CRM migration
Field-level mapping, validation, and rollback between WORKetc and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
WORKetc
Source
monday CRM
Destination
Compatibility
8 of 12
objects map 1:1 between WORKetc and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from WORKetc to Monday.com CRM is a migration from a SOAP-first, flat-rate all-in-one platform to a board-based visual CRM with per-user pricing. WORKetc's flat-rate model (Starter $78/month) bundles CRM, Projects, and Billing under one subscription, but its SOAP-first API limits data export for Starter-tier accounts and the weighted Project Types and Stages progress system has no direct Monday equivalent. Monday.com CRM operates on board-and-column architecture, limits imports to a specific set of column types, and announced a product separation that requires teams to migrate from Work Management into the standalone CRM product. We sequence the export from WORKetc in dependency order (Companies first, then Contacts, then Deals), map WORKetc's Project Types and Stages to Monday boards and status columns, resolve contractor portal users as Contact records, and validate every custom field against Monday's supported import column types. Workflows, automations, and sequences do not migrate; we deliver a written automation inventory for manual rebuild in Monday's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a WORKetc object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
WORKetc
Contact
monday CRM
Contact (board item)
1:1WORKetc Contact records map to Monday.com CRM Contact items. Standard fields (name, email, phone, address, lifecycle information) map to Monday's text, email, phone, and address column types. Contact owner resolves by email match to a Monday User. WORKetc lifecycle information becomes a custom status or dropdown column. We export Contacts after Companies to resolve the parent-company reference on every Contact record.
WORKetc
Company
monday CRM
Organization (board item)
1:1WORKetc Company records map to Monday.com CRM Organizations. Company name becomes the item name. Address, domain, and industry fields map to text and location columns. We export Companies first in the migration sequence because Contacts carry a required lookup to their parent Company; Company must exist before Contact insert so that the relationship column is satisfied.
WORKetc
Lead
monday CRM
Lead (board item)
1:1WORKetc Lead records map to Monday.com CRM Leads. Lead status, source, and converted-flagged records migrate. Converted leads (those with a linked Contact or Deal) preserve the conversion reference as a text field noting the target record name. If the customer prefers to merge converted Leads into existing Contacts at migration time, we apply that rule during the transform phase.
WORKetc
Deal
monday CRM
Deal (board item)
1:1WORKetc Deals map to Monday.com CRM Deal items linked to their parent Company and Contact. Deal amount, stage, probability, and expected close date map to number, status, and date columns. Pipeline stages from WORKetc map to Monday status column values. We preserve deal-stage history as a text column if WORKetc exposes it, since Monday does not natively support stage history audit on Deal items.
WORKetc
Project
monday CRM
Board (item or subitem)
lossyWORKetc Projects with standard task-based progress map to Monday boards where the Project is a board and Tasks are items. We export all project records, milestones, and task hierarchies. The mapping strategy (project-as-board vs project-as-item) is decided during scoping based on project count and complexity. Projects with fewer than 50 tasks typically become subitems under a parent project item; larger projects become dedicated boards.
WORKetc
Project Types and Stages
monday CRM
Status Column Values
lossyWORKetc's Project Types and Stages feature uses weighted stage percentages where each stage carries a custom weight (e.g., 'Do Work' at 90%, 'Review' at 10%). This non-linear progress does not map directly to Monday's task-count or duration-based progress. We export the full stage configuration including weights and map the weighted percentage to a numeric progress column in Monday. The customer decides whether to track stage weights as a separate column or to use duration-based progress calculation instead.
WORKetc
Ticket
monday CRM
Incoming Deal or Case item
1:1WORKetc Tickets (Support Cases) link to Customers, Companies, and Projects. We export ticket records with status, priority, and conversation threads. Conversation threads migrate as a text column or as subitems under the ticket item. Ticket pipeline stages map to Monday status column values. The destination treats tickets as either a Deals board with a 'Support' label or as a dedicated Cases board, depending on the customer's preference during scoping.
WORKetc
Custom Field
monday CRM
Custom Column
lossyWORKetc custom fields exist across Contacts, Companies, Deals, Projects, and Tickets. We export the full custom field schema (name, type, values) and validate each type against Monday's supported import column types: text, number, date, status, dropdown, checkbox, link, and location. Field types not supported by Monday's import (such as currency or formula fields) require pre-migration conversion to an equivalent supported type or manual post-migration recreation. This validation step happens before any Monday import to prevent column-type rejection errors.
WORKetc
Contractor Portal User
monday CRM
Contact with Contractor property
1:manyWORKetc distinguishes between full Users and Contractor Portal users with different permission scopes. Contractors may lack standard email addresses or user credentials. We export contractor records as Contact items with a custom 'Contractor' dropdown or checkbox column set to 'Yes'. No Monday User account is created for contractors unless the customer explicitly requests guest access provisioning, which Monday supports as read-only viewers on boards.
WORKetc
Invoice
monday CRM
Not migrated
1:1WORKetc Invoice records include line items, totals, and payment status linked to Customers and Projects. Monday.com CRM has no native billing or invoicing module. We export invoice headers and line items as reference data in CSV format for the customer's records, but invoice records do not map to Monday objects. The customer must implement a separate billing workflow (either through Monday Work Management boards tracking invoice status manually, or a third-party billing integration).
WORKetc
Document and File
monday CRM
File column or URL column
1:1WORKetc file management stores documents linked to records. We export file metadata (name, type, URL reference) and map file attachments to Monday's file column type where the destination board supports it. Actual binary file export depends on whether Monday's file storage limits (5GB on Basic) accommodate the volume. Large file migrations may require a separate document management migration or cloud storage URL remapping.
WORKetc
Knowledge Base
monday CRM
Board with Article items
1:1WORKetc Knowledge Base articles and categories are stored separately from CRM records. We export article content and category assignments. Rich formatting and embedded media may require post-migration review for fidelity. KB articles map to a dedicated Monday board where each article is an item and categories are groups. The customer decides whether the KB board is public-facing (via Monday Work OS public share) or internal only.
| WORKetc | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (board item)1:1 | Fully supported | |
| Company | Organization (board item)1:1 | Fully supported | |
| Lead | Lead (board item)1:1 | Fully supported | |
| Deal | Deal (board item)1:1 | Fully supported | |
| Project | Board (item or subitem)lossy | Fully supported | |
| Project Types and Stages | Status Column Valueslossy | Fully supported | |
| Ticket | Incoming Deal or Case item1:1 | Fully supported | |
| Custom Field | Custom Columnlossy | Fully supported | |
| Contractor Portal User | Contact with Contractor property1:many | Fully supported | |
| Invoice | Not migrated1:1 | Fully supported | |
| Document and File | File column or URL column1:1 | Fully supported | |
| Knowledge Base | Board with Article items1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
WORKetc gotchas
API access is tier-gated and uses legacy SOAP protocol
Project Types and Stages store weighted progress non-obviously
Contractor portal users are a separate identity class
Stale pricing data on aggregator sites
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export path determination
We audit the source WORKetc account across tier (Starter/Team/Foundations), available modules, custom field schemas, Project Types and Stages configuration, pipeline structures, active workflow definitions, and user roster including contractor portal users. If the account is on Starter tier, we confirm that API access is unavailable and plan for CSV-based exports with manual relationship reconstruction. If on Team or Foundations, we perform WSDL introspection against the SOAP API to catalog available objects and methods. The discovery output is a written migration scope, an export path recommendation (API vs CSV), and a list of WORKetc custom field types requiring Monday column-type conversion.
Monday workspace setup and column-type schema design
We create the Monday.com CRM workspace and configure boards for each WORKetc object type (Organizations, Contacts, Deals, Leads, and Tickets). We map every WORKetc custom field to a Monday column type, converting unsupported types (currency, formula, multi-select) to the nearest Monday-supported equivalent. For Project Types and Stages, we design a status column schema that preserves stage names and decide whether weighted stage percentages migrate as a separate numeric column or are translated to duration-based progress. Contractor portal users are designated as Contact items with a Contractor property rather than User provisioning. The schema is validated in a test board before the full migration board structure is created.
Data export in dependency order
We export WORKetc data in record-dependency order: Companies first (parent entities), then Contacts with parent-company reference resolved, then Leads, Deals, Projects, and Tickets. On Team and Foundations tiers, we use the SOAP API with WSDL discovery; on Starter tier, we export CSV from the UI and supplement with manual relationship data. For Projects with Types and Stages, we export the full stage configuration including custom percentage weights alongside the project records. Contractor records are flagged in the export and separated from standard User records.
Transform, deduplicate, and validate
We run data cleansing: duplicate Contacts merged by email, duplicate Companies merged by domain, stale records archived rather than migrated. Custom field values are validated against Monday's import format requirements. Project Types and Stages weighted percentages are translated to either a numeric progress column or a duration-based calculation, per the schema design. Contractor records are tagged for Contact mapping. The transform phase produces a set of CSV or JSON import files ready for Monday ingestion, with a reconciliation report showing record counts before and after transform for each object type.
Monday import and relationship resolution
We import data into Monday.com CRM using Monday's native import tool for standard objects and the Monday API (GraphQL with complexity-based rate limiting) for larger volumes. Import order follows the dependency sequence: Organizations first, then Contacts with Organization reference, then Deals and Leads with their parent references. Each phase emits an import report. Projects with Types and Stages are imported last, with stage configuration validated against the Monday status column values. Contractor Contact items are imported with the Contractor property set. We handle Monday's rate limits (10M complexity units/min, ~60 req/min on Standard and below) with exponential backoff and batch chunking.
Cutover, validation, and automation rebuild handoff
We freeze WORKetc writes during cutover, run a final delta migration of any records created or modified during the migration window, then enable Monday.com CRM as the system of record. We deliver a written inventory of every WORKetc Workflow and automation trigger with a description of what it does and a recommended Monday automation equivalent, but we do not rebuild automations as code inside the migration scope. The customer's admin or a Monday implementation partner rebuilds automation rules in Monday's automation builder post-migration. We support a one-week hypercare window for reconciliation issues raised by the customer's team.
Platform deep dives
WORKetc
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across WORKetc and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
WORKetc: Not publicly documented. WORKetc does not publish per-minute call limits or response headers indicating remaining quota. We confirm acceptable throughput with WORKetc support before running a full historical export..
Data volume sensitivity
WORKetc doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during WORKetc to monday CRM migration scoping. Not seeing yours? Book a call.
Walk through your WORKetc to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave WORKetc
Other ways to arrive at monday CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.