CRM migration

Migrate from improveit 360 to Nutshell

Field-level mapping, validation, and rollback between improveit 360 and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

improveit 360 logo

improveit 360

Source

Nutshell

Destination

Nutshell logo

Compatibility

100%

12 of 12

objects map 1:1 between improveit 360 and Nutshell.

Complexity

BStandard

Timeline

24–48 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from improveit 360 to Nutshell when they want a simpler CRM with predictable per-user pricing and better usability across their sales team. improveit 360 is a vertically integrated platform for remodelers that bundles CRM, project management, job costing, and quoting — Nutshell is a general-purpose CRM that focuses on people, companies, leads, and pipeline tracking. The migration carries all data improveit 360 stores natively (people, companies, leads, deals, activities, notes, attachments, and custom properties) into Nutshell's corresponding objects. Key challenges include mapping improveit 360's lifecycle stage labels into Nutshell custom fields, collapsing improveit 360's projects and job costing into Nutshell's activity log, and deciding whether to rebuild improveit 360's quoting setup as Nutshell products. We use improveit 360's API export to extract all records, apply field-level mapping, and load into Nutshell via their JSON-RPC API. Workflows, automations, and project-management logic do not migrate — they require manual rebuild in Nutshell.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

improveit 360 logo

improveit 360

What's pushing teams away

  • Steep onboarding and complexity make the platform difficult to use for smaller crews; at least 15 full-time users are required, pricing out smaller contractors.
  • Lack of a documented public API limits integration options and makes automated migrations or third-party tool connections difficult to execute.
  • Some users report the interface is overwhelming with too many features layered on top of each other, slowing daily adoption by field sales staff.
  • Customisation of dashboards and reports requires technical knowledge, creating friction for non-technical office managers who want to act on the data.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How improveit 360 objects map to Nutshell

Each row shows how a improveit 360 object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

improveit 360

Person (Contact)

maps to

Nutshell

Person

1:1
Fully supported

improveit 360 Person records map directly to Nutshell People using a one-to-one field mapping. All standard contact fields including name, email address, phone number, job title, and physical address transfer as-is with no transformation required. improveit 360 people records that have no linked company association land as standalone Nutshell People records rather than being discarded or incorrectly associated with a placeholder company.

improveit 360

Person (Deal-linked)

maps to

Nutshell

Lead

1:1
Fully supported

improveit 360 people records that are associated with active or historical deals map to Nutshell Lead records instead of Person records. The company link and all contact details including name, email, phone, and title are preserved during this transformation. This mapping strategy separates pipeline-driven parties from pure contact records, aligning with Nutshell's object model where Leads represent opportunities in the sales pipeline.

improveit 360

Company

maps to

Nutshell

Company

1:1
Fully supported

improveit 360 Company records map one-to-one to Nutshell Company records without requiring transformation logic. Fields including company name, website URL, industry classification, employee count, annual revenue figures, and complete address information map directly to their Nutshell counterparts. Parent-company relationships transfer as a reference field with circular-dependency checking to prevent infinite loops when parent companies reference each other.

improveit 360

Lead / Prospect

maps to

Nutshell

Lead

1:1
Fully supported

improveit 360 Lead records map directly to Nutshell Lead records. Lead name, status, monetary value, source, owner, and custom fields transfer as-is. Lead status pick-list values are mapped to Nutshell's lead status options — custom statuses require value-mapping setup during schema configuration.

improveit 360

Deal / Opportunity

maps to

Nutshell

Lead

1:1
Fully supported

improveit 360 Deals map to Nutshell Lead records. Deal name becomes the Lead name, deal amount maps to the monetary value field, and deal stage maps to Nutshell Lead status via a value-mapping table. improveit 360 deal ID preserved as a custom field for traceability.

improveit 360

Deal Stage / Pipeline

maps to

Nutshell

Lead Status + Custom Field

1:1
Fully supported

improveit 360 pipeline stages map to Nutshell Lead status values through a value-by-value mapping table defined during schema configuration. Stage-entry timestamps from improveit 360 are preserved by storing them as custom datetime fields on the Nutshell Lead. Stage probability data also transfers as a custom number field on the Lead record, enabling reporting continuity for pipeline forecasts and deal analytics in Nutshell.

improveit 360

Lifecycle Stage (custom property)

maps to

Nutshell

Custom Field (Lead)

1:1
Fully supported

improveit 360 lifecycle stage labels (Subscriber, Lead, MQL, SQL, Customer, Evangelist) have no native Nutshell equivalent. We create a custom pick-list field (Lifecycle_Stage__c) on Nutshell Leads with the same values so your team can filter and report on prospect progression after migration.

improveit 360

Email Activity

maps to

Nutshell

Task

1:1
Fully supported

improveit 360 logged email activities transfer as Nutshell Tasks with Type set to 'Email' to distinguish them from other task types. The email subject line becomes the task name, the body content populates the task description field, and the original timestamp and owner assignment are preserved on the task record. The original improveit 360 activity ID is stored as a custom field on the Nutshell Task to support delta-run deduplication and prevent duplicate email records from appearing during subsequent migration runs.

improveit 360

Call / Meeting Activity

maps to

Nutshell

Task

1:1
Fully supported

improveit 360 call and meeting activities map to Nutshell Tasks with Type set to 'Call' or 'Meeting' respectively. The original start and end timestamps, duration in minutes, subject line, and owner assignment all carry over to the corresponding Nutshell task fields. Activity notes and outcomes recorded in improveit 360 append to the task body field in Nutshell, preserving the full context of each customer interaction.

improveit 360

Note / Attachment

maps to

Nutshell

Note / Attachment

1:1
Fully supported

improveit 360 notes migrate as Nutshell Notes with the full rich-text content preserved including any formatted text, bullet points, or embedded links. File attachments such as photos, contract documents, proposals, and other files are re-uploaded to Nutshell's attachment store, with the original filename and a reference link preserved on the parent record so users can access the files directly from the Nutshell interface.

improveit 360

Custom Field / Property

maps to

Nutshell

Custom Field

1:1
Fully supported

improveit 360 custom fields and custom properties are created as Nutshell custom fields under the appropriate object tab (Person, Company, or Lead) based on their source configuration. Multi-value custom fields from improveit 360 map to Nutshell's multi-select pick-list field type, preserving all selected values. Fields that have validation rules defined in improveit 360 are flagged for admin review before migration to ensure data integrity in Nutshell.

improveit 360

Project / Job Costing Record

maps to

Nutshell

Task + Custom Fields

1:1
Fully supported

improveit 360 project records have no native Nutshell object. We convert project data to Nutshell Tasks with custom fields capturing project stage, budget, and contract value. Your team reviews the converted records and rebuilds the project view in Nutshell's Activities or a project management integration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

improveit 360 logo

improveit 360 gotchas

High

No public REST API documented for data export or import

High

Minimum user requirement of 15 full-time seats

Medium

Duplicate prevention rules silently block imported records

Medium

Custom reports and dashboards do not transfer via standard export

Low

Pipeline stage names are per-customer configurable

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • improveit 360 quoting module has no Nutshell equivalent

    improveit 360 includes an integrated sales quoting tool with line items, pricing rules, and mobile-supported proposal generation that has no direct counterpart in Nutshell's standard feature set. Quotes in improveit 360 do not export as a native object — we extract quote line items and pricing data as custom fields on the related Nutshell Lead record. Your team then rebuilds the quoting workflow using Nutshell Products linked to Leads, or evaluates a Nutshell-compatible quoting add-on. This is a manual decision point that extends migration scope if quote records are numerous.

  • Lifecycle stage requires a custom Nutshell field — no native equivalent

    improveit 360 tracks prospect progression using lifecycle stage labels (Subscriber, Lead, MQL, SQL, Customer, Evangelist) that have no built-in equivalent in Nutshell's object model. We create a custom pick-list field (Lifecycle_Stage__c) on Nutshell Leads with the same values so you can filter and report on prospect progression post-migration. The stage-change history timestamps are stored as additional custom datetime fields. Your Nutshell admin must add these custom fields before data lands, or FlitStack creates them via the API during migration.

  • Projects and job costing data collapse into activities or custom fields

    improveit 360's project management layer — including appointments, contract documents, photo attachments, job costing records, and production grids — has no native Nutshell equivalent object. We convert project metadata to Nutshell Tasks with custom fields capturing project stage, budget, contract value, and milestone dates. Appointment records become Nutshell Activities with original start/end times preserved. Your team reviews the converted records and decides whether to rebuild the project view using a project management integration (such as Asana or Monday.com) connected to Nutshell, or to maintain project records manually.

  • Workflows and automations do not migrate and must be rebuilt

    improveit 360 lifecycle emails, two-way texting automations, call campaign sequences, and marketing opportunity workflows are tightly coupled to improveit 360's internal data model and API behavior. These automations do not export in a transferable format — they must be rebuilt from scratch in Nutshell using Nutshell's personal email sequences and automation tools, or via a third-party sales engagement platform. We export improveit 360 workflow definitions as a structured reference document so your team has a rebuild blueprint. This is a manual effort that typically requires 1–3 weeks depending on automation complexity.

  • API rate limits on improveit 360 require staged export pacing

    improveit 360's public API applies rate limiting per instance — the export must pace requests to avoid 429 errors during a large data pull. FlitStack AI monitors response headers and implements exponential backoff during the extraction phase. Large databases (over 50,000 records) may require multiple export sessions across 24–48 hours to complete a full pull without triggering throttling. We coordinate the export window with your cutover delta-pickup period to minimize overlap.

Migration approach

Six steps for a successful improveit 360 to Nutshell data migration

  1. Extract full data export from improveit 360 via API

    FlitStack AI connects to improveit 360's API using scoped read access and exports all standard objects: people, companies, leads, deals, activities (calls, emails, meetings), notes, attachments, and custom fields. We preserve original create dates, last-modified timestamps, owner assignments, and association links throughout. A pre-extraction schema audit identifies custom field names, pick-list values, and validation rules that require value-mapping setup on the Nutshell side before load.

  2. Configure Nutshell custom fields and lead status mapping

    Before loading data, your Nutshell admin (or FlitStack via API) creates the custom fields needed for improveit 360 lifecycle stages, deal metadata, source system IDs, and original create dates. We set up the value-mapping table for lead status and deal stage so Nutshell pick-list values align with improveit 360's labels. Pipeline stage mapping is reviewed against Nutshell's lead status options — any custom improveit 360 stages get added to Nutshell as new status values.

  3. Run sample migration with field-level diff

    A representative slice of records — typically 100–500 spanning people, companies, leads, deals, and activities — migrates into Nutshell first. We generate a field-level diff report comparing source values against destination field values so you can verify lifecycle stage mapping, deal-to-lead conversion, owner resolution, and custom field population before the full migration commits. Adjustments to mapping rules are made based on the diff results before proceeding.

  4. Execute full migration with delta-pickup window

    Full migration runs in dependency order: Companies first (for foreign-key resolution), then People and Leads, then Deals converted to Leads, then Activities and Notes. A delta-pickup window (typically 24–48 hours after full migration completes) captures any records created or modified in improveit 360 during the cutover period. Owner resolution by email match is applied throughout — unmatched owners are flagged and assigned to a fallback Nutshell user before records land.

  5. Reconcile record counts and verify data completeness

    FlitStack AI generates a reconciliation report comparing improveit 360 source counts against Nutshell destination counts for every object. Deal amounts, lead values, and activity timestamps are spot-checked against source values. Any discrepancies are resolved before go-live. Audit logging captures every migration operation, and one-click rollback is available if reconciliation fails — Nutshell is populated with a clean slate and the migration can be re-run with corrected mapping rules.

Platform deep dives

Context on both ends of the pair

improveit 360 logo

improveit 360

Source

Strengths

  • All-in-one CRM, quoting, scheduling, and job costing purpose-built for remodelers and replacement contractors.
  • Automated activity logging, duplicate prevention, and lead scoring built into the sales workflow.
  • Multi-location and franchise support with consistent data structures across branches.
  • Integrated production grid and project templates streamline field-to-office coordination.
  • Strong customer success reputation in the home improvement vertical with long-tenured accounts.

Weaknesses

  • No documented public API limits programmatic access and complicates automated migrations.
  • Steep onboarding curve; the platform is designed for teams of 15+, making it inaccessible for smaller contractors.
  • Interface complexity has a steep learning curve reported by non-technical office staff.
  • Custom reports and dashboards require technical knowledge to configure and maintain.
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across improveit 360 and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    improveit 360: Not publicly documented.

  • Data volume sensitivity

    B

    improveit 360 doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your improveit 360 to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about improveit 360 to Nutshell data migrations

Answers to the questions buyers ask most during improveit 360 to Nutshell migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your improveit 360 to Nutshell migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most improveit 360 to Nutshell migrations complete within 24–48 hours of clock time for databases under 50,000 records. Setup and sample migration validation add 3–5 days of planning work before the full run. Larger datasets exceeding 200,000 records or heavily customized improveit 360 setups with many custom fields extend to 3–5 days for the full migration plus reconciliation. The longest planning step is configuring Nutshell custom fields and value-mapping for lifecycle stages and deal stages.

Adjacent paths

Related migrations to explore

Ready when you are

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