CRM migration

Migrate from CentraHub CRM to monday CRM

Field-level mapping, validation, and rollback between CentraHub CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

CentraHub CRM logo

CentraHub CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between CentraHub CRM and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from CentraHub CRM to Monday.com CRM is a structural data restructuring rather than a direct record copy. CentraHub stores records in a conventional CRM object model (Leads, Accounts, Contacts, Deals, Tasks, Appointments, Activities) with per-module custom fields and workflow definitions stored by internal field ID. Monday.com CRM surfaces its data as Boards containing Items with typed Columns, where each CRM entity (Lead, Contact, Deal) maps to a dedicated Board rather than a named object. We extract the full CentraHub record set via manual CSV export supplemented by direct database reads where available on Centra Hosted editions, transform each object into its corresponding Monday Board structure, and preserve parent-child relationships (Account-to-Contact, Deal-to-Activity) by resolving IDs at migration time. Workflows, automation rules, and any workflow-triggered field updates do not migrate because Monday.com's automation model uses different trigger conditions and action types. We deliver a written automation inventory for the customer's admin to rebuild in Monday's native Automations feature post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

CentraHub CRM logo

CentraHub CRM

What's pushing teams away

  • Minimum 5-user seat requirement on every paid tier locks out solo practitioners and very small teams that only need 1–3 licenses.
  • Initial setup support is reported as not meeting expectations, with reviewers citing poor onboarding assistance during configuration.
  • Lack of publicly documented API makes programmatic exports difficult — teams resort to CSV manual exports which strip relationships between records.
  • Brand rebranding from CentraHub CRM to Focus Softnet creates uncertainty about long-term product direction and support continuity.
  • Limited English-language community presence and sparse Reddit/G2 discussion make peer troubleshooting difficult for non-Indian users.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How CentraHub CRM objects map to monday CRM

Each row shows how a CentraHub CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

CentraHub CRM

Lead

maps to

monday CRM

Lead Board (Item)

1:1
Fully supported

CentraHub Leads map to Items in a dedicated Lead Board on Monday.com CRM. We extract lead source, status, owner assignment, and any custom fields (phone, company name, qualification notes) as typed columns on the board. The Lead Board Group structure maps to lead status stages (New, Contacted, Qualified, Converted). Converted leads are migrated as-read with a converted flag column; the actual conversion to Contact happens post-migration in Monday.com by moving the Item to the Contact Board.

CentraHub CRM

Account

maps to

monday CRM

Contact Board (Item) or Company Column

1:1
Fully supported

CentraHub Accounts map to Items in a Contact Board where the company-level information lives as an integrated record. Monday.com CRM's Contact Board includes a Company Name column type that serves as the Account reference. For teams with heavy Account-centric workflows, we can create a separate Company Board and link it to Contacts via a Connect Boards column, preserving the Account-Contact relationship as a first-class board link rather than a flat field.

CentraHub CRM

Contact

maps to

monday CRM

Contact Board (Item)

1:1
Fully supported

CentraHub Contacts map to Items in the Contact Board with first name, last name, email, phone, and address fields mapped to Monday column types. The Account-to-Contact relationship resolves by writing Accounts first and linking Contact items via the Company Name column or a Connect Boards column. Contact owner maps to the Monday Assignee column. Custom contact fields (birthday, department, title) map to the corresponding Monday column type (Date, Text, Label).

CentraHub CRM

Deal

maps to

monday CRM

Deal Board (Item)

1:1
Fully supported

CentraHub Deals map to Items in a Deal Board where each Group represents a pipeline stage. The deal amount maps to a Numbers column, close date to a Date column, and deal owner to the Assignee column. The CentraHub dealstage names are matched to Monday Group names (e.g., Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost). Custom deal fields migrate as additional columns with equivalent types.

CentraHub CRM

Deal Stage

maps to

monday CRM

Board Group

lossy
Fully supported

Each CentraHub Deal pipeline becomes a Monday.com Board with Groups representing the stage sequence. Stage names and order are preserved from CentraHub's pipeline configuration. Stage probabilities from CentraHub are stored as a Numbers column on each Item rather than natively (Monday CRM does not enforce probability per stage). The customer configures pipeline metrics in the Board Dashboard post-migration.

CentraHub CRM

Pipeline

maps to

monday CRM

Board

1:1
Fully supported

CentraHub's multiple deal pipelines (available on Professional and above tiers) map to separate Monday Boards. Each pipeline's stage order, stage names, and associated custom fields become a standalone Board. Multi-pipeline reporting requires cross-board Dashboard views in Monday.com, which the customer configures post-migration.

CentraHub CRM

Task

maps to

monday CRM

Item or Subitem

1:1
Fully supported

CentraHub Tasks map to Items in a Tasks Board or as Subitems on parent records (Contact Items, Deal Items). Task due date maps to a Date column, priority to a Label or Status column, and description to a Text column. Standalone tasks from a dedicated Tasks module migrate to a standalone Tasks Board; tasks attached to specific Deals or Contacts migrate as Subitems on the corresponding Item to preserve the parent relationship.

CentraHub CRM

Appointment

maps to

monday CRM

Item with Date columns

1:1
Fully supported

CentraHub Appointments map to Items in a Calendar Board or as Items with Start Date and End Date columns. Appointment title maps to Item name, location to a Location column (if available) or Text column, and notes to a Text column. We normalize all timestamps to UTC before import. Recurring appointments require manual reconstruction in Monday's Calendar View post-migration since recurrence patterns do not migrate as automation rules.

CentraHub CRM

Activity (Calls, Emails, Meetings, Notes)

maps to

monday CRM

Updates or Item columns

1:1
Fully supported

CentraHub Activity records (calls, emails, meetings, notes) logged against Leads, Contacts, Accounts, or Deals migrate as Updates on the corresponding Monday Items. Each activity type becomes a structured Update with a label (Call, Email, Meeting, Note) and the activity body preserved. Activity timestamp becomes the Update timestamp. Large activity volumes (over 50,000 records) are chunked by parent object and imported in phases to stay within Monday API rate limits.

CentraHub CRM

Custom Fields (per module)

maps to

monday CRM

Columns (typed by data type)

lossy
Fully supported

CentraHub per-module custom fields map to Monday Board columns with the closest matching type. Text custom fields map to Text columns, numbers to Numbers columns, dates to Date columns, picklists to Label columns, and email/phone to their respective column types. We extract the custom field schema per module from CentraHub's Field Properties during discovery, map each to the Monday equivalent, and flag any field type that has no close Monday analog for customer decision on how to handle it.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

CentraHub CRM logo

CentraHub CRM gotchas

High

Five-user minimum applies to every paid tier

High

Workflows reference field IDs, not field names

High

No documented public API for bulk exports

Medium

Rebrand to Focus Softnet causes support and documentation drift

Medium

Custom field data type enforcement is loose on import

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com CRM uses board-item structure, not CRM objects

    CentraHub CRM organizes data as conventional CRM objects (Lead, Account, Contact, Deal). Monday.com CRM surfaces the same data as Boards containing Items with typed Columns. There is no named Contact or Account object in Monday — instead, a Contact Board holds contact records as Items. Teams expecting a direct object-to-object migration must understand that every CentraHub object becomes a Board in Monday. We design the Board structure during scoping, define column types to match the source custom field schema, and present the Board design to the customer for approval before any data moves.

  • CentraHub workflow IDs break if field names change during migration

    CentraHub Workflows store trigger conditions and field-update actions by internal field ID, not human-readable field names. Renaming a custom field in the destination breaks every workflow that references it silently. We extract all CentraHub workflow definitions as structured JSON during discovery, cross-reference field IDs against the migration field map, and flag every workflow that will break if a mapped field is renamed. Workflows do not migrate to Monday Automations because the trigger-and-action model is structurally different. We deliver a written workflow inventory with Monday Automation equivalents for the customer admin to rebuild post-migration.

  • CentraHub CSV exports do not include attachment files or engagement history

    CentraHub's manual per-module CSV export does not include attached files from Dropbox or Box integrations, nor does it include the full engagement history (calls, emails, meetings, notes) in the base export. Historical attachments must be downloaded from the integration layer before migration if they are required in Monday.com. We request full data exports from the customer, supplement with direct database reads on Centra Hosted editions where available, and flag any data category that cannot be extracted via the available export method before migration begins.

  • Monday column type enforcement can reject imported data

    Monday.com column types are strictly enforced on import — a text string in a Numbers column will be rejected or stored as zero. CentraHub's data type enforcement is loose; custom fields declared as number type may contain text strings from past data entry errors. We validate all imported values against the declared target column type before writing, flag records with type mismatches, and either correct the value or map it to a Text column if correction is not possible. This step prevents silent data loss that would otherwise appear as blank fields post-migration.

  • Monday CRM automations are board-level, not field-triggered

    CentraHub Workflows can trigger on field changes (e.g., when Deal Stage equals Closed Won, send email and update Account field). Monday.com Automations trigger on Item changes (e.g., when Status changes to Done, assign to User X and set Due Date). The trigger condition models differ: CentraHub evaluates field equality or change, while Monday evaluates item column value changes. Automated field updates that chain multiple field changes across objects cannot be replicated in Monday Automations without additional logic (e.g., Make/Zapier integrations). We document every CentraHub workflow action chain and flag the ones requiring third-party automation tools to replicate in Monday.

Migration approach

Six steps for a successful CentraHub CRM to monday CRM data migration

  1. Discovery and CentraHub data audit

    We audit the source CentraHub instance across all modules (Leads, Accounts, Contacts, Deals, Tasks, Appointments, Activities), custom field schemas per module, active pipeline count, workflow definitions (extracted as JSON), and attachment volume. We verify the current branding status (CentraHub vs Focus Softnet) and confirm the data export method (manual CSV, Centra Hosted direct database read, or hybrid). We also identify any records with type-mismatched custom field values that will need correction before Monday import. The discovery output is a written scope document with board design drafts for each destination CRM entity.

  2. Monday.com board design and column mapping

    We design the Monday.com board structure to match the source CentraHub object model. Each CentraHub module becomes a Monday Board. We define column types for every standard and custom field, select the appropriate board view (Board view for deal pipelines, Table view for contacts, Calendar view for appointments), and configure Group labels to match source pipeline stages. For teams using Account-Contact relationships, we design either an integrated Contact Board with a Company column or a separate Company Board with Connect Boards links. Column mapping is validated against the discovered custom field schema before any migration script is written.

  3. Data export and transformation

    We request full data exports from the customer (CSV per module) and supplement with direct database queries on Centra Hosted editions. We extract all workflow definitions as structured JSON for the automation inventory. We validate custom field values against declared data types and flag or correct type mismatches. Relationship IDs (Account-to-Contact, Deal-to-Activity) are extracted from the ID columns in the exported CSVs and cross-referenced to build the parent-record lookup map. Attachments are downloaded from Dropbox/Box integration layers to local storage for re-upload post-import.

  4. Sandbox migration and reconciliation

    We run a full migration into a Monday.com Workspace using a test account before touching production. Board structure, column types, and sample records (minimum 100 per entity) are validated. The customer's admin spot-checks migrated records against the CentraHub source, reviews the activity timeline presentation (Updates), and approves the Board design before production migration begins. Any column mapping corrections, board structure changes, or custom field type adjustments happen in the sandbox phase.

  5. Production migration in dependency order

    We migrate in record-dependency order: Account/Company boards first (parent records), then Contact boards (with Account ID resolved via Company column), Lead boards, Deal boards (with Contact/Account links resolved), Tasks and Appointments (as Items or Subitems), and Activity history as Updates on the relevant Items. Custom fields per board are migrated last after the base record set is confirmed. Each phase emits a row-count reconciliation report before the next phase begins. Monday API rate limits are managed with chunking and exponential backoff to avoid throttling.

  6. Cutover, validation, and automation rebuild handoff

    We freeze writes to CentraHub during the cutover window, run a final delta migration of any records modified during the migration run, then enable Monday.com as the system of record. Attachments are re-uploaded to the relevant Items via Monday's file upload API. We deliver the CentraHub Workflow inventory document to the customer's admin team with a column showing the recommended Monday Automation equivalent for each workflow trigger and action. We support a one-week hypercare window where we resolve reconciliation issues. Workflow rebuild, automation configuration, and training are outside standard scope and require a separate engagement.

Platform deep dives

Context on both ends of the pair

CentraHub CRM logo

CentraHub CRM

Source

Strengths

  • Unlimited record storage on all paid tiers — no per-contact billing shock as records grow.
  • All-in-one sales, marketing, and service modules with a single vendor and unified data model.
  • Per-user pricing is competitive against HubSpot and Salesforce for teams between 5 and 50 seats.
  • Industry-specific editions provide vertical templates for Real Estate, Automotive, and Education use cases.
  • Custom field support per module allows teams to tailor the schema without developer involvement.

Weaknesses

  • Minimum 5-user seat requirement excludes solo users and very small teams regardless of plan tier.
  • No publicly documented API endpoint reference — programmatic exports are undocumented and unsupported.
  • Initial onboarding and setup support receive consistent criticism from early-stage reviewers.
  • Brand pivot to Focus Softnet creates uncertainty about product roadmap and long-term support continuity.
  • Sparse English-language community presence makes peer troubleshooting difficult outside of Indian user networks.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across CentraHub CRM and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    CentraHub CRM: Not publicly documented.

  • Data volume sensitivity

    B

    CentraHub CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your CentraHub CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about CentraHub CRM to monday CRM data migrations

Answers to the questions buyers ask most during CentraHub CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 10,000 Contacts and 2,000 Deals with under 20 custom fields. Migrations with multi-pipeline Deal structures, large activity histories (over 200,000 engagement records), Centra Hosted direct database access requirements, or cross-board relationship resolution move to six to ten weeks because of export preparation, column type mapping, and parent-record lookup resolution across boards.

Adjacent paths

Related migrations to explore

Ready when you are

Move from CentraHub CRM.
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