CRM migration
Field-level mapping, validation, and rollback between Real Estate CRM Software and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Real Estate CRM Software
Source
Twenty CRM
Destination
Compatibility
10 of 10
objects map 1:1 between Real Estate CRM Software and Twenty CRM.
Complexity
BStandard
Timeline
48-72 hours
Overview
Real Estate CRM Software stores data across multiple object types: People (contacts and leads), Companies (brokerages and clients), Deals (transactions with pipeline stages), Properties (listings with addresses and details), Activities (calls, emails, meetings, notes), and custom fields for industry-specific data like lease expiration dates, property types, and commission splits. Twenty CRM standardizes on People, Companies, and Opportunities as its primary objects, with support for custom objects and unlimited custom fields depending on plan tier. The migration requires mapping Real Estate CRM's property-specific fields into Twenty's custom field infrastructure, collapsing any N:N contact-to-company relationships into Twenty's single-lookup model, and preserving deal stage history across Twenty's Opportunity stage pick-list. We perform the migration via Twenty's REST and GraphQL APIs (100-200 calls per minute depending on plan), with CSV import fallback for bulk loads. Workflows, automation rules, and sequence logic do not migrate — we export the definitions as JSON for your team to rebuild in Twenty's workflow builder. All data migrates with a 24-48 hour delta window so changes made during cutover land in Twenty at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Estate CRM Software object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Estate CRM Software
Contact / Lead
Twenty CRM
People
1:1Real Estate CRM Software contacts and leads map directly to Twenty's People object. All contact fields (name, email, phone, address, job title) transfer as People fields. Original owner assignments resolve by email match against Twenty workspace members; unmatched owners flag for admin review before migration commits.
Real Estate CRM Software
Company / Brokerage
Twenty CRM
Company
1:1Real Estate CRM Software company records map 1:1 to Twenty's Company object. Company name, domain/website, industry, employee count, annual revenue, and billing address transfer as standard Company fields. Parent-child company hierarchies preserve via Twenty's Parent CompanyId lookup; circular references flagged before load.
Real Estate CRM Software
Deal / Transaction
Twenty CRM
Opportunity
1:1Real Estate CRM Software deal records map to Twenty Opportunities. Deal name, amount, close date, stage name, probability, owner, and associated company and people links transfer. Stage names map value-by-value to Twenty's Opportunity Stage pick-list; any source stages without a direct Twenty equivalent route to a configurable default stage with a custom Stage_Source__c field for audit.
Real Estate CRM Software
Property / Listing
Twenty CRM
Custom Object or Company
1:1Real Estate CRM Software property records have no native Twenty equivalent. We create a 'Property' custom object in Twenty (Pro tier limited to 10; Organization tier unlimited) and map property address, type, status, listing price, MLS number, bedrooms, bathrooms, square footage, and lot size as custom fields. Property-to-contact associations migrate as Opportunity links or custom relation fields.
Real Estate CRM Software
Call / Email / Meeting / Note
Twenty CRM
Task / Event / Note
1:1Real Estate CRM Software engagement activities map to Twenty's Task and Note objects. Calls and emails migrate as Tasks with Type, Subject, Description, and completed date. Meetings migrate as Tasks with a Meeting type flag and original start/end timestamps preserved. Notes migrate as Twenty Notes attached to the relevant People, Company, or Opportunity record.
Real Estate CRM Software
Custom Field / Property
Twenty CRM
Custom Field on Target Object
1:1Real Estate CRM Software custom fields (lease expiration, commission rate, lead source, property type, etc.) migrate as Twenty custom fields. Field type mapping: text → TEXT, number → NUMBER, date → DATE, pick-list → SELECT, multi-select → MULTI_SELECT, checkbox → BOOLEAN, currency → NUMBER (currency symbol preserved as custom metadata). Required fields require Twenty-side field creation before records load.
Real Estate CRM Software
User / Owner
Twenty CRM
Workspace Member
1:1Real Estate CRM Software owner IDs resolve to Twenty workspace members by email match. Active owners with matching emails in Twenty get assigned directly. Unmatched owners are flagged; your admin either invites them to Twenty before migration or assigns their records to a fallback Workspace Member. Inactive or deleted source owners get reassigned per your specified rule.
Real Estate CRM Software
Attachment / File
Twenty CRM
Attachment / URL Field
1:1File attachments attached to Real Estate CRM Software records (listing photos, contract PDFs, lead documents) are re-uploaded to Twenty as file attachments where the API supports it, or preserved as URL fields pointing to a shared storage location your team configures. File size and format limits from Twenty's storage layer apply.
Real Estate CRM Software
Workflow / Automation / Sequence
Twenty CRM
Workflow (manual rebuild)
1:1Workflows, automated sequences, drip campaigns, and listing alerts in Real Estate CRM Software do not migrate. We export your workflow definitions as a structured JSON reference document for your Twenty admin to rebuild using Twenty's workflow builder (Pro tier limited to 6 workflows; Organization tier higher). Advanced sequencing may require a third-party tool integration.
Real Estate CRM Software
Report / Dashboard
Twenty CRM
Report (data intact)
1:1Report definitions and dashboard configurations do not migrate — their underlying data does. After migration, your team rebuilds reports in Twenty using the migrated Opportunity, People, and Company data. The data continuity is preserved so historical reporting logic can be replicated without starting from scratch.
| Real Estate CRM Software | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact / Lead | People1:1 | Fully supported | |
| Company / Brokerage | Company1:1 | Fully supported | |
| Deal / Transaction | Opportunity1:1 | Fully supported | |
| Property / Listing | Custom Object or Company1:1 | Fully supported | |
| Call / Email / Meeting / Note | Task / Event / Note1:1 | Fully supported | |
| Custom Field / Property | Custom Field on Target Object1:1 | Fully supported | |
| User / Owner | Workspace Member1:1 | Fully supported | |
| Attachment / File | Attachment / URL Field1:1 | Fully supported | |
| Workflow / Automation / Sequence | Workflow (manual rebuild)1:1 | Fully supported | |
| Report / Dashboard | Report (data intact)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Estate CRM Software gotchas
Automation logic is not portable between real estate CRMs
Transaction relationships must be mapped explicitly or contacts land orphaned
Pipeline stage names differ between platforms and require value-level mapping
Document attachments are tied to multiple objects and may not bulk-import cleanly
Custom fields and tags accumulate as shadow schema that is easy to miss
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Audit source data and design Twenty schema
We extract a full data export from your Real Estate CRM Software instance covering contacts, companies, deals, properties, activities, and custom field definitions. We audit record counts, data quality (duplicate rate, missing required fields), and object relationship depth. Based on this audit, we design the Twenty schema: creating the Property custom object (if needed), configuring custom fields, setting up Opportunity stage values matching your deal pipeline stages, and establishing workspace member accounts for owner resolution. The schema design document goes to your Twenty admin for review and approval before any data loads.
Export, clean, and transform data
Source records export via Real Estate CRM Software's API or CSV export. We clean the data: deduplicating contacts by email, resolving company name variations, flagging incomplete records for your team to review or accept as-is. Custom fields map to their Twenty custom field counterparts, and Real Estate CRM pipeline names map to Twenty Opportunity stage values. Owner IDs cross-reference against Twenty workspace members by email; unmatched owners flagged for admin action.
Load Companies first, then People, then Opportunities
Twenty's import order dependency requires the 'one' side of relationships to exist before referencing them. We load Companies first since People and Opportunities both reference them. People load second with companyId lookups resolving to the migrated Company records. Opportunities load third with companyId and personId lookups resolving to their migrated counterparts. Custom object records (Property) load after all standard objects. Each batch is validated for field-level errors, and failed records are corrected and retried before proceeding.
Run sample migration and field-level diff
A representative sample (typically 200-500 records spanning contacts, companies, deals, and activities) migrates first into your Twenty workspace. We generate a field-level diff comparing source values to destination values for every mapped field. You review the diff to verify that property data landed correctly, deal stages mapped as expected, and owner resolution worked. Any mapping corrections happen before the full run commits. This sample validates the entire transformation pipeline with real data.
Full migration with delta-pickup window
The complete dataset migrates into Twenty. A delta-pickup window opens simultaneously — any records created or modified in Real Estate CRM Software during the migration run are captured in a second sync pass. Your team continues working in Real Estate CRM Software during this window with no access restrictions. After the delta pass completes, we reconcile record counts between source and destination, generate an audit log, and make one-click rollback available for 48 hours post-go-live if reconciliation finds discrepancies.
Platform deep dives
Real Estate CRM Software
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Estate CRM Software and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Estate CRM Software: Not applicable.
Data volume sensitivity
Real Estate CRM Software doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Estate CRM Software to Twenty CRM migration scoping. Not seeing yours? Book a call.
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