CRM migration

Migrate from Delivra to HighLevel

Field-level mapping, validation, and rollback between Delivra and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Delivra logo

Delivra

Source

HighLevel

Destination

HighLevel logo

Compatibility

63%

5 of 8

objects map 1:1 between Delivra and HighLevel.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Delivra is an email and SMS marketing platform organized around Contacts and Custom Tables with relational data structures that do not map directly to GoHighLevel's CRM object model. GoHighLevel uses a unified Contact object with a Companies (Accounts) lookup, a Opportunities pipeline, and a Custom Objects framework for non-standard records. The primary migration challenge is decomposing Delivra's 1:1, 1:many, and many:many Custom Table relationships into GoHighLevel Custom Object definitions with lookup fields, which requires schema design before any data moves. We export Delivra Contact records via SFTP bulk export or API (coordinate with Delivra Support for schema access since API documentation is not publicly available), map standard contact properties 1:1, flatten or restructure relational Custom Table data into GoHighLevel Custom Objects, and translate Delivra Segments into GoHighLevel Tags and Groups. Automated Workflows, Email Templates, Lead Scoring models, and Forms do not migrate as code; we deliver written inventories of these assets for the customer's admin to rebuild in GoHighLevel's workflow builder and template editor.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Delivra logo

Delivra

What's pushing teams away

  • Email client compatibility issues with Google Mail, Microsoft Outlook, and Outlook Portal cause rendering problems that require additional testing and workarounds across campaigns.
  • Automation complexity becomes a barrier as teams scale—users report that building and maintaining sophisticated workflows requires significant time investment and technical understanding.
  • Integration ecosystem limitations make it difficult to connect Delivra with the full stack of tools teams use, particularly for custom or niche CRM integrations beyond standard connectors.
  • Some users find the platform challenging to navigate initially, with a learning curve that slows adoption for new team members joining mid-campaign.
  • Pricing at scale becomes a consideration—costs increase significantly with larger contact lists, prompting teams to evaluate alternatives when they outgrow mid-tier plans.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Delivra objects map to HighLevel

Each row shows how a Delivra object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Delivra

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Delivra Contact records migrate to GoHighLevel Contact. Standard properties (email, first name, last name, phone, address, custom fields) map directly. Subscription status and GDPR consent flags migrate to GoHighLevel Contact DND status and custom consent fields. We run deduplication by email during import. Tags applied to the Delivra contact migrate as GoHighLevel Contact Tags.

Delivra

Company

maps to

HighLevel

Company

1:1
Fully supported

Delivra Contact records with an associated Company reference migrate to GoHighLevel Company alongside Contact. If the Delivra export does not include a standalone Company object, we extract the unique company names from Contact records and create GoHighLevel Company records, then link the Contact to the Company via the company_name lookup. This ensures the contact is not orphaned in GoHighLevel's Companies tab.

Delivra

Custom Table (flat, 1:1)

maps to

HighLevel

Custom Object

1:1
Fully supported

Delivra Custom Tables with a 1:1 relationship to Contact (each contact has one row in the table) migrate to GoHighLevel Custom Objects as direct property fields on the object. We create the Custom Object definition in GoHighLevel with field types matching the Delivra data (text, number, date, dropdown, checkbox), then import rows linked to the parent Contact via the Contact ID.

Delivra

Custom Table (relational, 1:many)

maps to

HighLevel

Custom Object with Lookup

1:many
Fully supported

Delivra Custom Tables with a 1:many relationship (one Contact, many child rows) migrate to a GoHighLevel Custom Object with a Contact lookup field. Each child row becomes a separate Custom Object record linked to the parent Contact. We extract the foreign key field from Delivra, identify the parent Contact record, and create the lookup relationship during import. This requires GoHighLevel Custom Object schema to be deployed before the parent Contact import completes.

Delivra

Custom Table (relational, many:many)

maps to

HighLevel

Custom Object with Junction

lossy
Fully supported

Delivra many:many Custom Tables (where both sides have multiple records) require a junction table strategy in GoHighLevel. We either create two GoHighLevel Custom Objects (one per entity type) with a many:many Custom Object linking them, or denormalize the relationship into a single Custom Object with multiple lookup fields. The approach is chosen during scoping based on how the customer uses the data in Delivra. This is the most complex custom table mapping type and adds design time to the migration scope.

Delivra

Segment and List

maps to

HighLevel

Tag and Group

lossy
Fully supported

Delivra Segments are dynamic lists based on contact property filters. GoHighLevel does not support dynamic segment logic natively; instead it uses Tags (applied manually or via workflow) and static Groups. We export the segment criteria and translate them to a recommended Tag naming convention (e.g., SegmentName_Criterion). During migration, we apply Tags to each Contact matching the segment criteria so that the group membership is preserved even though the dynamic logic must be rebuilt as a GoHighLevel workflow filter or manual tagging process.

Delivra

Campaign

maps to

HighLevel

Campaign

1:1
Fully supported

Delivra Campaign records (name, status, targeting criteria, associated content references) migrate to GoHighLevel Campaign objects. Campaign status and target audience criteria map to GoHighLevel Campaign status and Tag/Group membership requirements. Campaign email content does not migrate as a template; we document the content references for the customer to rebuild in GoHighLevel's email builder.

Delivra

Engagement Data (opens, clicks, sends)

maps to

HighLevel

Contact Activity Custom Fields

1:1
Fully supported

Delivra engagement metrics (open rate, click rate, send history) associated with Contact records migrate as custom number fields on the GoHighLevel Contact. The raw engagement log (individual click/open events) does not migrate as a separate activity timeline; instead we summarize per-contact engagement scores as typed custom fields. The customer can use these in GoHighLevel workflow conditions to replicate basic segmentation based on engagement history.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Delivra logo

Delivra gotchas

High

API specifications are not publicly documented

Medium

Custom Tables require schema-level mapping

Medium

Contact-based pricing at migration time

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Delivra API is not publicly documented

    Delivra does not publish its API reference in the public knowledge base. Teams requesting API access must submit an external form to Delivra Support and SFTP configuration also requires direct support involvement. This means migration scoping cannot self-serve technical verification of field names, endpoints, or data types. We coordinate with Delivra Support early in discovery to obtain the schema before migration design begins. If Delivra Support is slow to respond, we fall back to SFTP bulk export and manual field mapping from the CSV header, but this delays the discovery phase.

  • GoHighLevel email deliverability requires domain warmup

    GoHighLevel's LC Email runs on Mailgun shared IP infrastructure. Agencies migrating from Delivra's dedicated or semi-dedicated sending infrastructure frequently report lower inbox placement rates at the outset. We document the email warmup process for GoHighLevel (progressive volume ramp, SPF/DKIM/DMARC configuration, dedicated subdomain setup) during migration planning. Deliverability is not a migration data-loss issue but is a post-migration configuration requirement that must be addressed within the first 30 days to avoid deliverability degradation.

  • Custom Table relational structures require schema decomposition

    Delivra Custom Tables with 1:many and many:many relationships do not map directly to any single GoHighLevel object. We must either flatten the data (denormalizing the foreign key into a text field), create multiple Custom Objects with lookups, or use a junction object. The choice depends on how the customer queries the data in Delivra. Schema decisions made during scoping affect import order and must be locked before any GoHighLevel Custom Object is created, since field additions after data is loaded require data migration again.

  • GoHighLevel workflows are not migrated from Delivra

    Delivra Automated Workflows built in the visual workflow builder do not migrate to GoHighLevel Workflows because the trigger types, condition operators, and action libraries differ significantly between platforms. We document every Delivra workflow (triggers, conditions, time delays, actions) in a written inventory and map each to a recommended GoHighLevel workflow structure. The customer's admin rebuilds them in GoHighLevel's workflow editor post-migration. This is a standard scope limitation across all migration pairs, but it is particularly relevant for Delivra migrations because Delivra's visual workflow builder is a primary feature customers rely on.

Migration approach

Six steps for a successful Delivra to HighLevel data migration

  1. Discovery and schema extraction

    We audit the Delivra account across contacts, Custom Tables (including relationship types and foreign key fields), Segments, Campaigns, and engagement data volume. Since Delivra's API documentation requires support involvement, we submit the schema access request early and coordinate a response within the first five business days. We also extract SFTP configuration details if Delivra Support manages SFTP setup, since this is the primary bulk export path. The discovery output is a written scope document listing every object to migrate, the relationship diagram for Custom Tables, and the segment-to-tag translation plan.

  2. GoHighLevel schema design

    We design the GoHighLevel destination schema before any data moves. This includes creating Custom Object definitions (with field types matched to Delivra data types), configuring lookup relationships for 1:many Custom Tables, defining the junction strategy for many:many Custom Tables, setting up Tags matching the Delivra segment names, and configuring the Campaigns structure. Schema is designed in a GoHighLevel sandbox or trial account first and validated against a small sample import before full production migration begins.

  3. Data export and transformation

    We export Delivra data via SFTP bulk export (coordinated with Delivra Support) or API where available. The export produces CSV files for Contacts, Custom Table rows, Segments, and Campaigns. We run transformation steps: email deduplication on Contacts, foreign key resolution for relational Custom Tables, segment criteria evaluation to apply Tags, and date format normalization (YYYY-MM-DD for GoHighLevel compatibility). Any contact records without valid email are flagged in a reconciliation report for the customer to review before import.

  4. GoHighLevel sandbox import and validation

    We run a full import into a GoHighLevel trial or sandbox account using the production-like data volume to validate record counts, lookup resolution, tag application, and Custom Object relationships. The customer spot-checks 20-30 random contacts and all Custom Object records to verify data accuracy against the Delivra source. Any mapping corrections (field name mismatches, missing lookups, incorrect tag assignments) are corrected in the transformation scripts before the production import runs. This step typically takes three to five business days.

  5. Production migration

    We run the production migration in dependency order: Companies first (if created from contact company names), then Contacts with tag assignments, then Custom Object records with resolved Contact lookups, then Campaigns. Each phase emits a reconciliation report (record count in vs. record count out, duplicate count, error count). We use GoHighLevel's batch import API with rate-limit handling and exponential backoff. Any records that fail import are logged with error reasons and retried in a second pass before cutover.

  6. Cutover and automation inventory handoff

    We freeze Delivra write access during the cutover window, run a final delta migration of any records modified during migration, and enable GoHighLevel as the system of record. We deliver the workflow and automation inventory document listing every Delivra Automated Workflow, Lead Scoring model, Email Template, and Form with a recommended GoHighLevel equivalent. We support a three-day hypercare window to resolve import reconciliation issues. Workflow rebuilds in GoHighLevel are outside standard migration scope; we recommend a separate workflow rebuild engagement with the customer's admin or a GoHighLevel-certified partner.

Platform deep dives

Context on both ends of the pair

Delivra logo

Delivra

Source

Strengths

  • Generous pricing with Starter tier at $29/month for 500 contacts and no per-seat user limits across all plans.
  • Excellent customer support reputation with 4.8/5 Capterra rating and high-touch guided onboarding.
  • Built-in SMS marketing alongside email in a single platform, avoiding the need for separate SMS tool integration.
  • Custom Tables with relational data support enable sophisticated data modeling for complex contact relationships.
  • Drag-and-drop editors and visual workflow builders reduce technical barriers for non-developer users.

Weaknesses

  • Email client compatibility issues require additional testing for Gmail, Outlook, and Outlook Portal rendering.
  • Automation builder complexity increases significantly for sophisticated multi-branch workflows.
  • Integration ecosystem is limited compared to broader CRM platforms, restricting connectivity with niche tools.
  • Contact-based pricing model means costs scale directly with list size, which can become expensive at high volumes.
  • API documentation is not publicly available on the knowledge base, requiring direct contact with support to obtain technical specifications.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Delivra and HighLevel.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Delivra: Not publicly documented in available documentation.

  • Data volume sensitivity

    A

    Delivra exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Delivra to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Delivra to HighLevel data migrations

Answers to the questions buyers ask most during Delivra to HighLevel migration scoping. Not seeing yours? Book a call.

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Simple migrations of up to 5,000 Contacts with flat Custom Tables and no relational structures land in two to three weeks. Migrations with relational Custom Tables (1:many or many:many) requiring GoHighLevel Custom Object schema design and junction object setup move to five to eight weeks because of the additional schema design phase, lookup dependency resolution, and multiple import rounds. The primary schedule risk is Delivra Support response time for API schema access and SFTP configuration, which we manage proactively at project kickoff.

Adjacent paths

Related migrations to explore

Ready when you are

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