Migrate from Delivra to HubSpot

Delivra contacts map directly to HubSpot contacts. FlitStack matches Delivra email addresses to existing HubSpot contacts or creates new records. Owner resolution happens by email lookup against HubSpot users — unmatched owners are flagged before migration so your team can invite them to HubSpot first.

Standard contact fields — email, first name, last name, phone, mobile, job title, address — map one-to-one to HubSpot's built-in contact properties. Date fields (subscription date, unsubscribe date) map to HubSpot's equivalent timestamp properties preserving original values. Any custom date properties in Delivra are also mapped to HubSpot's datetime properties, maintaining the exact original timestamps for audit and reporting purposes.

Delivra's engagement scoring has no native HubSpot equivalent. We migrate the score as a custom HubSpot number property (e.g., Delivra_Score__c). Your team decides whether to use this as-is or integrate it into HubSpot's lead scoring model after migration. The custom property can be used for segmentation, reporting, and workflow triggers in HubSpot. If your team wants to adopt HubSpot's native lead scoring, the Delivra score can serve as a baseline comparison during the transition period.

Delivra tags become HubSpot contact properties (single-line text or multi-checkbox depending on tag volume). High-volume tag sets may be converted to HubSpot lists for segmentation. We preserve the full tag history and document the mapping plan before migration. Each tag is mapped to a corresponding HubSpot property or list, ensuring no tag data is lost. The mapping plan includes recommendations for tag-to-list conversion based on tag volume and usage frequency in Delivra.

Delivra opt-in/opt-out status maps directly to HubSpot's email subscription status properties. GDPR compliance fields (e.g., consent timestamp) migrate as HubSpot contact properties for audit continuity. This includes consent_given date, consent source, and any custom GDPR fields from Delivra. HubSpot's subscription state then governs which contacts receive marketing emails based on your HubSpot email subscription settings. We also map any suppression list entries from Delivra to HubSpot's unsubscribe list to ensure compliance.

Delivra custom tables (1:many and many:many relational structures) map to HubSpot custom objects. HubSpot requires custom objects to be created and their properties defined before migration. We deliver a schema plan specifying every custom object, property type, and association label so your HubSpot admin sets up the schema first.

Delivra campaign membership migrates as HubSpot lists and campaign membership records. Each Delivra campaign becomes a HubSpot campaign with members linked to the corresponding contacts. Campaign send history and open/click data are preserved as HubSpot campaign analytics. We also map campaign tags and categories from Delivra to HubSpot campaign properties, ensuring campaign segmentation logic is maintained. The migration includes all historical campaign performance data so your team can analyze past campaign effectiveness in HubSpot.

Delivra's SFTP import log (which source imported which contacts) has no HubSpot equivalent. We capture import-source attribution as a HubSpot contact property (e.g., Import_Source__c) so teams retain data lineage visibility in HubSpot after migration. This property stores the original import pipeline name, import date, and any SFTP file references. We also map import frequency data (e.g., daily, weekly imports) to HubSpot contact properties for tracking data refresh patterns. This ensures your team can trace each contact's origin and data quality history in HubSpot.

Delivra automations — triggers, conditions, time delays, action steps — are not portable to HubSpot. FlitStack exports a structured JSON document describing every automation (trigger type, conditions, branch logic, actions) that your HubSpot admin uses as a reference spec when rebuilding in HubSpot's workflow builder.

Delivra's native Salesforce sync configuration does not transfer to HubSpot. Any bidirectional sync between Delivra and Salesforce must be rebuilt as a HubSpot integration (native sync, Zapier, or custom API). We document the current sync scope so your team can plan the HubSpot replacement.