CRM migration
Field-level mapping, validation, and rollback between RETAINUSER CRM and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
RETAINUSER CRM
Source
Odoo CRM
Destination
Compatibility
10 of 12
objects map 1:1 between RETAINUSER CRM and Odoo CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from RETAINUSER CRM to Odoo CRM is a structural migration from a standalone sales tool into a modular ERP platform. RETAINUSER uses a unified Contact model with Leads, Companies, Deals, and Activities in a flat relational structure. Odoo CRM separates Leads (crm.lead as raw prospects) from Opportunities (qualified deals tied to partners), and the CRM module is one of dozens of integrated apps within the Odoo suite. RETAINUSER does not publish API documentation, which limits direct programmatic export; we use the platform's UI export and supplemental API calls where available. Any custom pipelines, stage names, or win/loss criteria require Odoo Studio or developer-level configuration before migration. Automations and workflow rules do not migrate as code; we deliver a written automation inventory for rebuilding in Odoo. The migration lands parent records (Contacts, Companies) first, resolves Leads into Odoo's crm.lead model, maps Deals to Opportunities with stage resolution, and then loads activity history.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a RETAINUSER CRM object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
RETAINUSER CRM
Contact
Odoo CRM
res.partner (Contact type)
1:1RETAINUSER Contact records map to Odoo res.partner with partner_type = 'contact'. Standard fields (name, email, phone, street, city, country) migrate 1:1. Custom properties on RETAINUSER Contacts require Odoo Studio field creation in res.partner before migration, with types matched (text to char, number to float, picklist to selection). The RETAINUSER contact-to-company linkage is preserved via the partner_id many2one on res.partner.
RETAINUSER CRM
Lead
Odoo CRM
crm.lead (Lead type)
1:1RETAINUSER Leads map to Odoo crm.lead where type = 'lead' (not yet converted to an Opportunity). Lead source, lead status, and owner assignment migrate to crm.lead fields. If RETAINUSER stores leads as a status on the Contact object rather than a separate record type, we split them into crm.lead records during the transform phase. The customer decides during scoping whether leads without engagement history should be converted to Opportunities immediately or remain as Leads for re-qualification.
RETAINUSER CRM
Company
Odoo CRM
res.partner (Company type)
1:1RETAINUSER Company records map to Odoo res.partner with partner_type = 'company'. Company name, website, industry, employee count, and address fields migrate directly. Companies are loaded before Contacts so that the parent partner_id can be resolved at Contact insert time, satisfying Odoo's foreign key constraints.
RETAINUSER CRM
Deal
Odoo CRM
crm.lead (Opportunity type)
1:1RETAINUSER Deals map to Odoo crm.lead where type = 'opportunity'. Deal name becomes crm.lead name, deal value maps to planned_revenue, owner maps to user_id by email resolution, and expected close date maps to date_deadline. Pipeline stage names from RETAINUSER are mapped to Odoo's stage_id during the transform; the Odoo CRM app must be installed and stages configured in Sales settings before Opportunities are loaded.
RETAINUSER CRM
Pipeline
Odoo CRM
crm.stage + Sales Team
lossyRETAINUSER pipeline configuration (stage names, order, win/loss criteria per pipeline) is extracted as a structured manifest and mapped to Odoo CRM stages and Sales Teams. Odoo's CRM module uses a single pipeline per Sales Team by default; multi-pipeline setups in RETAINUSER require Odoo Studio or developer-mode configuration to replicate. Stage probability percentages are mapped to Odoo's stage probability where applicable.
RETAINUSER CRM
Activities: Calls, Emails, Meetings, Notes
Odoo CRM
crm.phone.call, mail.message, calendar.event
1:1RETAINUSER Activity records are split by type: call engagements map to crm.phone.call (or generic mail.activity with activity_type = 'call' if the phone module is not installed); email logs map to mail.message records linked to the target partner or lead; meeting logs map to calendar.event; notes map to mail.message with note flag. All activities carry the original timestamp, owner attribution, and linked record reference. Note content migrates as mail.message body text.
RETAINUSER CRM
Users / Owners
Odoo CRM
res.users
1:1RETAINUSER Owner records map to Odoo res.users by email resolution. Each distinct owner email referenced on Contact, Company, Deal, and Activity is matched against the Odoo destination's user table. Owners without a matching Odoo user are held in a reconciliation queue; the customer provisions missing users before record migration proceeds.
RETAINUSER CRM
Email Templates
Odoo CRM
mail.template
1:1RETAINUSER email template bodies, subject lines, and merge field placeholders are exported as text assets. Merge field syntax is transformed from RETAINUSER's proprietary placeholder format to Odoo's QWeb or Jinja-style syntax before import into mail.template. Templates are migrated as text content; Odoo's template editor may require minor formatting adjustment post-migration for HTML-rendered templates.
RETAINUSER CRM
SMS / WhatsApp Templates
Odoo CRM
sms.template
1:1SMS and WhatsApp templates from RETAINUSER are exported as plain-text message bodies. Character limits are noted for Odoo's SMS composer (160 characters per segment). Templates are migrated as sms.template records; if Odoo's SMS module is not installed in the destination, templates are delivered as a structured text artifact for manual re-creation in the customer's chosen messaging tool.
RETAINUSER CRM
Custom Fields (Contacts, Companies, Deals)
Odoo CRM
ir.model.fields (custom)
lossyCustom fields on RETAINUSER Contacts, Companies, and Deals are extracted with field type, picklist values, and defaults. Each custom field requires pre-creation in Odoo via Studio (no-code) or developer mode (programmatic) before the migration loads data into it. Picklist values in RETAINUSER are mapped to Odoo selection options or many2one relations as appropriate. Fields that have no Odoo equivalent are flagged in the mapping document for the customer's admin to decide on disposition.
RETAINUSER CRM
Attachments
Odoo CRM
ir.attachment
1:1File attachments stored against RETAINUSER Contacts, Companies, or Deals are exported as individual files with their original filenames and MIME types. Each file is re-uploaded to Odoo's ir.attachment table linked to the corresponding res.partner, crm.lead, or other record via res_model and res_id. Large attachment batches are processed in a separate file migration phase after all records are loaded, to avoid blocking the record-import window.
RETAINUSER CRM
Workflow Automations
Odoo CRM
No equivalent
1:1RETAINUSER workflow rules (triggers, conditions, and action sequences) are documented as a structured JSON artifact covering every active automation. This artifact is delivered to the customer's Odoo admin for re-implementation in Odoo Automations (available via Studio) or server actions in developer mode. Note that Odoo deprecated its classic Workflow Engine in v17 in favor of Studio Automations and business domain triggers; any RETAINUSER workflows using deprecated Odoo patterns require re-design rather than a direct translation.
| RETAINUSER CRM | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | res.partner (Contact type)1:1 | Fully supported | |
| Lead | crm.lead (Lead type)1:1 | Fully supported | |
| Company | res.partner (Company type)1:1 | Fully supported | |
| Deal | crm.lead (Opportunity type)1:1 | Fully supported | |
| Pipeline | crm.stage + Sales Teamlossy | Fully supported | |
| Activities: Calls, Emails, Meetings, Notes | crm.phone.call, mail.message, calendar.event1:1 | Fully supported | |
| Users / Owners | res.users1:1 | Fully supported | |
| Email Templates | mail.template1:1 | Mapping required | |
| SMS / WhatsApp Templates | sms.template1:1 | Fully supported | |
| Custom Fields (Contacts, Companies, Deals) | ir.model.fields (custom)lossy | Fully supported | |
| Attachments | ir.attachment1:1 | Mapping required | |
| Workflow Automations | No equivalent1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
RETAINUSER CRM gotchas
No public API documentation for direct export
Workflow automations are not directly portable
Email/SMS template merge field syntax differs from destination CRMs
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and RETAINUSER export scoping
We audit the source RETAINUSER portal for record counts (Contacts, Leads, Companies, Deals, Activities), custom field schemas, pipeline configurations, active workflow rules, and template libraries. We confirm the available export mechanisms with the customer and test a sample UI export to assess row limits and formatting. We also identify which Odoo edition (Community or Enterprise) and version the customer will target, and confirm whether the CRM module alone or the CRM plus other Odoo apps are in scope.
Odoo schema preparation and stage configuration
We provision the Odoo CRM schema before any data loads. This includes creating custom fields on res.partner and crm.lead via Odoo Studio or developer mode, configuring pipeline stages in Sales settings to match RETAINUSER's stage names and order, and setting up Sales Teams if the customer uses team-based assignment in RETAINUSER. The customer must have an active Odoo instance with the CRM app installed before this step. Schema is validated in a test environment before production migration begins.
Data export, cleansing, and transform
We extract data from RETAINUSER via the available export mechanism, clean duplicates and inactive records, and run the transform stage to apply field-level mapping and the Lead-versus-Opportunity split rule defined in scoping. RETAINUSER's proprietary merge field syntax in templates is converted to Odoo's QWeb placeholder format. Attachments are exported separately and batched by record association. The transform output is a set of CSV files structured for Odoo's XML-RPC or CSV import interface.
Sandbox migration and reconciliation
We run a full migration into Odoo's test database using production-like data volume. The customer's Odoo admin reviews record counts (partners in, leads in, opportunities in, activities in), spot-checks 25-50 records against the RETAINUSER source, and validates that custom field values populated correctly. Any mapping corrections are documented and applied before production migration. Stage configuration is validated by checking that Opportunities landed in the correct pipeline stage.
Production migration in dependency order
We run production migration in record-dependency order: res.partner records for Companies first (as parent records), then res.partner for Contacts with company_id resolved, then crm.lead for Leads and Opportunities with user_id and partner_id resolved, then activity history (calls, emails, meetings, notes), then attachments. Each phase emits a row-count reconciliation report before the next phase begins. Owner resolution by email is validated against res.users at this stage.
Cutover, validation, and automation rebuild handoff
We freeze RETAINUSER writes during cutover and run a final delta migration for any records modified during the migration window. Once Odoo is confirmed as the system of record, we deliver the workflow automation specification document to the customer's Odoo admin for rebuild in Odoo Studio or server actions. We support a one-week post-go-live window to resolve any reconciliation issues raised by the sales team. We do not rebuild RETAINUSER automations in Odoo as part of the migration scope; that is a separate engagement.
Platform deep dives
RETAINUSER CRM
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across RETAINUSER CRM and Odoo CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
RETAINUSER CRM: Not publicly documented.
Data volume sensitivity
RETAINUSER CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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