Migrate from MoEngage to HighLevel

MoEngage Users are the core record carrying standard attributes (email, phone, name, location) and up to 100 custom user attributes. We export all attributes via S3 or SFTP JSON flat file and map each to a GoHighLevel Contact custom field. Custom field type mapping follows GoHighLevel conventions: strings map to Text, numbers to Number, dates to Date, and multi-value arrays to Tags. The Contact's primary email and phone are the dedupe key during import.

MoEngage device data (OS version, app version, push token, device ID) is exported as part of the User record. We create Contact custom fields for device OS, app version, and last known device type. Push tokens (iOS APNs and Android FCM) cannot migrate to GoHighLevel because GoHighLevel does not manage push token registration. We document the expected token drop and advise the customer's development team to re-register tokens via the GoHighLevel SDK on the next app open.

MoEngage event streams (user actions, behavioral triggers, campaign interactions) have no direct GoHighLevel equivalent. GoHighLevel Contact records do not store a behavioral event history timeline. We preserve the most recent engagement timestamp per event category (last_email_open, last_purchase, last_login) as Contact custom fields, and flag the event stream gap in the migration inventory. The customer's product or analytics team may need a separate event tracking solution (Mixpanel, Amplitude) if behavioral history is operationally critical.

MoEngage segments define audience filters based on user attributes and event behavior. GoHighLevel uses Smart Lists (saved filter views) and Tags for audience segmentation. We do not copy segment membership results; instead, we document each MoEngage segment's filter logic and rewrite it as an equivalent GoHighLevel Smart List filter expression. Tags are applied to Contacts matching the rewritten criteria as a post-import step. RFM segments (recency-frequency-monetary) require custom field thresholds that the customer defines in GoHighLevel before the Smart List rewrite is finalized.

MoEngage product catalogs with custom schemas have no native GoHighLevel equivalent. We create a GoHighLevel Custom Object matching the catalog's attribute schema, import catalog items as Custom Object records, and link them to Contacts via lookup relationships if the customer's MoEngage setup used catalog-to-user associations. Catalog item IDs are preserved in the Custom Object for reference. If the catalog is used solely for product recommendation triggers in MoEngage campaigns, those triggers do not migrate and must be rebuilt as GoHighLevel workflow conditions.

MoEngage campaigns across email, SMS, push, WhatsApp, and in-app channels cannot be migrated to GoHighLevel as executable objects. Campaign metadata (name, channel, audience segment logic, schedule, content links) is documented in a written campaign inventory that the customer's admin uses to recreate campaigns in GoHighLevel's workflow builder. We flag any campaign that references MoEngage Content API connectors or dynamic content sources that have no GoHighLevel equivalent.

MoEngage email, SMS, push, and WhatsApp templates carry personalization tokens and content blocks. Template HTML and variable names are exported and reviewed for compatibility with GoHighLevel's merge field syntax ({{contact.field_name}}). We deliver a template gap report identifying tokens that cannot be directly mapped (MoEngage event tokens, RFM variables) so the customer's admin can replace them during rebuild. Plain-text and HTML email templates are candidates for direct import if the content is static.

MoEngage auxiliary data (ingested from external sources and attached to user profiles) is exported alongside standard user attributes and mapped to GoHighLevel Contact custom fields. The source system of each auxiliary data field is noted in the migration inventory so the customer can evaluate whether the source integration should be rebuilt in GoHighLevel via webhook, Zapier, or Make.