CRM migration

Migrate from FastTrack to HubSpot

Field-level mapping, validation, and rollback between FastTrack and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

FastTrack logo

FastTrack

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

11 of 11

objects map 1:1 between FastTrack and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

FastTrack stores contacts, companies, deals, custom objects, and activity history in a flat property model with flexible field naming. HubSpot uses its own property schema with lifecycle stage as a marketing-contact construct and deal pipelines with stage pick-lists scoped per deal. The migration maps FastTrack's standard objects to HubSpot's corresponding objects: contacts, companies, deals, and activities all land in HubSpot with original create dates and owner email preserved. Custom properties FastTrack has configured migrate as HubSpot custom properties — FastTrack's data export API pulls records in bulk and FlitStack resolves owner IDs against HubSpot users by email match before writing. Workflows, automations, and integrations do not transfer and must be rebuilt in HubSpot. Reports and dashboards also require reconstruction; the underlying data migrates but the reporting configurations do not. A test migration with field-level diff runs first, then a full migration with a 24-48h delta window captures any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

FastTrack logo

FastTrack

What's pushing teams away

  • Pricing is opaque — every quote is sales-led, which slows evaluation against alternatives like Optimove, Smartico, Xtremepush, or Solitics.
  • Vertical specialization means non-iGaming teams find the data model (players, wagers, deposits, bonuses, RG flags) doesn't map cleanly to general e-commerce or B2B SaaS use cases.
  • Heavy reliance on the Singularity ML model creates a black-box concern — some operators want explicit rule control rather than algorithm-driven decisions, especially for compliance-sensitive campaigns.
  • Custom Events and Rewards data sit in different storage tiers, so migrating off FastTrack requires preserving both transactional and event-stream history separately rather than as a single export.
  • Bonus abuse detection (Greco) is a separate add-on rather than a built-in CRM feature, so operators that don't license it lose value-modeling continuity when they migrate away.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How FastTrack objects map to HubSpot

Each row shows how a FastTrack object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

FastTrack

Contact

maps to

HubSpot

Contact

1:1
Fully supported

FastTrack contacts migrate as HubSpot contacts. The owner field resolves via email match against HubSpot users — contacts without a matched owner land with a migration-assigned placeholder owner and are flagged for manual assignment after go-live. During migration, we also validate email address formats and flag any duplicates for merging. This ensures a clean contact list in HubSpot and prevents duplicate records from forming after cutover.

FastTrack

Company

maps to

HubSpot

Company

1:1
Fully supported

FastTrack companies migrate as HubSpot companies. Parent-child company relationships in FastTrack map to HubSpot's parent company field. FastTrack contacts without a primary company association create standalone contact records in HubSpot linked by email domain rule. We also verify that each company's domain is correctly populated, and we flag any mismatches for review to maintain data integrity in HubSpot.

FastTrack

Deal

maps to

HubSpot

Deal

1:1
Fully supported

FastTrack deals migrate as HubSpot deals. Pipeline and stage names are mapped to HubSpot deal stage pick-list values — FastTrack stage values that have no HubSpot equivalent are created as custom stage values or merged into the nearest HubSpot default stage per your configuration.

FastTrack

Contact Status

maps to

HubSpot

lifecycle_stage (custom property)

1:1
Fully supported

FastTrack's contact status field has no native HubSpot equivalent. It migrates as a HubSpot custom pick-list property named Lifecycle_Stage__c (or a name you specify) with original values preserved. HubSpot's standard lifecycle_stage property coexists alongside this. During migration, we confirm that the pick-list values match FastTrack's values exactly and update any deprecated labels to keep the data consistent.

FastTrack

Owner

maps to

HubSpot

Owner (HubSpot user)

1:1
Fully supported

FastTrack owner IDs map to HubSpot users via email address resolution. Any FastTrack owner without a corresponding HubSpot user account is flagged before migration — your team creates the HubSpot user or reassigns ownership before the final run. We also generate a pre‑migration owner report that lists each resolved owner and any pending accounts for your team to address.

FastTrack

Call / Email / Meeting / Note

maps to

HubSpot

Call / Email / Meeting / Note

1:1
Fully supported

FastTrack activity records migrate as the corresponding HubSpot engagement type. Original timestamps, owners, and parent-record associations are preserved. Notes with rich-text formatting are re-formatted to HubSpot's note content model. During the migration, we also verify that each activity's duration and outcome fields map correctly, and we flag any missing metadata for manual review.

FastTrack

Custom Object

maps to

HubSpot

Custom Object (HubSpot Enterprise)

1:1
Fully supported

FastTrack custom objects map 1:1 to HubSpot custom objects on Enterprise plans. Custom object field types (text, number, date, pick-list) map to HubSpot's equivalent type system. N:N associations between custom objects in FastTrack become HubSpot custom relationship properties. We also validate that all custom object schemas are correctly replicated and that any lookup fields point to the correct record types.

FastTrack

File Attachment

maps to

HubSpot

HubSpot File

1:1
Fully supported

FastTrack file attachments are downloaded from FastTrack's storage, re-uploaded to HubSpot Files, and linked back to the corresponding contact, company, or deal record. Files without a downloadable URL are flagged for manual re-upload with the record flagged in HubSpot. During this process, we ensure file naming conventions are preserved and that file size limits are respected in HubSpot.

FastTrack

FastTrack Internal ID

maps to

HubSpot

Source_System_ID__c (custom property)

1:1
Fully supported

FastTrack's internal record IDs are preserved as a custom text property on every migrated record — used for delta-run de-duplication, reconciliation audit, and traceability back to the source system. We also verify that these IDs remain unique across all object types to avoid conflicts during future imports.

FastTrack

Deal Priority

maps to

HubSpot

hs_deal_priority (custom property)

1:1
Fully supported

FastTrack deal priority values migrate as a HubSpot custom pick-list property since HubSpot has no native deal priority field. The pick-list values are created to match FastTrack's values exactly. We also ensure the priority labels are ordered correctly in HubSpot's UI for simple filtering and reporting.

FastTrack

Created Date / Updated Date

maps to

HubSpot

Original_Create_Date__c / Original_Update_Date__c (custom properties)

1:1
Fully supported

HubSpot overwrites CreatedDate at migration time. FastTrack's original create and last-modified timestamps are stored as custom datetime fields on every record for reporting continuity and audit purposes. We also preserve the original owner ID as an additional custom property to support historical assignment tracking.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

FastTrack logo

FastTrack gotchas

High

Migration API rate limits throttle large imports

High

Corrupt or unreadable source items block migration

Medium

Export always runs to current date with no custom end date

Medium

Custom Event schema varies by plan tier

Low

Enterprise implementation can take 1–2 months

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • FastTrack contact status has no native HubSpot lifecycle stage equivalent

    FastTrack's contact status field captures a single-stage label that does not align with HubSpot's multi-stage lifecycle model (subscriber through customer). Migrating this field requires creating a HubSpot custom pick-list property that mirrors FastTrack's values exactly — HubSpot's standard lifecycle_stage property exists independently and is managed through HubSpot's own lead-nurturing workflows. The two properties can coexist but your team should decide which property drives HubSpot's automation triggers before activating workflows post-migration.

  • FastTrack deal stage names require value-by-value mapping to HubSpot stages

    FastTrack allows free-form deal stage naming with no enforced pick-list — teams often have stage names specific to their process that do not map to HubSpot's default stages (Appointment Scheduled, Qualified to Buy, Presentation Scheduled, etc.). We create custom HubSpot stage values to match FastTrack's exact stage names, but these must be scoped correctly per pipeline in HubSpot's pipeline settings. If FastTrack has more than three pipelines, each pipeline's stages require separate value-mapping in HubSpot, which multiplies the setup work for multi-pipeline accounts.

  • Owner resolution by email match leaves unmatched owners for manual assignment

    HubSpot requires an active HubSpot user to assign as record owner. FastTrack owner IDs do not map directly to HubSpot user IDs. We resolve owners by matching the FastTrack owner email address against HubSpot user emails — any FastTrack owner who does not have a corresponding HubSpot user account is flagged before migration. If your team has not yet created all HubSpot user accounts for FastTrack owners, those records land assigned to a placeholder owner and your admin must reassign them after go-live. This is especially common when migrating from FastTrack mid-year after team changes.

  • FastTrack custom objects need HubSpot Enterprise to migrate natively

    FastTrack supports custom objects with flexible schemas accessible via its API. HubSpot custom objects are available only on Enterprise-tier plans. If your FastTrack account uses custom objects and you are migrating to a HubSpot Professional or Starter subscription, those custom object records cannot land as native HubSpot custom objects. We surface this during discovery and migrate FastTrack custom object data as custom properties on the nearest standard HubSpot object (Contact, Company, or Deal) — preserving the data but changing the record relationship model. If you plan to upgrade to HubSpot Enterprise, we can migrate them natively.

  • FastTrack file attachments require re-hosting in HubSpot's file storage

    FastTrack stores file attachments as linked resources — some may be hosted at FastTrack's CDN and some may be stored in third-party cloud storage linked by URL. HubSpot re-uploads all migrated files into HubSpot's own file storage and attaches them to the relevant record. Files without a downloadable URL (attachments that require FastTrack authentication to access) are flagged and your team re-uploads them manually post-migration. This is flagged per record before the migration commits so no file is silently dropped.

Migration approach

Six steps for a successful FastTrack to HubSpot data migration

  1. Audit FastTrack data model and build the mapping plan

    We pull a full export from FastTrack via its API — covering contacts, companies, deals, custom objects, activities, and file attachment URLs. We audit record counts, identify custom property types and pick-list values, and check for N:N associations between custom objects. We then build a field-level mapping document that shows every FastTrack field, its HubSpot destination, and the mapping type (direct, transformed, custom field, or value mapping). You review and approve the mapping plan before any data moves.

  2. Resolve owners and verify HubSpot user accounts

    FastTrack owner IDs are resolved against HubSpot user accounts by email address. We generate a pre-migration owner resolution report showing every FastTrack owner, the matched HubSpot user (if any), and a flag for unmatched owners. Your team creates the missing HubSpot user accounts or decides on a fallback owner before the migration run. No record migrates without a confirmed HubSpot owner path.

  3. Run a sample migration with field-level diff

    A representative slice — typically 200–500 records across contacts, companies, deals, and a sample of activities — migrates first. We generate a field-level diff showing source value, destination value, and mapping status for every field on every record type. You verify that FastTrack contact status values landed in the correct HubSpot custom property, deal stages mapped correctly, owner resolution worked, and file attachments re-uploaded. Only after you sign off does the full migration run.

  4. Execute full migration with delta-pickup window

    The full migration runs against HubSpot's API in sequenced batches — companies first, then contacts, then deals, then activities. A delta-pickup window (typically 24–48 hours after the main run) captures any records created or modified in FastTrack during the cutover window. An audit log records every operation. If reconciliation identifies unexpected discrepancies, one-click rollback reverts the migration so the issue can be diagnosed and the run re-executed.

  5. Validate and hand off rebuild artifacts

    Post-migration validation checks record counts, field completeness, owner assignment, and file attachment re-links. We deliver a migration summary report and export your FastTrack workflow definitions as structured reference documents for your HubSpot admin to use when rebuilding automations in HubSpot's workflow builder. We also note which integrations, reports, and dashboards require manual rebuild and provide a prioritized checklist. We also run a final reconciliation against FastTrack's export totals to confirm that no records were missed and that any data discrepancies are resolved before the go-live signal.

Platform deep dives

Context on both ends of the pair

FastTrack logo

FastTrack

Source

Strengths

  • Real-time Custom Event ingestion via REST, RabbitMQ, and Kafka connectors
  • Unified inbox aggregating email, chat, and messaging channels
  • GraphQL API for rewards and segmentation logic
  • Cross-platform support for Windows and macOS on the scheduling product
  • Enterprise tier includes dedicated support and custom contract terms

Weaknesses

  • Limited review volume makes it hard to gauge long-term satisfaction trends
  • Timezone handling causes scheduling friction in distributed teams
  • Export function only produces dividend-adjusted data — no raw export option
  • Stability concerns reported in scheduling product reviews (crashes during production use)
  • Enterprise pricing is opaque and requires direct sales contact
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across FastTrack and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    FastTrack: Throttling is tenant-specific; enterprise tenants can request temporary removal for 60-day windows.

  • Data volume sensitivity

    A

    FastTrack exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your FastTrack to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about FastTrack to HubSpot data migrations

Answers to the questions buyers ask most during FastTrack to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your FastTrack to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most FastTrack-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger datasets with 500k+ records or multiple FastTrack custom objects extend to 5–7 days. The longest planning step is building the deal-stage value map and resolving FastTrack owner IDs to HubSpot user accounts — both happen before the migration run commits data. During this phase, we also verify that all custom properties are correctly mapped and that no data is lost in transit.

Adjacent paths

Related migrations to explore

Ready when you are

Move from FastTrack.
Land in HubSpot, intact.

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