CRM migration
Field-level mapping, validation, and rollback between Pepper Cloud and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Pepper Cloud
Source
Twenty CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Pepper Cloud and Twenty CRM.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Pepper Cloud to Twenty CRM is a structural migration from a proprietary, API-constrained APAC-focused CRM to an open-source, developer-first platform with REST and GraphQL APIs. Pepper Cloud organizes data around Leads, Opportunities, and Accounts with workflow automation gated by plan tier; Twenty uses a generic object model (Person, Company, Opportunity, Custom Objects) with no plan-gating of custom fields. The migration is constrained by Pepper Cloud's lack of a public bulk export endpoint and its undocumented API rate limits, which we handle with conservative pagination and retry logic. We do not migrate WhatsApp message content because Pepper Cloud's private API does not expose inbox threads; only metadata (contact reference, timestamp, channel) is available. Workflow automation rules are documented for manual rebuild in Twenty's settings, and custom field schemas require an explicit audit because Pepper Cloud gates field availability by pricing tier. Teams choosing Twenty typically cite data ownership, self-hosting capability, and the flexibility of a custom object model as the pull factors.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Pepper Cloud object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Pepper Cloud
Contact
Twenty CRM
Person
1:1Pepper Cloud Contact records map directly to Twenty Person records. Standard fields (name, email, phone, address, lifecycle stage) migrate as typed fields. Custom fields on Contacts require an explicit audit because Pepper Cloud's field type availability varies by pricing tier; Starter-tier workspaces may not have the same field types as Business or Enterprise, and any fields that do not have a type-equivalent in Twenty are flagged before migration. Email addresses serve as the dedupe key during import.
Pepper Cloud
Lead
Twenty CRM
Person (with type segmentation)
lossyPepper Cloud Leads are distinct from Contacts and tied to lead capture sources (web forms, WhatsApp, social channels). We migrate Leads to Twenty Person records with a leadType or tag field preserving the original source attribution. If the customer uses a Lead-to-Contact conversion workflow in Pepper Cloud, we map converted Leads to Twenty Person records in the customer lifecycle stage, and non-converted Leads to a separate prospecting lifecycle stage.
Pepper Cloud
Account (Company)
Twenty CRM
Company
1:1Pepper Cloud Account records map directly to Twenty Company records. Company-level fields (name, website, industry, address, employee count) migrate as typed fields. If Pepper Cloud has a parent-child account hierarchy, we preserve it using the Twenty Company field for parent company lookup. Custom fields on Accounts require the same tier-gated field type audit as Contacts.
Pepper Cloud
Opportunity
Twenty CRM
Opportunity
1:1Pepper Cloud Opportunity records map to Twenty Opportunity with stage, amount, close date, and owner preserved. Pipeline stage names in Pepper Cloud are workspace-specific and must be explicitly mapped to Twenty stage values rather than copied directly. The Opportunity-to-Company and Opportunity-to-Person lookups are resolved at migration time using the account name and primary contact email as matching keys.
Pepper Cloud
Pipeline
Twenty CRM
Opportunity stage configuration
lossyPepper Cloud pipeline configurations (stage names, stage order, stage probabilities) do not have a direct API export. We document the pipeline structure from the Pepper Cloud UI during scoping and configure the equivalent stage set in Twenty Settings before migration. Stage probability percentages are approximated to Twenty's nearest supported format. If the customer has multiple pipelines, we create multiple stage sets in Twenty and map Opportunities to the appropriate set based on the source pipeline assignment.
Pepper Cloud
Task
Twenty CRM
Task
1:1Pepper Cloud Tasks linked to Contacts, Leads, or Opportunities migrate to Twenty Task records. Due dates, assignees (resolved via owner email match), status, and priority migrate directly. Tasks that were marked complete in Pepper Cloud migrate with completed status and the original completion timestamp preserved as an activity date field. Recurring task configuration is documented as a settings handoff item because Twenty handles recurring tasks differently.
Pepper Cloud
User / Owner
Twenty CRM
Workspace User
1:1Pepper Cloud User records (name, email, role, active status) migrate to Twenty Workspace Users. We match by email as the primary key. Any Pepper Cloud Owner not found as an active Twenty User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Role and permission mapping is documented as a settings handoff item because Twenty's role model uses workspace-scoped permissions rather than Pepper Cloud's role hierarchy.
Pepper Cloud
Custom Field (Accounts, Contacts, Leads, Opportunities, Tasks)
Twenty CRM
Custom Field
lossyPepper Cloud custom field schemas are audited per object before migration because field type availability differs by plan tier (Starter, Business, Enterprise). A field available as a dropdown in Enterprise may not be representable as a dropdown in Starter. We pre-create the equivalent Twenty custom fields with matching types in Settings before migration. Text, number, date, and checkbox fields map cleanly; dropdown fields require option value translation; multi-select fields map to Twenty multi-select fields where supported.
Pepper Cloud
Attachment
Twenty CRM
Attachment / File
1:1Document attachments associated with Pepper Cloud records are exported via file download and re-linked to the corresponding Twenty record by matching the parent record ID. Large file attachments may require chunked download and upload. We verify file integrity (MD5 checksum) during the export-to-import cycle. Attachments that are not accessible via the Pepper Cloud private API (such as files stored outside the standard attachment API) are flagged in the scoping report.
Pepper Cloud
Tag / Label
Twenty CRM
Tag
1:1Tags applied to Pepper Cloud Contacts, Leads, and Opportunities migrate as flat label strings in Twenty's Tag system. If the customer has a large tag vocabulary (over 200 distinct tags), we deduplicate and normalize before import to avoid tag inflation in Twenty. Tags that represent segmentation categories rather than informal labels are documented for the customer's admin to restructure as a custom field or option set post-migration.
| Pepper Cloud | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Lead | Person (with type segmentation)lossy | Fully supported | |
| Account (Company) | Company1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Pipeline | Opportunity stage configurationlossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| User / Owner | Workspace User1:1 | Fully supported | |
| Custom Field (Accounts, Contacts, Leads, Opportunities, Tasks) | Custom Fieldlossy | Fully supported | |
| Attachment | Attachment / File1:1 | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Pepper Cloud gotchas
WhatsApp conversation content cannot be exported via API
Custom field schema varies by pricing tier
Pricing is quote-only with no public rate card
No public bulk export or documented API rate limits
Workflow automation rules are not portable
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and source workspace audit
We audit the source Pepper Cloud workspace across plan tier, record counts per object (Contacts, Leads, Accounts, Opportunities, Tasks), custom field inventory per object, pipeline stage names and count, active workflow rules, and attachment volume. We also identify any rate-limit-sensitive integrations running in the source environment that could conflict with extraction. The discovery output is a written migration scope, a field inventory table, and a pipeline stage mapping worksheet. This phase typically takes one to two weeks depending on data volume and customer responsiveness on scoping questions.
Twenty workspace provisioning and schema preparation
We provision the customer's Twenty workspace (self-hosted or cloud-hosted per their infrastructure choice) and pre-create the standard field set that Twenty does not ship by default (industry, job title, website, department, annual revenue, employee count). We then create the custom fields matching the Pepper Cloud custom field inventory with type-compatible Twenty field types, configure the Opportunity stages and probabilities from the pipeline mapping worksheet, and set up any custom objects the customer requires. Schema is validated in Twenty's preview environment before migration data is prepared.
Source extraction with pagination and retry logic
We extract data from Pepper Cloud using the private API with conservative pagination (50-100 records per page) and exponential backoff on non-2xx responses. Extraction runs during off-peak hours to minimize the risk of throttling. We extract records in dependency order: Users (for owner resolution), Accounts, Contacts, Leads, Opportunities, Tasks, then Attachments. Each extraction phase produces a row-count reconciliation report. Custom field data is extracted in a separate pass with field-type metadata included so that any tier-gated field gaps are identified before the transform phase.
Data transform and field mapping
We transform extracted records to match the Twenty schema. This includes type casting (string dates to ISO format, phone numbers to E.164 where applicable), owner resolution (Pepper Cloud owner email matched to Twenty User by email), and pipeline stage remapping (Pepper Cloud stage names mapped to Twenty stage values per the mapping worksheet). WhatsApp conversation metadata is preserved as a custom field group on the Person record (channel, timestamp, message count) even though message content cannot transfer. Tags are normalized and deduplicated.
Staging migration and reconciliation
We run a full migration into the Twenty staging environment using production-like data volume. The customer reconciles record counts (Contacts in, Leads in, Accounts in, Opportunities in, Tasks in), spot-checks 25-50 random records against the Pepper Cloud source, and reviews the pipeline stage mapping in Twenty. Any field mapping corrections, custom field additions, or stage configuration changes happen in this phase before production migration begins.
Production migration, cutover, and automation handoff
We freeze writes to Pepper Cloud during cutover, run a delta extraction of any records modified during the migration window, then import into Twenty production in dependency order. Each phase emits a reconciliation report before the next begins. We deliver the workflow automation inventory document to the customer's admin team for manual rebuild in Twenty. We support a one-week hypercare window where we resolve reconciliation issues. We do not rebuild Pepper Cloud workflow rules as Twenty automations within the migration scope; that is a manual admin task or a separate engagement.
Platform deep dives
Pepper Cloud
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Pepper Cloud and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Pepper Cloud: Not publicly documented.
Data volume sensitivity
Pepper Cloud doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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