CRM migration
Field-level mapping, validation, and rollback between CentraHub CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
CentraHub CRM
Source
Twenty CRM
Destination
Compatibility
9 of 12
objects map 1:1 between CentraHub CRM and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from CentraHub CRM to Twenty CRM addresses two structural pain points that appear consistently in reviews: the mandatory 5-user minimum pricing that locks out small teams, and the absence of a documented API that makes programmatic exports unreliable. Twenty CRM is an open-source MIT-licensed platform that stores its data model as Companies, People, and Opportunities with a native activity timeline, making it a natural destination for teams leaving the Focus Softnet/centraHub ecosystem. The migration requires a CSV-first extraction from CentraHub since no public API exists, followed by dependency-ordered inserts into Twenty via GraphQL and REST. We preserve Account-to-Person relationships by writing Companies first, then resolving the Person-to-Company foreign key at import time. Deals map to Opportunities with stage matching against Twenty's configurable pipeline. Workflows, automation rules, and email campaigns do not migrate as code; we deliver a written inventory of every active workflow and sequence for the customer's admin to rebuild in Twenty's workspace settings.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CentraHub CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CentraHub CRM
Account
Twenty CRM
Company
1:1CentraHub Account records map directly to Twenty Company records. The Account ID becomes the primary dedupe key during import. We write Companies first in the migration sequence because Twenty's Person-to-Company relationship requires the Company to exist before a Person can be linked to it. Account address fields (street, city, state, country, postal code) map to Twenty's address compound field, and the Account name maps to Company name.
CentraHub CRM
Contact
Twenty CRM
Person
1:1CentraHub Contact records map to Twenty Person records. We resolve the parent Company by matching the Contact's Account reference to the Account ID we imported in the Companies phase. If a Contact has no Account assignment, we create a stub Company record to satisfy the foreign key constraint. Contact name fields, email, phone, job title, and standard address fields map directly. We preserve the Contact's created date and last modified date as Twenty's createdAt and updatedAt.
CentraHub CRM
Lead
Twenty CRM
Person (unqualified)
1:manyCentraHub Leads map to Twenty Person records in the same object as Contacts. We apply a qualification filter based on Lead status and created date to determine whether to treat the record as a raw lead (no Company attachment) or a qualified lead (attached to a Company). The original Lead status is preserved in a custom field for segmentation. Any Lead without an email address is flagged as incomplete and held in a reconciliation queue for the customer's admin to complete or suppress.
CentraHub CRM
Deal
Twenty CRM
Opportunity
1:1CentraHub Deals map to Twenty Opportunities. The Deal's associated Account maps to the Opportunity's Company via the Company lookup. We map deal amount, close date, and stage name directly. Stage matching is performed against Twenty's default pipeline stages, and any CentraHub stages with no direct match are flagged for the customer to configure before migration runs.
CentraHub CRM
Deal Stage
Twenty CRM
Opportunity Stage
lossyEach unique CentraHub Deal stage name becomes a Twenty Opportunity stage label. Stage probabilities migrate from CentraHub to Twenty if they exist as custom fields. We configure the pipeline in Twenty's workspace settings before the Opportunity import phase begins, and we flag any stage names that differ from Twenty's defaults so the customer can decide on normalization before cutover.
CentraHub CRM
Task
Twenty CRM
Task
1:1CentraHub Tasks map to Twenty Task records. The task due date, priority, status, and description fields migrate directly. We resolve the task's associated Contact or Account reference to the corresponding Person or Company in Twenty and attach the task to the correct record via the targetObject and targetRelatedObject fields. Standalone tasks with no association are imported as orphaned tasks flagged for manual reassignment.
CentraHub CRM
Activity: Call
Twenty CRM
Task (type call)
1:1CentraHub call activity records map to Twenty Task records with type = call. Call duration, disposition, and outcome stored in CentraHub custom fields migrate to custom fields on the Twenty Task. The activity timestamp becomes the Task's due date and completion date. We attach the call task to the related Person or Company via the targetObject lookup.
CentraHub CRM
Activity: Email
Twenty CRM
Comment
1:1CentraHub email activity logs migrate to Twenty Comment records on the Person record. The email subject, body (plain text or HTML-stripped), sender, and recipient map to Comment fields. We attach each Comment to the Person record via the targetObject field. Email activity timestamps are preserved as the Comment creation date.
CentraHub CRM
Activity: Note
Twenty CRM
Comment (type note)
1:1CentraHub Notes attached to Contacts, Accounts, or Deals migrate to Twenty Comment records with type = note. The note body migrates as the Comment content, and the associated Person or Company lookup is resolved via the Person/Company mapping. Notes without a parent association are flagged and held for manual review.
CentraHub CRM
Custom Field (per module)
Twenty CRM
Custom Field (workspace-level)
lossyCentraHub per-module custom fields map to Twenty workspace-level custom fields. We extract the full custom field schema per module during discovery, map each field's data type to the nearest Twenty field type (text, number, date, single-select, multi-select, URL, phone, email), and create the custom fields in Twenty before the corresponding record import phase. Picklist values map to Twenty select options; multi-select picklists map to Twenty multi-select fields.
CentraHub CRM
Tag
Twenty CRM
Tag
1:1CentraHub tags applied across objects migrate to Twenty Tag records. Tags are stored as tag-to-record associations in both systems, so we preserve the full tag list per object type and re-attach them post-import using Twenty's tag association API. Tags that do not match exactly are flagged for manual mapping during reconciliation.
CentraHub CRM
Owner
Twenty CRM
WorkspaceUser
1:1CentraHub Owner records map to Twenty WorkspaceUser records. We resolve owners by email match. Any CentraHub Owner without a matching Twenty user is held in a reconciliation queue for the customer's admin to provision before the Person and Opportunity import phases begin, because OwnerId references are required on most Twenty standard objects.
| CentraHub CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Account | Company1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Lead | Person (unqualified)1:many | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Deal Stage | Opportunity Stagelossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Activity: Call | Task (type call)1:1 | Fully supported | |
| Activity: Email | Comment1:1 | Fully supported | |
| Activity: Note | Comment (type note)1:1 | Fully supported | |
| Custom Field (per module) | Custom Field (workspace-level)lossy | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Owner | WorkspaceUser1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CentraHub CRM gotchas
Five-user minimum applies to every paid tier
Workflows reference field IDs, not field names
No documented public API for bulk exports
Rebrand to Focus Softnet causes support and documentation drift
Custom field data type enforcement is loose on import
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the customer's CentraHub instance across modules, custom fields, active workflows, deal pipelines, and activity log volume. Since there is no public API, we request full CSV exports from each module and verify that activity history exports have been enabled. We identify relationship chains (Account-to-Contact, Deal-to-Account) from exported ID columns and flag any records with missing required fields. The discovery output is a written migration scope document with a record-count estimate, a custom field schema map, and a list of CentraHub workflows requiring rebuild.
Twenty workspace configuration
We configure the Twenty CRM workspace before any data import. This includes creating custom fields that match the CentraHub schema (field types, picklist values, required/optional flags), configuring the Opportunity pipeline stages to match the CentraHub deal stage matrix, setting up any required select options for status and type picklists, and provisioning the workspace users who correspond to the CentraHub owners. We validate the configuration in Twenty before the first production import.
Owner and user provisioning
We extract every distinct CentraHub Owner referenced on Contact, Account, Deal, and Activity records and match by email against the Twenty workspace user list. Owners without a matching Twenty user are added to a reconciliation queue for the customer's admin to provision before record import begins. Migration cannot proceed past this step because OwnerId references are required on Twenty Person and Opportunity records.
CSV extraction and dependency-ordered import
We extract CentraHub data module by module and structure it into a dependency-ordered import sequence: Companies first (from Accounts), then Persons (from Contacts and Leads with Company lookup resolved), then Opportunities (from Deals with Company lookup resolved), then Tasks and Comments (activity history attached to the resolved Person and Company records). We validate data types on custom fields during transformation and flag records with type mismatches before writing to Twenty. Each phase emits a row-count reconciliation report before the next phase begins.
Sandbox migration and reconciliation
We run a full migration into Twenty using production-like data volume to validate the import sequence, verify relationship resolution, and check custom field population. The customer's RevOps lead spot-checks 20-30 random records against the CentraHub source records, confirms the pipeline stage mapping, and signs off the mapping before production migration begins. Any mapping corrections happen in the sandbox phase, not in production.
Production migration, cutover, and workflow handoff
We run production migration in the validated dependency order: Companies, then Persons, then Opportunities, then Tasks and Comments. We freeze CentraHub writes during the cutover window, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver the Workflow and automation inventory document to the customer's admin team. We support a three-day hypercare window for reconciliation issues. We do not rebuild CentraHub workflows as Twenty automations inside the migration scope.
Platform deep dives
CentraHub CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CentraHub CRM and Twenty CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CentraHub CRM: Not publicly documented.
Data volume sensitivity
CentraHub CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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