CRM migration
Field-level mapping, validation, and rollback between Ayna and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Ayna
Source
HighLevel
Destination
Compatibility
6 of 8
objects map 1:1 between Ayna and HighLevel.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Ayna to GoHighLevel is a shift from a niche brand protection and omni-channel synchronization platform to a full-featured all-in-one CRM and marketing automation suite. Ayna's API documentation is limited, so migrations typically require manual export coordination with Ayna's support team. We map Ayna's Contacts and Companies to GoHighLevel Contacts and Accounts, map Channel records to GoHighLevel Contacts with tagging or custom fields, and preserve custom brand protection attributes as GoHighLevel custom fields. We do not migrate brand protection workflow configurations, website synchronization settings, or social account authentications as live integrations; we document the current configuration for your admin to rebuild in GoHighLevel's Workflow builder. Social account connections require re-authentication post-migration, and attachments migrate as file references with a note that re-upload may be needed depending on GoHighLevel's storage configuration at your tier.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Ayna object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Ayna
Contact
HighLevel
Contact
1:1Ayna Contact records with name, email, phone, and company association map directly to GoHighLevel Contact. We resolve the company association using Ayna's company_id link to create the GoHighLevel Contact-Company relationship. Custom fields on Ayna Contacts (brand-specific attributes) map to GoHighLevel Contact custom fields, preserving data types where Ayna's schema is extractable. Owner assignment resolves by email match against GoHighLevel Users.
Ayna
Company/Account
HighLevel
Account
1:1Ayna Company records represent brands or businesses being protected and map to GoHighLevel Account. Company metadata including domain, industry, and size attributes migrate as Account fields or custom fields. We use the company domain as a dedupe key during import to prevent duplicate Account creation. Accounts are created before Contacts so that the company lookup relationship resolves at Contact insert time.
Ayna
Channel
HighLevel
Contact (tagged)
lossyAyna Channel records represent communication and social platforms connected to the brand. GoHighLevel does not have a native Channel object, so we map Channel records as tags on the associated Contact record. Each active Channel type (email, social platform, messaging) becomes a Contact tag. Archived channels are excluded from migration to prevent importing stale platform references. The customer receives a Channel inventory document listing all active channels for re-authentication in GoHighLevel's integrations.
Ayna
Website Domain
HighLevel
Custom Field or URL Tracking
lossyAyna domain records tied to website synchronization and brand protection migrate as custom fields on the related Account record (domain_name__c) or as URL tracking entries in GoHighLevel's URL Tracking settings. We document the domain ownership metadata and which Accounts they are associated with. Domain ownership verification and DNS configuration for GoHighLevel's branded tracking domains require separate setup by the customer's admin post-migration.
Ayna
User/Owner
HighLevel
User
1:1Ayna User records with email, name, and role assignment map to GoHighLevel Users. We resolve owners by email match against the GoHighLevel destination account. Any Ayna Owner without a matching GoHighLevel User goes to a reconciliation queue for the customer's admin to provision before record import proceeds.
Ayna
Custom Properties
HighLevel
Custom Fields
1:1Ayna custom fields on Contacts and Companies may use Ayna-specific naming conventions tied to brand protection attributes. We extract the field schema during discovery (coordinating with Ayna's export where API access is limited), map each custom property to an equivalent GoHighLevel Contact custom field or Account custom field, and preserve data types. GoHighLevel Contact custom fields are created under Settings > Custom Fields before migration. Field names with Ayna-specific terminology are relabeled during mapping to align with GoHighLevel conventions.
Ayna
Social Account
HighLevel
Integration re-link required
1:1Social account connections for brand monitoring require re-authentication in GoHighLevel's integrations. We document the current social account connections during discovery, identify which platforms are connected (LinkedIn, Facebook, Instagram, Twitter, etc.), and produce a re-link checklist for the customer's admin to complete post-migration. No social authentication tokens transfer because the OAuth tokens are platform-bound and cannot be imported into GoHighLevel.
Ayna
Attachment
HighLevel
Attachment
1:1Attachments to brand protection records including screenshots, legal documents, or brand assets migrate as GoHighLevel file attachments on the relevant Contact or Account record where supported by the destination tier. If Ayna's export produces file URLs rather than file binaries, we document the file locations and note that re-upload to GoHighLevel may be required. GoHighLevel's file storage limits vary by plan; we confirm storage capacity at the customer's tier before import.
| Ayna | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company/Account | Account1:1 | Fully supported | |
| Channel | Contact (tagged)lossy | Fully supported | |
| Website Domain | Custom Field or URL Trackinglossy | Fully supported | |
| User/Owner | User1:1 | Fully supported | |
| Custom Properties | Custom Fields1:1 | Mapping required | |
| Social Account | Integration re-link required1:1 | Fully supported | |
| Attachment | Attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Ayna gotchas
Mobile optimization gaps may affect migration scoping for mobile-first teams
Limited public API documentation constrains bulk export automation
Brand protection workflow configurations may not transfer directly
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and export coordination
We audit Ayna's data landscape across Contacts, Companies, Channels, website domains, custom fields, and user assignments. Because Ayna's public API is limited, we open a coordination ticket with Ayna's support team to request a bulk data export in CSV or JSON format. We also capture screenshots and documentation of active brand protection workflows, website synchronization settings, and social account connections during discovery. The discovery output is a written scope document, an Ayna export request template, and a GoHighLevel account readiness checklist.
GoHighLevel account setup and custom field creation
Before data import begins, we configure GoHighLevel's custom field schema to receive Ayna's brand protection attributes. We create Contact custom fields and Account custom fields under Settings > Custom Fields, matching the data types extracted from Ayna's schema. We configure any required Contact tags for the Channel tagging strategy agreed upon during discovery. We also configure the GoHighLevel account structure (main account vs sub-accounts if the customer manages multiple brands) to align with how Ayna's Companies map to GoHighLevel Accounts.
Data export and transformation
Once Ayna's bulk export is received, we validate record counts against the discovery estimates, profile data quality (duplicate records, missing required fields, invalid email formats, inactive channels), and transform the data into GoHighLevel's import format. This includes splitting Ayna's Channel data into Contact tags, mapping custom field values to GoHighLevel custom fields, and building the owner-to-User email resolution table. We flag any data quality issues to the customer before import begins.
Sandbox migration and reconciliation
We run a test migration into a GoHighLevel sub-account or sandbox environment using production data volume. The customer's team reconciles record counts, spot-checks 20-30 records against Ayna source data, and verifies that Contact-Company associations, custom field values, and tag assignments are correct. Any mapping corrections are documented and applied to the production migration plan. This step also validates that GoHighLevel's import limits and rate limits do not cause batch failures at the expected record volume.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Ayna Companies), Contacts (with Company association resolved, Channel tags applied, custom fields populated, and Owner resolved by email match). Each phase emits a row-count reconciliation report comparing source record count to destination record count. We run validation queries in GoHighLevel to confirm that imported records are visible, searchable, and correctly associated.
Cutover, social re-link handoff, and workflow inventory delivery
We freeze Ayna writes during cutover and run a final delta import of any records modified during the migration window. We deliver the Social Account re-link checklist and the Brand Protection Workflow inventory document to the customer's admin team. We support a five-business-day hypercare window for reconciliation issues. We do not rebuild Ayna's workflows as GoHighLevel Workflows within the migration scope; that work is handled by the customer's admin using the inventory document we provide.
Platform deep dives
Ayna
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Ayna and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Ayna: Not publicly documented..
Data volume sensitivity
Ayna doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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