CRM migration
Field-level mapping, validation, and rollback between Clarify CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Clarify CRM
Source
Twenty CRM
Destination
Compatibility
8 of 11
objects map 1:1 between Clarify CRM and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Clarify CRM to Twenty CRM exchanges an AI-autonomous platform with credit-based consumption for a transparent open-source CRM with full data ownership. Clarify's core objects (Contacts, Companies, Deals, Pipeline Stages) map directly to Twenty equivalents, but AI-generated meeting summaries, autonomous field updates, and Clarify's tag taxonomy require transformation decisions before import. Twenty's current import model requires pre-created custom fields in Settings → Data Model before CSV or API-based record imports; we handle this schema-first approach and flag any Clarify fields without Twenty equivalents during scoping. Workflows, automations, and credit-consumption rules do not migrate because they are architectural features specific to Clarify's autonomous engine; we deliver a written inventory for the customer's admin to rebuild using Twenty's native tools or an external automation layer.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Clarify CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Clarify CRM
Contact
Twenty CRM
Person
1:1Clarify Contact records map to Twenty Person records. The Person object in Twenty covers individual contacts with name, email, phone, and job title fields. We preserve AI-enriched properties (autonomous field updates from Clarify's agents) as standard text fields in Twenty, but flag any AI-generated content for customer review since Twenty has no autonomous field engine to interpret or continue populating those properties.
Clarify CRM
Company
Twenty CRM
Company
1:1Clarify Company records map directly to Twenty Company records. Domain-based enrichment from Clarify transfers to Twenty's Website and domain fields. We validate domain normalization during the transform phase since Clarify sometimes stores domain variants (with/without www, http/https) differently than Twenty expects.
Clarify CRM
Deal
Twenty CRM
Opportunity
1:1Clarify Deal records map to Twenty Opportunity. Deal value, stage, close date, and custom properties transfer directly. Clarify's autonomous agents may have updated deal fields automatically; we preserve those values but note them as manually-entered in Twenty since Twenty's Opportunity records do not receive autonomous updates.
Clarify CRM
Pipeline Stage
Twenty CRM
Pipeline Stage
lossyClarify's configurable pipeline stages map 1:1 to Twenty Pipeline Stages. We capture the full stage sequence and any custom stage names, creating equivalent stages in Twenty before Deal import. Stage probability values from Clarify transfer to Twenty's stage configuration.
Clarify CRM
Activity (Calls)
Twenty CRM
Task
1:1Clarify call activities map to Twenty Task records with task type distinguished via a custom field or tag. Call duration, disposition, and outcome from Clarify transfer to Twenty custom fields on the Task. Parent record (Person or Company) links resolve via email or name matching.
Clarify CRM
Activity (Emails)
Twenty CRM
Task
1:1Clarify email activities map to Twenty Task records. Email subject and body content transfer to the Task description field. We flag emails that were generated or enriched by Clarify AI for customer review since the AI context does not carry forward in Twenty.
Clarify CRM
Activity (Meetings)
Twenty CRM
Event
1:1Clarify meeting activities map to Twenty Event records. Meeting title, date, duration, and attendee list transfer. Location and meeting notes transfer to Twenty Event fields. We create Person records for attendees that do not yet exist in Twenty.
Clarify CRM
Activity (Notes)
Twenty CRM
Note
1:1Clarify notes map to Twenty Note records. Note body content and timestamps transfer directly. Notes are linked to the parent Person, Company, or Opportunity via Twenty's attachment model.
Clarify CRM
AI-Generated Meeting Summary
Twenty CRM
Note (attachment)
1:1Clarify's AI-generated meeting summaries are stored as enriched note content attached to activity records, not as structured fields. We export these summaries as Note records in Twenty and flag them during delivery so the customer knows which records contain AI-generated content that requires review. Twenty has no native AI summary field; the content is preserved as plain text.
Clarify CRM
Tag
Twenty CRM
Tag
lossyClarify tag-based labeling for records and deals maps to Twenty's Tag system. We preserve tag assignments during migration and map them to Twenty's equivalent tagging structure. Customers choose during scoping whether to migrate tags as native Twenty tags or as a custom multi-select field.
Clarify CRM
Custom Field (standard objects)
Twenty CRM
Custom Field
lossyClarify custom fields on Contacts, Companies, and Deals map to Twenty custom fields. We pre-create all custom field definitions in Twenty Settings → Data Model before importing records, matching Clarify field types (text, number, date, currency, select) to the appropriate Twenty field types. Fields that have no Twenty equivalent are flagged in the scoping report.
| Clarify CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stagelossy | Fully supported | |
| Activity (Calls) | Task1:1 | Fully supported | |
| Activity (Emails) | Task1:1 | Fully supported | |
| Activity (Meetings) | Event1:1 | Fully supported | |
| Activity (Notes) | Note1:1 | Fully supported | |
| AI-Generated Meeting Summary | Note (attachment)1:1 | Fully supported | |
| Tag | Taglossy | Fully supported | |
| Custom Field (standard objects) | Custom Fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Clarify CRM gotchas
Credit-based billing requires usage audit before migration
15 req/s API rate limit applies universally
AI summaries export as linked notes, not structured records
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and scoping
We audit Clarify CRM across record counts (Contacts, Companies, Deals, Activities), custom field definitions, pipeline stage count, active tag taxonomy, AI-enriched field usage, and credit consumption history. We pair this with a Twenty workspace audit to identify existing objects and fields. The discovery output is a written migration scope that lists every Clarify object and field, its Twenty target, any fields without an equivalent, and the customer's decisions on AI-summary treatment and tag strategy.
Twenty data model pre-creation
We create all custom fields in Twenty Settings → Data Model before any record import begins. This includes custom fields on Person (Contact equivalent), Company, and Opportunity objects, matching Clarify field types to their Twenty equivalents. Stage names, picklist values, and pipeline configuration are created in Twenty before Deals are imported. If Clarify fields have no Twenty equivalent, we flag them in the scoping report for the customer's decision (drop, map to text, or defer).
Schema validation in Twenty test environment
We run a partial migration into a Twenty test environment (or shadow production) using a representative sample of records. The customer's admin validates field mappings, confirms that stage names match business expectations, and spot-checks 20-30 records against the Clarify source. Schema corrections happen here, not in production. This step also validates that the customer's Twenty permissions allow the migration user to create records in all required objects.
Clarify export with rate-limit handling
We extract data from Clarify using its API with 15 req/s chunking and exponential backoff. We export Contacts, Companies, Deals, and Activity records in dependency order: Companies first (for Person-Company linking), then Persons, then Opportunities, then Activities. AI-generated meeting summaries are extracted as a separate feed and flagged in the output manifest. We generate a record-count reconciliation report against Clarify's own record counts before transforming data.
Transform and load into Twenty
We apply the field mapping, transform AI-enriched values (flagged as requires-review), resolve Person-Company relationships, and load records into Twenty via its API or CSV import. Activities (Tasks, Events, Notes) are loaded last with parent-record Lookups resolved at migration time. Each batch emits a load report showing success, warning, and error counts. Errors are investigated and corrected before the next batch begins.
Cutover, validation, and workflow handoff
We freeze Clarify writes during cutover, run a final delta migration of records modified during the migration window, then hand off Twenty as the system of record. We deliver the automation inventory document listing every Clarify autonomous rule requiring rebuild in Twenty (or via n8n, Make, or another external automation tool). We support a 48-hour hypercare window for reconciliation issues. We do not rebuild Clarify workflows in Twenty inside the migration scope; that is a separate engagement or internal admin task.
Platform deep dives
Clarify CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Clarify CRM and Twenty CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Clarify CRM: 15 requests per second (universal, all plans).
Data volume sensitivity
Clarify CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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