CRM migration

Migrate from Goals.com to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Goals.com and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Goals.com logo

Goals.com

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Goals.com and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Goals.com to Microsoft Dynamics 365 Sales is a structural step up from a flat, lightweight CRM to an enterprise-grade sales platform integrated with the Microsoft ecosystem. Goals.com's flat pricing ($39/user/month) and simple data model lack a documented API, meaning migration relies on manual exports that require verification and reformatting before Dynamics 365 import. We preserve Goals.com's Sales Goals as Dynamics custom fields, map pipeline stages to sales processes, and transfer Deals, Leads, User accounts, and Activity history. Goals.com's commission records and contest logic do not transfer as live configurations; we export available data and deliver templates for manual rebuild in Dynamics. Workflows and automations do not migrate as code; we deliver a written automation inventory for your admin to re-create using Power Automate or Dynamics automation features.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Goals.com logo

Goals.com

What's pushing teams away

  • Redundant notification system sends both email alerts and in-app notifications for the same events, creating noise for users who keep the portal open.
  • Limited third-party integrations — one reviewer noted integration is only available via Zapier, restricting connectivity for teams needing deeper CRM links.
  • Basic feature set outgrown as teams scale — advanced automation, custom reports, and multi-object relationships common in HubSpot or Salesforce are absent.
  • Absence of custom fields, custom reports, and task automation frustrates power users who need more than flat goal and deal tracking.
  • No sub-object hierarchy for objectives means teams managing complex strategic initiatives must work around the flat structure.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Goals.com objects map to Microsoft Dynamics 365 Sales

Each row shows how a Goals.com object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Goals.com

Lead

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

Goals.com Leads map directly to Dynamics 365 Sales Lead. The Goals.com lead generation pipeline stages (Inquiry, Filter, Grade, Distribute, Qualify) map to Dynamics Lead Status values. We preserve any Goals.com lead score, source attribution, and owner assignment in custom fields on the Dynamics Lead record during migration. Owner lookups are resolved via email-matched User records in the destination org.

Goals.com

Deal

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

Goals.com Deals map to Dynamics 365 Sales Opportunity. The Goals.com dealstage property maps to the corresponding Dynamics Sales Process stage name. Deal value, close date, and owner assignment migrate directly. Custom deal fields in Goals.com require pre-creation of custom Opportunity fields in Dynamics before migration; we document this gap in the pre-migration schema checklist.

Goals.com

Sales Goals

maps to

Microsoft Dynamics 365 Sales

Custom Fields (User or Opportunity)

lossy
Mapping required

Goals.com Sales Goals are a core native object (call volume targets, email targets, revenue targets). Dynamics 365 Sales has no native Goals or Targets object. We migrate goal definitions as custom numeric fields on the User object (individual rep targets) and/or as custom fields on the Opportunity object (pipeline revenue targets). Progress percentages are recalculated post-import in Dynamics using the migrated baseline values. The customer documents target-setting procedures for post-migration admin rebuild.

Goals.com

Pipeline Stages

maps to

Microsoft Dynamics 365 Sales

Sales Process Stage

lossy
Fully supported

Goals.com Pipeline Stages map cleanly to Dynamics 365 Sales Process Stage values. Each Goals.com pipeline becomes a Dynamics Sales Process with corresponding Stage values. We preserve stage order, probability percentages (where set), and stage duration targets from Goals.com. Custom stage labels require explicit field mapping during migration scoping; we flag any non-standard stage names that need pre-creation in Dynamics before import.

Goals.com

User Accounts

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Goals.com User accounts with role assignments (manager vs rep) map to Dynamics 365 Sales User records. Owner lookups on Leads, Opportunities, and Activities are preserved via ID mapping tables built during extraction. The migration resolves Goals.com owner_id to Dynamics User (by email match) and updates all relationship fields to point to the correct User record. Inactive Goals.com users require admin decision on whether to provision as inactive Users in Dynamics.

Goals.com

Team Management

maps to

Microsoft Dynamics 365 Sales

Team

1:1
Fully supported

Goals.com Teams migrate as Dynamics Teams. Team membership links migrate as Team Membership records. Goals.com rep-to-manager hierarchy maps to Dynamics ManagerId on the User object, preserving the reporting structure that powers performance dashboards. If the customer's Teams use territory logic in Goals.com, we flag territory mapping as a post-migration configuration step.

Goals.com

Activity Tracking

maps to

Microsoft Dynamics 365 Sales

Task / Note

1:1
Mapping required

Goals.com Notes, reminders, and customer interaction logs migrate as Dynamics Notes (if text-heavy) or Tasks (if action-oriented). We export activity records in bulk and load via Dynamics Bulk API with parent-record lookup resolution (ContactId, AccountId, OpportunityId). Goals.com does not store a full audit trail of every system event; historical activity depth is limited to what Goals.com exports, and we document this boundary during scoping. Large binary attachments migrate as Notes with file content where supported by the Dynamics API.

Goals.com

Commissions

maps to

Microsoft Dynamics 365 Sales

Custom Entity (Commission)

lossy
Mapping required

Goals.com commission records migrate as a custom Commission entity in Dynamics 365 Sales. Commission amounts, calculation basis, and rep attribution transfer as custom fields. Goals.com's commission calculation logic (active scoring rules and payout thresholds) cannot migrate as live configurations; we provide a commission schema template documenting the source logic for the customer's admin to rebuild using Dynamics 365 custom fields, workflows, or a dedicated commission app from AppExchange.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Goals.com logo

Goals.com gotchas

High

No documented public API for data extraction

Medium

Flat objective hierarchy limits strategic data modeling

Low

Notification redundancy not exportable

Medium

Contest and incentive logic not transferable

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Goals.com has no documented public API

    Goals.com does not publish a public API endpoint for programmatic data access. All migration extraction must be performed through manual export or custom routines that parse Goals.com's data presentation layer. We build custom export routines for each customer but cannot guarantee record completeness without manual verification. Customers must review the exported CSV or JSON against their live Goals.com records before we proceed to Dynamics import. This adds a verification step not present in migrations from platforms with supported APIs.

  • Goals.com Sales Goals require custom field re-creation in Dynamics

    Goals.com stores Sales Goals (call volume, email count, revenue targets) as native objects. Dynamics 365 Sales has no equivalent native Goals or Targets object. We migrate goal definitions as custom fields on User and/or Opportunity, but the goal-setting UI, progress tracking dashboards, and automatic recalculation logic are not transferable. We deliver a goal-schema template documenting each source goal type and recommended Dynamics custom field configuration for the admin to implement post-migration.

  • Contest and commission logic cannot migrate as live configurations

    Goals.com's active sales contest configurations (scoring rules, point allocations, leaderboard logic) are stored as active rules rather than data records. We export historical contest results and performance data as reference records. Active scoring rules and contest logic require manual re-creation in Dynamics 365 Sales using custom fields, Power Automate flows, or a Sales Performance Management app from AppExchange. We provide a contest schema template to guide this rebuild.

  • No sub-object hierarchy in Goals.com means manual parent-child enforcement in Dynamics

    Goals.com lacks nested project or sub-object structures for objectives. Teams that simulated hierarchy using naming conventions or tags must manually enforce equivalent parent-child relationships in Dynamics 365 Sales. We replicate the flat structure during import and flag where Dynamics Account hierarchies, Opportunity hierarchies, or custom parent-child relationships should be manually applied post-import. This is a configuration step, not a data gap.

  • Notification and user-preference settings are not exportable

    Goals.com stores notification preferences (email vs in-app alerts) per user and does not export these as data records. After migration, each user must manually configure their notification settings in Dynamics 365 Sales. We document this step in the post-migration checklist provided to each customer. No data migration work is required for this item.

Migration approach

Six steps for a successful Goals.com to Microsoft Dynamics 365 Sales data migration

  1. Discovery and export extraction

    We audit the Goals.com account for record counts across Leads, Deals, Sales Goals, User accounts, Teams, Activity logs, and any commission or contest data. Because Goals.com lacks a public API, we build a custom extraction routine that parses the data presentation layer and produces a structured CSV or JSON export. The customer reviews and verifies the exported records against live Goals.com data before we proceed. We document any data boundaries (incomplete audit trails, inaccessible attachments) during this step and adjust the scope accordingly.

  2. Schema design and custom field provisioning in Dynamics

    We design the destination Dynamics 365 Sales schema based on the export. This includes pre-creating any custom fields required for Goals.com goal data (stored as custom fields on User or Opportunity), custom commission entities, and custom activity fields. We map Goals.com pipeline stages to Dynamics Sales Processes and stage values. Schema design is validated in a Dynamics Sandbox before production migration begins.

  3. Sandbox migration and reconciliation

    We run a full migration into a Dynamics 365 Sandbox using production-like data volume. The customer's RevOps or Sales Operations lead reconciles record counts (Leads in, Opportunities in, Users in, Activities in), spot-checks 25-50 random records against the Goals.com source export, and signs off the schema and field mapping before production migration begins. Any field mapping corrections happen in the Sandbox, not in production.

  4. Owner reconciliation and User provisioning

    We extract every distinct Goals.com owner referenced on Lead, Deal, and Activity records and match by email against the Dynamics 365 destination org's User table. Owners without a matching Dynamics User go to a reconciliation queue. The customer's Dynamics admin provisions any missing Users and assigns appropriate Security Roles and Sales Territories. Migration cannot proceed past Activity import until all Owner references are resolved.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (manual provisioning validated), Teams (with ManagerId resolved), Sales Goals (as custom fields on User/Opportunity), Leads (with owner resolved), Opportunities (with owner and Sales Process resolved), Activities (Tasks and Notes via Bulk API with parent-record lookup resolution). Commission data loads as a custom entity. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation handoff

    We freeze Goals.com as the source system during cutover, run a final delta migration of any records modified during the migration window, then enable Dynamics 365 Sales as the system of record. We deliver the automation inventory document listing Goals.com workflows and contest logic requiring rebuild in Power Automate or Dynamics automation features. We support a one-week hypercare window where we resolve reconciliation issues. We do not rebuild Goals.com automations as Power Automate flows inside the migration scope.

Platform deep dives

Context on both ends of the pair

Goals.com logo

Goals.com

Source

Strengths

  • Flat $39/user/month pricing with no tier complexity or feature gating on core CRM functions.
  • Fast onboarding — new sales reps can adopt the cadence within weeks without lengthy training.
  • Built-in commission tracking and contest management eliminate the need for separate spreadsheet-based incentive tools.
  • Native Google and Outlook sync covers the two most common email/calendar ecosystems for small teams.
  • Lightweight CRM approach appeals to teams leaving spreadsheets or legacy sales tools.

Weaknesses

  • Only Zapier is referenced for third-party integrations, severely limiting connectivity to ERPs, marketing automation, or industry-specific tools.
  • No documented public API means migration tooling must work through screen scraping or unofficial endpoints — data extraction is not officially supported.
  • Lack of custom fields and custom reports limits the ability to model vertical-specific data or build bespoke dashboards.
  • Flat objective structure without sub-projects or nested hierarchies forces teams to work around rather than within the data model.
  • Notification redundancy — simultaneous email and in-app alerts — creates user fatigue and is a documented complaint in G2 reviews.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Goals.com and Microsoft Dynamics 365 Sales .

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Goals.com: Not publicly documented.

  • Data volume sensitivity

    B

    Goals.com doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Goals.com to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Goals.com to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Goals.com to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and three weeks for accounts under 1,000 records and 5 users with straightforward pipeline structures. Migrations with historical activity records, commission data migration, custom goal field re-creation, or territory configuration move to four to six weeks because of extraction complexity, custom field provisioning, and post-import validation. Goals.com's lack of a public API adds a verification step that extends scoping by a few days compared to API-accessible source platforms.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Goals.com.
Land in Microsoft Dynamics 365 Sales , intact.

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