CRM migration

Migrate from The Real Estate Platform (REP) to Odoo CRM

Field-level mapping, validation, and rollback between The Real Estate Platform (REP) and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

The Real Estate Platform (REP) logo

The Real Estate Platform (REP)

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

100%

11 of 11

objects map 1:1 between The Real Estate Platform (REP) and Odoo CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

The Real Estate Platform (REP) by Phoenix Software is a white-labeled enterprise CRM built for real estate brokerages, managing contacts, companies, leads, deals, listings, and agents organized into regions and offices. REP's data model centers on contacts tied to listings, with custom fields per customer instance and agent-level transaction tracking. Odoo CRM uses a unified crm.lead object for both leads and opportunities, with res.partner for contacts and companies, and relies on tags for stage-history and custom fields for domain-specific data. FlitStack AI maps REP contacts to res.partner, REP leads and deals to crm.lead with tags preserving REP stage history, and REP listings to custom fields on crm.lead. The core complexity is auditing REP's white-label custom fields per instance before recreating them as Odoo custom fields on crm.lead and res.partner. Deal and listing activities attach to crm.lead records with activity type and subject preserved. REP automations and workflows do not migrate — we export them as JSON for manual Odoo rebuild using Action buttons and server actions. Migration runs via REP's API export to Odoo CSV bulk import or XML-RPC, with a 24–48 hour delta-pickup window capturing in-flight changes during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

The Real Estate Platform (REP) logo

The Real Estate Platform (REP)

What's pushing teams away

  • Pricing is not publicly disclosed and follows a per-feature model, making it difficult to compare costs or predict expenses when scaling teams or adding modules.
  • Limited public documentation on the API and data export options creates dependency on the vendor for any data extraction or migration work.
  • Single-vendor lock-in risk increases as brokerage data, custom configurations, and integrations all accumulate within a proprietary white-labeled instance.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How The Real Estate Platform (REP) objects map to Odoo CRM

Each row shows how a The Real Estate Platform (REP) object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

The Real Estate Platform (REP)

Contact

maps to

Odoo CRM

res.partner

1:1
Fully supported

REP contacts map directly to Odoo res.partner records with company_type set to 'individual'. REP contact ownership by agent resolves to the corresponding Odoo res.users record. REP contact create/update timestamps are preserved as custom fields for audit continuity. This direct mapping ensures that all contact details—including name, address, phone, and email—are transferred intact, while the agent-to-user linkage maintains accountability for each record's history.

The Real Estate Platform (REP)

Company

maps to

Odoo CRM

res.partner (company_type = 'company')

1:1
Fully supported

REP companies map to Odoo res.partner with company_type = 'company'. REP parent-company hierarchy (if present) maps to Odoo's parent_id field on res.partner. REP company domains and annual revenue map to Odoo website and annual_revenue fields respectively. This ensures that each organization's branding information, financial metrics, and hierarchical relationships are preserved in Odoo, supporting accurate reporting and segmentation across the sales pipeline.

The Real Estate Platform (REP)

Lead

maps to

Odoo CRM

crm.lead

1:1
Fully supported

REP leads become Odoo crm.lead records with type = 'lead'. REP stage values map to Odoo crm_case_stage records — stage names and probabilities are re-created in Odoo before migration. REP lead source and campaign attribution map to Odoo's source_id and campaign_id lookups.

The Real Estate Platform (REP)

Deal

maps to

Odoo CRM

crm.lead (type = 'opportunity')

1:1
Fully supported

REP deals become Odoo crm.lead with type = 'opportunity', linked to the REP contact via partner_id. Deal amount, close date, and stage map to Odoo's expected_revenue, date_closed, and stage_id. REP deal owner resolves to the Odoo res.users record by email match.

The Real Estate Platform (REP)

Agent

maps to

Odoo CRM

res.users

1:1
Fully supported

REP agents map to Odoo res.users records — each agent becomes a user who can own crm.lead records and log activities. REP office and region assignments map to crm.team membership, with agents added as team members in Odoo after team creation.

The Real Estate Platform (REP)

Listing / Property

maps to

Odoo CRM

Custom fields on crm.lead

1:1
Fully supported

REP listings have no native Odoo equivalent. Property address, MLS number, listing price, property type, and transaction subtype migrate as custom fields on crm.lead. These custom fields must be created in Odoo before migration — we deliver a custom-field setup plan based on the REP listing schema audit.

The Real Estate Platform (REP)

Custom fields (white-label per REP instance)

maps to

Odoo CRM

Custom fields on crm.lead / res.partner

1:1
Fully supported

REP white-labels custom fields per customer deployment, meaning every REP instance has a different schema. We audit REP's custom field inventory first, then recreate each as an Odoo custom field on the appropriate model (crm.lead or res.partner) with matching field type selection before migration data is loaded.

The Real Estate Platform (REP)

Activities (calls, emails, meetings)

maps to

Odoo CRM

mail.activity on crm.lead

1:1
Fully supported

REP call, email, and meeting logs attach to crm.lead records as mail.activity entries with activity_type_id mapped (call, email, meeting). Activity subject, date, duration, and owner are preserved. REP notes migrate as Odoo mail.message records on the parent crm.lead. This migration maintains the full activity timeline, enabling sales reps to review past interactions without data loss and supporting Odoo's activity dashboards and follow-up reminders.

The Real Estate Platform (REP)

Office / Region

maps to

Odoo CRM

crm.team

1:1
Fully supported

REP offices and regions map to Odoo crm.team records. REP agents are assigned as members of the corresponding crm.team. For nested REP office hierarchies, Odoo's parent_team_id field (available in Odoo 16+) is used where the version supports it. This structure preserves territorial reporting and helps maintain clear visibility of which agents belong to which office, facilitating manager oversight and territory-based forecasting.

The Real Estate Platform (REP)

Attachments / Files

maps to

Odoo CRM

ir.attachment on crm.lead / res.partner

1:1
Fully supported

REP file attachments on contacts, companies, and deals re-upload to Odoo's ir.attachment table linked to the migrated record. File name and original create date are preserved. Large files or files exceeding Odoo's attachment size limits are flagged before migration for manual handling.

The Real Estate Platform (REP)

Automations / Workflows

maps to

Odoo CRM

No equivalent — export for rebuild

1:1
Fully supported

REP automation rules and drip sequences cannot be imported into Odoo — REP uses trigger-and-action automation logic that has no Odoo counterpart. We export all REP automation definitions as a JSON file before migration. Odoo administrators use this file to rebuild equivalent automations using Odoo Action buttons and server actions post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

The Real Estate Platform (REP) logo

The Real Estate Platform (REP) gotchas

High

White-label customization creates non-portable schema

Medium

Marketing campaign drip state does not transfer

Medium

Mobile app offline data is not exportable

Low

Syndication channel configurations do not export

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • REP listing and property data have no native Odoo equivalent and require pre-migration custom field setup

    REP stores listings and property records as first-class objects with fields like property address, MLS number, listing price, and transaction type. Odoo CRM has no native real estate listing object — crm.lead is designed for sales pipeline management, not property cataloguing. We map REP listing data to custom fields on crm.lead (x_rep_property_address, x_rep_mls_number, x_rep_listing_price, x_rep_property_type), but these custom fields must be created in Odoo before migration data lands. If this step is skipped, REP listing data is not lost but sits in a staging table pending schema setup.

  • REP lead and deal stages require Odoo crm_case_stage configuration before field mapping can resolve

    REP stages (New Lead, Qualified, Showing Scheduled, Offer Made, Closed Won, Closed Lost) map to Odoo crm_case_stage records — but Odoo stage records must exist in the database before the migration can write stage_id foreign keys on crm.lead. We deliver a stage-mapping plan before migration: REP stage names are created as Odoo stage records with the same sequence order and probability weights your REP pipeline uses. If your REP pipeline has more than 8 stages, Odoo's Kanban view accommodates all of them but you should confirm the stage names are descriptive enough for your team post-migration.

  • REP automation rules and drip sequences do not migrate — they require manual Odoo rebuild

    REP automation rules and drip email sequences use trigger-and-action logic that has no equivalent in Odoo CRM. Odoo uses Action buttons, server actions, and scheduled actions (the latter in Enterprise editions) — these are structurally different from REP's rule engine. We export all REP automation definitions as a JSON reference file before migration begins. Your Odoo administrator uses this file to recreate equivalent automations. This is a manual step that must be planned alongside the data migration; it is not handled automatically by FlitStack AI.

  • Odoo Community has no external API by default — migration method depends on Odoo edition

    Odoo's external XML-RPC API requires authentication credentials and is gated by edition. Odoo Community edition does not include external API access out of the box — bulk data import is done via CSV through the Odoo UI with a 2 GB file size limit. Odoo Enterprise includes external API access. We confirm your Odoo edition at project kickoff. If you are on Community and have more than 2 GB of REP data, the migration splits into multiple CSV batches, which extends timeline and requires coordination on record ordering to preserve foreign-key relationships.

  • REP white-label custom fields are per-instance — the schema must be audited before Odoo custom field creation

    REP white-labels its platform per customer deployment, meaning the custom field inventory is different for every REP instance. There is no universal REP schema we can apply — we must audit your specific REP deployment to enumerate every custom field name, type, and pick-list value before mapping them to Odoo custom fields. This audit step runs at project kickoff and adds 1–2 days to the planning phase. We cannot begin Odoo custom field creation until the audit is complete, which affects the overall migration schedule.

Migration approach

Six steps for a successful The Real Estate Platform (REP) to Odoo CRM data migration

  1. Audit REP schema and set up Odoo CRM structure

    FlitStack AI audits your REP deployment to enumerate all standard and white-label custom fields, listing objects, agent and office records, and pipeline stages. We deliver a schema setup plan for Odoo: custom field definitions (name, type, selection options), crm_case_stage records with sequence and probability, crm.team records for REP offices, and res.users records for REP agents. Your Odoo administrator creates these in the target database before we proceed to data migration. This step ensures Odoo's schema can receive REP data without foreign-key failures.

  2. Export REP data via API and clean for migration

    We extract all REP objects — contacts, companies, leads, deals, listings, agents, offices, and activities — via REP's API export endpoint. Custom field values are included in the export with their field names preserved. We validate referential integrity (orphaned contacts, missing owners) and flag duplicates before transformation. REP automation rules are exported as JSON for the rebuild reference. Data quality issues are documented and corrected in coordination with your REP administrator before transformation begins.

  3. Run a sample migration with field-level diff

    A representative slice of 100–500 records migrates into Odoo first — spanning contacts, companies, leads, deals, listings, and activities. We generate a field-level diff between the REP source values and the Odoo destination values for each record. You review the diff to verify stage mapping, listing custom field values, owner resolution, and tag creation. Any mapping corrections are applied to the transformation rules before the full migration runs. This sample validation is the checkpoint before the full cutover.

  4. Execute full migration with delta-pickup window

    The full REP dataset migrates into Odoo CRM via CSV bulk import (Community) or XML-RPC (Enterprise). Companies and contacts load first to resolve AccountId and partner_id foreign keys; leads and deals follow with stage_id and user_id resolved by email match to Odoo users. Listings attach to crm.lead records via custom fields. A 24–48 hour delta-pickup window captures any REP records created or modified during the cutover window so Odoo reflects the final REP state at go-live. An audit log records every import operation with source record reference.

  5. Reconcile data and hand off for Odoo automation rebuild

    FlitStack AI delivers a reconciliation report comparing REP record counts and a random sample of field values against Odoo. You verify that contact-deal relationships, listing custom field values, and stage assignments are correct. We hand off the REP automation JSON file to your Odoo administrator with a field-mapping guide for rebuilding equivalent automations. Post-migration, FlitStack AI provides a 30-day support window to address any data issues discovered after go-live and offers a one-click rollback if reconciliation uncovers systemic mapping errors.

Platform deep dives

Context on both ends of the pair

The Real Estate Platform (REP) logo

The Real Estate Platform (REP)

Source

Strengths

  • White-label deployment aligns the entire platform with brokerage branding and local market configurations.
  • Multi-currency and multi-lingual support handles global brokerage operations without separate instances.
  • Integrated lead, listing, and transaction management reduces data silos across brokerage operations.
  • Hierarchical structure maps naturally to real-world brokerage org charts of regions, offices, and agents.

Weaknesses

  • No public pricing transparency makes cost planning and vendor comparison difficult.
  • Limited external API documentation restricts third-party integrations and self-service migration tooling.
  • Each instance is uniquely configured, making schema discovery and migration mapping project-specific and time-intensive.
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across The Real Estate Platform (REP) and Odoo CRM.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    The Real Estate Platform (REP): Not publicly documented.

  • Data volume sensitivity

    B

    The Real Estate Platform (REP) doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your The Real Estate Platform (REP) to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about The Real Estate Platform (REP) to Odoo CRM data migrations

Answers to the questions buyers ask most during The Real Estate Platform (REP) to Odoo CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most REP-to-Odoo CRM migrations complete in 48–72 hours for under 10,000 total records (contacts, companies, leads, deals, listings). Larger REP deployments with 50,000+ records or heavy custom-field usage extend to 5–10 days. The longest planning step is auditing REP's white-label custom fields and configuring the corresponding Odoo custom fields before data import begins. The 24–48 hour delta pickup window at the end captures any in-flight REP changes during the cutover.

Adjacent paths

Related migrations to explore

Ready when you are

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