CRM migration
Field-level mapping, validation, and rollback between FreeCRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
FreeCRM
Source
Twenty CRM
Destination
Compatibility
7 of 10
objects map 1:1 between FreeCRM and Twenty CRM.
Complexity
CModerate
Timeline
2-4 weeks
Overview
FreeCRM stores its record data in a flat, template-referenced structure where field definitions vary per account rather than globally, which makes field mapping non-transferable between accounts. Twenty CRM uses a standard object model (People, Companies, Opportunities, Tasks, Notes) with custom fields created upfront in Settings before any import runs. We inventory every active FreeCRM template during discovery, build a per-account field map, pre-create the matching Twenty custom fields, provision Twenty users for owner reconciliation, then migrate in dependency order (Companies, People, Opportunities, Activities) with tags split into Twenty's multi-select fields or Topics. Workflow automations and Pro-tier features have no CSV export path and do not migrate; we deliver a written inventory for manual rebuild in Twenty. Most migrations complete in 2-4 weeks.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a FreeCRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
FreeCRM
Contact
Twenty CRM
People
1:1FreeCRM Contact records with standard fields (name, email, phone, address) map directly to Twenty People. Template-driven custom fields are inventoried during discovery and pre-created as Twenty custom fields before import. Tags stored as comma-separated values on Contact are split into a Twenty multi-select field or Topics array. The related Company link migrates as a Company lookup on the People record. Owner email from FreeCRM resolves to a provisioned Twenty user.
FreeCRM
Company
Twenty CRM
Company
1:1FreeCRM Company records map to Twenty Company with name, domain, and industry fields preserved. The company domain becomes the Company URL field in Twenty. Parent-child relationship to Contacts migrates as the primary contact lookup on the Company record. Custom template fields on Company records are pre-created as Twenty custom fields and populated during the Company import phase before Contact import begins.
FreeCRM
Lead
Twenty CRM
People (or Opportunity)
1:1FreeCRM Lead records use the template system so field names vary per account. We extract the full field set during discovery and map lead-status and source fields into Twenty standard People fields. If the FreeCRM Lead represents a sales-qualified opportunity with an amount, it maps to a Twenty Opportunity linked to the People record. Progression between lead status values is preserved as a text field in Twenty for audit.
FreeCRM
Deal
Twenty CRM
Opportunity
1:1FreeCRM Deal records map to Twenty Opportunity. The deal amount, expected close date, and stage (stored as free text in FreeCRM) migrate with stage values mapped to Twenty pipeline columns during import. Free text stage names require a mapping table built during discovery. Owner email on the Deal resolves to a provisioned Twenty user. Pipeline stage order is preserved in Twenty's Opportunities view.
FreeCRM
Pipeline stage
Twenty CRM
Opportunity stage columns
lossyFreeCRM stages are account-defined text values stored per Deal rather than a structured stage object. We extract the complete stage list from all Deal records during discovery, map each to a Twenty Opportunity stage column, and configure the pipeline in Twenty before importing any Deal data. Stage ordering is preserved by setting the sort sequence on each Twenty stage column.
FreeCRM
Activity (task, event, call log)
Twenty CRM
Task or Note
1:1FreeCRM activity records (tasks, events, call logs) export as activity rows with a related-to link to a Contact or Company and a timestamp. We preserve the related-to link as a Twenty People or Company lookup and the timestamp as the Task due date or Note creation date. Call log disposition and duration migrate as custom fields on the Task record. Historical activity ordering may be partial because FreeCRM does not guarantee complete chronological export sequencing.
FreeCRM
Tag
Twenty CRM
Multi-select field or Topic
lossyFreeCRM tags export as comma-separated values on Contact and Company records. We split each comma-separated string into individual values and map them to a Twenty multi-select field or to Twenty Topics with TopicAssignment records linked to the People or Company. The customer chooses tag strategy during scoping. Tags that function as labels map to Topics; tags that function as classification flags map to multi-select fields.
FreeCRM
Custom field (template-driven)
Twenty CRM
Custom field
lossyFreeCRM custom fields defined per-record via templates are inventoried across all active templates during discovery. Each unique field is typed (text, number, date, picklist, checkbox) and mapped to a Twenty custom field created in Settings → Data Model before any import. Fields that appear only on a specific template are created as Twenty custom fields but populated only for records using that template. Fields absent from a record's template are left blank in Twenty.
FreeCRM
Invoice (Pro tier)
Twenty CRM
Custom object or Note
1:1FreeCRM Pro supports invoice creation and export. Invoice records with line items, totals, and status migrate to a Twenty custom object (Invoice) if the customer requests full invoice history, or as Note records with structured content if the volume does not justify a custom object. Invoice-to-Contact or invoice-to-Company relationships migrate as lookup links in Twenty.
FreeCRM
User / Owner
Twenty CRM
User
1:1FreeCRM user accounts and owner email assignments on records require reconciliation against Twenty's user list. We extract every distinct owner email from FreeCRM records, match by email to provisioned Twenty users, and hold any unresolvable assignments in a reconciliation queue. The customer's admin provisions missing Twenty users before record import resumes. Owner assignments on records are applied after user provisioning is confirmed.
| FreeCRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Lead | People (or Opportunity)1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline stage | Opportunity stage columnslossy | Fully supported | |
| Activity (task, event, call log) | Task or Note1:1 | Fully supported | |
| Tag | Multi-select field or Topiclossy | Fully supported | |
| Custom field (template-driven) | Custom fieldlossy | Fully supported | |
| Invoice (Pro tier) | Custom object or Note1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
FreeCRM gotchas
Template-driven fields vary per account
Free tier storage and feature caps are undocumented
Workflow automations do not export
No documented public API
Invoice and campaign data only in Pro tier
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and template inventory
We extract all FreeCRM CSV export files covering Contacts, Companies, Deals, Activities, and any Pro-tier invoice data. We inventory every active template to build a complete per-account field map covering all unique fields across all template variants. We extract pipeline stage values as free text, tag lists, owner email assignments, and any workflow automation definitions present. We flag active workflows and automations requiring manual rebuild and confirm free-tier storage headroom before initiating export.
Twenty workspace preparation
We create all mapped custom fields in Twenty Settings → Data Model before importing any data, per Twenty's documentation requirement. We invite all team members as Twenty users and wait for acceptance so owner lookups are valid at import time. We configure pipeline stage columns in Twenty to match the FreeCRM stage values extracted during discovery. We provision any custom objects (Invoice, Project, etc.) before standard object imports begin.
Owner reconciliation
We extract every distinct owner email referenced on FreeCRM records and match against the provisioned Twenty user list. Unmatched owners are held in a reconciliation queue. The customer's admin provisions any missing Twenty users before record import proceeds. We do not begin record migration until owner references are fully resolved because Opportunity and Deal records require a valid OwnerId at insert time in Twenty.
Test migration and field mapping validation
We run a full migration into a Twenty test workspace using production-equivalent data volume. The customer spot-checks record counts, field values against the FreeCRM source, and tag split accuracy. Any missing custom fields discovered during test migration are created in Twenty and the test is re-run before production migration begins. Field mapping corrections happen in test, never in production.
Production migration in dependency order
We migrate in strict dependency order: Companies first (establishing the Company record base), then People with CompanyId resolved, then Opportunities with CompanyId and OwnerId resolved, then Activities (Tasks, Notes) with related-to links resolved to People or Company records. Tags are split from comma-separated values into Twenty multi-select fields or Topics. Each phase emits a row-count reconciliation report before the next phase begins. Large activity histories are chunked to avoid any FreeCRM export throttling.
Cutover and automation rebuild handoff
We freeze FreeCRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver a written inventory of every FreeCRM workflow and automation with its trigger, conditions, and actions, plus a recommended Twenty Workflow equivalent for each. We support a one-week hypercare window for reconciliation issues raised by the customer's team. Workflow and automation rebuild in Twenty is outside standard migration scope and is either an internal admin task or a separate engagement.
Platform deep dives
FreeCRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across FreeCRM and Twenty CRM.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
FreeCRM: Not publicly documented.
Data volume sensitivity
FreeCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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