CRM migration
Field-level mapping, validation, and rollback between CentraHub CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
CentraHub CRM
Source
monday CRM
Destination
Compatibility
8 of 10
objects map 1:1 between CentraHub CRM and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from CentraHub CRM to Monday.com CRM is a structural data restructuring rather than a direct record copy. CentraHub stores records in a conventional CRM object model (Leads, Accounts, Contacts, Deals, Tasks, Appointments, Activities) with per-module custom fields and workflow definitions stored by internal field ID. Monday.com CRM surfaces its data as Boards containing Items with typed Columns, where each CRM entity (Lead, Contact, Deal) maps to a dedicated Board rather than a named object. We extract the full CentraHub record set via manual CSV export supplemented by direct database reads where available on Centra Hosted editions, transform each object into its corresponding Monday Board structure, and preserve parent-child relationships (Account-to-Contact, Deal-to-Activity) by resolving IDs at migration time. Workflows, automation rules, and any workflow-triggered field updates do not migrate because Monday.com's automation model uses different trigger conditions and action types. We deliver a written automation inventory for the customer's admin to rebuild in Monday's native Automations feature post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a CentraHub CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
CentraHub CRM
Lead
monday CRM
Lead Board (Item)
1:1CentraHub Leads map to Items in a dedicated Lead Board on Monday.com CRM. We extract lead source, status, owner assignment, and any custom fields (phone, company name, qualification notes) as typed columns on the board. The Lead Board Group structure maps to lead status stages (New, Contacted, Qualified, Converted). Converted leads are migrated as-read with a converted flag column; the actual conversion to Contact happens post-migration in Monday.com by moving the Item to the Contact Board.
CentraHub CRM
Account
monday CRM
Contact Board (Item) or Company Column
1:1CentraHub Accounts map to Items in a Contact Board where the company-level information lives as an integrated record. Monday.com CRM's Contact Board includes a Company Name column type that serves as the Account reference. For teams with heavy Account-centric workflows, we can create a separate Company Board and link it to Contacts via a Connect Boards column, preserving the Account-Contact relationship as a first-class board link rather than a flat field.
CentraHub CRM
Contact
monday CRM
Contact Board (Item)
1:1CentraHub Contacts map to Items in the Contact Board with first name, last name, email, phone, and address fields mapped to Monday column types. The Account-to-Contact relationship resolves by writing Accounts first and linking Contact items via the Company Name column or a Connect Boards column. Contact owner maps to the Monday Assignee column. Custom contact fields (birthday, department, title) map to the corresponding Monday column type (Date, Text, Label).
CentraHub CRM
Deal
monday CRM
Deal Board (Item)
1:1CentraHub Deals map to Items in a Deal Board where each Group represents a pipeline stage. The deal amount maps to a Numbers column, close date to a Date column, and deal owner to the Assignee column. The CentraHub dealstage names are matched to Monday Group names (e.g., Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost). Custom deal fields migrate as additional columns with equivalent types.
CentraHub CRM
Deal Stage
monday CRM
Board Group
lossyEach CentraHub Deal pipeline becomes a Monday.com Board with Groups representing the stage sequence. Stage names and order are preserved from CentraHub's pipeline configuration. Stage probabilities from CentraHub are stored as a Numbers column on each Item rather than natively (Monday CRM does not enforce probability per stage). The customer configures pipeline metrics in the Board Dashboard post-migration.
CentraHub CRM
Pipeline
monday CRM
Board
1:1CentraHub's multiple deal pipelines (available on Professional and above tiers) map to separate Monday Boards. Each pipeline's stage order, stage names, and associated custom fields become a standalone Board. Multi-pipeline reporting requires cross-board Dashboard views in Monday.com, which the customer configures post-migration.
CentraHub CRM
Task
monday CRM
Item or Subitem
1:1CentraHub Tasks map to Items in a Tasks Board or as Subitems on parent records (Contact Items, Deal Items). Task due date maps to a Date column, priority to a Label or Status column, and description to a Text column. Standalone tasks from a dedicated Tasks module migrate to a standalone Tasks Board; tasks attached to specific Deals or Contacts migrate as Subitems on the corresponding Item to preserve the parent relationship.
CentraHub CRM
Appointment
monday CRM
Item with Date columns
1:1CentraHub Appointments map to Items in a Calendar Board or as Items with Start Date and End Date columns. Appointment title maps to Item name, location to a Location column (if available) or Text column, and notes to a Text column. We normalize all timestamps to UTC before import. Recurring appointments require manual reconstruction in Monday's Calendar View post-migration since recurrence patterns do not migrate as automation rules.
CentraHub CRM
Activity (Calls, Emails, Meetings, Notes)
monday CRM
Updates or Item columns
1:1CentraHub Activity records (calls, emails, meetings, notes) logged against Leads, Contacts, Accounts, or Deals migrate as Updates on the corresponding Monday Items. Each activity type becomes a structured Update with a label (Call, Email, Meeting, Note) and the activity body preserved. Activity timestamp becomes the Update timestamp. Large activity volumes (over 50,000 records) are chunked by parent object and imported in phases to stay within Monday API rate limits.
CentraHub CRM
Custom Fields (per module)
monday CRM
Columns (typed by data type)
lossyCentraHub per-module custom fields map to Monday Board columns with the closest matching type. Text custom fields map to Text columns, numbers to Numbers columns, dates to Date columns, picklists to Label columns, and email/phone to their respective column types. We extract the custom field schema per module from CentraHub's Field Properties during discovery, map each to the Monday equivalent, and flag any field type that has no close Monday analog for customer decision on how to handle it.
| CentraHub CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Lead | Lead Board (Item)1:1 | Fully supported | |
| Account | Contact Board (Item) or Company Column1:1 | Fully supported | |
| Contact | Contact Board (Item)1:1 | Fully supported | |
| Deal | Deal Board (Item)1:1 | Fully supported | |
| Deal Stage | Board Grouplossy | Fully supported | |
| Pipeline | Board1:1 | Fully supported | |
| Task | Item or Subitem1:1 | Fully supported | |
| Appointment | Item with Date columns1:1 | Fully supported | |
| Activity (Calls, Emails, Meetings, Notes) | Updates or Item columns1:1 | Fully supported | |
| Custom Fields (per module) | Columns (typed by data type)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
CentraHub CRM gotchas
Five-user minimum applies to every paid tier
Workflows reference field IDs, not field names
No documented public API for bulk exports
Rebrand to Focus Softnet causes support and documentation drift
Custom field data type enforcement is loose on import
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and CentraHub data audit
We audit the source CentraHub instance across all modules (Leads, Accounts, Contacts, Deals, Tasks, Appointments, Activities), custom field schemas per module, active pipeline count, workflow definitions (extracted as JSON), and attachment volume. We verify the current branding status (CentraHub vs Focus Softnet) and confirm the data export method (manual CSV, Centra Hosted direct database read, or hybrid). We also identify any records with type-mismatched custom field values that will need correction before Monday import. The discovery output is a written scope document with board design drafts for each destination CRM entity.
Monday.com board design and column mapping
We design the Monday.com board structure to match the source CentraHub object model. Each CentraHub module becomes a Monday Board. We define column types for every standard and custom field, select the appropriate board view (Board view for deal pipelines, Table view for contacts, Calendar view for appointments), and configure Group labels to match source pipeline stages. For teams using Account-Contact relationships, we design either an integrated Contact Board with a Company column or a separate Company Board with Connect Boards links. Column mapping is validated against the discovered custom field schema before any migration script is written.
Data export and transformation
We request full data exports from the customer (CSV per module) and supplement with direct database queries on Centra Hosted editions. We extract all workflow definitions as structured JSON for the automation inventory. We validate custom field values against declared data types and flag or correct type mismatches. Relationship IDs (Account-to-Contact, Deal-to-Activity) are extracted from the ID columns in the exported CSVs and cross-referenced to build the parent-record lookup map. Attachments are downloaded from Dropbox/Box integration layers to local storage for re-upload post-import.
Sandbox migration and reconciliation
We run a full migration into a Monday.com Workspace using a test account before touching production. Board structure, column types, and sample records (minimum 100 per entity) are validated. The customer's admin spot-checks migrated records against the CentraHub source, reviews the activity timeline presentation (Updates), and approves the Board design before production migration begins. Any column mapping corrections, board structure changes, or custom field type adjustments happen in the sandbox phase.
Production migration in dependency order
We migrate in record-dependency order: Account/Company boards first (parent records), then Contact boards (with Account ID resolved via Company column), Lead boards, Deal boards (with Contact/Account links resolved), Tasks and Appointments (as Items or Subitems), and Activity history as Updates on the relevant Items. Custom fields per board are migrated last after the base record set is confirmed. Each phase emits a row-count reconciliation report before the next phase begins. Monday API rate limits are managed with chunking and exponential backoff to avoid throttling.
Cutover, validation, and automation rebuild handoff
We freeze writes to CentraHub during the cutover window, run a final delta migration of any records modified during the migration run, then enable Monday.com as the system of record. Attachments are re-uploaded to the relevant Items via Monday's file upload API. We deliver the CentraHub Workflow inventory document to the customer's admin team with a column showing the recommended Monday Automation equivalent for each workflow trigger and action. We support a one-week hypercare window where we resolve reconciliation issues. Workflow rebuild, automation configuration, and training are outside standard scope and require a separate engagement.
Platform deep dives
CentraHub CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across CentraHub CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
CentraHub CRM: Not publicly documented.
Data volume sensitivity
CentraHub CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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