CRM migration

Migrate from Real Estate CRM Software to Twenty CRM

Field-level mapping, validation, and rollback between Real Estate CRM Software and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Real Estate CRM Software logo

Real Estate CRM Software

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

100%

10 of 10

objects map 1:1 between Real Estate CRM Software and Twenty CRM.

Complexity

BStandard

Timeline

48-72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Real Estate CRM Software stores data across multiple object types: People (contacts and leads), Companies (brokerages and clients), Deals (transactions with pipeline stages), Properties (listings with addresses and details), Activities (calls, emails, meetings, notes), and custom fields for industry-specific data like lease expiration dates, property types, and commission splits. Twenty CRM standardizes on People, Companies, and Opportunities as its primary objects, with support for custom objects and unlimited custom fields depending on plan tier. The migration requires mapping Real Estate CRM's property-specific fields into Twenty's custom field infrastructure, collapsing any N:N contact-to-company relationships into Twenty's single-lookup model, and preserving deal stage history across Twenty's Opportunity stage pick-list. We perform the migration via Twenty's REST and GraphQL APIs (100-200 calls per minute depending on plan), with CSV import fallback for bulk loads. Workflows, automation rules, and sequence logic do not migrate — we export the definitions as JSON for your team to rebuild in Twenty's workflow builder. All data migrates with a 24-48 hour delta window so changes made during cutover land in Twenty at go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Real Estate CRM Software logo

Real Estate CRM Software

What's pushing teams away

  • Migration of real estate data is painful — transaction history, document attachments, and lead-source attribution frequently break or require manual re-entry, making the switch feel like starting over.
  • Automation and workflow logic does not carry over — drip campaigns, task triggers, and pipeline rules must be rebuilt entirely in the new platform, often taking three to six months to re-establish productivity.
  • Agent resistance and change management failure — agents who have built muscle memory around a specific UI and data layout push back or go back to spreadsheets after a migration.
  • Generalist CRM implementations fail in real estate — platforms without native Listings, Transactions, and property-specific fields force teams to store real estate data in custom objects that are harder to maintain and migrate later.
  • Data quality degrades over time — duplicate contacts, stale listings, and untagged transactions accumulate in any CRM, and migration exposes these gaps without a pre-migration cleanup window.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Real Estate CRM Software objects map to Twenty CRM

Each row shows how a Real Estate CRM Software object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Real Estate CRM Software

Contact / Lead

maps to

Twenty CRM

People

1:1
Fully supported

Real Estate CRM Software contacts and leads map directly to Twenty's People object. All contact fields (name, email, phone, address, job title) transfer as People fields. Original owner assignments resolve by email match against Twenty workspace members; unmatched owners flag for admin review before migration commits.

Real Estate CRM Software

Company / Brokerage

maps to

Twenty CRM

Company

1:1
Fully supported

Real Estate CRM Software company records map 1:1 to Twenty's Company object. Company name, domain/website, industry, employee count, annual revenue, and billing address transfer as standard Company fields. Parent-child company hierarchies preserve via Twenty's Parent CompanyId lookup; circular references flagged before load.

Real Estate CRM Software

Deal / Transaction

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Real Estate CRM Software deal records map to Twenty Opportunities. Deal name, amount, close date, stage name, probability, owner, and associated company and people links transfer. Stage names map value-by-value to Twenty's Opportunity Stage pick-list; any source stages without a direct Twenty equivalent route to a configurable default stage with a custom Stage_Source__c field for audit.

Real Estate CRM Software

Property / Listing

maps to

Twenty CRM

Custom Object or Company

1:1
Fully supported

Real Estate CRM Software property records have no native Twenty equivalent. We create a 'Property' custom object in Twenty (Pro tier limited to 10; Organization tier unlimited) and map property address, type, status, listing price, MLS number, bedrooms, bathrooms, square footage, and lot size as custom fields. Property-to-contact associations migrate as Opportunity links or custom relation fields.

Real Estate CRM Software

Call / Email / Meeting / Note

maps to

Twenty CRM

Task / Event / Note

1:1
Fully supported

Real Estate CRM Software engagement activities map to Twenty's Task and Note objects. Calls and emails migrate as Tasks with Type, Subject, Description, and completed date. Meetings migrate as Tasks with a Meeting type flag and original start/end timestamps preserved. Notes migrate as Twenty Notes attached to the relevant People, Company, or Opportunity record.

Real Estate CRM Software

Custom Field / Property

maps to

Twenty CRM

Custom Field on Target Object

1:1
Fully supported

Real Estate CRM Software custom fields (lease expiration, commission rate, lead source, property type, etc.) migrate as Twenty custom fields. Field type mapping: text → TEXT, number → NUMBER, date → DATE, pick-list → SELECT, multi-select → MULTI_SELECT, checkbox → BOOLEAN, currency → NUMBER (currency symbol preserved as custom metadata). Required fields require Twenty-side field creation before records load.

Real Estate CRM Software

User / Owner

maps to

Twenty CRM

Workspace Member

1:1
Fully supported

Real Estate CRM Software owner IDs resolve to Twenty workspace members by email match. Active owners with matching emails in Twenty get assigned directly. Unmatched owners are flagged; your admin either invites them to Twenty before migration or assigns their records to a fallback Workspace Member. Inactive or deleted source owners get reassigned per your specified rule.

Real Estate CRM Software

Attachment / File

maps to

Twenty CRM

Attachment / URL Field

1:1
Fully supported

File attachments attached to Real Estate CRM Software records (listing photos, contract PDFs, lead documents) are re-uploaded to Twenty as file attachments where the API supports it, or preserved as URL fields pointing to a shared storage location your team configures. File size and format limits from Twenty's storage layer apply.

Real Estate CRM Software

Workflow / Automation / Sequence

maps to

Twenty CRM

Workflow (manual rebuild)

1:1
Fully supported

Workflows, automated sequences, drip campaigns, and listing alerts in Real Estate CRM Software do not migrate. We export your workflow definitions as a structured JSON reference document for your Twenty admin to rebuild using Twenty's workflow builder (Pro tier limited to 6 workflows; Organization tier higher). Advanced sequencing may require a third-party tool integration.

Real Estate CRM Software

Report / Dashboard

maps to

Twenty CRM

Report (data intact)

1:1
Fully supported

Report definitions and dashboard configurations do not migrate — their underlying data does. After migration, your team rebuilds reports in Twenty using the migrated Opportunity, People, and Company data. The data continuity is preserved so historical reporting logic can be replicated without starting from scratch.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Real Estate CRM Software logo

Real Estate CRM Software gotchas

High

Automation logic is not portable between real estate CRMs

High

Transaction relationships must be mapped explicitly or contacts land orphaned

Medium

Pipeline stage names differ between platforms and require value-level mapping

Medium

Document attachments are tied to multiple objects and may not bulk-import cleanly

Low

Custom fields and tags accumulate as shadow schema that is easy to miss

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Real Estate CRM property data requires custom object setup before records can load

    Twenty CRM has no native property or listing object. If your Real Estate CRM stores property records with addresses, listing prices, MLS numbers, and bedroom/bath counts, those fields cannot map directly into Twenty's standard objects. We create a Property custom object in Twenty before migration — Pro tier limits you to 10 custom objects, so if you have property subtypes (commercial, residential, land) that need separate objects, Organization tier is required. Field creation and validation in Twenty's UI adds 2-4 hours to the migration prep phase; we include this in the schema setup plan.

  • Multi-pipeline deal setups collapse into a single Twenty pipeline with stage audit

    Real Estate CRM Software supports multiple named deal pipelines — common in real estate brokerages running separate pipelines for buyer leads, seller leads, and rental transactions. Twenty CRM uses a single Opportunity pipeline with a stage pick-list. We map each source pipeline name into a custom Pipeline_Name__c field and preserve stage history. The trade-off is that filtering by pipeline in Twenty requires using that custom field rather than a native pipeline selector. We generate a pipeline-mapping plan before data loads so your team can verify which source pipeline maps to which Twenty stage set.

  • N:N contact-to-company associations resolve to a single primary company link

    Real Estate CRM Software allows a single contact to be associated with multiple companies (a buyer agent who also works with a title company, for example). Twenty CRM's People object has a single companyId lookup as its primary relationship. Secondary company associations migrate as custom relation fields or notes. We identify contacts with multiple company associations during the audit phase and surface them in the migration plan — your admin decides whether to create additional relation records in Twenty or collapse to the most recently modified primary company.

  • Workflow and automation definitions export as JSON reference only

    Real Estate CRM Software drip campaigns, automated follow-up sequences, and listing-alert rules are configuration logic, not data. Twenty CRM's workflow builder (limited to 6 workflows in Pro tier) does not accept imported workflow definitions. We export your workflow configurations as structured JSON documents listing triggers, conditions, actions, and timing — your Twenty admin uses these as a rebuild specification. This is the most time-intensive manual step in the migration; we recommend allocating 1-2 weeks for workflow reconstruction after go-live.

  • CSV export limit of 20,000 records may require API-based extraction for large datasets

    Twenty CRM's CSV export function caps at 20,000 records per export operation. Real Estate CRM Software datasets with 50,000+ combined records (contacts, companies, deals, activities) exceed this limit via CSV alone. We use Twenty's REST and GraphQL APIs (100 calls/minute on Pro, 200 calls/minute on Organization) for bulk extraction and loading, which bypasses the CSV limit. API-based extraction requires authenticated access to your Twenty workspace and proper rate-limit handling — both handled by FlitStack's migration engine.

Migration approach

Six steps for a successful Real Estate CRM Software to Twenty CRM data migration

  1. Audit source data and design Twenty schema

    We extract a full data export from your Real Estate CRM Software instance covering contacts, companies, deals, properties, activities, and custom field definitions. We audit record counts, data quality (duplicate rate, missing required fields), and object relationship depth. Based on this audit, we design the Twenty schema: creating the Property custom object (if needed), configuring custom fields, setting up Opportunity stage values matching your deal pipeline stages, and establishing workspace member accounts for owner resolution. The schema design document goes to your Twenty admin for review and approval before any data loads.

  2. Export, clean, and transform data

    Source records export via Real Estate CRM Software's API or CSV export. We clean the data: deduplicating contacts by email, resolving company name variations, flagging incomplete records for your team to review or accept as-is. Custom fields map to their Twenty custom field counterparts, and Real Estate CRM pipeline names map to Twenty Opportunity stage values. Owner IDs cross-reference against Twenty workspace members by email; unmatched owners flagged for admin action.

  3. Load Companies first, then People, then Opportunities

    Twenty's import order dependency requires the 'one' side of relationships to exist before referencing them. We load Companies first since People and Opportunities both reference them. People load second with companyId lookups resolving to the migrated Company records. Opportunities load third with companyId and personId lookups resolving to their migrated counterparts. Custom object records (Property) load after all standard objects. Each batch is validated for field-level errors, and failed records are corrected and retried before proceeding.

  4. Run sample migration and field-level diff

    A representative sample (typically 200-500 records spanning contacts, companies, deals, and activities) migrates first into your Twenty workspace. We generate a field-level diff comparing source values to destination values for every mapped field. You review the diff to verify that property data landed correctly, deal stages mapped as expected, and owner resolution worked. Any mapping corrections happen before the full run commits. This sample validates the entire transformation pipeline with real data.

  5. Full migration with delta-pickup window

    The complete dataset migrates into Twenty. A delta-pickup window opens simultaneously — any records created or modified in Real Estate CRM Software during the migration run are captured in a second sync pass. Your team continues working in Real Estate CRM Software during this window with no access restrictions. After the delta pass completes, we reconcile record counts between source and destination, generate an audit log, and make one-click rollback available for 48 hours post-go-live if reconciliation finds discrepancies.

Platform deep dives

Context on both ends of the pair

Real Estate CRM Software logo

Real Estate CRM Software

Source

Strengths

  • Lowest-cost CRM in the real estate vertical at $179/year — published flat price with no per-feature gating beyond optional SMS
  • 90-day free trial without credit card — longest evaluation window in the segment, valued by new agents wary of commitment
  • 4.9/5 average across 600+ Google Reviews — strong customer satisfaction signal for an SMB CRM
  • Built-in integrations and importers for LionDesk, WiseAgent, MLS, and tax records reduce switching friction for new customers
  • Phone support, training, and onboarding included in the base price rather than charged as add-ons

Weaknesses

  • Interface is described as outdated by reviewers, a recurring complaint that pushes design-conscious agents toward modern competitors
  • No public REST API — limits programmatic integration and custom automation for technically savvy teams
  • Fewer third-party app integrations than mainstream real-estate CRMs (Follow Up Boss, Wise Agent, kvCORE)
  • Single tier — no enterprise plan with higher-tier SLAs, dedicated support, or advanced analytics
  • SMS texting is a paid add-on rather than included, surprising some customers who expect it bundled
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Real Estate CRM Software and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Real Estate CRM Software: Not applicable.

  • Data volume sensitivity

    B

    Real Estate CRM Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Real Estate CRM Software to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Real Estate CRM Software to Twenty CRM data migrations

Answers to the questions buyers ask most during Real Estate CRM Software to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations complete in 48-72 hours of clock time for under 50,000 total records. Complex setups with property custom objects, multiple pipeline configurations, and activity history spanning 200,000+ records extend to 5-10 days. The longest phase is typically schema setup in Twenty (creating custom objects and fields) and workflow reconstruction after go-live. FlitStack AI runs the data migration in a single continuous session with delta-pickup so your team experiences minimal downtime.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Real Estate CRM Software.
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