CRM migration
Field-level mapping, validation, and rollback between PHP CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
PHP CRM
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between PHP CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from PHP CRM to Monday.com CRM is a platform architecture shift, not a field-for-field copy. PHP CRM stores CRM data in a traditional relational schema (Contacts, Companies, Deals, Tasks) with a REST API that lacks publicly documented rate limits and does not expose file attachments. Monday.com CRM uses a board-and-item data model where Contacts live in a dedicated CRM board, Companies map to Account items, Deals map to Opportunity items on visual pipelines, and Activities appear in the Emails and Activities timeline. We design the Monday.com board structure during scoping, enumerate every PHP CRM custom field before writing any mapping, and use the Monday.com API with conservative pacing because PHP CRM publishes no rate limits. File attachments, email templates, and automations do not migrate automatically; we export attachments to local storage for manual re-upload and deliver a written automation rebuild guide for the customer's admin.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PHP CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PHP CRM
Company
monday CRM
Account (CRM board item)
1:1PHP CRM Company records map directly to monday.com CRM Account items on the dedicated CRM Accounts board. The monday.com item for each Account is created first, before any Contact items are imported, so that the Account-Contact relationship is satisfied at insert time. We use the monday.com API to create Account items with columns mapped from the PHP CRM Company fields (company name, domain, address, phone, industry) and preserve the PHP CRM Company ID as a text column for audit.
PHP CRM
Contact
monday CRM
Contact (CRM board item)
1:1PHP CRM Contact records map to monday.com CRM Contact items. Each Contact item is linked to its parent Account item using monday.com's relation column type. Email address is the primary dedupe key; we check for existing Contact items by email before creating to avoid duplicates. Mobile number, phone, job title, and lifecycle stage from PHP CRM map to corresponding monday.com column types (phone, text, dropdown). If PHP CRM stores a lifecycle or status field, we create a monday.com status column with matching values.
PHP CRM
Deal
monday CRM
Opportunity (CRM board item)
1:1PHP CRM Deal records map to monday.com CRM Opportunity items on the dedicated Deals board. Deal value, expected close date, owner assignment, and stage status migrate to monday.com columns. The PHP CRM pipeline stage name maps to a monday.com group name (stage) on the Deals board. We create each monday.com group during migration based on the actual pipeline stages present in the PHP CRM deployment, preserving the stage order as group sequence.
PHP CRM
Pipeline
monday CRM
Board (Deals board)
lossyPHP CRM pipeline definitions map to the monday.com Deals board structure. Each PHP CRM pipeline becomes a separate monday.com board or a separate view within a single Deals board, depending on whether the customer uses multiple pipelines. We determine the pipeline structure during discovery by querying the PHP CRM pipeline API or extracting pipeline definitions from the admin panel. Monday.com board Groups represent pipeline stages; we map each PHP CRM stage to a Group with matching name and position.
PHP CRM
Pipeline Stage
monday CRM
Group (board section)
lossyPHP CRM pipeline stages map to monday.com Groups on the Deals board. The stage name, order, and probability percentage migrate to the Group name and an associated probability column. Closed Won and Closed Lost stages from PHP CRM map to monday.com status values that we configure on the Deals board before migration. Any PHP CRM stage with no clear monday.com equivalent is flagged during scoping and the customer decides whether to map it to an existing stage or create a new one.
PHP CRM
Task
monday CRM
Subitem (linked to Contact or Deal)
1:1PHP CRM Task records map to monday.com subitems on the relevant Contact or Deal item. We resolve the parent item by matching the PHP CRM task's linked entity (Contact or Deal) to the newly created monday.com item using the preserved PHP CRM ID column. Task due date, assignee, status, and description migrate to subitem columns. If a PHP CRM task is linked to a Deal, the subitem is attached to the Deal item; if linked to a Contact, it attaches to the Contact item.
PHP CRM
Note
monday CRM
Update or Subitem
1:1PHP CRM Notes attached to Contact, Company, or Deal records migrate as monday.com updates on the relevant item (if the note is a single text block) or as a subitem with a text column (if the note contains multiple fields or should be tracked as a separate record). We preserve the note creation timestamp and author by setting the update attribution. Long notes exceeding monday.com column character limits are split across multiple subitem text fields.
PHP CRM
Activity (calls, emails, meetings)
monday CRM
Activity timeline entries
1:1PHP CRM Activity records (calls, emails, meetings with timestamps, outcome, and duration) map to monday.com CRM Activity timeline entries on the relevant Contact or Account item. Monday.com CRM's Emails and Activities view supports logging call outcomes, meeting notes, and email threads. We extract the activity type, timestamp, duration, outcome, and notes from PHP CRM and write them as activity entries via the monday.com API. PHP CRM activity schemas vary by deployment; we enumerate the actual activity field names during discovery before writing the mapping.
PHP CRM
Custom Fields
monday CRM
Columns
lossyPHP CRM user-defined custom fields on Contacts, Companies, and Deals map to monday.com board columns of the matching type (text, number, date, dropdown, link, phone, location). PHP CRM custom field taxonomy is per-deployment with no standardized names, so we run a mandatory discovery phase enumerating every custom field present in the source instance before writing any mapping. Custom field types in PHP CRM are inferred from the stored values (string, integer, date, boolean) and matched to the closest monday.com column type. This is the highest-risk phase of the migration if skipped.
PHP CRM
User/Owner
monday CRM
User
1:1PHP CRM user records (Owners) map to monday.com User accounts by email matching. We extract every distinct Owner referenced on Contact, Company, Deal, and Task record and attempt to match by email against the monday.com workspace members. Owners without a matching monday.com User go to a reconciliation queue; the customer's admin provisions any missing users before record import resumes. Owner assignment on Deals and Tasks migrates to the monday.com assignee column once the User mapping is validated.
| PHP CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Company | Account (CRM board item)1:1 | Fully supported | |
| Contact | Contact (CRM board item)1:1 | Fully supported | |
| Deal | Opportunity (CRM board item)1:1 | Fully supported | |
| Pipeline | Board (Deals board)lossy | Fully supported | |
| Pipeline Stage | Group (board section)lossy | Fully supported | |
| Task | Subitem (linked to Contact or Deal)1:1 | Fully supported | |
| Note | Update or Subitem1:1 | Fully supported | |
| Activity (calls, emails, meetings) | Activity timeline entries1:1 | Fully supported | |
| Custom Fields | Columnslossy | Mapping required | |
| User/Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PHP CRM gotchas
No publicly documented API rate limits or endpoints
Attachment and file storage not accessible via API
Custom field taxonomy varies per deployment
Workflows and automations are not portable
Limited review corpus for accurate benchmarking
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and PHP CRM field enumeration
We audit the source PHP CRM instance via API or CSV export, enumerating every custom field on Contacts, Companies, Deals, Tasks, Notes, and Activities. We count records per object, identify active pipelines and stages, and extract the complete tag and user taxonomy. We test the PHP CRM API for rate limit behavior by running a burst of requests and observing response codes and timing. The discovery output is a written migration scope document listing every object, every custom field with its inferred type, and every pipeline with its stages and order.
Monday.com board design and schema configuration
We design the monday.com CRM board structure based on the discovery output. This includes creating the Accounts board, Deals board, and Contact board with the correct column types matched to PHP CRM fields. We configure board Groups to match PHP CRM pipeline stages, set up relation columns between Contact and Account items, and create status columns for deal stages. Board schema is deployed via the monday.com API before any data import begins. We validate the board structure in a test workspace before proceeding.
Owner and user reconciliation
We extract every distinct PHP CRM Owner (user) referenced on records and match by email against monday.com workspace members. Owners without a matching monday.com User go to a reconciliation queue. The customer's monday.com admin provisions any missing users and assigns appropriate seat plans before record import resumes. We cannot import Deals with OwnerId references pointing to users that do not exist in monday.com; this step gates all subsequent record imports.
Parent record import (Accounts and Contacts first)
We import PHP CRM Companies as monday.com Account items first, preserving the PHP CRM Company ID in a text column for reference. Contacts import second, with each Contact linked to its parent Account via the monday.com relation column. Email is the dedupe key for Contacts; we check for existing items by email before inserting. This dependency order (Account before Contact) is enforced because monday.com requires the relation column to reference an existing item at insert time.
Deal, Task, Note, and Activity import
PHP CRM Deals import into the monday.com Deals board, grouped by pipeline stage. Each Deal item is linked to its parent Account item. Tasks import as subitems attached to the relevant Contact or Deal item using the PHP CRM task linkage preserved in the migration scoping. Notes migrate as item updates or subitems depending on structure. Activities (calls, emails, meetings) migrate to the monday.com CRM Activity timeline via the monday.com API activity logging endpoints, preserving timestamps and outcomes against the relevant Contact or Account.
Cutover, validation, and automation rebuild handoff
We freeze PHP CRM writes during cutover and run a final delta migration of any records modified during the migration window. We deliver a row-count reconciliation report comparing PHP CRM record counts against monday.com item counts per board. The customer spot-checks 20-30 records in monday.com against the PHP CRM source. We deliver the automation rebuild guide listing every PHP CRM workflow rule with a recommended monday.com automation equivalent and estimated rebuild hours. We support a 72-hour hypercare window for reconciliation issues; we do not rebuild workflows, design monday.com automations, or provide post-migration admin support as standard scope.
Platform deep dives
PHP CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PHP CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PHP CRM: Not publicly documented.
Data volume sensitivity
PHP CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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