CRM migration
Field-level mapping, validation, and rollback between SalesSeek and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .
SalesSeek
Source
Microsoft Dynamics 365 Sales
Destination
Compatibility
8 of 10
objects map 1:1 between SalesSeek and Microsoft Dynamics 365 Sales .
Complexity
BStandard
Timeline
3-6 weeks
Overview
Moving from SalesSeek to Microsoft Dynamics 365 Sales involves a structural shift from a single-platform CRM with built-in marketing automation to Microsoft's modular CRM ecosystem. SalesSeek's Organizations and People map to Dynamics 365 Accounts and Contacts, with lifecycle stages preserved as custom fields for reporting continuity. Deals map to Opportunities with pipeline stages migrated as Sales Process stage values. The most significant migration risk is SalesSeek's automation rules, which are not exposed through its REST API — we document these as a written handoff for the customer's admin to rebuild in Dynamics 365 using Power Automate or Dataverse workflows. Saved filters in SalesSeek migrate as saved views or personal views in Dynamics 365. We do not migrate marketing automation (drip sequences, lead scoring) as functional equivalents are not built into Sales Professional or Enterprise by default. Historical activity records (calls, emails, meetings, tasks) migrate as Tasks and Events linked to the resolved parent Contact or Account record.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
SalesSeek platform overview
Scorecard, SWOT, gotchas, and pricing for SalesSeek.
Destination platform
Microsoft Dynamics 365 Sales platform overview
Scorecard, SWOT, gotchas, and pricing for Microsoft Dynamics 365 Sales .
Data migration guide
The complete Microsoft Dynamics 365 Sales migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
Microsoft Dynamics 365 Sales migration checklist
Pre- and post-cutover tasks for moving onto Microsoft Dynamics 365 Sales .
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SalesSeek object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SalesSeek
Organization
Microsoft Dynamics 365 Sales
Account
1:1SalesSeek Organizations map directly to Microsoft Dynamics 365 Sales Accounts. The Organization name maps to Account Name, physical address fields map to Address composite fields, and industry taxonomy aligns with the standard Industry picklist in Dynamics 365. We use Organization ID as the dedupe key during import. Account is created before any Contact import so that the parent Account lookup is satisfied at the moment of Contact insert. Custom fields on Organization (text, number, date, or dropdown types) map to custom fields on Account, with dropdown options explicitly matched to Dynamics 365 picklist values.
SalesSeek
Person
Microsoft Dynamics 365 Sales
Contact
1:1SalesSeek People map to Dynamics 365 Contacts. Each Person's linked Organization ID resolves to the target Account ID at migration time, establishing the Contact-to-Account parent relationship. Email address, phone, job title, lifecycle stage (if present as a custom property), and owner assignment migrate directly. If SalesSeek lifecycle stage is present as a custom field, we preserve it in a custom field original_lifecycle_stage__c on the Contact for reporting continuity. People without a linked Organization are imported as Contacts with no parent Account and flagged for manual review.
SalesSeek
Deal
Microsoft Dynamics 365 Sales
Opportunity
1:1SalesSeek Deals map to Dynamics 365 Sales Opportunities. Deal name maps to Opportunity Name, monetary value maps to Amount, expected close date maps to Close Date, and probability maps to a custom probability field or the standard Probability field if the probability percentages align with the target Sales Process. The Deal's linked Organization resolves to the parent Account; the Deal's linked Person resolves to the parent Contact if one exists. Stage transitions and closed-lost/closed-won timestamps are preserved.
SalesSeek
Pipeline
Microsoft Dynamics 365 Sales
Record Type + Sales Process
lossyEach SalesSeek named pipeline maps to a Dynamics 365 Record Type on Opportunity, paired with a Sales Process that scopes the valid stage values to that pipeline. This preserves the SalesSeek multi-pipeline structure where different lines of business use different stage sequences. We export each pipeline's stage order, labels, and probability percentages during scoping and configure the Sales Process in the target Dynamics 365 environment before Deal migration begins.
SalesSeek
Pipeline Stage
Microsoft Dynamics 365 Sales
Opportunity Stage (Sales Process)
lossySalesSeek pipeline stages are configurable enumerations with label, sequence order, and probability. These map to Dynamics 365 Sales Process Stage entries. We preserve stage labels exactly (including any non-standard names specific to the customer's pipeline) as Stage Name values, and we set Stage Probability to match SalesSeek's configured percentages, rounded to the nearest integer allowed by Dynamics 365. Stage renaming or reordering post-migration is a manual admin task.
SalesSeek
Task
Microsoft Dynamics 365 Sales
Task
1:1SalesSeek Tasks map to Dynamics 365 Tasks with Subject, Description, Due Date, Status, Priority, and Owner preserved. Completed and open tasks export equally. Task assignment migrates by resolving the SalesSeek owner's email against the target Dynamics 365 User table. Tasks linked to a specific Person or Organization resolve their parent record ID at migration time and set the Regarding (object) lookup accordingly.
SalesSeek
Activity / Engagement
Microsoft Dynamics 365 Sales
Task or Event
1:1SalesSeek engagement activities (calls, emails, meetings, notes) migrate as Task or Event records in Dynamics 365. Call engagements set TaskSubtype to Call with duration stored in a custom field. Email engagements store content in the Task Description or a custom EmailContent field since Dynamics 365 Sales stores emails natively in EmailMessage objects only when Exchange integration is active. Meeting engagements migrate as Event records with StartDateTime, EndDateTime, and Location. We preserve the original engagement timestamp to maintain activity timeline ordering.
SalesSeek
Custom Field (Organization / Person / Deal)
Microsoft Dynamics 365 Sales
Custom Field on Account / Contact / Opportunity
1:1SalesSeek custom fields on Organizations, People, and Deals map to custom fields on the corresponding Dynamics 365 object (Account, Contact, Opportunity). Field types translate: text to Single Line of Text or Multi Line of Text, number to Whole Number or Decimal Number, date to Date Only or Date and Time, and dropdown to Picklist. Dropdown options require explicit value mapping — we generate a custom field mapping spreadsheet during scoping that lists each field name, SalesSeek option values, and the proposed Dynamics 365 picklist values for customer review before migration.
SalesSeek
Filter
Microsoft Dynamics 365 Sales
Saved View
1:1SalesSeek filters segment records into Groups and are not accessible for update or delete via the API. Filters not associated with a Group are periodically cleaned up by SalesSeek's system. During scoping, we identify all active filters and export their definitions (field criteria, operators, values). We recreate these as Saved Views in Dynamics 365 Sales using the equivalent filter criteria against Account, Contact, and Opportunity fields. Note that any orphaned SalesSeek filters may have already been deleted before migration begins.
SalesSeek
Group
Microsoft Dynamics 365 Sales
Team or Security Role
1:1SalesSeek Groups are collections of records used for filtering and sharing. We export group membership and recreate groups as Dynamics 365 Teams or Security Roles depending on whether the group controls data access (Security Role) or collaboration visibility (Team). The customer's admin selects the appropriate strategy during scoping. Group membership mapping is applied as a post-import step after User records are reconciled.
| SalesSeek | Microsoft Dynamics 365 Sales | Compatibility | |
|---|---|---|---|
| Organization | Account1:1 | Fully supported | |
| Person | Contact1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Record Type + Sales Processlossy | Fully supported | |
| Pipeline Stage | Opportunity Stage (Sales Process)lossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Activity / Engagement | Task or Event1:1 | Fully supported | |
| Custom Field (Organization / Person / Deal) | Custom Field on Account / Contact / Opportunity1:1 | Fully supported | |
| Filter | Saved View1:1 | Fully supported | |
| Group | Team or Security Role1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SalesSeek gotchas
Filter API is read-only and filters decay without Groups
Automation rules not accessible via API
Custom field types require explicit value mapping
Microsoft Dynamics 365 Sales gotchas
Professional tier 15-table custom table limit blocks migrations
October 2024 pricing increase applies at renewal for all customers
Custom fields must be created in the UI before API writes
Power Platform request limits apply to bulk migrations
Activity records orphaned to inactive owners fail silently
Pair-specific challenges
Migration approach
Discovery and data profiling
We audit the SalesSeek environment for Organizations, People, Deals, Tasks, custom fields, pipeline count and structure, active filters and their Group associations, owner list, and any engagement activity volume. We extract a representative data sample (50-100 records per object) to validate field type assumptions and identify records with missing required fields. The discovery output is a written migration scope, a data quality report noting duplicates and incomplete required fields, and a custom field mapping spreadsheet for customer review.
Dynamics 365 environment preparation
We work with the customer's Dynamics 365 admin or Microsoft partner to configure the destination environment before migration begins. This includes provisioning custom fields on Account, Contact, and Opportunity (matching the SalesSeek custom field names and types from the mapping spreadsheet), configuring Record Types and Sales Processes to mirror the SalesSeek pipeline structure, and setting up picklist values for any dropdown fields. Schema is validated in a non-production environment first.
User/Owner reconciliation
We extract every distinct owner email address referenced across Organizations, People, Deals, and Tasks. Each email is matched against the target Dynamics 365 User table. Any owner without a matching User goes to a reconciliation queue — the customer's admin provisions the missing Users (active status for current employees, inactive status for departed employees). Migration cannot proceed past Account creation until all OwnerId references are resolvable. We also identify the migration service account and grant it the necessary Dataverse privileges for bulk record creation.
Sandbox migration and reconciliation
We run a full migration into the customer's Dynamics 365 Sandbox environment using production-like data volume. The customer's admin reviews record counts (Accounts in, Contacts in, Opportunities in, Tasks in), spot-checks 25-50 records per object against the SalesSeek source, and validates that pipeline stage labels, custom field values, and activity timestamps migrated correctly. Any mapping corrections are made in the migration scripts before production migration begins. This step also surfaces any validation rules or field-level security settings blocking record creation.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from SalesSeek Organizations), Contacts (with AccountId resolved from the Organization mapping), Opportunities (with AccountId, OwnerId, and the correct Record Type and Sales Process resolved), Tasks and Activities (with parent Contact and Account lookups resolved). Each phase emits a row-count reconciliation report. Any records rejected by Dynamics 365 validation rules are captured in an error log, corrected, and retried within the same phase before moving to the next object.
Filter recreation and automation handoff
We recreate active SalesSeek filters as Saved Views in Dynamics 365 using the exported filter definitions. Saved Views are created per user or shared as appropriate. We deliver the automation-rule documentation to the customer's admin — a written inventory of every SalesSeek workflow, trigger, condition, and action with a recommended Power Automate or Dataverse workflow equivalent. We support a one-week hypercare window following go-live for reconciliation issues raised by the sales team. Rebuilding automation rules is outside the data migration scope and is handled separately by the customer's admin or a Microsoft partner.
Platform deep dives
SalesSeek
Source
Strengths
Weaknesses
Microsoft Dynamics 365 Sales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SalesSeek and Microsoft Dynamics 365 Sales .
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SalesSeek: Not publicly documented.
Data volume sensitivity
SalesSeek doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during SalesSeek to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.
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