Migrate your Delivra data
Email and SMS marketing automation platform built for data-rich marketing teams that need sophisticated segmentation, personalization, and workflow automation without enterprise-level complexity.
In its favor
Why people choose Delivra
The signal that keeps Delivra on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Low barrier to entry with a Starter tier starting at $29/month for 500 contacts, letting small marketing teams validate the platform before committing to higher volumes and advanced features.
Strong customer support ratings (4.8/5 on Capterra) and guided onboarding make initial setup and ongoing use manageable for teams without dedicated technical resources.
Drag-and-drop email editor and visual workflow builder let non-technical marketers create and iterate on campaigns without developer involvement.
Two-way CRM data syncing and unified customer profiles give marketing teams a single view of each contact across channels without manual data reconciliation.
Lead scoring and advanced segmentation capabilities help data-driven teams prioritize outreach and personalize content at scale without custom development.
Email client compatibility issues with Google Mail, Microsoft Outlook, and Outlook Portal cause rendering problems that require additional testing and workarounds across campaigns.
Automation complexity becomes a barrier as teams scale—users report that building and maintaining sophisticated workflows requires significant time investment and technical understanding.
Integration ecosystem limitations make it difficult to connect Delivra with the full stack of tools teams use, particularly for custom or niche CRM integrations beyond standard connectors.
Some users find the platform challenging to navigate initially, with a learning curve that slows adoption for new team members joining mid-campaign.
Pricing at scale becomes a consideration—costs increase significantly with larger contact lists, prompting teams to evaluate alternatives when they outgrow mid-tier plans.
Reasons to switch
Why people leave Delivra
The recurring reasons buyers give for replacing Delivra. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Delivra fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Delivra pricing overview
Delivra uses a flat-rate pricing model based on contact list size rather than per-user pricing. Plans are Starter at $29/month and Professional at $69/month, both with pricing based on 500 contacts. Enterprise pricing is custom and requires contacting sales. Unlimited user seats are included across all tiers, and custom tables are available on Professional and above.
Starter
Tier 1 of 3
$29/month (base for 500 contacts)
What's included
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What gets migrated
Delivra object support
Object-by-object support for Delivra migrations. Per-pair details surface during scoping.
Contacts
Fully supportedStandard contact records with properties including email, name, custom fields, and lifecycle data. We migrate contact records 1:1 via SFTP bulk import or API-based sync. Subscription status and GDPR consent flags are preserved as properties on each record.
Custom Tables
Mapping requiredDelivra supports relational Custom Tables with 1:1, 1:many, and many:many relationship types. These require field-level mapping since the relational structure does not map directly to standard CRM objects. We extract the schema, identify foreign key relationships, and flatten or restructure data for destination systems that lack equivalent relational support.
Campaigns
Fully supportedCampaign records include name, status, targeting criteria, and associated content. We map campaign metadata to the destination system's campaign or program objects. Email content within campaigns may need re-creation in the destination editor if the destination does not support Delivra's template format.
Automated Workflows
Mapping requiredDelivra workflows are built visually with triggers, conditions, and actions. We document the full workflow logic including decision branches, time delays, and action sequences. Since workflow structures vary significantly between platforms, we map the intent and recreate equivalent logic in the destination rather than importing Delivra's workflow definition files directly.
Segments and Lists
Mapping requiredSegment definitions in Delivra use filter conditions based on contact properties and behaviors. We extract the segment criteria and translate them to equivalent filter logic in the destination platform. Complex segments with nested conditions may require simplification or re-building in the destination.
Lead Scoring
Mapping requiredLead scoring models with point values assigned to contact attributes and behaviors. We export scoring values and model rules. The scoring model must be re-implemented in the destination since scoring logic and point allocations differ across platforms.
Email Templates
Mapping requiredDelivra email templates built with the drag-and-drop editor. We extract template content and structure, then convert to HTML or re-build in the destination's editor. Complex layouts with conditional content may require manual adjustment.
Forms and Landing Pages
Mapping requiredWeb forms and landing pages built in Delivra's editor. We migrate form field definitions and configuration. The visual form builder output requires re-creation in the destination platform's equivalent builder.
Users and Roles
Mapping requiredUser accounts with role-based permissions. We export user records and role assignments. Roles must be re-created in the destination since permission structures are platform-specific.
Engagement Data
Mapping requiredClick tracking, open tracking, and engagement history associated with contact records. We migrate engagement metrics as custom contact properties or as a separate engagement history object depending on destination schema capabilities.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Standard contact records with properties including email, name, custom fields, and lifecycle data. We migrate contact records 1:1 via SFTP bulk import or API-based sync. Subscription status and GDPR consent flags are preserved as properties on each record. |
| Custom Tables | Mapping required | Delivra supports relational Custom Tables with 1:1, 1:many, and many:many relationship types. These require field-level mapping since the relational structure does not map directly to standard CRM objects. We extract the schema, identify foreign key relationships, and flatten or restructure data for destination systems that lack equivalent relational support. |
| Campaigns | Fully supported | Campaign records include name, status, targeting criteria, and associated content. We map campaign metadata to the destination system's campaign or program objects. Email content within campaigns may need re-creation in the destination editor if the destination does not support Delivra's template format. |
| Automated Workflows | Mapping required | Delivra workflows are built visually with triggers, conditions, and actions. We document the full workflow logic including decision branches, time delays, and action sequences. Since workflow structures vary significantly between platforms, we map the intent and recreate equivalent logic in the destination rather than importing Delivra's workflow definition files directly. |
| Segments and Lists | Mapping required | Segment definitions in Delivra use filter conditions based on contact properties and behaviors. We extract the segment criteria and translate them to equivalent filter logic in the destination platform. Complex segments with nested conditions may require simplification or re-building in the destination. |
| Lead Scoring | Mapping required | Lead scoring models with point values assigned to contact attributes and behaviors. We export scoring values and model rules. The scoring model must be re-implemented in the destination since scoring logic and point allocations differ across platforms. |
| Email Templates | Mapping required | Delivra email templates built with the drag-and-drop editor. We extract template content and structure, then convert to HTML or re-build in the destination's editor. Complex layouts with conditional content may require manual adjustment. |
| Forms and Landing Pages | Mapping required | Web forms and landing pages built in Delivra's editor. We migrate form field definitions and configuration. The visual form builder output requires re-creation in the destination platform's equivalent builder. |
| Users and Roles | Mapping required | User accounts with role-based permissions. We export user records and role assignments. Roles must be re-created in the destination since permission structures are platform-specific. |
| Engagement Data | Mapping required | Click tracking, open tracking, and engagement history associated with contact records. We migrate engagement metrics as custom contact properties or as a separate engagement history object depending on destination schema capabilities. |
Gotchas
What to watch for in Delivra migrations
Issues we've hit on past Delivra migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API specifications are not publicly documented
Custom Tables require schema-level mapping
Contact-based pricing at migration time
| Severity | Issue |
|---|---|
| High | API specifications are not publicly documented |
| Medium | Custom Tables require schema-level mapping |
| Medium | Contact-based pricing at migration time |
Leaving Delivra?
Where Delivra customers move next
12 destinations Delivra can migrate to.
How a Delivra migration works
Four steps, Delivra-specific
Connect
API access available (specific auth method not publicly documented in knowledge base) into Delivra. Scopes limited to read-only on the data we move.
Map
We translate Delivra-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Delivra quirks before production.
Migrate
Full migration with Delivra rate-limit handling. Rollback available throughout.
FAQ
Delivra migration FAQ
Answers to the questions buyers ask most during Delivra migration scoping. Not seeing yours? Book a call.
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