CRM migration

Migrate from Sales Snap to Twenty CRM

Field-level mapping, validation, and rollback between Sales Snap and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Sales Snap logo

Sales Snap

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between Sales Snap and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Sales Snap to Twenty CRM is a migration driven by a shift from a closed, outreach-centric small-team CRM to an open-source platform with a documented API, self-hosting option, and a flexible data model. Sales Snap publishes no public REST endpoint and no bulk data export, which means all source data retrieval is manual CSV downloads from the UI. We scope that effort upfront with the customer and carry it as a separate workstream in the project plan. On the destination side, Twenty CRM's data model (People, Companies, Opportunities, Tasks, Notes, Comments, Files) accommodates the full Sales Snap object set, but sequence-based outreach workflows have no direct equivalent in Twenty and must be rebuilt using its workflow builder or external automation tooling. We deliver a written inventory of every Sales Snap sequence with its step order, timing rules, and personalization tokens so the customer's admin can reconstruct the outreach cadence in Twenty. We do not migrate attachment binaries, which are not included in Sales Snap's standard export, and we flag this gap in the scoping document.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sales Snap logo

Sales Snap

What's pushing teams away

  • No public API limits adoption — teams outgrow the platform when they need programmatic access for custom integrations or automated data flows.
  • Limited data portability — without a documented export mechanism, customers report difficulty getting their data out in a usable format for analysis or migration.
  • Scalability constraints — as teams grow, the lack of advanced reporting and pipeline management features drives churn to more capable CRMs.
  • Support responsiveness — small vendor footprint means support ticket resolution may be slower than customers expect.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Sales Snap objects map to Twenty CRM

Each row shows how a Sales Snap object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sales Snap

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Sales Snap Contact records map to Twenty CRM Person records. We extract name fields (firstName, lastName), email, phone, company name, lifecycle stage, and any visible custom fields from the CSV export. Email address serves as the dedupe key. The Sales Snap lifecycle stage property maps to a custom field on the Twenty Person record so that original stage history is preserved for audit. Lifecycle stage is not a native Twenty Person field in v1.x, so we create a custom field (lifecycle_stage__c) during schema setup.

Sales Snap

Company/Account

maps to

Twenty CRM

Company

1:1
Fully supported

Sales Snap Company records (exported per-contact or as standalone rows) map to Twenty CRM Company records. Deduplication occurs on company name during import. The Twenty Company record is created before Person import so that the Person-to-Company link is satisfied at the moment of insert. Any Sales Snap contacts without a matching company are imported as Persons without a Company link and flagged for reconciliation.

Sales Snap

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Sales Snap Deal records map to Twenty CRM Opportunity records. The deal name, amount, stage, owner, and close date migrate directly. Sales Snap pipeline stages map to Twenty Opportunity stage values that we configure during schema setup. Deals without a linked Contact in Sales Snap are flagged as orphaned and require manual contact linking in Twenty post-import.

Sales Snap

Pipeline Stage

maps to

Twenty CRM

Opportunity Stage

lossy
Fully supported

Sales Snap does not expose a configurable pipeline object in CSV exports; pipeline state is inferred from the lifecycle stage on each Contact record. We extract unique stage values from the Sales Snap export, map them to Twenty Opportunity stage values during schema design, and create a stage probability mapping that the customer validates before migration runs. Pipeline configuration is rebuilt in Twenty's settings as a prerequisite step.

Sales Snap

Sequence

maps to

Twenty CRM

Workflow (documented for rebuild)

lossy
Fully supported

Sales Snap Sequences (email templates, step order, timing delays, personalization tokens) are core to the source platform but have no direct equivalent in Twenty CRM's v1.x workflow builder. We inventory every Sequence in the export: template subject, body copy, personalization tokens, step order, and inter-step wait durations. We deliver a written Sequence Rebuild Document that maps each Sales Snap step to a Twenty Workflow step or recommends an external sales engagement tool (Lavender, Apollo, Instantly) if cadence-style sequencing is required. We do not build the workflow in Twenty as part of migration scope.

Sales Snap

Task

maps to

Twenty CRM

Task

1:1
Fully supported

Sales Snap Tasks (follow-up tasks generated by sequences or created manually) map directly to Twenty CRM Task records. Task type, due date, completion status, and linked Contact name migrate. Orphaned tasks (no linked Contact) are flagged in a separate reconciliation report. Owner assignment migrates by resolving the Sales Snap owner name to a Twenty User record created during workspace provisioning.

Sales Snap

Engagement: Email Open / Click / Reply / Call

maps to

Twenty CRM

Comment or Note

1:many
Fully supported

Sales Snap engagement metrics (opens, clicks, replies, calls) are logged per Contact but stored as aggregate properties in CSV exports rather than discrete activity records. We aggregate these into a single Comment on the Twenty Person record labeled 'Engagement History Summary' with the full set of engagement counts and dates. The raw engagement data is preserved in structured text format; it does not become discrete Activity records in Twenty because the source export format does not preserve individual event timestamps for each interaction.

Sales Snap

Custom Field

maps to

Twenty CRM

Custom Field

1:1
Fully supported

Sales Snap custom fields visible in the CSV export map to custom fields on the corresponding Twenty CRM object (Person, Company, or Opportunity). We create the destination custom fields during schema setup with the closest matching Twenty field type. Date fields, text fields, and numeric fields migrate directly. Multi-select or checkbox fields require type conversion to Twenty's supported custom field types. Any custom field that does not appear in the CSV export (gated behind the UI or programmatically accessible) is flagged as a discovery gap and addressed separately.

Sales Snap

Attachment

maps to

Twenty CRM

Not migrated

1:1
Fully supported

File attachments linked to Sales Snap Contacts or email templates are not included in the standard CSV export. We do not migrate attachment binaries. We inventory the count and types of attachments referenced in the Sales Snap export and deliver this as a separate Attachment Gap Report so the customer can assess reconstruction needs. Attachments stored in a linked cloud storage service (if configured) may be retrievable separately; this requires a dedicated discovery step with the customer.

Sales Snap

Owner/User

maps to

Twenty CRM

Workspace User

1:1
Fully supported

Sales Snap Owners referenced on Contact, Company, and Deal records map to Twenty CRM User records provisioned during workspace setup. Owner resolution uses the owner name from the Sales Snap export matched to a User record created in Twenty by the customer's admin. Any Sales Snap Owner without a matching Twenty User is placed in a reconciliation queue. User provisioning is a manual prerequisite step; we cannot create Twenty User records without admin credentials and SSO configuration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sales Snap logo

Sales Snap gotchas

High

No public API for automated migration

Medium

Attachment binaries not exported in standard CSV

Low

No documented rate limits or API quotas

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Sales Snap has no API — all extraction is manual CSV

    Sales Snap does not publish a REST API or bulk data endpoint. Every record type (Contacts, Companies, Deals, Tasks, engagement history) must be downloaded manually from the UI as a CSV. This adds a customer-effort workstream to the migration plan that we cannot parallelize or automate. Repeated exports may hit UI pagination limits, requiring multiple export sessions. We include a detailed CSV Export Guide in the discovery package and estimate the manual effort surcharge based on record volume. Migration timelines are driven by the customer's data retrieval pace, not API extraction speed.

  • Engagement history is not exported as discrete activity records

    Sales Snap stores engagement metrics (opens, clicks, replies, call outcomes) as aggregated contact properties in CSV exports rather than individual activity rows. The raw per-event timeline (which email was opened at which exact timestamp, which link was clicked) is not accessible via standard export. We aggregate available engagement counts into a summary comment on each Twenty Person record. If granular activity history is required, the customer should evaluate whether Sales Snap's UI exposes a separate activity log export before migration begins; we can attempt to retrieve it if identified during discovery.

  • Sequence rebuild requires manual configuration in Twenty

    Sales Snap Sequences are the core workflow object — step-ordered email templates with timing delays and personalization tokens. Twenty CRM's v1.x workflow builder does not yet support native sequence cadence in the same way. Reddit discussions confirm that users building multi-step follow-up flows (Call → Wait → Email → Wait → Call) in Twenty face configuration challenges. We inventory every Sales Snap Sequence and deliver a written rebuild guide mapping each step to a Twenty Workflow action, but the actual workflow configuration is an admin task post-migration. We do not rebuild sequences as code inside the migration scope.

  • Sales Snap lifecycle stage has no native Twenty equivalent

    Sales Snap uses a lifecycle stage property on Contact records to track prospect progression (e.g., New Lead, Engaged, Demo Scheduled, Customer). Twenty CRM's Person object does not have a native lifecycle stage field in v1.x. We create a custom lifecycle_stage__c field on the Person object during schema setup and migrate the original Sales Snap stage values into it for audit and reporting continuity. However, this custom field does not trigger automated workflows in Twenty without additional configuration, which the customer's admin handles post-migration.

  • Attachment binaries cannot be migrated

    File attachments linked to Sales Snap contacts, companies, or email templates are not included in the standard CSV export. Documents, logos, and shared files stored within Sales Snap must be retrieved separately or reconstructed in Twenty. We count attachment references during discovery and include a separate attachment retrieval step in the project plan with an estimated manual effort surcharge. If attachments are stored externally (linked URLs rather than binary uploads), we include the URL list in the handoff document for the customer's admin to relink post-migration.

Migration approach

Six steps for a successful Sales Snap to Twenty CRM data migration

  1. Discovery and CSV export coordination

    We audit the Sales Snap account for record counts across all visible objects: Contacts, Companies, Deals, Tasks, and engagement history. Because Sales Snap has no API, we provide the customer with a detailed CSV Export Guide specifying which views to export, in what order, and how to handle pagination across large datasets. We estimate the manual export effort based on record volume and include it as a tracked workstream in the project plan. We simultaneously begin Twenty CRM workspace provisioning, inviting the migration team and confirming admin credentials for schema design.

  2. Twenty CRM schema design and lifecycle stage mapping

    We design the destination schema in Twenty CRM. This includes creating the lifecycle_stage__c custom field on the Person object, setting up the Company workspace structure, configuring Opportunity pipeline stages mapped from the Sales Snap deal stage values, creating custom fields on Person and Opportunity to receive migrated Sales Snap custom field data, and provisioning User records matched to Sales Snap owners by name. We build a field mapping document during this phase that the customer reviews and approves before any data is loaded.

  3. Data validation and deduplication planning

    We validate the exported CSVs against the record counts the customer documented in Step 1. We identify and deduplicate company records (Sales Snap exports companies per-contact which can duplicate the same company across multiple rows), flag any records with missing required fields for the Twenty schema, and separate orphaned records (Contacts without a company, Deals without a linked Contact) into reconciliation queues. This step produces a Data Readiness Report that must be resolved before import begins. We cannot import records with missing required fields into Twenty without schema adjustments.

  4. Staged import in dependency order

    We import data into Twenty CRM in dependency order: Companies first (Twenty Company records), then Persons (with lifecycle_stage__c populated and Company link resolved), then Opportunities (with Person and Company lookups resolved), then Tasks (with Person lookup resolved). Engagement history aggregates are loaded as Comment records on each Person. Each phase emits a row-count reconciliation report. If any phase fails validation (record count mismatch, required field gap), we halt and resolve before proceeding to the next phase. Twenty's REST API handles the import with rate-limit handling and retry logic for transient failures.

  5. Sequence inventory and rebuild handoff

    We deliver the Sequence Rebuild Document: a written inventory of every Sales Snap Sequence with its email templates, step order, wait durations, and personalization tokens. Each sequence is mapped to a recommended Twenty Workflow configuration or flagged as a cadence workflow requiring a dedicated sales engagement tool. We do not build the workflows in Twenty. The customer's admin uses the document to configure outreach sequences post-migration. We also deliver a Workflow Inventory covering any automation rules (auto-task creation, stage-change triggers) discovered in the Sales Snap export.

  6. Cutover, validation, and hypercare

    We freeze Sales Snap write access during cutover and run a final delta import of any records modified during the migration window. Post-migration, we validate record counts in Twenty against the final reconciled CSVs, spot-check 25-50 records for field-level accuracy, and confirm that Person-to-Company and Person-to-Opportunity links resolved correctly. We deliver a Validation Report and a Data Gap Summary (covering any records not migrated and the reason for exclusion). We support a five-business-day hypercare window to resolve import discrepancies. Post-migration admin support, user training, and workflow rebuild are outside standard scope and can be scoped as a separate engagement.

Platform deep dives

Context on both ends of the pair

Sales Snap logo

Sales Snap

Source

Strengths

  • Fast contact discovery integrated into the outreach workflow
  • Clean, human-feeling automation for outbound sequences
  • Simple UI with minimal configuration overhead for small teams
  • 4.9 average rating on G2 from 34 verified reviews
  • Focus on a specific sales motion rather than general-purpose CRM sprawl

Weaknesses

  • No documented public REST API
  • No bulk export or programmatic data retrieval
  • Limited scalability for teams needing advanced pipeline management
  • Small vendor footprint with unverified long-term roadmap
  • No documented custom object or field extensibility
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sales Snap and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sales Snap: No public API.

  • Data volume sensitivity

    B

    Sales Snap doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sales Snap to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sales Snap to Twenty CRM data migrations

Answers to the questions buyers ask most during Sales Snap to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Sales Snap to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between three and five weeks for accounts under 10,000 Contacts with clean, complete CSV exports from Sales Snap. Migrations requiring multi-session manual exports (large datasets with UI pagination), complex company deduplication across thousands of rows, engagement history aggregation, or extensive custom field type conversion extend to seven to eleven weeks. The primary timeline driver is not data import speed (Twenty's API is fast) but the manual CSV export effort from Sales Snap's UI, which is entirely customer-driven and cannot be automated by FlitStack AI.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sales Snap.
Land in Twenty CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day