CRM migration
Field-level mapping, validation, and rollback between Delivra and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Delivra
Source
HighLevel
Destination
Compatibility
5 of 8
objects map 1:1 between Delivra and HighLevel.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Delivra is an email and SMS marketing platform organized around Contacts and Custom Tables with relational data structures that do not map directly to GoHighLevel's CRM object model. GoHighLevel uses a unified Contact object with a Companies (Accounts) lookup, a Opportunities pipeline, and a Custom Objects framework for non-standard records. The primary migration challenge is decomposing Delivra's 1:1, 1:many, and many:many Custom Table relationships into GoHighLevel Custom Object definitions with lookup fields, which requires schema design before any data moves. We export Delivra Contact records via SFTP bulk export or API (coordinate with Delivra Support for schema access since API documentation is not publicly available), map standard contact properties 1:1, flatten or restructure relational Custom Table data into GoHighLevel Custom Objects, and translate Delivra Segments into GoHighLevel Tags and Groups. Automated Workflows, Email Templates, Lead Scoring models, and Forms do not migrate as code; we deliver written inventories of these assets for the customer's admin to rebuild in GoHighLevel's workflow builder and template editor.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Delivra object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Delivra
Contact
HighLevel
Contact
1:1Delivra Contact records migrate to GoHighLevel Contact. Standard properties (email, first name, last name, phone, address, custom fields) map directly. Subscription status and GDPR consent flags migrate to GoHighLevel Contact DND status and custom consent fields. We run deduplication by email during import. Tags applied to the Delivra contact migrate as GoHighLevel Contact Tags.
Delivra
Company
HighLevel
Company
1:1Delivra Contact records with an associated Company reference migrate to GoHighLevel Company alongside Contact. If the Delivra export does not include a standalone Company object, we extract the unique company names from Contact records and create GoHighLevel Company records, then link the Contact to the Company via the company_name lookup. This ensures the contact is not orphaned in GoHighLevel's Companies tab.
Delivra
Custom Table (flat, 1:1)
HighLevel
Custom Object
1:1Delivra Custom Tables with a 1:1 relationship to Contact (each contact has one row in the table) migrate to GoHighLevel Custom Objects as direct property fields on the object. We create the Custom Object definition in GoHighLevel with field types matching the Delivra data (text, number, date, dropdown, checkbox), then import rows linked to the parent Contact via the Contact ID.
Delivra
Custom Table (relational, 1:many)
HighLevel
Custom Object with Lookup
1:manyDelivra Custom Tables with a 1:many relationship (one Contact, many child rows) migrate to a GoHighLevel Custom Object with a Contact lookup field. Each child row becomes a separate Custom Object record linked to the parent Contact. We extract the foreign key field from Delivra, identify the parent Contact record, and create the lookup relationship during import. This requires GoHighLevel Custom Object schema to be deployed before the parent Contact import completes.
Delivra
Custom Table (relational, many:many)
HighLevel
Custom Object with Junction
lossyDelivra many:many Custom Tables (where both sides have multiple records) require a junction table strategy in GoHighLevel. We either create two GoHighLevel Custom Objects (one per entity type) with a many:many Custom Object linking them, or denormalize the relationship into a single Custom Object with multiple lookup fields. The approach is chosen during scoping based on how the customer uses the data in Delivra. This is the most complex custom table mapping type and adds design time to the migration scope.
Delivra
Segment and List
HighLevel
Tag and Group
lossyDelivra Segments are dynamic lists based on contact property filters. GoHighLevel does not support dynamic segment logic natively; instead it uses Tags (applied manually or via workflow) and static Groups. We export the segment criteria and translate them to a recommended Tag naming convention (e.g., SegmentName_Criterion). During migration, we apply Tags to each Contact matching the segment criteria so that the group membership is preserved even though the dynamic logic must be rebuilt as a GoHighLevel workflow filter or manual tagging process.
Delivra
Campaign
HighLevel
Campaign
1:1Delivra Campaign records (name, status, targeting criteria, associated content references) migrate to GoHighLevel Campaign objects. Campaign status and target audience criteria map to GoHighLevel Campaign status and Tag/Group membership requirements. Campaign email content does not migrate as a template; we document the content references for the customer to rebuild in GoHighLevel's email builder.
Delivra
Engagement Data (opens, clicks, sends)
HighLevel
Contact Activity Custom Fields
1:1Delivra engagement metrics (open rate, click rate, send history) associated with Contact records migrate as custom number fields on the GoHighLevel Contact. The raw engagement log (individual click/open events) does not migrate as a separate activity timeline; instead we summarize per-contact engagement scores as typed custom fields. The customer can use these in GoHighLevel workflow conditions to replicate basic segmentation based on engagement history.
| Delivra | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Custom Table (flat, 1:1) | Custom Object1:1 | Fully supported | |
| Custom Table (relational, 1:many) | Custom Object with Lookup1:many | Fully supported | |
| Custom Table (relational, many:many) | Custom Object with Junctionlossy | Fully supported | |
| Segment and List | Tag and Grouplossy | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Engagement Data (opens, clicks, sends) | Contact Activity Custom Fields1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Delivra gotchas
API specifications are not publicly documented
Custom Tables require schema-level mapping
Contact-based pricing at migration time
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and schema extraction
We audit the Delivra account across contacts, Custom Tables (including relationship types and foreign key fields), Segments, Campaigns, and engagement data volume. Since Delivra's API documentation requires support involvement, we submit the schema access request early and coordinate a response within the first five business days. We also extract SFTP configuration details if Delivra Support manages SFTP setup, since this is the primary bulk export path. The discovery output is a written scope document listing every object to migrate, the relationship diagram for Custom Tables, and the segment-to-tag translation plan.
GoHighLevel schema design
We design the GoHighLevel destination schema before any data moves. This includes creating Custom Object definitions (with field types matched to Delivra data types), configuring lookup relationships for 1:many Custom Tables, defining the junction strategy for many:many Custom Tables, setting up Tags matching the Delivra segment names, and configuring the Campaigns structure. Schema is designed in a GoHighLevel sandbox or trial account first and validated against a small sample import before full production migration begins.
Data export and transformation
We export Delivra data via SFTP bulk export (coordinated with Delivra Support) or API where available. The export produces CSV files for Contacts, Custom Table rows, Segments, and Campaigns. We run transformation steps: email deduplication on Contacts, foreign key resolution for relational Custom Tables, segment criteria evaluation to apply Tags, and date format normalization (YYYY-MM-DD for GoHighLevel compatibility). Any contact records without valid email are flagged in a reconciliation report for the customer to review before import.
GoHighLevel sandbox import and validation
We run a full import into a GoHighLevel trial or sandbox account using the production-like data volume to validate record counts, lookup resolution, tag application, and Custom Object relationships. The customer spot-checks 20-30 random contacts and all Custom Object records to verify data accuracy against the Delivra source. Any mapping corrections (field name mismatches, missing lookups, incorrect tag assignments) are corrected in the transformation scripts before the production import runs. This step typically takes three to five business days.
Production migration
We run the production migration in dependency order: Companies first (if created from contact company names), then Contacts with tag assignments, then Custom Object records with resolved Contact lookups, then Campaigns. Each phase emits a reconciliation report (record count in vs. record count out, duplicate count, error count). We use GoHighLevel's batch import API with rate-limit handling and exponential backoff. Any records that fail import are logged with error reasons and retried in a second pass before cutover.
Cutover and automation inventory handoff
We freeze Delivra write access during the cutover window, run a final delta migration of any records modified during migration, and enable GoHighLevel as the system of record. We deliver the workflow and automation inventory document listing every Delivra Automated Workflow, Lead Scoring model, Email Template, and Form with a recommended GoHighLevel equivalent. We support a three-day hypercare window to resolve import reconciliation issues. Workflow rebuilds in GoHighLevel are outside standard migration scope; we recommend a separate workflow rebuild engagement with the customer's admin or a GoHighLevel-certified partner.
Platform deep dives
Delivra
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Delivra and HighLevel.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Delivra: Not publicly documented in available documentation.
Data volume sensitivity
Delivra exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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