CRM migration

Migrate from SalesSeek to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between SalesSeek and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

SalesSeek logo

SalesSeek

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

80%

8 of 10

objects map 1:1 between SalesSeek and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from SalesSeek to Microsoft Dynamics 365 Sales involves a structural shift from a single-platform CRM with built-in marketing automation to Microsoft's modular CRM ecosystem. SalesSeek's Organizations and People map to Dynamics 365 Accounts and Contacts, with lifecycle stages preserved as custom fields for reporting continuity. Deals map to Opportunities with pipeline stages migrated as Sales Process stage values. The most significant migration risk is SalesSeek's automation rules, which are not exposed through its REST API — we document these as a written handoff for the customer's admin to rebuild in Dynamics 365 using Power Automate or Dataverse workflows. Saved filters in SalesSeek migrate as saved views or personal views in Dynamics 365. We do not migrate marketing automation (drip sequences, lead scoring) as functional equivalents are not built into Sales Professional or Enterprise by default. Historical activity records (calls, emails, meetings, tasks) migrate as Tasks and Events linked to the resolved parent Contact or Account record.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

SalesSeek logo

SalesSeek

What's pushing teams away

  • Only 2 verified G2 reviews with a low 2.3 rating suggests limited market traction and support resources for troubleshooting
  • Per-user pricing becomes expensive as teams scale, pushing cost-conscious businesses toward per-contact or tiered alternatives
  • Small company footprint (15 employees) raises concerns about long-term viability and product roadmap investment
  • Reported usability issues and learning curve frustrations appear across review summaries compared to more intuitive competitors
  • Limited third-party integrations compared to established CRMs with extensive marketplace ecosystems

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How SalesSeek objects map to Microsoft Dynamics 365 Sales

Each row shows how a SalesSeek object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

SalesSeek

Organization

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

SalesSeek Organizations map directly to Microsoft Dynamics 365 Sales Accounts. The Organization name maps to Account Name, physical address fields map to Address composite fields, and industry taxonomy aligns with the standard Industry picklist in Dynamics 365. We use Organization ID as the dedupe key during import. Account is created before any Contact import so that the parent Account lookup is satisfied at the moment of Contact insert. Custom fields on Organization (text, number, date, or dropdown types) map to custom fields on Account, with dropdown options explicitly matched to Dynamics 365 picklist values.

SalesSeek

Person

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

SalesSeek People map to Dynamics 365 Contacts. Each Person's linked Organization ID resolves to the target Account ID at migration time, establishing the Contact-to-Account parent relationship. Email address, phone, job title, lifecycle stage (if present as a custom property), and owner assignment migrate directly. If SalesSeek lifecycle stage is present as a custom field, we preserve it in a custom field original_lifecycle_stage__c on the Contact for reporting continuity. People without a linked Organization are imported as Contacts with no parent Account and flagged for manual review.

SalesSeek

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

SalesSeek Deals map to Dynamics 365 Sales Opportunities. Deal name maps to Opportunity Name, monetary value maps to Amount, expected close date maps to Close Date, and probability maps to a custom probability field or the standard Probability field if the probability percentages align with the target Sales Process. The Deal's linked Organization resolves to the parent Account; the Deal's linked Person resolves to the parent Contact if one exists. Stage transitions and closed-lost/closed-won timestamps are preserved.

SalesSeek

Pipeline

maps to

Microsoft Dynamics 365 Sales

Record Type + Sales Process

lossy
Fully supported

Each SalesSeek named pipeline maps to a Dynamics 365 Record Type on Opportunity, paired with a Sales Process that scopes the valid stage values to that pipeline. This preserves the SalesSeek multi-pipeline structure where different lines of business use different stage sequences. We export each pipeline's stage order, labels, and probability percentages during scoping and configure the Sales Process in the target Dynamics 365 environment before Deal migration begins.

SalesSeek

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage (Sales Process)

lossy
Fully supported

SalesSeek pipeline stages are configurable enumerations with label, sequence order, and probability. These map to Dynamics 365 Sales Process Stage entries. We preserve stage labels exactly (including any non-standard names specific to the customer's pipeline) as Stage Name values, and we set Stage Probability to match SalesSeek's configured percentages, rounded to the nearest integer allowed by Dynamics 365. Stage renaming or reordering post-migration is a manual admin task.

SalesSeek

Task

maps to

Microsoft Dynamics 365 Sales

Task

1:1
Fully supported

SalesSeek Tasks map to Dynamics 365 Tasks with Subject, Description, Due Date, Status, Priority, and Owner preserved. Completed and open tasks export equally. Task assignment migrates by resolving the SalesSeek owner's email against the target Dynamics 365 User table. Tasks linked to a specific Person or Organization resolve their parent record ID at migration time and set the Regarding (object) lookup accordingly.

SalesSeek

Activity / Engagement

maps to

Microsoft Dynamics 365 Sales

Task or Event

1:1
Fully supported

SalesSeek engagement activities (calls, emails, meetings, notes) migrate as Task or Event records in Dynamics 365. Call engagements set TaskSubtype to Call with duration stored in a custom field. Email engagements store content in the Task Description or a custom EmailContent field since Dynamics 365 Sales stores emails natively in EmailMessage objects only when Exchange integration is active. Meeting engagements migrate as Event records with StartDateTime, EndDateTime, and Location. We preserve the original engagement timestamp to maintain activity timeline ordering.

SalesSeek

Custom Field (Organization / Person / Deal)

maps to

Microsoft Dynamics 365 Sales

Custom Field on Account / Contact / Opportunity

1:1
Fully supported

SalesSeek custom fields on Organizations, People, and Deals map to custom fields on the corresponding Dynamics 365 object (Account, Contact, Opportunity). Field types translate: text to Single Line of Text or Multi Line of Text, number to Whole Number or Decimal Number, date to Date Only or Date and Time, and dropdown to Picklist. Dropdown options require explicit value mapping — we generate a custom field mapping spreadsheet during scoping that lists each field name, SalesSeek option values, and the proposed Dynamics 365 picklist values for customer review before migration.

SalesSeek

Filter

maps to

Microsoft Dynamics 365 Sales

Saved View

1:1
Fully supported

SalesSeek filters segment records into Groups and are not accessible for update or delete via the API. Filters not associated with a Group are periodically cleaned up by SalesSeek's system. During scoping, we identify all active filters and export their definitions (field criteria, operators, values). We recreate these as Saved Views in Dynamics 365 Sales using the equivalent filter criteria against Account, Contact, and Opportunity fields. Note that any orphaned SalesSeek filters may have already been deleted before migration begins.

SalesSeek

Group

maps to

Microsoft Dynamics 365 Sales

Team or Security Role

1:1
Fully supported

SalesSeek Groups are collections of records used for filtering and sharing. We export group membership and recreate groups as Dynamics 365 Teams or Security Roles depending on whether the group controls data access (Security Role) or collaboration visibility (Team). The customer's admin selects the appropriate strategy during scoping. Group membership mapping is applied as a post-import step after User records are reconciled.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

SalesSeek logo

SalesSeek gotchas

Medium

Filter API is read-only and filters decay without Groups

High

Automation rules not accessible via API

Low

Custom field types require explicit value mapping

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Automation rules are not accessible via SalesSeek's API

    SalesSeek's workflow automation rules including drip email sequences, lead scoring logic, and task triggers are not exposed through its REST API. We cannot export these programmatically. During scoping, we document the automation structure through screenshots or a guided walkthrough with the customer, then provide a reconstruction guide that maps each SalesSeek automation trigger, condition, and action to an equivalent Power Automate flow or Dataverse workflow step. This is manual work outside the data migration scope and should be accounted for in project timelines — the customer's admin or a Microsoft partner rebuilds these post-migration.

  • Saved filters without a Group association are periodically deleted

    SalesSeek's Filter API is read-only — it supports creating new filters but not updating or deleting existing ones. Filters that are not associated with a Group are periodically removed by SalesSeek's system cleanup. During scoping, we identify all active filters and their Group associations. Any filter that was orphaned before migration scoping may have already been deleted. We export surviving filter definitions and recreate them as Saved Views in Dynamics 365, but we cannot recover filters that SalesSeek has already cleaned up. Customers should verify critical filters in SalesSeek before the migration window begins.

  • Custom dropdown field values require explicit manual mapping

    SalesSeek custom fields of type dropdown have enumerated options that must be explicitly mapped to equivalent picklist values in Dynamics 365. This mapping cannot be automated without a pre-approved value table reviewed by the customer's admin. We generate a custom field mapping spreadsheet during scoping that lists every dropdown field, its SalesSeek options, and the proposed Dynamics 365 picklist values. If SalesSeek uses free-form text fields for data that should be picklist-enforced in Dynamics 365, we flag those during scoping so the admin can decide whether to standardize the data before migration or accept a text field in the destination.

  • SalesSeek's integrated marketing automation has no Dynamics 365 CRM equivalent

    SalesSeek bundles email marketing, drip campaigns, and lead scoring inside the CRM subscription. Microsoft Dynamics 365 Sales is CRM-only; marketing automation requires separate licensing (Sales Engagement, Marketing Cloud Account Engagement, or Marketing Cloud). We do not migrate marketing assets (drip sequences, email templates, lead scoring models) as functional equivalents do not exist in the Dynamics 365 Sales CRM layer. We deliver a written inventory of every SalesSeek marketing automation asset with a recommendation for where each capability lives in the Microsoft ecosystem post-migration.

  • User/Owner reconciliation requires active Dynamics 365 users before record import

    SalesSeek users who own records (Organizations, People, Deals, Tasks) must map to active User records in the destination Dynamics 365 environment. We extract all distinct owner email addresses from SalesSeek records and match them against the target org's User table. Owners without a matching Dynamics 365 User are held in a reconciliation queue — the customer's admin provisions the missing Users before record migration resumes. Record migration cannot complete past the Account phase until OwnerId references are resolved because Opportunities, Contacts, and Tasks all require a valid OwnerId.

Migration approach

Six steps for a successful SalesSeek to Microsoft Dynamics 365 Sales data migration

  1. Discovery and data profiling

    We audit the SalesSeek environment for Organizations, People, Deals, Tasks, custom fields, pipeline count and structure, active filters and their Group associations, owner list, and any engagement activity volume. We extract a representative data sample (50-100 records per object) to validate field type assumptions and identify records with missing required fields. The discovery output is a written migration scope, a data quality report noting duplicates and incomplete required fields, and a custom field mapping spreadsheet for customer review.

  2. Dynamics 365 environment preparation

    We work with the customer's Dynamics 365 admin or Microsoft partner to configure the destination environment before migration begins. This includes provisioning custom fields on Account, Contact, and Opportunity (matching the SalesSeek custom field names and types from the mapping spreadsheet), configuring Record Types and Sales Processes to mirror the SalesSeek pipeline structure, and setting up picklist values for any dropdown fields. Schema is validated in a non-production environment first.

  3. User/Owner reconciliation

    We extract every distinct owner email address referenced across Organizations, People, Deals, and Tasks. Each email is matched against the target Dynamics 365 User table. Any owner without a matching User goes to a reconciliation queue — the customer's admin provisions the missing Users (active status for current employees, inactive status for departed employees). Migration cannot proceed past Account creation until all OwnerId references are resolvable. We also identify the migration service account and grant it the necessary Dataverse privileges for bulk record creation.

  4. Sandbox migration and reconciliation

    We run a full migration into the customer's Dynamics 365 Sandbox environment using production-like data volume. The customer's admin reviews record counts (Accounts in, Contacts in, Opportunities in, Tasks in), spot-checks 25-50 records per object against the SalesSeek source, and validates that pipeline stage labels, custom field values, and activity timestamps migrated correctly. Any mapping corrections are made in the migration scripts before production migration begins. This step also surfaces any validation rules or field-level security settings blocking record creation.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from SalesSeek Organizations), Contacts (with AccountId resolved from the Organization mapping), Opportunities (with AccountId, OwnerId, and the correct Record Type and Sales Process resolved), Tasks and Activities (with parent Contact and Account lookups resolved). Each phase emits a row-count reconciliation report. Any records rejected by Dynamics 365 validation rules are captured in an error log, corrected, and retried within the same phase before moving to the next object.

  6. Filter recreation and automation handoff

    We recreate active SalesSeek filters as Saved Views in Dynamics 365 using the exported filter definitions. Saved Views are created per user or shared as appropriate. We deliver the automation-rule documentation to the customer's admin — a written inventory of every SalesSeek workflow, trigger, condition, and action with a recommended Power Automate or Dataverse workflow equivalent. We support a one-week hypercare window following go-live for reconciliation issues raised by the sales team. Rebuilding automation rules is outside the data migration scope and is handled separately by the customer's admin or a Microsoft partner.

Platform deep dives

Context on both ends of the pair

SalesSeek logo

SalesSeek

Source

Strengths

  • Combines CRM, email marketing, and marketing automation in a single subscription without addon costs
  • Highly customizable pipeline stages and multiple simultaneous pipeline views for different deal types
  • REST API supports filtering on any field including custom fields with pagination controls
  • Built-in relationship mapping helps track connections between contacts and accounts
  • Quota management tools assist team leaders in monitoring rep performance

Weaknesses

  • Very limited public review presence (2 reviews, 2.3 G2 rating) indicating low market adoption
  • Small company size (15 employees) raises questions about long-term product support and development
  • Pricing details not publicly documented making competitive evaluation difficult before sales contact
  • Per-user annual pricing model can become costly for larger sales teams
  • Limited third-party integration marketplace compared to established CRM platforms
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across SalesSeek and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    SalesSeek: Not publicly documented.

  • Data volume sensitivity

    B

    SalesSeek doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your SalesSeek to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about SalesSeek to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during SalesSeek to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and six weeks for accounts under 15,000 Organizations and 5,000 Deals with no custom objects and a clean owner mapping. Migrations with multi-pipeline Deal structures, large activity histories (over 200,000 engagement records), complex custom field dropdown mappings, or extensive saved filter recreation move to eight to fourteen weeks because of Sales Process configuration, activity Bulk API time, and the automation-rule documentation work.

Adjacent paths

Related migrations to explore

Ready when you are

Move from SalesSeek.
Land in Microsoft Dynamics 365 Sales , intact.

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