CRM migration
Field-level mapping, validation, and rollback between The Real Estate Platform (REP) and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
The Real Estate Platform (REP)
Source
Odoo CRM
Destination
Compatibility
11 of 11
objects map 1:1 between The Real Estate Platform (REP) and Odoo CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
The Real Estate Platform (REP) by Phoenix Software is a white-labeled enterprise CRM built for real estate brokerages, managing contacts, companies, leads, deals, listings, and agents organized into regions and offices. REP's data model centers on contacts tied to listings, with custom fields per customer instance and agent-level transaction tracking. Odoo CRM uses a unified crm.lead object for both leads and opportunities, with res.partner for contacts and companies, and relies on tags for stage-history and custom fields for domain-specific data. FlitStack AI maps REP contacts to res.partner, REP leads and deals to crm.lead with tags preserving REP stage history, and REP listings to custom fields on crm.lead. The core complexity is auditing REP's white-label custom fields per instance before recreating them as Odoo custom fields on crm.lead and res.partner. Deal and listing activities attach to crm.lead records with activity type and subject preserved. REP automations and workflows do not migrate — we export them as JSON for manual Odoo rebuild using Action buttons and server actions. Migration runs via REP's API export to Odoo CSV bulk import or XML-RPC, with a 24–48 hour delta-pickup window capturing in-flight changes during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a The Real Estate Platform (REP) object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
The Real Estate Platform (REP)
Contact
Odoo CRM
res.partner
1:1REP contacts map directly to Odoo res.partner records with company_type set to 'individual'. REP contact ownership by agent resolves to the corresponding Odoo res.users record. REP contact create/update timestamps are preserved as custom fields for audit continuity. This direct mapping ensures that all contact details—including name, address, phone, and email—are transferred intact, while the agent-to-user linkage maintains accountability for each record's history.
The Real Estate Platform (REP)
Company
Odoo CRM
res.partner (company_type = 'company')
1:1REP companies map to Odoo res.partner with company_type = 'company'. REP parent-company hierarchy (if present) maps to Odoo's parent_id field on res.partner. REP company domains and annual revenue map to Odoo website and annual_revenue fields respectively. This ensures that each organization's branding information, financial metrics, and hierarchical relationships are preserved in Odoo, supporting accurate reporting and segmentation across the sales pipeline.
The Real Estate Platform (REP)
Lead
Odoo CRM
crm.lead
1:1REP leads become Odoo crm.lead records with type = 'lead'. REP stage values map to Odoo crm_case_stage records — stage names and probabilities are re-created in Odoo before migration. REP lead source and campaign attribution map to Odoo's source_id and campaign_id lookups.
The Real Estate Platform (REP)
Deal
Odoo CRM
crm.lead (type = 'opportunity')
1:1REP deals become Odoo crm.lead with type = 'opportunity', linked to the REP contact via partner_id. Deal amount, close date, and stage map to Odoo's expected_revenue, date_closed, and stage_id. REP deal owner resolves to the Odoo res.users record by email match.
The Real Estate Platform (REP)
Agent
Odoo CRM
res.users
1:1REP agents map to Odoo res.users records — each agent becomes a user who can own crm.lead records and log activities. REP office and region assignments map to crm.team membership, with agents added as team members in Odoo after team creation.
The Real Estate Platform (REP)
Listing / Property
Odoo CRM
Custom fields on crm.lead
1:1REP listings have no native Odoo equivalent. Property address, MLS number, listing price, property type, and transaction subtype migrate as custom fields on crm.lead. These custom fields must be created in Odoo before migration — we deliver a custom-field setup plan based on the REP listing schema audit.
The Real Estate Platform (REP)
Custom fields (white-label per REP instance)
Odoo CRM
Custom fields on crm.lead / res.partner
1:1REP white-labels custom fields per customer deployment, meaning every REP instance has a different schema. We audit REP's custom field inventory first, then recreate each as an Odoo custom field on the appropriate model (crm.lead or res.partner) with matching field type selection before migration data is loaded.
The Real Estate Platform (REP)
Activities (calls, emails, meetings)
Odoo CRM
mail.activity on crm.lead
1:1REP call, email, and meeting logs attach to crm.lead records as mail.activity entries with activity_type_id mapped (call, email, meeting). Activity subject, date, duration, and owner are preserved. REP notes migrate as Odoo mail.message records on the parent crm.lead. This migration maintains the full activity timeline, enabling sales reps to review past interactions without data loss and supporting Odoo's activity dashboards and follow-up reminders.
The Real Estate Platform (REP)
Office / Region
Odoo CRM
crm.team
1:1REP offices and regions map to Odoo crm.team records. REP agents are assigned as members of the corresponding crm.team. For nested REP office hierarchies, Odoo's parent_team_id field (available in Odoo 16+) is used where the version supports it. This structure preserves territorial reporting and helps maintain clear visibility of which agents belong to which office, facilitating manager oversight and territory-based forecasting.
The Real Estate Platform (REP)
Attachments / Files
Odoo CRM
ir.attachment on crm.lead / res.partner
1:1REP file attachments on contacts, companies, and deals re-upload to Odoo's ir.attachment table linked to the migrated record. File name and original create date are preserved. Large files or files exceeding Odoo's attachment size limits are flagged before migration for manual handling.
The Real Estate Platform (REP)
Automations / Workflows
Odoo CRM
No equivalent — export for rebuild
1:1REP automation rules and drip sequences cannot be imported into Odoo — REP uses trigger-and-action automation logic that has no Odoo counterpart. We export all REP automation definitions as a JSON file before migration. Odoo administrators use this file to rebuild equivalent automations using Odoo Action buttons and server actions post-migration.
| The Real Estate Platform (REP) | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | res.partner1:1 | Fully supported | |
| Company | res.partner (company_type = 'company')1:1 | Fully supported | |
| Lead | crm.lead1:1 | Fully supported | |
| Deal | crm.lead (type = 'opportunity')1:1 | Fully supported | |
| Agent | res.users1:1 | Fully supported | |
| Listing / Property | Custom fields on crm.lead1:1 | Fully supported | |
| Custom fields (white-label per REP instance) | Custom fields on crm.lead / res.partner1:1 | Fully supported | |
| Activities (calls, emails, meetings) | mail.activity on crm.lead1:1 | Fully supported | |
| Office / Region | crm.team1:1 | Fully supported | |
| Attachments / Files | ir.attachment on crm.lead / res.partner1:1 | Fully supported | |
| Automations / Workflows | No equivalent — export for rebuild1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
The Real Estate Platform (REP) gotchas
White-label customization creates non-portable schema
Marketing campaign drip state does not transfer
Mobile app offline data is not exportable
Syndication channel configurations do not export
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Audit REP schema and set up Odoo CRM structure
FlitStack AI audits your REP deployment to enumerate all standard and white-label custom fields, listing objects, agent and office records, and pipeline stages. We deliver a schema setup plan for Odoo: custom field definitions (name, type, selection options), crm_case_stage records with sequence and probability, crm.team records for REP offices, and res.users records for REP agents. Your Odoo administrator creates these in the target database before we proceed to data migration. This step ensures Odoo's schema can receive REP data without foreign-key failures.
Export REP data via API and clean for migration
We extract all REP objects — contacts, companies, leads, deals, listings, agents, offices, and activities — via REP's API export endpoint. Custom field values are included in the export with their field names preserved. We validate referential integrity (orphaned contacts, missing owners) and flag duplicates before transformation. REP automation rules are exported as JSON for the rebuild reference. Data quality issues are documented and corrected in coordination with your REP administrator before transformation begins.
Run a sample migration with field-level diff
A representative slice of 100–500 records migrates into Odoo first — spanning contacts, companies, leads, deals, listings, and activities. We generate a field-level diff between the REP source values and the Odoo destination values for each record. You review the diff to verify stage mapping, listing custom field values, owner resolution, and tag creation. Any mapping corrections are applied to the transformation rules before the full migration runs. This sample validation is the checkpoint before the full cutover.
Execute full migration with delta-pickup window
The full REP dataset migrates into Odoo CRM via CSV bulk import (Community) or XML-RPC (Enterprise). Companies and contacts load first to resolve AccountId and partner_id foreign keys; leads and deals follow with stage_id and user_id resolved by email match to Odoo users. Listings attach to crm.lead records via custom fields. A 24–48 hour delta-pickup window captures any REP records created or modified during the cutover window so Odoo reflects the final REP state at go-live. An audit log records every import operation with source record reference.
Reconcile data and hand off for Odoo automation rebuild
FlitStack AI delivers a reconciliation report comparing REP record counts and a random sample of field values against Odoo. You verify that contact-deal relationships, listing custom field values, and stage assignments are correct. We hand off the REP automation JSON file to your Odoo administrator with a field-mapping guide for rebuilding equivalent automations. Post-migration, FlitStack AI provides a 30-day support window to address any data issues discovered after go-live and offers a one-click rollback if reconciliation uncovers systemic mapping errors.
Platform deep dives
The Real Estate Platform (REP)
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across The Real Estate Platform (REP) and Odoo CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
The Real Estate Platform (REP): Not publicly documented.
Data volume sensitivity
The Real Estate Platform (REP) doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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