CRM migration

Migrate from WORKetc to monday CRM

Field-level mapping, validation, and rollback between WORKetc and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

WORKetc logo

WORKetc

Source

monday CRM

Destination

monday CRM logo

Compatibility

67%

8 of 12

objects map 1:1 between WORKetc and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from WORKetc to Monday.com CRM is a migration from a SOAP-first, flat-rate all-in-one platform to a board-based visual CRM with per-user pricing. WORKetc's flat-rate model (Starter $78/month) bundles CRM, Projects, and Billing under one subscription, but its SOAP-first API limits data export for Starter-tier accounts and the weighted Project Types and Stages progress system has no direct Monday equivalent. Monday.com CRM operates on board-and-column architecture, limits imports to a specific set of column types, and announced a product separation that requires teams to migrate from Work Management into the standalone CRM product. We sequence the export from WORKetc in dependency order (Companies first, then Contacts, then Deals), map WORKetc's Project Types and Stages to Monday boards and status columns, resolve contractor portal users as Contact records, and validate every custom field against Monday's supported import column types. Workflows, automations, and sequences do not migrate; we deliver a written automation inventory for manual rebuild in Monday's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

WORKetc logo

WORKetc

What's pushing teams away

  • Teams outgrow the platform as they scale — one reviewer noted the product worked initially but they quickly outgrew it.
  • Email integration limitations frustrate users who rely on direct synchronization with third-party email services.
  • Bugs and difficulty customizing the platform appear in negative reviews, particularly around early use periods.
  • The $78+ flat rate becomes expensive per-user as headcount grows beyond the included seats on Starter.
  • Some users report that the interface feels less polished than newer CRM competitors entering the market.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How WORKetc objects map to monday CRM

Each row shows how a WORKetc object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

WORKetc

Contact

maps to

monday CRM

Contact (board item)

1:1
Fully supported

WORKetc Contact records map to Monday.com CRM Contact items. Standard fields (name, email, phone, address, lifecycle information) map to Monday's text, email, phone, and address column types. Contact owner resolves by email match to a Monday User. WORKetc lifecycle information becomes a custom status or dropdown column. We export Contacts after Companies to resolve the parent-company reference on every Contact record.

WORKetc

Company

maps to

monday CRM

Organization (board item)

1:1
Fully supported

WORKetc Company records map to Monday.com CRM Organizations. Company name becomes the item name. Address, domain, and industry fields map to text and location columns. We export Companies first in the migration sequence because Contacts carry a required lookup to their parent Company; Company must exist before Contact insert so that the relationship column is satisfied.

WORKetc

Lead

maps to

monday CRM

Lead (board item)

1:1
Fully supported

WORKetc Lead records map to Monday.com CRM Leads. Lead status, source, and converted-flagged records migrate. Converted leads (those with a linked Contact or Deal) preserve the conversion reference as a text field noting the target record name. If the customer prefers to merge converted Leads into existing Contacts at migration time, we apply that rule during the transform phase.

WORKetc

Deal

maps to

monday CRM

Deal (board item)

1:1
Fully supported

WORKetc Deals map to Monday.com CRM Deal items linked to their parent Company and Contact. Deal amount, stage, probability, and expected close date map to number, status, and date columns. Pipeline stages from WORKetc map to Monday status column values. We preserve deal-stage history as a text column if WORKetc exposes it, since Monday does not natively support stage history audit on Deal items.

WORKetc

Project

maps to

monday CRM

Board (item or subitem)

lossy
Fully supported

WORKetc Projects with standard task-based progress map to Monday boards where the Project is a board and Tasks are items. We export all project records, milestones, and task hierarchies. The mapping strategy (project-as-board vs project-as-item) is decided during scoping based on project count and complexity. Projects with fewer than 50 tasks typically become subitems under a parent project item; larger projects become dedicated boards.

WORKetc

Project Types and Stages

maps to

monday CRM

Status Column Values

lossy
Fully supported

WORKetc's Project Types and Stages feature uses weighted stage percentages where each stage carries a custom weight (e.g., 'Do Work' at 90%, 'Review' at 10%). This non-linear progress does not map directly to Monday's task-count or duration-based progress. We export the full stage configuration including weights and map the weighted percentage to a numeric progress column in Monday. The customer decides whether to track stage weights as a separate column or to use duration-based progress calculation instead.

WORKetc

Ticket

maps to

monday CRM

Incoming Deal or Case item

1:1
Fully supported

WORKetc Tickets (Support Cases) link to Customers, Companies, and Projects. We export ticket records with status, priority, and conversation threads. Conversation threads migrate as a text column or as subitems under the ticket item. Ticket pipeline stages map to Monday status column values. The destination treats tickets as either a Deals board with a 'Support' label or as a dedicated Cases board, depending on the customer's preference during scoping.

WORKetc

Custom Field

maps to

monday CRM

Custom Column

lossy
Fully supported

WORKetc custom fields exist across Contacts, Companies, Deals, Projects, and Tickets. We export the full custom field schema (name, type, values) and validate each type against Monday's supported import column types: text, number, date, status, dropdown, checkbox, link, and location. Field types not supported by Monday's import (such as currency or formula fields) require pre-migration conversion to an equivalent supported type or manual post-migration recreation. This validation step happens before any Monday import to prevent column-type rejection errors.

WORKetc

Contractor Portal User

maps to

monday CRM

Contact with Contractor property

1:many
Fully supported

WORKetc distinguishes between full Users and Contractor Portal users with different permission scopes. Contractors may lack standard email addresses or user credentials. We export contractor records as Contact items with a custom 'Contractor' dropdown or checkbox column set to 'Yes'. No Monday User account is created for contractors unless the customer explicitly requests guest access provisioning, which Monday supports as read-only viewers on boards.

WORKetc

Invoice

maps to

monday CRM

Not migrated

1:1
Fully supported

WORKetc Invoice records include line items, totals, and payment status linked to Customers and Projects. Monday.com CRM has no native billing or invoicing module. We export invoice headers and line items as reference data in CSV format for the customer's records, but invoice records do not map to Monday objects. The customer must implement a separate billing workflow (either through Monday Work Management boards tracking invoice status manually, or a third-party billing integration).

WORKetc

Document and File

maps to

monday CRM

File column or URL column

1:1
Fully supported

WORKetc file management stores documents linked to records. We export file metadata (name, type, URL reference) and map file attachments to Monday's file column type where the destination board supports it. Actual binary file export depends on whether Monday's file storage limits (5GB on Basic) accommodate the volume. Large file migrations may require a separate document management migration or cloud storage URL remapping.

WORKetc

Knowledge Base

maps to

monday CRM

Board with Article items

1:1
Mapping required

WORKetc Knowledge Base articles and categories are stored separately from CRM records. We export article content and category assignments. Rich formatting and embedded media may require post-migration review for fidelity. KB articles map to a dedicated Monday board where each article is an item and categories are groups. The customer decides whether the KB board is public-facing (via Monday Work OS public share) or internal only.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

WORKetc logo

WORKetc gotchas

High

API access is tier-gated and uses legacy SOAP protocol

Medium

Project Types and Stages store weighted progress non-obviously

Medium

Contractor portal users are a separate identity class

Low

Stale pricing data on aggregator sites

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday CRM import only supports specific column types

    Monday.com CRM's native import feature supports only: text, numbers, dates, status, dropdown, checkbox, link, and location column types. WORKetc custom fields of unsupported types (currency, formula, multi-select, or relational fields) cannot be imported directly and must be converted to equivalent supported types or recreated manually in Monday after migration. We validate the entire WORKetc custom field schema against Monday's supported import types during scoping and flag every conversion needed before any import file is generated. Skipping this step results in silent column drops or import rejection errors mid-migration.

  • WORKetc Starter tier has no API access

    WORKetc's Open API module is not included in the Starter tier ($78/month). Teams on Starter cannot export data programmatically and must use CSV exports from the WORKetc UI. CSV exports capture record data but may not include relationship IDs, custom field metadata, or stage configuration. We work around Starter-tier constraints by exporting CSVs for records, separately documenting relationship structures from WORKetc UI exports, and reconstructing the relationship graph manually during the transform phase. Starter-tier customers must be aware that this adds scope and potential fidelity loss compared to API-based exports available on Team and Foundations tiers.

  • SOAP serialization required for WORKetc API exports on paid tiers

    Even on Team and Foundations tiers where the Open API module is available, WORKetc's API is SOAP-first with REST/JSON wrappers added later. Migration scripts must handle SOAP serialization and WSDL introspection to discover available methods. We use WORKetc's SOAP endpoints with WSDL discovery to map available data objects, falling back to CSV exports where SOAP method coverage is incomplete. This is more error-prone than a clean REST API and adds debugging time to the migration schedule.

  • Monday announced Sales CRM as a standalone product separate from Work Management

    Monday.com announced in 2024 that Monday Sales CRM, Work Management, and Monday Dev are becoming standalone products rather than unified modules under one account. Teams migrating from WORKetc to Monday.com CRM must establish a new CRM workspace within the standalone Monday Sales CRM product. Work Management boards do not automatically convert to CRM boards. If the customer also uses Monday Work Management, data migration from WORKetc Projects must route to Work Management while CRM data routes to Sales CRM, requiring separate board structures rather than a unified Monday workspace.

  • Contractor portal users lack standard credentials

    WORKetc Contractor Portal users may not have standard email addresses or user credentials because their access is scoped to the contractor portal only. These records cannot be mapped to Monday User accounts (which require an email and platform login). We export contractor records as Contact items with a custom 'Contractor' property, but the customer must decide whether contractors need guest access to Monday boards and whether that access should be read-only or permissioned per board. Monday's guest viewer model is read-only only; contractors requiring write access cannot be provisioned without a full paid Monday seat.

Migration approach

Six steps for a successful WORKetc to monday CRM data migration

  1. Discovery and export path determination

    We audit the source WORKetc account across tier (Starter/Team/Foundations), available modules, custom field schemas, Project Types and Stages configuration, pipeline structures, active workflow definitions, and user roster including contractor portal users. If the account is on Starter tier, we confirm that API access is unavailable and plan for CSV-based exports with manual relationship reconstruction. If on Team or Foundations, we perform WSDL introspection against the SOAP API to catalog available objects and methods. The discovery output is a written migration scope, an export path recommendation (API vs CSV), and a list of WORKetc custom field types requiring Monday column-type conversion.

  2. Monday workspace setup and column-type schema design

    We create the Monday.com CRM workspace and configure boards for each WORKetc object type (Organizations, Contacts, Deals, Leads, and Tickets). We map every WORKetc custom field to a Monday column type, converting unsupported types (currency, formula, multi-select) to the nearest Monday-supported equivalent. For Project Types and Stages, we design a status column schema that preserves stage names and decide whether weighted stage percentages migrate as a separate numeric column or are translated to duration-based progress. Contractor portal users are designated as Contact items with a Contractor property rather than User provisioning. The schema is validated in a test board before the full migration board structure is created.

  3. Data export in dependency order

    We export WORKetc data in record-dependency order: Companies first (parent entities), then Contacts with parent-company reference resolved, then Leads, Deals, Projects, and Tickets. On Team and Foundations tiers, we use the SOAP API with WSDL discovery; on Starter tier, we export CSV from the UI and supplement with manual relationship data. For Projects with Types and Stages, we export the full stage configuration including custom percentage weights alongside the project records. Contractor records are flagged in the export and separated from standard User records.

  4. Transform, deduplicate, and validate

    We run data cleansing: duplicate Contacts merged by email, duplicate Companies merged by domain, stale records archived rather than migrated. Custom field values are validated against Monday's import format requirements. Project Types and Stages weighted percentages are translated to either a numeric progress column or a duration-based calculation, per the schema design. Contractor records are tagged for Contact mapping. The transform phase produces a set of CSV or JSON import files ready for Monday ingestion, with a reconciliation report showing record counts before and after transform for each object type.

  5. Monday import and relationship resolution

    We import data into Monday.com CRM using Monday's native import tool for standard objects and the Monday API (GraphQL with complexity-based rate limiting) for larger volumes. Import order follows the dependency sequence: Organizations first, then Contacts with Organization reference, then Deals and Leads with their parent references. Each phase emits an import report. Projects with Types and Stages are imported last, with stage configuration validated against the Monday status column values. Contractor Contact items are imported with the Contractor property set. We handle Monday's rate limits (10M complexity units/min, ~60 req/min on Standard and below) with exponential backoff and batch chunking.

  6. Cutover, validation, and automation rebuild handoff

    We freeze WORKetc writes during cutover, run a final delta migration of any records created or modified during the migration window, then enable Monday.com CRM as the system of record. We deliver a written inventory of every WORKetc Workflow and automation trigger with a description of what it does and a recommended Monday automation equivalent, but we do not rebuild automations as code inside the migration scope. The customer's admin or a Monday implementation partner rebuilds automation rules in Monday's automation builder post-migration. We support a one-week hypercare window for reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

WORKetc logo

WORKetc

Source

Strengths

  • Flat-rate pricing bundles CRM, project management, and billing in one subscription.
  • Configurable Project Types and Stages give weighted progress tracking for complex service engagements.
  • Customer portal and contractor portal provide self-service access for external stakeholders.
  • Strong Capterra ratings (4.6/5) with 94% positive sentiment and praised customer support.
  • Two-way Google Calendar and Contact Sync keeps Google Workspace users' data current.

Weaknesses

  • SOAP-first API is dated; REST/JSON support exists but documentation is thin and developer-focused.
  • API access itself is gated behind paid tiers — Starter excludes Open API entirely.
  • Project Types and Stages progress system is non-standard and requires mapping work in migrations.
  • Small review sample (85 reviews on Capterra) limits confidence in long-term reliability signals.
  • Alternatives like Zoho CRM, Odoo, and Bitrix24 offer more integrations and larger ecosystem communities.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across WORKetc and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    WORKetc: Not publicly documented. WORKetc does not publish per-minute call limits or response headers indicating remaining quota. We confirm acceptable throughput with WORKetc support before running a full historical export..

  • Data volume sensitivity

    B

    WORKetc doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your WORKetc to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about WORKetc to monday CRM data migrations

Answers to the questions buyers ask most during WORKetc to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your WORKetc to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between three and five weeks for accounts under 15,000 Contacts, 3,000 Deals, and no Project Types and Stages data requiring weighted-progress translation. Migrations with weighted Project Stages, large ticket histories, complex custom field schemas, or Starter-tier accounts requiring CSV-only exports move to eight to twelve weeks because of column-type conversion work, SOAP API debugging, and contractor-portal reconciliation. Discovery and scoping add one to two weeks before migration begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from WORKetc.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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