segments defined by filter rules migrate as saved filter criteria documented in a written handoff. Twenty does not have a native segment object equivalent; we recommend rebuilding segments as Twenty Filters (which are named saved views) or tagging records with a segment-identifier custom field. The customer chooses the rebuild strategy during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atendare logo

Atendare gotchas

High

No public API documentation or confirmed export endpoints

Medium

Pricing is quotation-only with no published per-seat cost

Medium

Landing pages and email campaign content are not independently exportable

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Atendare has no confirmed public API for data extraction

    Atendare does not publish API documentation on a developer portal and no public REST API reference was found during research. This means we cannot confirm programmatic read access for Contacts, Deals, Pipelines, Activities, or any other object without direct vendor verification. We contact the Atendare vendor during scoping to confirm endpoint availability, authentication method, and rate limits. If API access is restricted, we fall back to CSV export where the account plan supports it and flag manual export requirements for any unsupported objects. This discovery step adds one to two weeks to the project timeline before extraction begins.

  • Twenty self-hosted database migrations can fail between versions

    Multiple GitHub issues on the twentyhq/twenty repository document database migration failures when upgrading self-hosted instances between versions (v1.0, v1.3.0, v1.4.0, v1.6.7). Symptoms include blank CRM after update, missing workspace data, and migration script hangs. We strongly recommend deploying Twenty on a stable, tested version before migration begins. If the customer uses Railway or another container platform, we verify that db migrations run correctly in the start command before importing data.

  • Landing pages and email campaign HTML are not exportable from Atendare

    Atendare's Pro and Enterprise tiers include a landing page builder and email marketing tools. These assets are hosted within Atendare's platform with no independent data export path documented. We flag the existence of these assets during discovery and document them in the handoff package with screenshots and structure notes where possible. The customer must plan to rebuild landing pages at the destination and manually archive or export email campaign HTML content before cutover.

  • Atendare pricing tiers gate object availability without public documentation

    Atendare's Starter, Pro, and Enterprise tiers are quotation-based with no published feature matrix. Proposals and Contracts are described as Enterprise-only features, but the exact object availability per tier is not publicly confirmed. We ask customers to confirm their current tier with Atendare directly and obtain a feature summary before scoping. If a customer on Starter or Pro has created objects we expect to be Enterprise-only, we flag the discrepancy for verification.

Migration approach

Six steps for a successful Atendare to Twenty CRM data migration

  1. Vendor API verification and extraction path confirmation

    We contact Atendare directly to confirm API access, authentication method (API key, OAuth, or other), available endpoints, and rate limits. This step is the critical path item because all subsequent extraction depends on what Atendare can expose. If API access is confirmed, we build extraction scripts against the verified endpoints. If API access is unavailable, we switch to CSV export workflows where the account plan supports exports and document any objects requiring manual export.

  2. Discovery audit and data volume assessment

    We audit the Atendare account for record counts across Contacts, Companies, Deals, Activities, Custom Properties, and any Enterprise-tier objects (Proposals, Contracts). We assess data quality by sampling for duplicates, stale records, and inconsistent formats. We map Atendare pipeline stages and configure equivalent Stage values in Twenty's workspace settings. We also inventory landing pages, email campaigns, and any other non-exportable assets for the written handoff document.

  3. Twenty schema configuration and custom field provisioning

    We configure the destination Twenty workspace before data import. This includes creating the Company object schema, provisioning custom fields on Person, Company, and Opportunity objects, configuring Stage values matching the Atendare pipeline, and setting up user accounts mapped from Atendare Team Members. If the customer uses self-hosted Twenty, we validate the database migration status and ensure the target version is stable before schema deployment.

  4. Sandbox migration and reconciliation

    We run a full migration into a staging environment using production-like data volume. The customer's RevOps or operations lead reconciles record counts and spot-checks 25-50 records against the Atendare source. We verify that Person-Company links, Opportunity-Contact links, and activity timelines are intact. Any mapping corrections happen in the sandbox before production migration begins. This step also validates that the Atendare API extraction (or CSV export) produces clean, well-structured data.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Companies (from Atendare Companies), Persons (with Company link resolved), Opportunities (with Person link and Owner resolved via email match), Tasks (with activity type, timestamps, and Person/Opportunity links resolved). Custom fields populate during each phase. Each phase emits a row-count reconciliation report before the next phase begins. We maintain a parallel run window where Atendare stays live for the team while migration proceeds in the background.

  6. Cutover, validation, and automation handoff

    We freeze Atendare writes during a short cutover window, run a final delta migration of any records modified during the migration window, and enable Twenty as the system of record. We deliver the written automation inventory, segment rebuild guide, and landing page/email campaign flag document to the customer's admin. We support a one-week hypercare window for reconciliation issues. We do not rebuild Atendare workflows, sequences, or automations inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Atendare logo

Atendare

Source

Strengths

  • All-in-one platform combining CRM, marketing automation, and pipeline management
  • Built-in contact segmentation and email marketing in the Pro tier
  • Multiple pipeline support with configurable stages and deal tracking
  • Proposal and contract generation available at Enterprise tier
  • Free trial available for evaluation before committing to pricing

Weaknesses

  • No publicly available API documentation or developer portal
  • Pricing is quotation-based with no transparent per-seat or tier costs
  • Very limited third-party review data makes independent evaluation difficult
  • Landing pages are platform-hosted with no exportable content or data
  • Small market presence outside Brazil with unclear international support
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atendare and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atendare: Not publicly documented.

  • Data volume sensitivity

    B

    Atendare doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Atendare to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atendare to Twenty CRM data migrations

Answers to the questions buyers ask most during Atendare to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 15,000 Contacts, 3,000 Deals, and no Enterprise-tier objects requiring special extraction. Migrations requiring Atendare vendor coordination for API verification, large engagement histories (over 200,000 activity records), or multiple pipeline configurations move to seven to twelve weeks. The vendor API verification step (Step 1) can add one to two weeks before extraction begins if Atendare does not have a documented API available.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Atendare.
Land in Twenty CRM, intact.

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